With its hard strength such as intelligence, safety and comfort, the M7 has been recognized by everyone.

  On December 16th, 2022, M7 won the 10th Xuanyuan Award "Top Ten Cars of the Year" and the 30-second "Focus China SUV of 2022" by its strength.

  The 10th Xuanyuan Award, known as the "Oscar in the car industry", was officially released. After three months of fierce competition with 46 brands and 86 models, AITO asked M7 to win the 10th Xuanyuan Award "Top Ten Cars of the Year" in 2023 by virtue of its strong intelligent ecology, excellent humanized cockpit design, the best digital and physical two-dimensional cockpit experience in the industry, and excellent vehicle quality and handling.

  Knowing the car in 30 seconds is "the first portal of car video in China". With its strength, M7 has passed the four tests of static and dynamic, scene depth experience, cockpit ecology and intelligent interaction, and intelligent driving ability. With its hard strength such as intelligence, safety and comfort, it has been recognized by everyone and become the focus of public expectations. China SUV. Won the 30-second "2022 Focus China SUV" award.

  Kang Bo, vice president of Celeste, delivered the acceptance speech and thanked everyone for their recognition. He said, "The M7 is a six-seat luxury SUV that is most suitable for family and business trips. As a heavy product launched by Celestial Automobile in 2022, it is positioned as a smart and luxurious large-scale electric SUV, which combines the ultimate design, comfortable space, intelligence, excellent performance, long battery life and luxurious configuration. With innovative and intelligent solutions such as the six-seat space layout, the first commercial AITO zero-gravity seat and HarmonyOS intelligent cockpit, it creatively provides consumers with a sincere luxury and intelligent SUV product. It has created a smarter and more convenient new experience for family travel. "

  For family cars, space is absolutely needed. From the outside, the M7 "figure" in the world is relatively burly, and it adopts a space layout of 2+2+2, three rows and six seats, so that each position has a relatively comfortable seating space; In terms of space design, the M7 can be described as perfect. The original six-in-one range extender powertrain expands the forward space of the passenger compartment, making the longitudinal length reach 2605mm, which can achieve ample riding experience.

  In addition to the large space, Wen Jie M7 is also very accomplished in comfort creation. The seat of Wen Jie M7 creates a unique comfort feeling, equipped with the industry’s first commercial AITO zero-gravity seat, intelligent suspension lifting mechanism with 30 lifting stroke, four-way leg rest adjustment, high torque angle adjuster and large-angle retractor, so that the body can reach the suspension state quickly and smoothly through electric adjustment. The design of the M7 is very child-friendly. The car is interconnected with the child seat, and the automatic ventilation mode of the seat can be turned on with one button, making the baby more comfortable to ride. Through the seat belt buckle detection and Isofix interface perception ability, the active reminder of safety anomalies can be realized. Create a comfortable and luxurious seating space for your family in all directions.

  "People-oriented" is the first essence of smart travel. In this respect, Wenjie M7 is equipped with HarmonyOS intelligent cockpit, which can meet the entertainment needs of family travel through car-mounted home KTV, high-quality audio and video, immersive game mode and 19-unit HUAWEI SOUND audio. The car-mounted voice assistant "Xiaoyi" has intelligent interactions such as accurate recognition of four-tone zone, 60-second continuous dialogue and dialect recognition, and can also provide users with intelligent reminders and service recommendations. There are also practical ecological functions familiar to HarmonyOS users, such as super desktop, multi-screen collaboration, seamless circulation, smart cards, etc., which translate the Harmony OS experience to the car, enjoy it anytime, anywhere, and bring more fun to family travel.

  In addition, Wenjie M7 is also a new energy vehicle without battery life and charging anxiety, which is derived from the advantages of pure electric drive intelligent platform (DE-i). Wenjie M7 is equipped with a 1.5T four-cylinder range extender specially designed for the range extension system, which can achieve higher efficiency and longer cruising range. CLTC’s pure battery life is more than 200 kilometers, and urban commuting electricity is completely sufficient; When driving long distances, you can use oil and electricity. Under the condition of full charge and full oil, CLTC has a battery life of 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8L, which meets the requirements of long battery life and economy. And in terms of power and control, the dual-motor four-wheel drive system has a comprehensive maximum output power of 330kW and an acceleration of 4.8s per 100 kilometers, supplemented by a professionally adjusted all-aluminum chassis, which can give consideration to comfort and sportiness.

