The National Seminar on Children’s Film Sunflower Squadron was held.

On March 19th, a national seminar on children’s film Sunflower Squadron was held in Beijing. Xia Chao, Chairman of China Literary Critics Association, Nie Zhenning, Writer and Publisher, Jiang Ping, President of China Xia Yan Film Society, Rao Shuguang, President of China Film Critics Association, Chen Yingxian, President of China Puppet Shadow Play Art Society, Huang Jun, President and Secretary General of China Education Association, Yang Yinfu, Professor Peking University, Vice President of China Film Critics Association, and Huang Yichuan, President and Editor-in-Chief of Contemporary Film, Su Yi, Vice President of China Xia Yan Film Society, Jiang Zhitao, critic, Jia Yang Sang Zhu, young director and deputy director of the Foreign Affairs Office of China Film Group, Yan Zhen, secretary general of Jiangsu Film Association, and other experts and scholars, as well as Wu Xinlin, the third-level researcher of the Propaganda Department of Nantong Municipal Committee of the Communist Party of China, Fan Xiaoyan, member of the Standing Committee of Tongzhou District Committee of Nantong City, director of the Propaganda Department, Fei Chunhua, deputy director of Nantong Civilization Office, and Wu Zhixiang, deputy director of the Propaganda Department of Tongzhou District Committee of Nantong City of the Communist Party of China. Xu Jun, Chairman of Nantong Tongzhou Federation of Literary and Art Circles, Feng Zhang, Vice Chairman of Nantong Tongzhou Federation of Literary and Art Circles, Deputy Director of Children’s Sound Base and producer of Sunflower Squadron, Qiu Yongkang, Vice Chairman of Nantong Tongzhou Federation of Literary and Art Circles and Deputy Director of Children’s Sound Base attended the meeting.

National Seminar on Children’s Film Sunflower Squadron

This seminar is supported by China Literary Critics Association, China Film Critics Association, China Xia Yan Film Society and china children film association, sponsored by the Propaganda Department of Nantong Municipal Committee of the Communist Party of China and Nantong Civilization Office, and hosted by the Propaganda Department of Tongzhou District Committee of Nantong City, Nantong Civilization Office and Nantong Tongzhou "China in Children’s Voice" Children’s Art Innovation and Research Base, and specially hosted by Qian State, President of Jiangsu Children’s Culture and Art Promotion Association and Professor of Nanjing Art College.

Xia Chao, chairman of the Chinese Literary Critics Association, said: "Sunflower Squadron is an excellent children’s film that shows the features of the new era, guides children to establish correct values and aesthetics, not only touches people’s hearts with characters, plots and emotions, but also expresses our new pursuit in the new era. It is a rare and good film with enlightening power."

Nie Zhenning, a writer and publisher, commented: "I am very much in favor of this film of love. It vividly presents the education of love in a very poetic and bright way, full of truth, goodness and beauty, and educates people with love, so I think the success of this children’s film Sunflower Squadron is inevitable."

Jiang Ping, president of China Xia Yan Film Society, praised: "Sunflower Squadron is a rare excellent children’s film in the new era, which has broadened the horizons of children’s films in our eyes. I think we can use four words’ new’ to represent this film, that is, new era, new children, new landscape and new atmosphere. It stands in a new angle of the times and focuses on the spiritual outlook and mental journey of children in today’s society. It is a positive and sunny film, just like a warm current of love coming towards us. "

Rao Shuguang, president of China Film Criticism Society, said: "Aesthetic education plays an important role in children’s education, and children’s films are an important and effective means to strengthen aesthetic education. I think "Sunflower Squadron" is a children’s film with light. The style and lens of the whole film are very bright. Through the characters and stories in the film, an inner, positive and upward emotional force is constantly conveyed, forming a unique artistic style and aesthetic temperament. I hope to carry out a far-reaching spread, so that this good film can reach more audiences and let the audience see the film they want to see, and realize a two-way trip.

Chen Yingxian, president of the Chinese Puppet Shadow Play Art Society, said: "The children’s film Sunflower Squadron performed very well in detail. The characters in the film encouraged each other and grew up with each other. The images of sunflowers were superimposed in different ways, giving people a warm power. As an audience, I was also inspired and enlightened."

