标签： 杭州西湖阁

When the lease expires, CR Vanguard will gradually close or upgrade several Guangzhou stores.

Text/Yangcheng Evening News All-Media Reporter Xu Yue

Figure/provided by respondents

On December 16th, Guangbai opened a new Rhine store in Conghua, which was regarded as the final work in the sprint stage of Lingnan Group’s retail sector consumption boost. Next month, CR Vanguard will open a new Liwan Health Port Store, which is an upgraded hypermarket store; Around Guangzhou, Yuehui Plaza Nanhai, a new project of Yuexiu Commercial Management in Nanhai District, Foshan City, will also open on December 24th, which is the first revitalization and upgrading project after the asset management strategy upgrade of Yuexiu Commercial Management. Since the beginning of this year, on the one hand, some stores have announced the closing curtain call, on the other hand, brand-new stores have announced the opening of the city, and the old and new are intertwined, and the retail format has become more and more complex and diverse.

In the third quarter of the country, more than 100 new shopping malls were opened, with the largest number in Guangzhou.

Although the sound of closing stores in shopping malls is one after another, Guangzhou is welcoming more new stores, and the fashion consumption map of Guangzhou is constantly being iteratively updated.

According to statistics from Win Business University, in the third quarter of 2023, there were 104 shopping malls in China, including 20 in Guangdong. From the perspective of urban distribution, in the third quarter, there were 65 cities all over the country, and Guangzhou, Beijing and Shanghai ranked the top three in terms of the number of opening projects, of which Guangzhou ranked first in terms of number.

In the relatively off-season of November, Guangzhou also has Tianhe Pavilion Plaza, which is the largest single shopping center in Pearl River New Town. The first store, space and experience have been improved in an all-round way, and at the same time, a pet-friendly shopping MALL has been built to rejuvenate the new vision of Guangzhou’s stock mall transformation.

"Upgrade" became the key word, and the brand started a new round of attacking the city.

In the sound of business opening, "upgrade" has become a key word repeatedly mentioned. In the new round of siege, each brand is dominated by its own brand upgrade plan.

For example, Guangbai has been committed to rejuvenating the "new vitality of the old city" in Guangzhou. In the brand layout upgrade of Conghua Rheinhui Store, it focuses on differentiated management and builds a local high-end fashion retail experience center; As early as 2021, Lingzhan, known as the master of stock business transformation, acquired the original Guangzhou Sun Xintiandi Shopping Center for 3,204.7 million yuan and renamed it Guangzhou Tianhe Lingzhan Plaza. At the same time, it invested about 300 million yuan in the first phase of asset upgrading project to upgrade the shopping mall into a brand-new "humanistic life circle". By the time it was fully opened in November, the total sales in October had increased by more than 30% compared with that in September and 65% compared with the same period last year.

When the lease expires, CR Vanguard will gradually close or upgrade several Guangzhou stores.

As a traditional supermarket, CR Vanguard also launched a new strategy of store upgrading this year, facing "breaking" and "establishing" directly. The relevant person in charge said frankly that if the decline of traditional supermarkets has become an irresistible trend; Then, the long-term way of development is for traditional supermarkets to transform in time and launch a format that is more suitable for current consumption habits. Transformation means "breaking" and "standing".

"Breaking" means adjusting, adjusting the new format, adjusting the business structure, adjusting the distribution of stores and so on. Taking "cost" as an example, the most unavoidable mountain in traditional supermarkets is the high cost of store rent. Because the hard demand of traditional supermarkets is often that the venue is large, the location is good and the passenger flow is high, which also means paying high rental costs behind it. In contrast, e-commerce platforms do not need to consider store rents in commercial locations, which directly leads to the difficulty for traditional hypermarkets to compete with e-commerce platforms for prices.

"So why do we frequently hear the news that supermarkets are closed in recent years? On the one hand, except for the natural price advantage of online shopping e-commerce, on the other hand, the lease period of supermarket hypermarkets is generally 10 -20 years. For supermarkets that have experienced the golden age of China retail industry for 20 years, the lease is just gradually expiring in recent years. If you want to renew the contract, the current rent level is definitely much higher than that of more than a decade ago, especially in the core business districts of the city. In the supermarket industry that values’ flat efficiency’ most, in the face of this greatly increased cost expectation, it may be the best choice to close the store after the lease expires. "

Take Guangzhou as an example. CR Vanguard has been doing neighborhood business in Yangcheng for more than ten years. However, with the expiration of more and more store leases and the change of Guangzhou city, CR Vanguard will gradually close or upgrade many Guangzhou stores.

