标签： 上海荤场子

Great Wall real name report BYD! Qin／Song PLUS DM is suspected of substandard discharge.

On May 25, Great Wall Motor issued a statement: On April 11, 2023, Great Wall Motor submitted the report materials to the Ministry of Ecology and Environment, the State Administration of Market Supervision and the Ministry of Industry and Information Technology, and reported the problem that BYD Qin PLUS DM-i and Song PLUS DM-i used atmospheric fuel tanks, which was suspected that the evaporation pollutants of the whole vehicle were not up to standard.

Subsequently, BYD also made a positive response: Great Wall said that the test vehicles were purchased, kept and arranged for inspection by Great Wall, and China Automobile Center (Tianjin) carried out tests on related projects according to the requirements of Great Wall. Strictly speaking, the test vehicle does not meet the requirements of the national standard, that is, it should be sampled, kept and sent for inspection by a third party, and it is required to complete the 3000 km running-in test, while the mileage of the vehicle sent for inspection by the Great Wall is only 450-670 km.

Great Wall Motor reported that BYD's two models involving Qin and Song were not up to standard-Figure 1

Great Wall Motor reported that BYD's two models involving Qin and Song were not up to standard-Figure 2

Great Wall Motor reported that BYD's two models involving Qin and Song were not up to standard-Figure 3

Great Wall reported that BYD Qin/Song PLUS DM was suspected of substandard emissions-Figure 1

Great Wall reported that BYD Qin/Song PLUS DM-i was suspected of failing to meet the emission standards-Figure 1

As soon as the news came out, it quickly fermented in the network. Some netizens even related the incident that BYD transferred the "Wei" trademark to Great Wall Motor for free in 2021 to this report, and thought that Great Wall Motor belonged to "bite the hand that feeds you".

Great Wall Motor reported that BYD's two models involving Qin and Song were not up to standard-Figure 4

Some insiders told Zhidian that Great Wall Motor chose to attack BYD at this point in time, which was more of a "psychological war". As we all know, Great Wall Motor focused on the DHT-PHEV plug-in hybrid market this year, which is the advantage of BYD. The recently listed Haval Xiaolong and Haval Xiaolong MAX directly bid for BYD Song Pro DM-i and Song PLUS DM-i, which shows that the competition between the two private car companies in the north and the south tends to be fierce, and the previous situation of "one family in the world" may be unsustainable.

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Douban 9.6 points! Why is Happy Departure so good？

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author　| Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

　　

Seeing is believing ｜ Field visit of Xiaomi Automobile Beijing factory

　　[car home Information] In the past few months, a heavy "bomb" was dropped on the automobile circle, that is, Xiaomi entered the automobile field.

　　Since Xiaomi announced to build a car at the end of March, the location of headquarters and factories has attracted much attention. Beijing, Shanghai, Wuhan, Hefei, Xi ‘an and other places are striving for Xiaomi’s car-making project. Lei Jun also visited Chang ‘an, GAC, SAIC-GM-Wuling, Great Wall, SAIC, Dongfeng, Bosch, Contemporary Amperex Technology Co., Limited and other manufacturers frequently in more than four months, and released a lot of recruitment information. On November 27th, the official WeChat of Beijing Yizhuang announced that the Management Committee of Beijing Economic and Technological Development Zone officially signed a contract with Xiaomi Technology and announced that Xiaomi Automobile had settled in Beijing Economic Development Zone. The determination of the headquarters and the factory to settle in the city is also an important node in the preparatory work for Xiaomi’s car.

　　Just after the signing of the contract was announced, I drove to Beijing Economic Development Zone to visit Xiaomi’s current progress. Where is the factory located?

Home of the car

◆ It is still in the retirement stage, and the intelligent manufacturing base is waiting for "manufacturing".
Open up a vitality in the wasteland

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　　According to the official publicity information, Xiaomi Automobile Factory is located in Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Yizhuang New Town (Tongzhou District), Beijing, with a total investment of 63 billion yuan. Four boundaries: Tongyi Road in the west, Huanjing West No.1 Road in the east, Jingsheng South Fourth Street in the north and Yitong Street in the south. With the specific street name, it is actually much easier to find the destination, but according to the navigation display, Tongyi Road and Yitong Street are in the state of being built (not searched). Huanjing West 1st Road and Jingsheng South 4th Street are residential buildings and Liandong U Valley Park.

