How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How many transformations can a pickup truck have? The answer of the Great Wall Gun is, N kinds! At the fiery Guangzhou International Auto Show, the trailer version of the off-road pickup truck, the rescue gun and the travel gun of the Great Wall Gun showed the audience how "fickle" the Great Wall Gun was. In fact, this is not the first time that the Great Wall Gun has "transformed". The rich modification scheme makes the ever-changing Great Wall Gun more attractive.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is to have fun.

The so-called modification is to make the car more suitable for its unique use environment. In this respect, people who are obsessed with fishing have a deep understanding. The fish and fishing tackle with nowhere to put, the scorching heat of the scorching sun, and the regret of not being able to travel far were all troubled before the appearance of the Great Wall Gun Off-road Pickup Fishing Edition, but after it, the problem was solved.

The wild fishing version converts the container into a pulley drawer-type partition storage bin, which can classify fishing gear and fish and bid farewell to the dilemma of fishing line entanglement and sewage cross-flow; Full-coverage gantry, set up a large number of expansion fixed points, and place fishing rods, shovels and other items in different categories; In addition, the framework of the gantry extends all the way to the roof, and larger outdoor equipment such as kayaking can be placed above the gantry through fixed components, and you can fish or play in the water.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

It’s not just fishing enthusiasts who like to leave, but their concern for the quality of life makes more people yearn for nature. The Great Wall Gun Off-road Pickup Off-road Travel Edition and Travel Gun that were previously unveiled make the whole scene pickup life available to everyone.

The Great Wall Gun Off-road Pickup Leisure Travel Edition is mainly based on the surrounding situation of the city, with side curtains installed to create a cool place at any time; With car refrigerator and outdoor mobile kitchen, you can enjoy the scenery and cook delicious food at the same time. A combined drawer is installed in the back bucket (canopy with flat cover), which is convenient for placing all kinds of tools/appliances necessary for life and meets the needs of multiple scenes.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

The traveling gun considers the advantages and disadvantages of various large and medium-sized RVs, and makes full use of the body space while retaining most of the functions of RVs, so as to ensure the simplicity of the vehicle shape, portability and good passability, so that you can stay in the camp at any time during the journey and enjoy the natural scenery.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Travel outside, in addition to married with children, it is also possible to tow a tugboat. At this time, the trailer version of the Great Wall Gun off-road pickup truck will come in handy. It has the announcement of towing, which can be legally towed on the road, 11 unique off-road equipment with fever level, 7 all-terrain driving modes, three locks, tank turning, Bailuchi tires, crawling mode, winch, wading throat, nitrogen shock absorption, off-road expert mode, multi-link, off-road information display, etc., making it easy to be competent for towing yachts, motorcycles, RV and other tasks.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

In addition, the Great Wall Cannon also has a multi-functional camper, which integrates cross-country, living, exploring and storing things, and is specially tailored for outdoor adventure, cross-country and extreme enthusiasts, making "self-sufficient" outdoor life a reality.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is a fearless journey.

Some people yearn for leisure, while others pursue wild conquest. In the modification culture of the Great Wall Gun, cross-country modification is quite worth seeing.

The cross-country pickup truck version of Great Wall Gun, which was unveiled at Chengdu Auto Show, mainly focuses on long-distance cross-country, redesigned the wading throat with low wind noise, added a quick-release anti-roll frame in the car to improve the safety level and meet the extreme challenges, designed a multi-purpose custom side plate rack and a sliding reset tray in the rear bucket, and installed various types of roof tents on the gantry. The wheels used the world-famous Avandia wheels with the prestigious KM3 tires of Bailuchi to adapt to more difficult and dangerous outdoor road conditions. On the whole, the cross-country pickup truck crossing version of the Great Wall Gun takes the details of field driving into account, and it is worthy of being an experienced cross-country old gun.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