"Break" first, then "establish". Different from other supermarkets’ closing, CR Vanguard said that the next "closing" does not mean leaving, but adapting to the changing layout. In the next 1 -2 years, CR Vanguard will lay out a more suitable address in Guangzhou, and will bring more upgraded new formats, and continue to be the companion of Guangzhou’s new life.

A few days ago, we learned from Tengshi official that Tengshi’s medium and large MPV——2025 will be listed on December 26. It is reported that the appearance of the new car is basically the same as the cash, but there will be no small upgrade in configuration.

In terms of details, a laser radar is installed above the roof of the 2025 Tengshi D9, which is expected to be greatly improved in terms of intelligent driving; In addition, the "DM-I AWD" logo is added to the rear logo. In terms of size, the length, width and height of the new car are 5250×1960×1900mm and the wheelbase is 3110mm respectively.

The interior of the new car is a highlight of the 2025 Tengshi D9 upgrade. Although it still continues the overall layout of cash, the new car will be replaced with a new one. It is expected that there will be no small changes in the central island area. In addition, whether the co-pilot is equipped with an entertainment screen is also a hot spot for netizens to pay attention to this upgrade, and more information is still to be announced by the official.

In terms of power, the 2025 Tengshi D9 will be upgraded to the fifth-generation DM technology, equipped with a 1.5T engine+plug-in hybrid system, with a maximum engine power of 115kW and a maximum speed of 190km/h; On the power battery level, the new car will be equipped with a set of 39.938kWh lithium iron phosphate batteries, with pure battery life of 145km and 155km. We will continue to pay attention to the latest news about the 2025 Tengshi D9.

　　Core tips

　　Not long ago, the director of the city’s agricultural and rural Committee held a regular meeting in the second quarter of 2023, and announced the "report card" of Chongqing’s agricultural and rural economic development in the first half of the year, four of which were particularly eye-catching.

　　The added value of the primary industry increased by 4.5%, 0.8 percentage points higher than that of the whole country; The net income of farmers increased by 9%, 2 percentage points higher than that of the whole country; The output of summer grain increased by 1.3%, 2.2 percentage points higher than that of the whole country, and the investment in the primary industry increased by 28.4%, 28.3 percentage points higher than that of the whole country.

　　"Overall, in the first half of the year, the city’s agricultural and rural economic operation was generally upward, laying a solid foundation for the city’s economic and social development." The relevant person in charge of the Municipal Agriculture and Rural Committee said.

　　In order to firmly stabilize the "basic dish" of agriculture and promote the high-quality development of agriculture in an all-round way, the Municipal Committee of Agriculture and Rural Affairs systematically and thoroughly implemented the deployment requirements of the municipal party committee and the municipal government for the work concerning agriculture, rural areas and farmers, firmly adhered to the "three bottom lines", vigorously implemented the "Four Thousand Actions", made great efforts to improve the level of "three modernizations", adhered to the "two-wheel drive" of science and technology and reform, pushed the modernization of agriculture and rural areas to a new level, and strived to contribute Chongqing’s strength to building an agricultural power.

　　"From the perspective of indicators, the comprehensive indicators basically achieved the goal at the beginning of the year, and the indicators of the primary industry increased in an all-round way, and the indicators of the secondary industry were under pressure; From the industry point of view, grain and major agricultural products have increased production in an all-round way, and the basic agricultural disk has continued to be consolidated; From the perspective of districts and counties, a good atmosphere of’ focusing on goals, focusing on key points, pragmatic measures, and catching up with learning’ has basically formed, and the development results are obvious. " The person in charge analyzed and said, "The achievements in agriculture, rural areas and farmers in the first half of the year were remarkable."

　　A bumper harvest of summer grain is in hand

　　Food security was further consolidated.

　　Food is the first policy, and Gu Weimin lives.

　　A string of bumper harvest data of summer grain is enough to make Chongqing agricultural producers excited and proud-the data shows that the planting area of summer grain in the city is 5.633 million mu, an increase of 33,000 mu, an increase of 0.6%; The yield per mu reached 220.1 kg, up 1.5 kg or 0.7% year-on-year; The output was 1.24 million tons, up 16,000 tons or 1.3% year-on-year. Summer grain achieved "three growth" in area, unit yield and total output.