  Since the delivery of M5, the first model of AITO brand, started in March this year, the delivery volume of Celestial car models has consistently increased steadily. Since the delivery of M7 in August, 2022, the monthly sales of Celestial Automobile has exceeded 10,000 for the first time, and maintained a good development momentum. According to statistics, from March to November, 2022, the cumulative delivery volume of Celestial automobile series has reached 66,037, and the market performance is very bright.

  At present, new energy vehicles represented by electrification, networking, intelligence and sharing are accelerating their March towards "smart travel". Since its listing, the customer M7 has gained the recognition of many consumers with its own strength. In the face of the uncertain and fast-developing new energy vehicle market, the customer M7 is tough, which not only brings consumers a completely intelligent revolutionary car experience, but also injects a shot in the arm into the new energy vehicle market that is constantly developing in the direction of "smart travel".

Xiaomi Automobile, which invested 10 billion yuan, has earned back 4 million yuan.

Headline reported today.
The photo of Xiaomi car was exposed again. Different from the declaration map published on the website of the Ministry of Industry and Information Technology and the spy photos circulated on the Internet, this time it is a millet SU7 with a light green appearance. Fresh colors, many young people said that they were moved and "must rush."On the hot search together with the photos of Xiaomi car, it is the topic that "Xiaomi car will lose 3 million fines if the media leaks". Therefore, some netizens ridiculed, and a supplier was fined 1 million yuan for leaking Xiaomi’s design draft at the beginning of this year. At present, Xiaomi Automobile has earned 4 million yuan. In addition to the photos of Xiaomi Automobile, Lei Jun, the founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi Automobile in the CCTV face-to-face column yesterday. Lei Jun said that he built the car with the assurance that he was determined to win. There are two principles for Xiaomi to build a car. The first one is "keeping the integrity surprisingly". Keeping the integrity is to fully respect the laws of the automobile industry and use the mature technology of the automobile industry to ensure that the first car can be built well; The second is "ten times the investment". Generally, a car company invests about 300 to 400 people in building a car, and about 1 billion or 2 billion R&D funds, while Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion.More and more details show that "the first car for young people" is about to be pushed into the spotlight and be judged by the market.Xiaomi car "hit the face"?On November 15th, the first model of Xiaomi Automobile appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. The declaration map shows that the first model of Xiaomi Automobile is a pure electric car, and there are two models, namely SU7 and SU7 Max.As soon as the picture came out, many fans thought that Xiaomi’s car hit Porsche. The media electric gorilla made a series of pictures, comparing the front face, taillights and waistline of Xiaomi car and Porsche TayCan. "It’s not that Porsche can’t afford it, but that Xiaomi is more cost-effective." Some car fans even ridiculed Xiaomi’s car "Bao Shi Mi".In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, the wheelbase is 3000mm, and the height of Xiaomi SU7 Max is 1440mm, and the other parameters are the same. Xiaomi SU7 will have two battery capacity versions, the battery pack capacity is 101kWh and 73.6kWh respectively, of which the battery life of 101kWh is 800km and 750km; respectively; The battery life of 73.6kWh battery pack is 668km and 628km respectively. Xiaomi Automobile adopts ternary lithium-ion battery made in Contemporary Amperex Technology Co., Limited, and its driving motor has a peak power of 220kW/275kW. It is also equipped with an automobile event data recording system (EDR). In addition, when the spy photos of Xiaomi’s car frame were exposed, some fans thought that the handle area of Xiaomi’s car interior door panel was similar to Tesla Model 3.At present, there are various spy photos, "ID photos" and unpainted driving photos of Xiaomi Automobile on the Internet, and most rice noodles are satisfied with the appearance of Xiaomi Automobile exposed at present.Does Xiaomi Automobile insist on cost performance?At present, the news on the market is that Xiaomi car is divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 190,000-300,000 yuan. Guo Ming, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi Automobile are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan. Han Lu, a senior car blogger, previously broke the news that Xiaomi Automobile is positioned as a C-class luxury car with a minimum price of around 300,000 and a high allocation of around 500,000. At present, this Weibo has been deleted. Earlier, the article said that Xiaomi Automobile was priced at 260,000 yuan and divided into two versions. The price of low-profile models ranges from 260,000 to 300,000 yuan, and the price of high-profile models exceeds 350,000 yuan. However, the price of Xiaomi car will be as low as 200,000, or 200,000-300,000, or more than 300,000. The price of the three stages directly determines whether Xiaomi car still focuses on the familiar "cost-effective" formula. After the announcement of building a car, Lei Jun initiated a vote on the pricing of Xiaomi car, with nearly 20,000 people participating, with the largest number of netizens choosing less than 100,000 yuan, followed by 100,000-150,000 yuan. However, from the current exposure of Xiaomi car configuration, the pricing below 150,000 is indeed somewhat difficult. Xiaomi automobile, which has not yet been released, has already faced an increasingly new energy market. This year, new energy vehicles started a price war. Near the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy. According to a document issued by Cui Dongshu, the current secretary-general of the National Passenger Car Market Information Association, the promotion of new energy vehicles increased especially in November this year, and it has reached the historical high promotion level since last November.According to the data of Easy Car, in the last month of 2023, Jiyue, BYD, Tucki, Zhiji, etc. adjusted the prices of various series of vehicles one after another, and other new energy vehicles also introduced various preferential policies to buy before the end of the year. Can the fans be satisfied with the final pricing of Xiaomi Automobile at the moment of rushing sales volume and volume price at the end of the year? Is Xiaomi Auto released this year?Yesterday was also Lei Jun’s 54th birthday. Last night, Lei Jun sent a message thanking his friends for their birthday wishes, with a picture that "everything will work out in the end". Because of this point in time and the word "car", netizens, while wishing Lei Jun a happy birthday, also wondered whether the Xiaomi auto conference was coming. The blogger "Game Technology" of Xiaohongshu previously published a document saying that Xiaomi has "finalized" the launch conference of Xiaomi Automobile in Beijing on the 28th. The internal staff of Xiaomi Automobile denied that "the time has not been fixed yet, and we are really considering this time point". There have been more and more official actions of Xiaomi Automobile, such as Xiaomi Automobile Weibo, which has just been opened and the speed of light is off the assembly line, Xiaomi Automobile official website, which has only a few photos, and some Xiaomi Houses in Beijing and Shanghai, which have started to confirm the display of automobiles. According to national business daily, the four major manufacturing workshops (stamping, welding, painting and assembly) in the first-phase factory of Xiaomi Automobile have been built, and small-batch trial production has started, and all the produced cars are parked in the assembly workshop. At the Xiaomi 14 conference, Lei Jun said when answering questions from netizens that Xiaomi Automobile is progressing very smoothly and will be officially listed in the first half of next year. When the time is right, report to everyone. Will this "appropriate time" be the end of this year? In the "Face-to-Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it doesn’t catch fire; I am even more worried that everyone will buy it. If you wait for 1-2 years, you will definitely be scolded. Can the upcoming Xiaomi car satisfy the majority of rice noodles? And what changes will Xiaomi cars and rice noodles bring to the automobile industry? We will wait and see.