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　　On the other hand, there is a large construction site in the south of Jingsheng South Fourth Street. When I went to check it, I found that it was the project site of SMIC Jingcheng integrated circuit production project (FAB3 P1 production plant and other 32 projects), and not far from this project site, it was the project of projection mask aligner exposure optical system research and development and mass production base.

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　　According to public information, Majuqiao Town is located in the intelligent manufacturing group of Yizhuang New Town. According to the planning of Yizhuang New Town, the intelligent manufacturing industrial zone will focus on developing high-end manufacturing. "Majuqiao Zhizao Base Land Grade I Development Project" is located in majuqiao town, east to the green belt on the west side of Beijing-Shanghai Expressway, west to Environmental Protection Avenue, south to Zhuxin Road, and north to Xinsi Road. The investment in the relocation and vacating of non-residential houses within the project scope is about 2.4 billion yuan. The relocation involves eight villages, namely Fangxindian Village, Zhouying Village, Xiaoyingyi Village, Yangxiudian Village, Guzhuang Village, Xiaozhang wan Village, Zhang Cun Village and Shichun Village. According to the feedback from relevant personnel, it is still in the stage of vacating, and the project is expected to start around 2022. Of course, if you want to see some clues, it will be at least in the middle of the year.

　　In the future, the territory of Xiaomi Automobile will be developed to us in Beijing Economic Development Zone.

Why did you choose Beijing Economic Development Zone?

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　　According to public information, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be off the assembly line in 2024 and mass production will be realized.I believe that many netizens have doubts. Why did Xiaomi Automobile choose to settle in Beijing Economic Development Zone?The reasons may be analyzed from the aspects of business, policy and geographical location.

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　　First of all, in terms of location, it was previously reported that Xiaomi Automobile wanted to acquire Beijing Hyundai No.2 Factory in Shunyi District, Beijing (with an annual production capacity of 300,000 units), which was also in line with the combined production capacity of Xiaomi in Beijing Economic Development Zone Phase I and Phase II. But don’t ignore the fact that Xiaomi Automobile will not have a demand of 300,000 production capacity in the early stage, and there are still problems such as optimization, adjustment and upgrading in the acquisition of Beijing Hyundai No.2 Factory, which is unreasonable in terms of capital. At the same time, apart from Beijing Hyundai No.2 Factory, Shunyi District has not publicly indicated that it will provide the rest land for Xiaomi Automobile to build its sales headquarters and R&D headquarters, which will lead to "time difference" in communication between sales companies and factories, which is not as suitable as "cluster construction". In addition, Xiaomi also has an office in the park near Kechuang, Beijing Economic and Technological Development Zone, which consists of three parts: office building, production factory and warehousing and logistics. The factory mainly produces hardware equipment such as Xiaomi mobile phones, and the warehousing and logistics part is a cooperative project between Xiaomi and JD.COM. The goods stored in the warehouse are all related to Xiaomi products, which is also convenient for cross-departmental linkage and communication.

　　Secondly,Business aspectLei Jun has publicly stated that intelligence and electrification have brought the automobile industry closer to consumer electronics from the original machinery industry. Xiaomi also said, "The most difficult thing is the battery and automatic driving. After four years, the advantages of electric vehicles for traditional vehicles will gradually be reflected, and fuel vehicles will transition to electrification. Now the timing of Xiaomi’s cut-in is just right. " Just like this, Xiaomi has invested heavily in power batteries and autonomous driving sectors. Power battery has always been the heart of new energy vehicles, and it is also a plate that new car manufacturers pay special attention to. Xiaomi automobile is no exception, and it has made multiple attacks, and its layout in the field of power batteries has also surfaced.

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"Overview of investment in Xiaomi power battery field"

　　Xiaomi currently directly or indirectly invests in four power battery-related enterprises in the field of power batteries, and each major enterprise has its own characteristics. These four companies are Honeycomb Energy, AVIC Lithium Battery, Zhuhai Guanyu and Ganfeng Lithium Battery. Among them, Zhuhai Guanyu and Ganfeng Lithium Battery are listed companies.