　　In addition, the sown area of rape is 4.454 million mu, the yield per mu is 137.1 kg, and the total output is 611,000 tons, achieving "sixteen consecutive increases" in area, yield and total output.

　　However, it is not easy for agricultural production to get a "good start".

　　In the face of unfavorable factors such as spring drought, frequent occurrence of pests and diseases, heavy rain and floods, high temperature and drought in the early part of this year, in order to firmly hold the bottom line of food security, the city’s agricultural and rural systems went deep into the front line to guide production and fully overcome the adverse factors.

　　For example, in the "first battle" of spring ploughing production, Chongqing coordinated the dispatch of agricultural equipment such as pesticides, seeds, fertilizers and agricultural machinery; Send agricultural technicians and industrial experts to carry out services such as seed selection, seed purchase and front-line guidance of field management; A number of new equipment and technologies, such as 3D printing and sowing technology, unmanned agricultural machinery and flooded direct seeding, are widely used in agricultural production, helping agriculture to save costs and increase efficiency, and tackling key problems in improving yield and quality.

　　In order to minimize the loss of agriculture caused by heavy rainfall, pests and diseases, Chongqing issued early warning information and agricultural technical guidance in time to remind farmers to take measures such as ditching, film mulching, fertilization and pesticide application in advance, and guide post-disaster production as soon as possible. Especially since June, in the case of the widespread occurrence and rapid growth of "two migratory pests" in rice, Chongqing has organized nearly 200 plant protection professionals to carry out field surveys and systematic investigations for tens of thousands of people. Through 2-3 large-scale prevention and control, rice planthoppers have been basically effectively controlled.

　　"At present, the planting area of Da Chun crops in the city is 23.786 million mu, an increase of 43,000 mu. The composite planting area of soybean and corn strip is estimated to be 510,000 mu, exceeding the tasks assigned by the state. " The relevant person in charge of the Grain and Oil Department of the Municipal Agriculture and Rural Committee said.

　　Next, the city will plan the late autumn production as early as possible, organize all localities to organize agricultural materials such as seeds and fertilizers as early as possible, develop the production of late autumn crops such as ratooning rice, autumn potatoes and autumn buckwheat according to local conditions, build the last line of defense for grain production throughout the year, and resolutely stabilize the "basic dish" of agriculture.

　　In addition, in terms of stable production and supply of important agricultural products, the output of agricultural products such as vegetables, animal husbandry and fisheries increased steadily in the first half of the year. There were 9.791 million pigs, up 4.4% year-on-year, 153,000 cows, up 4.3% year-on-year, 1.752 million sheep, up 0.6% year-on-year, and 107.889 million poultry, up 2.6%. The planting area of vegetables was 6.286 million mu, and the output was 12.222 million tons, which achieved 53.7% and 56.9% of the annual target tasks respectively. The total output of aquatic products in the city was 305,000 tons, a year-on-year increase of 4.99%.

　　Agricultural industry upgrading

　　High-quality development momentum is strong

　　Rural revitalization and industrial prosperity are the key. While doing a good job in food security, Chongqing’s rural industries are also booming.

　　In August this year, the 2023 China "Daba Yam Valley" industry high-quality development and GAP promotion conference of Chinese herbal medicines was held in Chengkou. At the meeting, the "Daba Yam Valley" Chinese Medicine Industry Alliance was established, and an expert think tank of the "Daba Yam Valley" Chinese Medicine Industry Alliance was established, and 12 experts were hired to provide strong intellectual and technical support for the construction of "Daba Yam Valley".

　　The creation of "Daba Yam Valley" is only a microcosm of Chongqing’s agricultural industry to improve quality and efficiency. This year, Chongqing proposed to upgrade and build a 500 billion-level pillar industrial cluster of food and agricultural products processing, and introduced the "Golden Ten" policy to help the development of food and agricultural products processing industry.

　　In order to gather strength and wisdom for the development of food and agricultural products processing industry in Chongqing, at the high-quality development industrial ecology conference of food and agricultural products processing in Chongqing held in June, the Municipal Agriculture and Rural Committee hosted three high-quality development salons for fruit and vegetable tea, meat, eggs and milk, and Chinese herbal medicines, inviting experts and enterprises inside and outside the city to share their views, exchange ideas and discuss cooperation, so as to help Chongqing develop food and agricultural products processing industry.