From the government-led to the main scientific and technological investment of enterprises, the innovation power is surging.

  Investment of R&D funds from 1953 to 2017

  Sharp tools make good work. Investment in science and technology is the necessary condition and basic guarantee for scientific and technological progress. Since the founding of New China 70 years ago, China has gradually established a national science and technology investment system that adapts to the characteristics of the socialist market economy system.

  "The continuous improvement of the national science and technology investment system and the sustained and rapid growth of research and development (R&D) funds have stimulated the vitality of scientific and technological innovation in the whole society and strongly supported the country’s scientific and technological progress and rapid and stable economic and social development." Zhu Yingchun, deputy director of the Institute of Science and Technology Statistics and Analysis of the China Academy of Science and Technology Development Strategy, said in an interview with the Science and Technology Daily reporter.

  A historic breakthrough was achieved in the scale and intensity of R&D funds.

  The R&D expenditure of the whole society is an important component of the national (regional) investment in science and technology, an important indicator to measure the national (regional) investment in science and technology, and an important indicator to observe and analyze the national (regional) scientific and technological development strength and competitiveness.

  Since the founding of New China, especially since the reform and opening up, with the promulgation and implementation of various national economic policies and science and technology policies and the enhancement of the country’s comprehensive national strength, the investment in science and technology in the whole society has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough.

  Data from the National Bureau of Statistics show that in 2018, China’s R&D expenditure reached 1,967.79 billion yuan, 123 times that of 1991, from 1991— In 2018, the average annual growth rate was 19.5%, far exceeding the average annual growth rate of GDP at current prices in the same period.