On the basis of the off-road pickup truck of the Great Wall Gun, the wild guns for outdoor enthusiasts have specially strengthened the long-distance crossing ability, equipped with a portable auxiliary fuel tank, a container rack capable of carrying three full-size spare tires, and added roof racks and spotlights, which can meet the long-distance crossing of various road conditions such as plateau, Gobi and grassland. It can be said that the wild gun represents the ultimate concept of the Great Wall gun off-road pickup truck, that is, a product tailored for all-terrain, full-load and long-life outdoor crossing, which explains the highest level of off-road spirit.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Not long ago, at the Beijing Auto Show, the black bullet with black and orange color matching attracted people’s attention with its domineering shape. This powerful performance pickup truck for heavy cross-country enthusiasts has various cross-country kits such as side treads for rock climbing, front and rear double winches, spotlights, etc. It uses professional adjustable damping shock absorbers, and the chassis is raised by 80mm as a whole. The full-size cross-country tires of Toyo Dragon Claws and the fever-grade off-road equipment make cross-country more calm and pure.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is the responsibility.

As a national brand that cares about the country, Great Wall Gun not only pays attention to the fun modification, but also makes full use of its own product advantages to carry out tool modification, just like howard the duck in key occasions. The rescue cannon displayed at Guangzhou International Auto Show is a good partner for retrograde people.

The rescue gun was modified based on the commercial pickup truck of Great Wall Gun, and the cargo box was changed into a rescue mobile warehouse, equipped with professional rescue equipment such as generators, lifebuoys, demolition machines, medical boxes, stretchers and oxygen tanks. The whole vehicle is equipped with rescue equipment such as car radio, long-distance telescopic antenna (relay antenna) and climbing ladder. The chassis suspension is raised and the passability is enhanced, which can cope with various complicated road conditions and can be put into rescue scenes such as medical treatment, fire fighting, communication and outdoor.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Long before the rescue cannon appeared, the Great Wall cannon played a pioneering role in major events in many countries. During the war, the Great Wall Gun took advantage of the big container and was converted into a sterilization gun for environmental sterilization. In flood fighting, Great Wall Gun reached a strategic cooperation with Blue Sky Rescue Team to transport personnel and equipment in Huangshan disaster relief, becoming a car version of Noah’s Ark. In the future, Great Wall Gun will launch a customized model for Blue Sky Rescue to provide professional rescue vehicles with better off-road capability, loading capacity and comfort for registered members of Blue Sky Rescue. Climbing Mount Everest, as the official working vehicle of the media to measure the action of Mount Everest, the Great Wall Gun off-road pickup truck provides a strong guarantee for Everest elevation measurement and media communication and other related work with its strong off-road performance, loading and comfort, and helps the national cause; To do public welfare, the Great Wall cannon cross-country pickup truck set foot on the Hoh Xil Nature Reserve, accompanied volunteers to pick up garbage, and returned to Hoh Xil as a pure land.

How "fickle" is the Great Wall Gun? N kinds of modifications, as needed!

Modification is infinite possibilities.

As a leading brand in the pickup truck industry, Great Wall Gun insists on in-depth development and category splitting. On the basis of successfully developing the three sub-categories of passenger, commercial and off-road markets, it expands N-type modified cars, which are divided by appearance, interior and configuration. Unlimited possibilities of pickup trucks are used to build family universal cars to meet the diversified needs of users in all directions, and through modification, the barriers between different circles are broken, so that users who like to play and know how to play become attached to each other because of Great Wall Gun and modification.

On the other hand, Great Wall Gun practices corporate responsibility, and relies on the powerful off-road function of products and the unlimited modification space of open containers to expand unlimited application scenarios, protect people’s livelihood, add a sense of weight to the Great Wall Gun brand and make the users of Great Wall Gun feel more proud.

On the basis of a series of modified models, the Great Wall Gun will also launch a brand-new modified model that is bigger, cleaner, smarter and more fashionable. You want it all!

Accelerated reshuffle of entertainment industry in winter: the rise of video websites and the reconstruction of industrial value chain

  In the past, the entertainment industry has not had a good time. Whether it is film and television dramas, movies, games or even artists, the upstream and downstream of the industry have been more or less affected. Under the cold winter, the prospects of the entertainment industry are also confused. How to get out of the cold winter?