　　At the same time, in order to promote the construction of the whole agricultural industrial chain, in the first half of the year, the city successfully established Yongchuan National Modern Agricultural Industrial Park with rice and vegetables as the leading industries and Hechuan National Modern Agricultural Industrial Park with pigs and vegetables as the leading industries.

　　The data shows that in the first half of the year, the added value of the primary industry reached 68.633 billion yuan, an increase of 4.5%, 0.8 percentage points higher than that of the whole country, ranking eighth in the country and sixth in the west. The city’s rural leisure tourism received 161 million tourists, achieving an operating income of 62.638 billion yuan, up 12.6% and 22% year-on-year. The city’s online retail sales of agricultural products reached 9.57 billion yuan, up 15.1% year-on-year.

　　In addition, in terms of consolidating and upgrading the development of characteristic industries in poverty-stricken areas, this year, Chongqing has insisted on extending production into chains and gathering chains in groups, and promoted the construction of key industrial chains in poverty-stricken areas by listing. By the first half of this year, 14 poverty-stricken areas and counties had newly identified 3 municipal-level "one village, one product" demonstration towns, 64 demonstration villages and 54 newly cultivated municipal-level leading enterprises, which better promoted the development and growth of industries in poverty-stricken areas.

　　The reform has achieved remarkable results.

　　Strengthening the village and enriching the people makes the farmers’ pockets more bulging.

　　Reform is an important magic weapon for rural revitalization. With the deepening of reform, in recent years, many districts and counties in Chongqing have made bold innovations relying on their own resource endowments, and turned many idle and intangible resources into values.

　　For example, Lanxi Village, Lantian Township, Chengkou County invested in scenic resources at a discount of 4.95 million yuan, including river banks, husband and wife trees, sightseeing trails and other attractions and facilities, and cooperated with a company to develop rural tourism, so that more villagers could eat "tourist meals".

　　"The’ three changes’ reform is an important starting point for deepening the reform of rural collective property rights system, revitalizing rural resource assets, activating rural resource elements, and developing a new rural collective economy. It is also an important measure to consolidate and expand the achievements of poverty alleviation." The relevant person in charge of the Municipal Committee of Agriculture and Rural Affairs said that Chongqing has explored various paths such as joint-stock cooperation to develop and expand the new rural collective economy and let more farmers enjoy the reform dividend in accordance with the principles of appropriate agriculture, appropriate industry, appropriate business and appropriate travel.

　　In addition, in order to strengthen the rural collective economy, this year, Chongqing regards strengthening villages and enriching people and promoting income increase as the primary measure of "promoting the action of increasing farmers’ income and getting rich", and actively explores various ways to develop the new rural collective economy, such as resource contracting, property leasing, intermediary services, and equity participation.

　　Ping ‘an Township, fengjie county used to be a deep poverty-stricken township at the municipal level, and now it is a demonstration township to consolidate and expand the achievements of poverty alleviation and effectively link up with rural revitalization. Since 2018, the township has begun to explore the mode of joint venture between business entities and farmers, so that farmers can at least have four channels to increase income: fixed dividends for land transfer, direct subsidies for benefiting farmers, dividends for holding shares of financial funds, and local workers. Farmers have not only become shareholders, but also increased their income. The life of villagers has become more and more prosperous.

　　According to the data, in the first half of the year, 73% of the villages in operational income, the village collective economic organization, and 47% of the villages in operational income, the village collective economic organization, reached 100,000 yuan. Seven districts and counties, including Banan, Shapingba, Liangping, Chengkou, Dianjiang, Wulong and Shizhu, have carried out rural property rights transfer transactions, with a total transaction volume of 348 million yuan.

　　Link > > >

　　Sprint all out for the second half

　　Hand over the satisfactory answer sheet on agriculture, countryside and farmers.

　　In the first half of the year, the city’s agricultural and rural areas handed over bright "transcripts", but the challenges and pressures to complete the annual goals and tasks are not small. First, the situation of agricultural disaster prevention and mitigation is more severe; Second, some industries are difficult to operate; The implementation progress of agricultural budget funds is lagging behind.