Huang Jun, president of china children film association, said: "This is a movie that knocks people’s hearts. It has a theme of great love, especially the love of special groups and minors, which requires the careful, vigorous and wholehearted love of the whole society. From the visual point of view, the whole film is warm and cold from beginning to end, and the spring tone dominated by warmth is picturesque, full of vitality and pleasing to the eye. The visual tone blends well with the narrative and characterization of the film, which enhances the aesthetic and ideological strength of the whole film. The viewing experience of Sunflower Squadron is very enjoyable, enjoying four beauties-human beauty, emotional beauty, beautiful scenery and musical beauty. "

Yang Yinfu, vice president and secretary general of China Education Association, said: "Sunflower Squadron is a children’s film and an educational film. The theme of the film reflects inclusive education, so that no child is left behind and every child has a chance to shine in life. The film is full of sunshine, friendship and positive energy, expressing warm realism. It is precisely because of the teachers’ love, care and patience that miracles happen and Mo Li is cured because of their attitudes, emotions and wisdom. "

Professor Peking University and Zhang Yiwu, vice president of China Film Critics Association, affirmed: "I think this film is really a very meaningful and weighty work. It pays attention to such a unique theme as’ integrated education’, and integrates poetic and romantic spirit into the film, which strengthens the symbolic significance of sunflower, not only showing the gradual growth of the protagonist Mo Li, but also the spiritual improvement of other children and the improvement of value and cognition due to the arrival of Mo Li in the whole class, including We should further increase the spread of the film and realize the long tail effect. "

Huangfu Yichuan, president and editor-in-chief of Contemporary Film, said: "Sunflower Squadron, a children’s film, is a vivid film that pays attention to teenagers’ mental health, shows integrated education and cultivates teenagers’ healthy values. It provides a love education and artistic aesthetic experience at the social, school and family levels, and at the children’s psychological and aesthetic levels. From the perspective of film and television education for primary and secondary school students, children want to watch and deserve to watch, and should be recommended to primary and secondary school students. "

Su Yi, vice president of China Xia Yan Film Society, said: "Sunflower Squadron is a well-intentioned children’s work, which is full of the love of the creative team for children. Both adult actors and children actors have performed brilliantly and found a very good combination of real life and artistic truth. For such an excellent film, we should think about how to maximize its social benefits. " Jiang Zhitao, editor of the critic, said with deep feelings: "This is a work of conscience full of great love in the world. As an old audience of nearly 80 years old, I felt a lot after watching the film. I want to express my gratitude to the film creative team. Thank you for offering healthy and delicious spiritual food for the children, so that the children can grow up in happiness and beauty."

At the seminar, the film’s creative representatives shared their feelings about the film’s creation. Yingqi Chan, the "Top Ten Directors" in China and the director of the children’s film Sunflower Squadron, told the behind-the-scenes story emotionally. He said: "The film’s creation lasted for seven years, and it was easy to draft it. We always held a persistent attitude of being meticulous and striving for perfection, hoping to present an excellent children’s film for children in the new era and guide them to embrace the world with love." Brush brush, a children’s literature writer and the original author of Sunflower Squadron, said: "Thank you for putting my literary works on the screen, showing them to small audiences in a more vivid way, bringing them new experiences and giving this work new meaning and connotation." Xue Mei, the screenwriter of Sunflower Squadron, also described the psychological process of script creation, and revealed his heartfelt wishes of creating for children in persistence, exploration and development.

Fan Xiaoyan, member of the Standing Committee of Tongzhou District Committee of Nantong City and Minister of Propaganda Department, said in his speech: "The experts and critics present here are flag representatives in the fields of film and television art and children’s education, and they have rich experience and unique opinions. I believe that through today’s exchange, we will benefit a lot, collide with sparks of thought, help Sunflower Squadron go deeper, higher and further, and provide valuable inspiration and reference for our future research work. Fei Chunhua, deputy director of Nantong Civilization Office, expressed his gratitude to experts and scholars, film creative teams and cast members, children’s literary and art workers and literary volunteers on behalf of the seminar organizers, and further said: "I hope that all children’s literary and art workers and volunteer service teams will make persistent efforts under the careful guidance of experts, constantly innovate forms and enrich carriers, create more masterpieces to guide the healthy growth of children, promote the cultural construction of children and the prosperity and development of children’s literature and art, and make more contributions to promoting the growth of children."