  Recently, at the Iqiyi World Conference, Iqiyi released a number of entertainment industry support plans, involving movies, film and television dramas, games, animation, online texts, artists’ brokers, etc., which seemed to set a fire in the cold winter of the entertainment industry. Even Hou Hongliang, president of Noon Sunshine Film, lamented: "Winter has passed and summer has arrived." If, as Hou Hongliang said, winter has passed and summer is ushered in with the help of video websites, then, under the cold winter of this round of entertainment industry, the video websites under the control of the BAT Big Three have undoubtedly become the biggest winners, and their dominance in the entertainment industry has further expanded. Many years ago, Bona Film President Yu Dong’s statement that "all film and television companies will work for BAT" is also becoming a reality.

  Entertainment industry accelerates reshuffle in winter.

  Wind data shows that during the four years from May 2015 to May 2019, the investment in the film and entertainment industry showed an obvious cliff-like downward trend, with two obvious lows in 2016 and this year. In 2015, the investment amount of the industry was 13.091 billion yuan, which was reduced to 6.452 billion yuan in the following year, which was more than half. Then it entered the fast lane of rising. In 2018, the investment amount reached 53.777 billion yuan, which will be more than half this year, and the investment amount is only 262 million yuan.

  Affected by the cold winter, in 2018, the number of repertoires publicized by filing in China continued to decline, with a total of 1,061 and 41,887 episodes, down by 9.7% and 10.3% respectively compared with 2017. And short videos began to flood people’s lives, and the fragmentation time was gradually filled, and the market space was further narrowed.

  The performance of film and television listed companies is also not optimistic. Even Huace Film and Television (300133.SZ), the leading film and television drama, earned 5.797 billion yuan last year, up 10.52% year-on-year, with a net profit of 211 million yuan, down 66.71% year-on-year, and deducted non-net profit of 121 million yuan, down 78.22% year-on-year. More than half of the film and television listed companies, such as Huayi Brothers (300027.SZ), Ciwen Media (002343.SZ), Huawei Culture (002502.SZ), Tang De Film and Television (300426.SZ) and Hualu Baina (300291.SZ), all suffered losses last year, among which the former "film brother". A large number of game listed companies released loss-making financial reports, among which, the "loss king" Tianshen Entertainment had a pre-loss amount of 7.8 billion yuan, of which 4.9 billion yuan was accrued for goodwill impairment.

  "Behind the decline of the film and television industry is the outbreak of some industry problems under the rapid development for many years, mainly focusing on the two elements of over-reliance on IP and stars. As a result, the value of stars and IP is rising, and video websites are constantly posting money. However, with the high pay of star artists corrected by all parties last year, IP has repeatedly failed, and the original industrial value chain model is no longer suitable, so it is necessary to build a new industrial value chain." Zhou Chen, an entertainment industry analyst, said.

  According to statistics, among the TV dramas with TOP45 broadcast volume of Tencent Video in 2018, TV dramas with non-big IP and non-traffic stars accounted for 62.22%; In TOP35′ s variety show, the proportion of non-big IP and non-traffic stars is as high as 54.17%. Wang Juan, editor-in-chief of Tencent Video, said that with the ebb tide of big stars and big IP, users will be more critical, and good works in the future will need to meet users’ psychological demands, be well-made and be innovative.

  Since last year, three major video websites, Youku, Iqiyi and Tencent Video, have jointly issued a document to boycott the high pay of stars. IP failure has also aggravated the cold winter of the film and television industry. Wang Xiaohui, chief content officer of iQiyi, said that the previous big IP model was shattered. Typical examples are Tian Sheng Chang Ge and Wu Dong Gan Kun, which are far below the expected results.

  The cold winter of the entertainment industry is mainly reflected in the upper reaches of the industrial chain, but video websites have not been affected too much. On the contrary, the influence of online channels is constantly expanding. According to the China TV Drama Industry Development Report 2019, 382 new dramas were broadcast in 2018, of which the number of webcasts is more than twice that of Shangxing dramas, accounting for over two-thirds, and the quality of online dramas is getting stronger and stronger.