　　"In order to hand over satisfactory answers to the questions concerning agriculture, rural areas and farmers, we must make persistent efforts to sprint for the second half. The key points are to grasp key indicators, key projects and key reforms." The relevant person in charge of the Municipal Agriculture and Rural Committee said.

　　In terms of the added value of the primary industry, on the basis of promoting the coordinated development of planting, animal husbandry, fishery and forestry, we will focus on tapping the growth potential of cash crops and facility agriculture; In terms of farmers’ income, we should stabilize operating income, transfer income, expand migrant workers’ income and develop property income. At the same time, we should pay close attention to low-income farmers, low-income poverty-stricken households and low-income monitoring households and formulate special plans to increase income.

　　In terms of grain production, we should focus on autumn grain production, play a key role in late autumn production, and ensure the completion of the annual grain production task; In the agricultural product processing industry, we should focus on the regulated agricultural product processing enterprises, provide one-on-one assistance and guidance, resume production and promote growth; In terms of collective economic income, we will focus on strengthening the accurate assistance and guidance of low-income villages.

　　Solidly promote the "4,000 Actions", do a good job in upgrading 10 million mu of high-standard farmland, cultivating 100 billion-level ecological characteristic industries, promoting tens of millions of farmers to increase their income and become rich, and demonstrating the creation of thousands of Bayu and beautiful villages.

　　Taking the comprehensive reform of strengthening villages and enriching the people as the starting point, we will comprehensively deepen rural reform, focusing on the implementation of "unification and seven reforms", that is, improving the system and mechanism of party building, promoting village-level planning and management mechanism, agricultural "standard land", strengthening village companies, activating rural construction land, "three changes" and "trinity", smoothing the flow of urban and rural factors, and empowering farmers in Chongqing, so as to promote the sustained improvement of the agricultural and rural economic situation in the city.

　

　　Source: Ministry of Industry and Information Technology Cartography: Wang Zheping

　　Recently, new energy vehicles have repeatedly received favorable policies for going to the countryside. The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting stressed that it is necessary to boost large-scale consumption such as automobiles, electronic products and homes; The "Measures on Restoring and Expanding Consumption" proposes to implement policies such as building a high-quality charging infrastructure system, supporting new energy vehicles to go to the countryside, and continuing and optimizing vehicle purchase tax reduction and exemption for new energy vehicles; The National Development and Reform Commission and the National Energy Administration issued opinions, calling for accelerating the construction of charging infrastructure and better supporting new energy vehicles to go to the countryside and rural revitalization; The Ministry of Commerce made it clear that the "Consumption Boosting Year" would focus on key areas, and organized the activity of new energy vehicles going to the countryside in thousands of counties and towns … …

　　What is the implementation of relevant policies? How to better meet the needs of the masses? How to build a supporting service system? The launching ceremony of this year’s new energy vehicles going to the countryside was held in Jingmen, Hubei Province a few days ago. The reporter conducted an investigation here.

　　— — Editor

　　"I deliberately got up early on weekends, and there are still many people watching cars!" The 4S shop was crowded, and Li Chengwu and his wife followed the salespeople closely. The newlyweds, who live in Levin Town, Shayang County, Jingmen City, planned to buy a new energy car at the beginning of the year, so they have to make a good choice when they go to town this time.

　　In June this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the National Energy Administration simultaneously launched the 2023 new energy vehicles going to the countryside in Wuxi, Jiangsu, Qionghai, Hainan, and Jingmen, Hubei. The model that Mr. and Mrs. Li Chengwu are interested in happens to be among them, and there are many discounts.

　　The construction of charging piles goes ahead, and the market demand in counties and townships continues to be released.

　　Why is China-Italy new energy vehicle? Li Chengwu and his wife calculated the account: buy a model with a battery life of 200 kilometers and charge it once a week to meet the daily travel needs; Using public fast charging facilities can save three or four thousand yuan a year compared with fuel vehicles.

　　Convenient and affordable, it has become the main consideration for many customers to buy cars. Haodi Company is BYD’s general agent in Jingmen area. Chen Quan, sales manager, told reporters: "Recently, the company’s monthly turnover has stabilized at more than 200 vehicles, and many more customers have bought cars from counties and villages." It is understood that BYD originally had only two 4S stores in Jingmen, and now it is planning to open new stores in county-level cities such as Jingshan and Zhongxiang.