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"A list of the number of patents related to Xiaomi and other Internet companies; Overview of investment in Xiaomi’s autonomous driving field "

　　Auto-driving is an important force point for Xiaomi’s car in the future, and it is actually a weak point for Xiaomi to build a car. According to public information, by 2020, Xiaomi has disclosed more than 800 patents related to automobiles, and only one patent related to autonomous driving. In the field of intelligent vehicle networking, by April 2021, Xiaomi had 72 patents, including vehicle-to-person V2P, vehicle-to-vehicle V2V and vehicle-to-infrastructure V2I, among which 57 were vehicle-to-person V2P patents. Since the announcement of building a car, Xiaomi has also made frequent shots in the field of autonomous driving and made a series of investments. In June 2021, Xiaomi participated in the D-round financing of Zongmu Technology, a supplier of autonomous driving technology. In the same month, Xiaomi participated in the D-round financing of laser radar enterprise Hesai Technology. In July, Xiaomi acquired DeepMotion Tech Limited, an autonomous driving technology company, for US$ 77.37 million (about RMB 503 million). In August, Xiaomi led the Pre-A2 round of financing for geometry partner of autonomous driving company, and then participated in the strategic investment of geometry partner in October. It is worth mentioning that Tianyanchao information shows that Shendong Technology Company is also located in Beijing.

　　What can improve the above business to the extreme is that a series of Beijing Economic Development ZoneA favorable policyAccording to "Beijing Intelligent Networked Vehicle Innovation and Development Action Plan (2019 -2022)", it is clearly pointed out that in 2022, a complete technical system of intelligent networked vehicles meeting the requirements of advanced autonomous driving (L4 level) will be formed; The scale of intelligent networked automobiles and related industries in the city reached 100 billion yuan. Specific to Yizhuang, the First Industrial Policy of Yizhuang Group in the High-end Industrial Zone of China (Beijing) Pilot Free Trade Zone clearly puts forward the goal of "building a core bearing place for the development of new energy and high-end automobile industry", and sets a minimum financial support policy of 30 million yuan and a maximum financial support policy of 100 million yuan according to different conditions.

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"There are different models such as self-driving passenger cars, self-driving logistics trucks, self-driving feeder cars, self-driving cleaning cars, unmanned delivery cars and unmanned retail cars on the streets of Yizhuang every day."

　　Among them, "encourage domestic and foreign new energy smart car manufacturers to settle in the development zone. To drive the formation of a 100 billion-level industrial cluster, leading enterprises can be given up to 100 million yuan of innovation funds to support; Encourage the research and development of autonomous driving technology to reach L4 level and above, and carry out conditional large-scale production. For enterprises that have completed the transformation of the first batch of results, a certain proportion of financial support will be given according to the transformation effect of the results, up to 30 million yuan. "

　　It is worth mentioning that the "Overall Implementation Plan of Beijing Intelligent Networked Automobile Policy Pioneer Zone" released here shows that the planning scope of 225 square kilometers including Yizhuang New City will be set as the policy pioneer zone. Beijing Intelligent Networked Vehicle Policy Pioneer Zone has four distinctive policies: allowing enterprises to carry out commercial operation services based on fees, allowing unmanned delivery vehicles to obtain road rights for on-road operation, supporting mutual recognition of test results of intelligent networked vehicles in different places, and opening high-speed testing of self-driving vehicles.

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　　Geographical locationThe mature supporting environment and good policy support have enabled many brands to set up factories here, such as Mercedes-Benz R&D Center, Beiqi New Energy Blue Valley R&D Center, Beiqi New Energy High-end Intelligent Ecological Factory, Foxconn Precision Components, e-commerce giant JD.COM and many logistics companies. It is mentioned that Xiaomi and BAIC have signed a strategic cooperation agreement before, which may be one of the "reasons" for Xiaomi Automobile to choose Beijing Economic Development Zone.

◆ Talk to the end

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　　Lei Jun once said that the initial intention of Xiaomi to build a car is to use high-quality smart electric vehicles to let users enjoy the ubiquitous smart life. In the future, Xiaomi will provide intelligent life for all aspects of rice noodles from personal equipment, smart home, smart office, and smart travel. In the future, I hope that every road will be equipped with a full set of Xiaomi smart products.