  At the same time, the investment intensity of R&D funds has hit record highs, reaching 2% for the first time in 2013 and 2.19% in 2018, exceeding the average level of the 15 EU countries. According to the exchange rate, China has become the second largest R&D investment country in the world after the United States, providing a strong financial guarantee for the development of science and technology.

  China’s national financial expenditure on science and technology increased from 60 million yuan in 1953 to 951.82 billion yuan in 2018. 2005— In 2010, the national fiscal expenditure on science and technology grew fastest, with an average annual growth rate of more than 20%. In 2011, the growth rate began to decline, and in 2018, it increased by 13.5% over the previous year, setting a record high since 2013.

  "The national financial expenditure on science and technology has played a key role in driving the whole society’s R&D investment and leading the national strategic orientation, providing a strong guarantee for scientific and technological innovation." Zhu Yingchun pointed out.

  In Zhu Yingchun’s view, the investment in science and technology has increased rapidly, and the scale and intensity of R&D funds have achieved a historic breakthrough, which is in line with the Outline of the National Medium-and Long-term Science and Technology Development Plan (2006— The promulgation and implementation of "2020)", especially since the 18th National Congress of the Communist Party of China, various departments and localities have taken active measures, and the whole society has formed a consensus on attaching importance to and supporting innovation.

  From different regions, the performance of scientific and technological investment in some places is eye-catching. In 2017, the fiscal expenditure on science and technology in seven regions including Guangdong, Jiangsu and Shanghai exceeded 20 billion yuan. The local fiscal expenditure on science and technology in 11 provinces (cities) accounted for more than 2% of the local fiscal expenditure, and Guangdong, Shanghai and Beijing all exceeded 5%.

  It is worth mentioning that in 2018, the number of regions with R&D investment intensity greater than 2% increased to 11, among which the R&D investment intensity in Beijing reached a record high of 6.17%.

  Enterprises become the main force supporting the growth of R&D investment.

  Since the reform and opening up, China has actively guided other social capitals to increase their support for innovation through direct and indirect financial investment. Enterprise funds have gradually become an important source of funds for the whole society to invest in R&D funds.

  "In recent years, the source structure of R&D funds has been further optimized, and the dominant position of enterprise innovation has been further highlighted. The proportion of corporate funds in R&D funds increased from 60.1% in 2003 to 76.5% in 2017. " Zhu Yingchun believes that this is mainly due to the improvement and implementation of the R&D expenses plus deduction policy, the tax relief policy for high-tech enterprises and the accelerated depreciation policy for fixed assets, which greatly mobilized the enthusiasm of enterprises for R&D activities. As the main body of technological innovation, enterprises have become the main force supporting the growth of R&D investment in China in recent years.

  Enterprises are not only the main body of investment in R&D funds, but also the main body of implementation. From the perspective of expenditure structure, the proportion of R&D expenditure of Chinese enterprises in the total social R&D expenditure has increased from about 60.0% in 2000 to 77.4% in 2018.

  According to statistics, in 2017, the number of enterprises enjoying R&D expenses plus tax reduction and exemption for industries above designated size and tax reduction and exemption for high-tech enterprises reached 24,400 and 24,200 respectively, 3.3 times and 3.5 times that of 2009 respectively, and the amount of tax reduction and exemption reached 57 billion yuan and 106.2 billion yuan respectively, which played a positive role in encouraging and guiding enterprises to carry out R&D activities.

  In 2018, the basic research funds broke through the 100 billion yuan mark for the first time.

  Data from the Statistical Bulletin of National Science and Technology Investment in 2018 (hereinafter referred to as the Bulletin) show that in 2018, China invested a total of 1,967.79 billion yuan in R&D, an increase of 207.18 billion yuan or 11.8% over the previous year. Among them, the basic research funds exceeded 100 billion yuan for the first time, reaching 109.04 billion yuan, keeping pace with the investment in research and development.

  Li Yin, a statistician of the Department of Social Sciences and Literature of the National Bureau of Statistics, explained that the funds for basic research exceeded 100 billion yuan, and all three subjects achieved rapid growth. The funds for basic research in institutions of higher learning, government-owned research institutions and enterprises were 58.99 billion yuan, 42.31 billion yuan and 3.35 billion yuan respectively, up by 11.1%, 10.1% and 15.7% respectively over the previous year. Among them, colleges and universities contribute 51.1% to the growth of basic research funds in the whole society, and they are the main bodies to carry out basic research.