  Hou Hongliang said: "The emergence of online video has subverted the traditional TV play mode and industrial model, and the online channel has natural advantages. Take online drama as an example, online drama should be consistent with its communication form, viewing scene, revenue model and user’s demands, instead of simply premiering on the online platform. In traditional TV dramas, every creation must strive for the largest number of viewers, so that it is possible to obtain better viewing data from a small number of sample households. The choice of paying users of online dramas is very clear. It is very important to study the demands of target audiences and accurately locate works. Therefore, the direction of online drama creation must be market segmentation, typology of themes, and whose strategy and content are more accurate. "

  The rise of video websites to build a new world of entertainment

  From the initial second-round broadcast platform of movies and TV series, to the linkage between Internet and TV stations, and then to the solo broadcast of self-made TV dramas, the voice of video websites is constantly improving, and video websites have also paid a lot of financial costs. In this case, video websites need to strengthen the control of upstream and downstream to better control costs and expand profit models.

  Wang Xiaohui said: "The copyright of new media has dropped from 18 million to 8 million now, and most of them are at 3 million." On the other hand, build your own IP, stars and related TV dramas. Last year, Gong Yu, the founder and CEO of Aiqiyi, put forward the vision of "Apple Orchard", that is, to expand the content ecology of Aiqiyi from video to pan-entertainment fields such as literature, animation, live broadcast, games, e-commerce, ticketing and artist brokerage.

  At the Iqiyi World Conference, iQiyi systematically displayed 21 application service product brand matrices including iQiyi main station, Chibabu, iQiyi bubble, iQiyi sports and iQiyi VR for the first time. At the same time, the two innovative directions of iQiyi original film plan and interactive content technical standards were officially released, aiming at providing solutions to the problems currently faced by the partners in cinema films and multi-content fields through business model innovation and technology and content combination innovation.

  The increasing dominance of video websites means that video websites will continue to strengthen content control, and a number of external entertainment companies will also be embedded in the industrial chain of video websites to strengthen cooperation.

  Then, when there are problems with stars and IP, can video websites lead content creation to reduce industry risks and build a healthier industry ecology? In Gong Yu’s view, video websites have three magic weapons: one fish eats more, original content and technical support. Content originality is the basis for video websites to integrate internal and external resources to create high-quality content, while technical capability support is to continuously reduce the risk of film and television investment and improve the ability to create explosions through artificial intelligence, big data and even the latest film and television technology such as interactive video technology. The mode of eating more than one fish is to help maximize the value of entertainment content, and only a few major video websites can achieve these three points at present.

  After the cold winter is a new round of rapid development of the entertainment industry, and the dominant players will become video website giants.

  In the face of the cold winter, Wang Xiaohui believes that the superposition effect of the emerging generation with different consumption views and wealth after the 1980 s and the Internet users after the 1990 s has brought stronger impetus to the entertainment industry. "Users have a stronger demand for high-quality content and a stronger demand for high-quality content that is suitable for their own personalized content. After 80, you can pay for the game, and after 90, you can pay for The Avengers. The locomotive of this industry is the Internet, which has revolutionized all industries, including our entertainment industry. In the current era, the trend of the entertainment industry and our update cycle and frequency of fresh content are getting shorter and faster. " Wang Xiaohui said.

  A large part of the growth of the entertainment industry is the growth of the content payment market, which is a big plus for video websites. In 2018, the number of subscriptions of global streaming media surpassed that of cable TV, and the number of online video members in China surpassed that of cable TV. In 2018, the iconic paid income of iQiyi became the largest source of income.

  No matter who dominates, it is basically centered on the audience. Hou Hongliang said: "In the process of constantly exploring the mode, type and differentiation of entertainment content, the most correct thing to do is not to despise the audience, not to give up the creative subject, not to lower the production level and awe of creation, and to constantly present it with more professional images and expressions."