　　However, at present, although Xiaomi has signed a contract, it is still some time before the factory breaks ground. Referring to the time when the new car rolled off the assembly line in 2024, Xiaomi’s factory will start in 2023 at the latest, and we will pay more attention to Xiaomi’s trend in the future. At that time, in the face of strong competitors, complex supply chain management and more discerning consumers, can Xiaomi Automobile create an eye-catching model?

　　We will wait and see. (Text/car home Zhouyi)

From the government-led to the main scientific and technological investment of enterprises, the innovation power is surging.

　　Investment of R&D funds from 1953 to 2017

　　Sharp tools make good work. Investment in science and technology is the necessary condition and basic guarantee for scientific and technological progress. Since the founding of New China 70 years ago, China has gradually established a national science and technology investment system that adapts to the characteristics of the socialist market economy system.

　　"The continuous improvement of the national science and technology investment system and the sustained and rapid growth of research and development (R&D) funds have stimulated the vitality of scientific and technological innovation in the whole society and strongly supported the country’s scientific and technological progress and rapid and stable economic and social development." Zhu Yingchun, deputy director of the Institute of Science and Technology Statistics and Analysis of the China Academy of Science and Technology Development Strategy, said in an interview with the Science and Technology Daily reporter.

　　A historic breakthrough was achieved in the scale and intensity of R&D funds.

　　The R&D expenditure of the whole society is an important component of the national (regional) investment in science and technology, an important indicator to measure the national (regional) investment in science and technology, and an important indicator to observe and analyze the national (regional) scientific and technological development strength and competitiveness.

　　Since the founding of New China, especially since the reform and opening up, with the promulgation and implementation of various national economic policies and science and technology policies and the enhancement of the country’s comprehensive national strength, the investment in science and technology in the whole society has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough.

　　Data from the National Bureau of Statistics show that in 2018, China’s R&D expenditure reached 1,967.79 billion yuan, 123 times that of 1991, from 1991— In 2018, the average annual growth rate was 19.5%, far exceeding the average annual growth rate of GDP at current prices in the same period.

　　At the same time, the investment intensity of R&D funds has hit record highs, reaching 2% for the first time in 2013 and 2.19% in 2018, exceeding the average level of the 15 EU countries. According to the exchange rate, China has become the second largest R&D investment country in the world after the United States, providing a strong financial guarantee for the development of science and technology.

　　China’s national financial expenditure on science and technology increased from 60 million yuan in 1953 to 951.82 billion yuan in 2018. 2005— In 2010, the national fiscal expenditure on science and technology grew fastest, with an average annual growth rate of more than 20%. In 2011, the growth rate began to decline, and in 2018, it increased by 13.5% over the previous year, setting a record high since 2013.

　　"The national financial expenditure on science and technology has played a key role in driving the whole society’s R&D investment and leading the national strategic orientation, providing a strong guarantee for scientific and technological innovation." Zhu Yingchun pointed out.

　　In Zhu Yingchun’s view, the investment in science and technology has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough, which is in line with the Outline of the National Medium-and Long-term Science and Technology Development Plan (2006— The promulgation and implementation of "2020)", especially since the 18th National Congress of the Communist Party of China, various departments and localities have taken active measures, and the whole society has formed a consensus on attaching importance to and supporting innovation.

　　From different regions, the performance of scientific and technological investment in some places is eye-catching. In 2017, the fiscal expenditure on science and technology in seven regions including Guangdong, Jiangsu and Shanghai exceeded 20 billion yuan. The local fiscal expenditure on science and technology in 11 provinces (cities) accounted for more than 2% of the local fiscal expenditure, and Guangdong, Shanghai and Beijing all exceeded 5%.

　　It is worth mentioning that in 2018, the number of regions with R&D investment intensity greater than 2% increased to 11, among which the R&D investment intensity in Beijing reached a record high of 6.17%.

　　Enterprises become the main force supporting the growth of R&D investment.

　　Since the reform and opening up, China has actively guided other social capitals to increase their support for innovation through direct and indirect financial investment. Enterprise funds have gradually become an important source of funds for the whole society to invest in R&D funds.