The children’s film "Sunflower Squadron" was directed and supported by the Propaganda Department of CPC jiangsu provincial party committee and the Civilization Office of Jiangsu Province, jointly created by the Propaganda Department of CPC Nantong Municipal Committee, Nantong Civilization Office and the Propaganda Department of CPC Nantong Tongzhou District Committee, jointly produced by Nantong Tongzhou "China in Children’s Voice" children’s art creation and research activity base and Jiangsu Film Association, jointly produced by Nantong Grand Hyatt Culture and Art Communication Co., Ltd. and Nantong Intercontinental Virescence Expo Co., Ltd., and adapted from the novel of the same name brushed by the writer. Directed jointly by Yingqi Chan, the "Top Ten Director" in China, and Chen Juzhi, a young director, and written by Yingqi Chan, Xue Mei and Yang Xiaomeng, the young actors Yang Jinchen, Tian Yulin, Li Zixi, Jia Zixuan and Cao Yile were invited to star, and famous actors Hou Yong and Guo Guangping, Xiaohuan Wei, Sun Lan, Gao Fei, Cao Jun, He Da and Zhang Songnian were invited to participate in the performance.

Producer Feng Zhang introduced that since its release, the children’s film Sunflower Squadron has been shown in urban cinemas and primary and secondary schools, and has been invited to be shown in the training class of minors’ mental health counseling of the Central Civilization Office and the National Education and Training Conference of the National School of Education Administration, and broadcasted in the prime time of CCTV6 movie channel, winning two nominations of "Best Screenplay Award" and "Best Actress" at the 2nd Hong Kong Bauhinia International Film Festival and "Light Year Cup" as the "Outstanding Film of the Year" at the 13th Beijing International Network Film Festival.

In order to give full play to the educational function of the film, actively use excellent films to carry out film and television education activities in primary and secondary schools, and implement the fundamental task of educating people in Lide, the children’s film "Sunflower Squadron" organized a campus tour, which was shown in more than 500 primary and secondary schools one after another, benefiting more than 600,000 children and pushing the film into the campus, classes and children. In addition, we also cooperated with Jiangsu Women and Children Welfare Foundation to establish the "Sunflower Squadron Charity Fund", and opened up channels for public fundraising. All the funds raised were used to organize the children’s film Sunflower Squadron to watch movies, as well as to carry out public welfare activities related to youth film and television education, which widely condensed social charity forces, effectively promoted the normalization of film and television education activities, and created a strong atmosphere in which the whole society cared about the growth of young people. (Tong Xuan)

Female representatives of the two sessions tell stories about their duties with deep affection.

  Preface:

  Today is March 8th International Women’s Day, which coincides with the National People’s Congress and the National People’s Congress. Although it is a holiday, the female delegates stick to their respective posts. Every year, the female delegates and members of the two sessions spend their holidays in the busy process of performing their duties and participating in the discussion of state affairs.

  It is said that "women hold up half the sky". How do the female delegates and committee members in Beijing play the role of "holding up half the sky"? What good suggestions have you made? Outside the venue, they are mothers, wives and daughters; In the meeting place, they are "counselors" who offer advice and suggestions for the country, showing the charm of women. Busy, they are the most beautiful scenery at the two sessions.

  To this end, Yang Guangwang interviewed five women deputies to the National People’s Congress. Let us follow their eyes, pay attention to people’s livelihood, education and other fields, and listen to their proposals and suggestions.

  Viewpoint: Increase the intensity of precision poverty alleviation in the old revolutionary areas.

  A red shirt and a black suit. As for being called "the most beautiful rural female branch secretary", she smiled and said that this is trust and respect, as well as responsibility and responsibility. It’s not that I’m beautiful, it’s that I do practical things for the masses.

  From Gansu to Beijing, Ma Yinping was both honored and nervous when she was elected to the National People’s Congress for the first time.

  Ma Yinping attended the opening meeting of the first session of the 13th National People’s Congress in the morning and participated in a panel discussion in the afternoon. The day’s itinerary is tight and full. The reporter noticed that there was a pile of draft paper on Ma Yinping’s desk, which was full of words. Ma Yinping said that for the first time, I was worried that I couldn’t remember the figures and I was well prepared.