  According to Lv Wei, a researcher in the Innovation and Development Research Department of the State Council Development Research Center, the investment in basic research in China has been increasing continuously in recent years, which is not only related to the state’s attention, but also an inevitable requirement for the development of technological innovation capability to the stage of "three runs coexist". The report of the 19th National Congress of the Communist Party of China proposed that we should aim at the forefront of world science and technology, strengthen basic research, and achieve a major breakthrough in forward-looking basic research and leading original achievements.

  Over the past 70 years, China has made remarkable progress in science and technology investment. "However, it should still be noted that compared with the goal of deepening the supply-side structural reform and building a world science and technology power, the investment intensity of R&D funds in China needs to be rapidly improved." Zhu Yingchun pointed out.

  Judging from the cumulative investment, there is still a big gap between the total investment of R&D funds in China and the United States and Japan since 1991. Science and technology investment has a strong cyclical accumulation effect, and the appearance of scientific and technological innovation effect depends on long-term investment and continuous accumulation. When the innovation ability changes from "tracking, paralleling and leading" to "paralleling" and "leading", it still needs the support of a lot of scientific and technological investment to achieve key core technological breakthroughs.

  At the same time, problems such as unbalanced investment structure of R&D funds have yet to be solved. For example, the single source of funds for basic research. The proportion of basic research funds in China has been around 5% for a long time, which is lower than 15% in developed countries & mdash; The general level of 20%; Basic research is highly dependent on the central financial input, and local and enterprises have insufficient investment in basic research.

  In this regard, Zhu Yingchun suggested that in the future, we should speed up the construction of a diversified investment system, strengthen the comprehensive design of fiscal, taxation, financial and other policies, form an organic policy system, and further guide venture capital, charitable donations, and universities’ own funds to invest in R&D activities. (Reporter Tang Ting)

Strengthening cultural self-confidence and building a national cultural soft power communication platform

  During the two sessions of the National People’s Congress this year, cultural self-confidence once again became the focus of hot discussion. The report of the 19th National Congress of the Communist Party of China pointed out that cultural self-confidence is a more basic, deeper and more lasting force in the development of a country and a nation. Without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. In the new era, China’s cultural construction has ushered in new opportunities for development, which should lead to the prosperity of socialist literature and art and the development of cultural undertakings and industries. We should tell the story of China well, improve the national cultural soft power and enhance the world influence of Chinese culture.

  Carry forward Chinese excellent traditional culture and strengthen cultural self-confidence

  The 2018 government work report suggests that the people’s sense of gain, happiness and security should be continuously improved. The report puts forward that it is necessary to carry forward Chinese excellent traditional culture, inherit revolutionary culture, develop advanced socialist culture and cultivate and practice socialist core values. Strengthen ideological and moral construction and create mass spiritual civilization. Accelerate the construction of philosophy and social sciences with China characteristics, prosper literary and artistic creation, and develop news publishing, radio, film and television, archives and other undertakings. Strengthen the protection and utilization of cultural relics and the protection and inheritance of cultural heritage. Build a new type of think tank. Strengthen the construction of Internet content. In-depth implementation of the project of benefiting the people through culture and cultivation of new cultural formats. Deepen cultural exchanges between China and foreign countries.

  China’s cultural self-confidence stems from the excellent traditional Chinese culture nurtured by the Chinese nation’s 5,000-year history of civilization. During the National People’s Congress and the National People’s Congress, many deputies suggested that we must vigorously carry forward China’s excellent traditional culture, speed up the construction of a modern public cultural service system, and strive to provide rich spiritual food for the people to live a better life.

  "The values of Chinese culture have become the most basic cultural gene of the Chinese nation. We talk about cultural self-confidence, mainly the confidence of values. " Chen Lai, member of Chinese People’s Political Consultative Conference and professor of philosophy department of Tsinghua University Humanities College, believes that one of our important tasks today is to vigorously inherit and develop Chinese excellent culture, strengthen cultural self-confidence and undertake the historical mission of realizing the great rejuvenation of the Chinese nation.