　　"In recent years, the source structure of R&D funds has been further optimized, and the dominant position of enterprise innovation has been further highlighted. The proportion of corporate funds in R&D funds increased from 60.1% in 2003 to 76.5% in 2017. " Zhu Yingchun believes that this is mainly due to the improvement and implementation of the R&D expenses plus deduction policy, the tax relief policy for high-tech enterprises and the accelerated depreciation policy for fixed assets, which greatly mobilized the enthusiasm of enterprises for R&D activities. As the main body of technological innovation, enterprises have become the main force supporting the growth of R&D investment in China in recent years.

　　Enterprises are not only the main body of investment in R&D funds, but also the main body of implementation. From the perspective of expenditure structure, the proportion of R&D expenditure of Chinese enterprises in the total social R&D expenditure has increased from about 60.0% in 2000 to 77.4% in 2018.

　　According to statistics, in 2017, the number of enterprises enjoying R&D expenses plus tax reduction and exemption for industries above designated size and tax reduction and exemption for high-tech enterprises reached 24,400 and 24,200 respectively, 3.3 times and 3.5 times that of 2009 respectively, and the amount of tax reduction and exemption reached 57 billion yuan and 106.2 billion yuan respectively, which played a positive role in encouraging and guiding enterprises to carry out R&D activities.

　　In 2018, the basic research funds broke through the 100 billion yuan mark for the first time.

　　Data from the Statistical Bulletin of National Science and Technology Investment in 2018 (hereinafter referred to as the Bulletin) show that in 2018, China invested a total of 1,967.79 billion yuan in R&D, an increase of 207.18 billion yuan or 11.8% over the previous year. Among them, the basic research funds exceeded 100 billion yuan for the first time, reaching 109.04 billion yuan, keeping pace with the investment in research and development.

　　Li Yin, a statistician of the Department of Social Sciences and Literature of the National Bureau of Statistics, explained that the funds for basic research exceeded 100 billion yuan, and all three subjects achieved rapid growth. The funds for basic research in institutions of higher learning, government-owned research institutions and enterprises were 58.99 billion yuan, 42.31 billion yuan and 3.35 billion yuan respectively, up by 11.1%, 10.1% and 15.7% respectively over the previous year. Among them, colleges and universities contribute 51.1% to the growth of basic research funds in the whole society, and they are the main bodies to carry out basic research.

　　According to Lv Wei, a researcher in the Innovation and Development Research Department of the State Council Development Research Center, the investment in basic research in China has been increasing continuously in recent years, which is not only related to the state’s attention, but also an inevitable requirement for the development of technological innovation capability to the stage of "three runs coexist". The report of the 19th National Congress of the Communist Party of China proposed that we should aim at the forefront of world science and technology, strengthen basic research, and achieve a major breakthrough in forward-looking basic research and leading original achievements.

　　Over the past 70 years, China has made remarkable progress in science and technology investment. "However, it should still be noted that compared with the goal of deepening the supply-side structural reform and building a world science and technology power, the investment intensity of R&D funds in China needs to be rapidly improved." Zhu Yingchun pointed out.

　　Judging from the cumulative investment, there is still a big gap between the total investment of R&D funds in China and the United States and Japan since 1991. Science and technology investment has a strong cyclical accumulation effect, and the appearance of scientific and technological innovation effect depends on long-term investment and continuous accumulation. When the innovation ability changes from "tracking, paralleling and leading" to "paralleling" and "leading", it still needs the support of a lot of scientific and technological investment to achieve key core technological breakthroughs.

　　At the same time, problems such as unbalanced investment structure of R&D funds have yet to be solved. For example, the single source of funds for basic research. The proportion of basic research funds in China has been around 5% for a long time, which is lower than 15% in developed countries & mdash; The general level of 20%; Basic research is highly dependent on the central financial input, and local and enterprises have insufficient investment in basic research.

　　In this regard, Zhu Yingchun suggested that in the future, we should speed up the construction of a diversified investment system, strengthen the comprehensive design of fiscal, taxation, financial and other policies, form an organic policy system, and further guide venture capital, charitable donations, and universities’ own funds to invest in R&D activities. (Reporter Tang Ting)