  Ma Yinping’s suggestion this year is to increase the intensity of precision poverty alleviation in the old revolutionary areas. She said that according to local conditions, she is "confident in helping the poor accurately" in her village. The report of the 19th National Congress of the Communist Party of China proposed to implement the rural revitalization strategy. She said that the next step is to build beautiful countryside, develop tourism resources, and broaden the channels to get rid of poverty and become rich.

  When it comes to the topic of poverty alleviation, Ma Yinping opened a chatterbox. There are many happy things on the road to poverty alleviation, big and small. She told reporters the story of many poor households getting rid of poverty, and she could feel that she knew everything about each situation. She said that a seemingly trivial matter is "a big deal" for poor households. When their problems were understood and solved, Ma Yinping said, "My heart is full of joy and a sense of accomplishment."

  Ma Yinping also introduced the "one household, one policy" program for accurate poverty alleviation to reporters. That is, adhere to the policy of households, vary from person to person, project to household, and policy to people. Ma Yinping said, find out the causes of poverty, formulate a poverty alleviation menu, "don’t rush headlong into it" and formulate a policy of "grounding gas".

  After listening to this year’s government work report, Ma Yinping said that there were many bright spots and she was very touched. She said, especially in the renovation of dilapidated houses of poor households, there has been a great improvement, "feeling particularly obvious." In poverty alleviation work, "more precise" and "more grounded" will bring back the spirit of the meeting and implement it. (Reporter Du Jing Ma Yuan Li Xuenan)

  Viewpoint: increase the investment in mass sports and suggest setting up a national Wuqinxi promotion center.

  Wuqinxi originated in Bozhou, Anhui Province, and was created by Hua Tuo, a physician at the end of the Eastern Han Dynasty. It has a history of more than 1,800 years and is an excellent traditional fitness culture of the Chinese nation. In recent years, with the rise of the national fitness campaign, people’s attention to Wuqinxi has obviously increased.

  However, Chen Jing, who has more than 30 years’ experience in spreading and learning Wuqinxi, found that Wuqinxi is very popular abroad, and its love and promotion are increasing day by day. However, the popularity in China and the province is still lacking, which belongs to "flowers in the wall and fragrance outside the wall".

  Therefore, Chen Jing suggested setting up a national Wuqinxi promotion center to promote the development of national fitness.

  In order to adapt to the development of the national fitness campaign, Chen Jing proposed to revise and promulgate the Sports Law, which has been implemented for more than 20 years. The current "Sports Law" does not clearly define and express citizens and their sports rights, and the right protection mechanism is seriously lacking; There are more and more sports disputes, but the dispute resolution mechanism is obviously absent.

  Chen Jing suggested that relevant legislation should be improved. At the same time, in the form of legislation, the "National Fitness Day" on August 8 will be established as a national sports festival. It is also suggested that the whole people should have a holiday on this day, so that the people of the whole country can take various kinds of physical exercises, so as to drive the people to remember the glorious history, carry forward the Olympic spirit and promote national fitness, thus realizing the new sports rejuvenation of the Chinese nation. (Reporter: Wang Li)

  Person: [Fang Min, deputy of the National People’s Congress and senior engineer in charge of thermal control of Yinchuan Thermal Power Co., Ltd., Ningxia Hui Autonomous Region]

  Viewpoint: Promote the reform of energy structure in the east and west by using the west-to-east power transmission channel.

  "When you are a representative, you have to do something and solve some problems better." In his first year in office, Fang Min, a representative of the 13th National People’s Congress, set himself a goal. This year, she focused on the problem of overcapacity in the power industry, using the West-to-East Power Transmission Channel and big data to promote the reform of energy structure in the east and west, and achieve energy conservation and emission reduction.

  Fang Min, a senior engineer in charge of thermal control in Yinchuan Thermal Power Co., Ltd., Ningxia Hui Autonomous Region, has participated in the innovation and transformation of thermal control system for more than 20 times, and is a veritable technical backbone of the company. As a newly elected deputy to the National People’s Congress, Fang Min actively prepares for the two sessions of the National People’s Congress and earnestly performs her duties with her consistent craftsman spirit.