  In the view of Jia Pingwa, a representative of the National People’s Congress and a writer, the excellent traditional culture of the Chinese nation, such as literary classics and historical sites all over the country, all reflect our cultural confidence. He said that to strengthen cultural self-confidence, we must learn and inherit excellent traditional culture and literary classics. He admits that in recent years, advocacy and initiatives such as reading by the whole people and restoring traditional culture are conducive to understanding, understanding and strengthening cultural self-confidence.

  Liao Huage, deputy to the National People’s Congress and chairman of Nanyang Federation of Literary and Art Circles in Henan Province, believes that strengthening cultural self-confidence must start with teenagers. Young people are the pillars of the country’s future development. It is suggested that we should increase the intensity and scope of excellent traditional culture education from kindergarten to primary schools, middle schools and universities, so that young people can "remember to dig wells while enjoying the cool, and not forget to plant trees", so that they can learn nutrition from excellent traditional culture, find motivation, discover the beauty of Chinese culture, root their cultural confidence in their hearts, and be subtly affected, thus rallying a powerful force for building a great Chinese dream.

  Deepen cultural exchanges between China and foreign countries and tell the story of China well.

  Practicing cultural self-confidence requires us to tell the story of China well, spread the voice of China well, let Chinese culture go global, and promote cultural exchanges and mutual learning between China and foreign countries. The report of the 19th National Congress of the Communist Party of China pointed out that in the new era, China will actively promote the "Belt and Road" international cooperation, strengthen cultural exchanges between China and foreign countries, promote international communication capacity building, tell the story of China well, show a true, three-dimensional and comprehensive China, and improve the country’s cultural soft power.

  The Opinions on Strengthening and Improving Humanities Exchanges between China and Foreign Countries issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council proposes to strengthen the comprehensive communication capacity building of humanities exchanges between China and foreign countries, promote the joint production, joint interview and cooperative publication of Chinese and foreign radio, film and television, publishing institutions and news media, promote the mutual broadcast and exchange of Chinese and foreign film and television programs, implement special exchange projects and plans in the fields of books, films and television, and cultural performances, and enrich the literary and artistic contents and carriers of humanities exchanges; Make "People-to-People Exchange in internet plus" bigger and stronger, and realize the mutual complement and benign interaction between the entity and the virtual exchange platform. By enriching the forms of media communication and building all-media and cultural communication institutions with international influence, we can tell the story of China well, spread the voice of China, explain the road of China, and enhance the closeness of China’s cultural image.

  Wang Shucheng, member of Chinese People’s Political Consultative Conference and editor-in-chief of the overseas edition of People’s Daily, believes that telling the world the story of China in the new era is to promote the excellent Chinese culture in a moist and silent way, so that cultural integration can become a bridge for the community of human destiny. China’s culture is extensive and profound, and many ideas reflect the common value pursuit of human civilization. It is necessary to further enhance cultural self-confidence, and tell the story of China carefully by broadening horizons, expanding channels and integrating resources, so that Chinese and foreign cultures can realize benign interaction in exchanges and mutual learning; By further improving the level of creativity, China cultural symbols can be transformed into world-famous cultural products and ideas, and the world can perceive China and understand China through culture, thus effectively improving China’s cultural soft power.

  "To spread the voice of China to the world and tell the story of China well, we need to study and choose the most effective communication strategy. It is necessary to understand each other’s historical traditions, cultural psychology and information acceptance habits. " An Laishun, member of Chinese People’s Political Consultative Conference and vice chairman of the International Association of Museums, believes that today, China culture has taken a decisive step to go abroad. What needs to be further strengthened is to let China culture really go in, enter each other’s hearts, resonate emotionally, and let people of all countries truly and naturally realize that Chinese culture is an excellent culture with eternal charm across time and space.

  Wu Hongliang, member of Chinese People’s Political Consultative Conference and vice president of Beijing Painting Academy, said that telling the story of China well requires innovation in ways and means. He suggested that in the process of foreign cultural exchange, we can fully tap the international art collections and talent resources, and make use of the existing conditions in other countries to complete the exhibition, research and dissemination of China art locally. The result is low cost, quick effect, great influence and deep integration, which can improve China’s cultural soft power with half the effort and provide new ideas for promoting the international communication ability of China traditional culture.