　　Why should we promote new energy vehicles to the countryside? According to the study of electric vehicle travel in rural areas of China, by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total of over 70 million vehicles, and the market scale may reach 500 billion yuan. Peng Yong, deputy director of Jingmen Economic and Information Bureau, said that the market penetration rate of pure electric vehicles and plug-in hybrid vehicles is 15.9% and 10.4% in counties and villages of the city, which still has great growth potential compared with the central city.

　　What is the first problem to be solved to stimulate growth potential? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the construction of charging piles must be laid out in advance for new energy vehicles going to the countryside.

　　When the reporter came to Levin Town, he met Dai Feilong, a new energy owner, in a parking lot: "Two years ago, there was a slow-filling pile in the town, and I bought a pure electric car. Now a new fast-filling pile has been built, which can be fully charged in less than an hour, which is more convenient. "

　　Since 2021, State Grid Jingmen Power Supply Company has built charging facilities in 52 towns and villages in the city. This year, it has completed upgrading and expansion, and built 58 DC fast charging stations, equipped with 112 fast charging piles and 120 slow charging piles, which is the first in the province to achieve full coverage of fast charging piles in towns and villages. From January to June this year, the charging capacity of charging piles in Jingmen township increased by 182.33% year-on-year, ranking first in the province.

　　"The charging piles at the entrances and exits of township expressways and popular tourist villages are used frequently, and we have added fast-filling piles." Huang Kai, head of the electric vehicle business of State Grid Jingmen Power Supply Company, believes that the charging infrastructure should be built in front, so that consumers can have no worries.

　　When new energy vehicles enter the village, the demand for personal charging piles is greater. Not long ago, Yu Liangrui, a villager from Zengmiao Village, Zilingpu Town, Dongbao District, Jingmen City, applied for charging pile installation business on his mobile phone. On the same day, the staff of State Grid visited the site to complete the on-site investigation; Two days later, the charging pile was electrified. "Many families in rural areas have single-family houses and have enough space to install personal charging piles. This advantage makes it difficult for towns to compete. " Huang Kai said.

　　Demand upgrade leads product iteration, and vehicle functionality is continuously enhanced.

　　Set up tents, put up banners and put gifts … … In Macheng Town Square, Duodao District, Jingmen City, the off-line tour of new energy vehicles attracts residents to experience.

　　For several years, Chen Quan first drove the demo car to the boundary far away from the city. "In less than half a day, the contact information of several interested customers has been added." Chen Quan said that there will be more exhibitions in towns and villages.

　　Xiao Liu, a staff member of Macheng Industrial Park, bought a plug-in hybrid car two years ago. Now he is a little annoyed. "I should have bought pure electricity at the beginning." She found that the touring models not only have longer cruising range and faster charging speed, but also add practical new functions such as smart parking and digital keys.

　　Compared with the early years when cars went to the countryside to mainly solve the problem of "whether there is", now with the improvement of consumption level, new energy vehicles have to solve the problem of "whether it is good or not". Chen Jintao, deputy director of the Economic and Information Bureau of Duodao District, exemplified that some middle-aged consumers are facing the demand for vehicle redemption, and whether the cruising range is sufficient is the main consideration; For young people who buy the first car, the new "gameplay" related to assisted driving and intelligent network connection is more attractive.

　　The reporter consulted the catalogue of four rounds of new energy vehicles going to the countryside and found that only 10 companies and less than 20 models initially participated in the countryside, most of which were traditional car companies. This year, the number of models going to the countryside has increased to 69, which has opened up the distinction in terms of price, function and power, and some mid-to high-end models have also been included.

　　Products are iterative with the upgrading of demand, and so are commercial vehicles. According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new energy commercial vehicles in China accounted for about 1/10 of the total sales of commercial vehicles. The reporter learned that among commercial trucks, the micro-closed van that the masses call "micro-surface" is the mainstream model and is often used for short-distance logistics transportation.

　　Liu Jun is a pure electric micro-surface user of Dongfeng Motor, who lives in Tuanlinpu Town, Duodao District. In the early morning, he drove agricultural products to the vegetable market in the city. In his spare time, he took orders to distribute food and department stores on the group buying and pulling platform, and traveled more than 100 kilometers every day. However, occasionally receiving a list of decoration building materials made him quite puzzled: "It is not easy to put a water pipe three or five meters long in the car. If only the cargo compartment were bigger. "

　　For Liu Jun, the car should not only run fast but also save money and be reliable. Pan Chonggang, deputy director of the commodity planning department of Dongfeng Motor Co., Ltd. said that the pure electric micro-surface currently sold by Dongfeng is based on the original passenger micro-surface "oil to electricity", and the loading capacity is limited. To this end, they decided to upgrade the product line and design a brand-new pure electric micro-surface model.

　　The R&D team was stationed in rural areas of Zhejiang and Hubei to investigate the use scenarios such as express delivery into the village. "We found that the hillside into the village is slippery, and the car should have good handling stability and sufficient power; In order to facilitate loading and unloading, the volume of the cargo compartment should be increased to at least 5 to 6 cubic meters, and spacious side doors and tailgates are needed. " Pan Chonggang said, "The new pure electric micro-surface car has been tested and is planned to go on the market next year."

　　The supply of affordable vehicles needs to be strengthened, and shortcomings such as after-sales maintenance need to be filled.

　　From urban areas to counties, towns and villages, with the gradual sinking of the market, consumers need different models. The reporter found in the interview that the cruising range of 300 kilometers is too short for some urban consumers, but it may be too long in the village — — Many villagers make a living by farming or small businesses, and are unwilling to pay for miles they don’t need.

　　Zheng Peng, secretary-general of Hubei Electric Vehicle Circulation Association, said that the models purchased by county and township consumers are mainly A00-class mini new energy vehicles and A0-class small new energy vehicles, accounting for about 60% to 70%, and the price ranges from 50,000 to 80,000 yuan.

　　"For some consumers who only need to travel instead of walking, electric three-wheeled and four-wheeled vehicles are more attractive; For fellow villagers with production needs, the cargo capacity of new energy trucks is generally small, and there are not many optional brands of commercial vehicles such as pickup trucks, light trucks and micro-noodles. " Zheng Peng suggested that relevant enterprises should reduce costs and increase efficiency from product design, supply chain and other aspects, develop more "explosive" products for the rural market, and constantly explore the market "blue ocean".

　　What aspects can be improved to promote new energy vehicles to the countryside?

　　The charging facilities in township areas are scattered, and the construction and management costs are high. Huang Kai opens the monitoring page of the charging station in the operation center of State Grid Vehicle Networking Platform on the computer, and four colored circles indicate the utilization rate, failure rate, offline rate and charging success rate of the station. He admits that in the past year, the supply of slow filling piles in towns and villages in the city has exceeded demand, and the utilization rate is generally not high; However, in the peak period of returning home such as the Spring Festival, the demand for fast filling piles is in short supply.

　　According to estimates, according to the calculation of adding 6,000 new energy vehicles every year in Jingmen City, the centralized charging load in the city will reach 250,000 kilowatts in 2030. "There are more and more users installing personal charging piles now. Adding a slow-filling pile is equivalent to adding four 1.5-horse air conditioners, which greatly improves the requirements for transformer capacity. " Huang Kai is worried that the relatively weak rural power grid is difficult to load.

　　At the same time, the blocking point of after-sales maintenance also needs to be cleared. Some car owners report that many auto repair shops can’t repair new energy vehicles. Zheng Peng introduced that the maintenance of fuel vehicles is mainly mechanical maintenance, while the maintenance of new energy vehicles is mainly in battery circuits, and having an electrician’s operation certificate is the basic threshold. At present, there is a market gap of more than 40% for technicians who are proficient in "three electricity" maintenance such as batteries, motors and electronic control systems.

　　Focusing on the bottleneck problem that restricts new energy vehicles from going to the countryside, relevant measures are being improved from top-level design to local practice. The "Implementation Opinions on Accelerating the Construction of Charging Infrastructure to Better Support New Energy Vehicles to the Countryside and Rural Revitalization" puts forward 11 specific measures in three aspects, and strives to promote new energy vehicles to the countryside by moderately advancing the construction of charging infrastructure and optimizing the purchase and use environment of new energy vehicles. "Some vocational schools in Hubei Province have set up new energy auto repair majors, and the Provincial Electric Vehicle Circulation Association is also carrying out new energy auto repair technician training business, and plans to jointly develop and launch new energy vehicle battery maintenance standards with insurance companies." Zheng Peng said that the road will be smoother when new energy vehicles go to the countryside.