  China Cultural Exchange Network: Actively Building a National Cultural Soft Power Communication Platform

  China Cultural Exchange Network, a comprehensive, public-welfare and cultural information website under the academic guidance of China Institute of Economic Reform and Development of Renmin University of China and Guosheng Think Tank, takes "promoting traditional culture and serving China in the future" as its purpose, actively implements "Several Opinions on Strengthening and Improving People-to-People Exchanges between China and Foreign Countries", earnestly strengthens the construction of communication capacity, and is committed to building an Internet cultural exchange platform and a national cultural soft power communication platform.

  China Cultural Exchange Network integrates the Internet, mobile terminals, WeChat, Weibo, video, newspapers and other media platforms, and is forming a multi-level communication mode such as graphics, text, audio and video. The website has carried out strategic cooperation with domestic authoritative academic institutions, book publishing, film and television production, intangible cultural heritage protection, tourism, big data, industrial parks and other industrial entities, forming a systematic independent intellectual property right of "culture+",which has demonstrated China’s cultural soft power and cultural self-confidence in external communication. In September 2017, China Cultural Exchange Network was awarded the "Computer Software Copyright Registration Certificate" by the National Copyright Administration of People’s Republic of China (PRC) (registration number: 2017SR541515). It has successively obtained the trademark right granted by the State Trademark Office (registration number: 13524174), the copyright registration certificate issued by the State Copyright Administration (Guo Zuo Deng Zi -2014-F-00156441), and won the "China Government Website Excellence Award in 2014 and 2015", and the innovative service platform of "internet plus Culture" in 2016, which was approved by Beijing Press, Publication, Radio, Film and Television Bureau.

  The large-scale network digital platform of "Window of China Digital Expo Hall" established by the website’s independent innovation spreads Chinese excellent traditional culture through the whole media with the digital technology of "Silk Road Cloud" from five aspects: network art museum, network literature museum, network intangible cultural heritage museum, network photography museum and network academic center. Among them, the network academic center is a new network think tank platform launched by China Cultural Exchange Network to promote the integration and innovation of "media think tanks". At present, many famous experts and scholars such as Wang Yiwei, Zhao Lei, Chen Ping, Zhang Xuedong, Ke Yinbin, Yuan Li, Zhao Jianjun, Zhang Baotong and Lu Yintao have been launched, and their important viewpoints, academic achievements and social influence have been presented and displayed intensively.

  China Cultural Exchange Network has long been concerned about the cultural communication and economic development of the "Belt and Road", and cooperated with the launch of large-scale special topics and special actions involving the "Belt and Road" cultural exchange, tourism, ecology, pension, health, intangible cultural heritage protection, Chinese medicine, film and television, logistics and other fields. The website launched a series of new media projects such as "Silk Road Meeting Room" and "Think Tank Meeting Room", and through the platform information channel of "internet plus", The Belt and Road Cultural Communication and Economic Development Forum, the Belt and Road Intangible Heritage Protection Special Action, the Belt and Road Forum for 100 People, the Silk Road Business Leaders (Xi ‘an) Summit, the montana International Forum, the Silk Road International Film Festival New Silk Road Youth Video Contest, the Belt and Road Friendship City Dialogue, and the Belt and Road (Weinan) were launched one after another. Henan Zhongyuan Aquatic Logistics Port and other large-scale topics, deeply interpret and promote the demonstration projects and sample projects in the field of "One Belt, One Road" cultural communication and economic development, and explore a new model of "One Belt, One Road" humanities exchange.China Cultural Exchange Network held the "Light of Civilization, Person of the Year in China Cultural Exchange" for five consecutive years, focusing on individuals and organizations that have made outstanding contributions to the promotion of the "Belt and Road" cultural communication and economic development and the mutual learning of Chinese culture and Chinese and foreign civilizations, and encouraging all sectors of society to participate in cultural exchanges between China and foreign countries.

  CHINA Cultural Exchange Network participated in the co-sponsored "CHINA in My Eyes" city brand publicity project, covering the "China in My Eyes" photo essay contest and many sub-activities such as China Shaanxi, Xinjiang, Gansu, Qinghai, Guiyang, Dali, Quanzhou, Dalian, Zhengzhou, Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. The theme of "CHINA in My Eyes" is "Tell the story of China well and spread the voice of China well". Through images and words, it truly records and reflects the new normal in China’s cultural, economic and social fields, promotes people-to-people exchanges and shows the achievements and great progress of urban development. After several years of operation, it has become a large-scale publicity project to display the image of China and shape the city brand, and has made positive contributions to enhancing the country’s cultural soft power.