  In recent years, Ningxia has built a positive and negative 660 kV DC transmission project from Ningdong to Shandong and a positive and negative 800 kV HVDC transmission project from Ningdong to Zhejiang, and a large power transmission channel from west to east has been completed. In view of the relatively backward development in the western region and the strong demand for electricity in the eastern region, she suggested that three power plants with a total scale of 5.32 million kilowatts should be put into operation in 2018, effectively promoting the adjustment of energy structure in the east and west.

  One month after being elected as a deputy to the National People’s Congress, Fang Min also consulted experts extensively, collected data and compared experiments. She found that there was a waste of resources in the usual power grid dispatching. If the national power grid needs a 500,000-kilowatt adjustment range, and more than two small thermal power units with 300,000 kilowatts participate in peak shaving, the coal consumption will be greater than that of a 600,000-kilowatt unit. In short, the coal consumption of two small units is higher than that of one large unit. Nowadays, more and more new energy power, such as wind power, photoelectricity, etc., are incorporated into the national power grid, and the peak shaving and dispatching of the power grid will become more frequent, and the waste of resources will become more serious. Fang Min hopes that relevant departments should organize power grid dispatching departments and thermal power generation enterprises to set up a project to jointly discuss the scientific dispatching scheme of thermal power units supported by big data, rationally dispatch power plants with different energy levels, and introduce corresponding incentive and subsidy policies to achieve the effect of energy saving and emission reduction. (Reporter: Xu Sheng)

  Viewpoint: "Make way for ambulances" depends on the system rather than praise.

  Whenever I drive on the road, whenever I see an ambulance passing by, Li Yan, deputy of the National People’s Congress and president of Qilu Pharmaceutical Co., Ltd., always lets the ambulance go first, and at the same time, I feel a sweat for the patient in my heart, even a little worried. "Because the 120 ambulances that perform the task are racing against time, once some vehicles are blocked on the road, it will cause a waste of ambulance time." Therefore, during the two sessions this year, Li Yan brought a proposal on "unblocking the ambulance" life channel ".

  In an interview with a reporter from the Central Broadcasting Network, Li Yan appealed that it is suggested to install a camera on the ambulance to take pictures of private cars that refuse to let go, and the behavior of not avoiding the ambulance must be clearly stipulated and severely punished. She seems a little urgent to implement the above suggestions. This year, she also plans to shoot a public service advertisement about comity ambulances.

  Li Yan said: "In real life, there are some car owners who refuse to give way when they meet 120 ambulances to perform emergency tasks, and even occupy the emergency passage. I usually feel very angry when I meet such car owners. This is a disregard for life. We are in the pharmaceutical industry, and we have a strong desire in ourselves: there will be a strong rescue complex in our hearts. Therefore, when I heard that I died because of time delay, not because of medical skills or medicine, I couldn’t accept it. "

  It is understood that at present, in Shenzhen, Fuzhou, Fujian, Nanjing, Jiangsu and other places in China, attempts have been made to establish relevant systems on ambulance avoidance. For example, Shenzhen has launched a "worry-free avoidance" penalty-free system, but those who fail to avoid it for more than the set time will be entered into the law enforcement database as illegal information, and 300 yuan will be fined and deducted 3 points according to law. For another example, on October 17th last year, Jinan City, Shandong Province launched the "Fearing for Life and Avoiding Worry" campaign, and the newly-developed "Intelligent Driving Recorder" was put into use in 75 ambulances under the Jinan Emergency Center ….. and so on, which are all worth learning.

  For unblocking the ambulance "life channel", Li Yan suggested that a camera should be installed in front of every 120 ambulance to collect evidence for vehicles that cut in line, cut off or give way to ambulances, and relevant data should be shared with the traffic control department as evidence of punishment. In addition, Li Yan also suggested that the unimpeded ambulance "life channel" should be included in the evaluation index system of civilized cities (units). From the system to the concept, the fundamental solution to this problem is to make the ambulance become everyone’s conscious action. (Reporter: Jing Wong)

  Person: [Chen Jianyin, deputy to the National People’s Congress, chairman of the trade union of Chuzhou RT Mart Commercial Co., Ltd. and director of the human resources department]

  Viewpoint: It is suggested that every city or public place should set up a maternal and child room reasonably according to its size, and incorporate it into relevant laws and regulations.

  "Being elected as a deputy to the National People’s Congress is very exciting on the one hand and a heavy responsibility on the other. This time, I pay more attention to the content of setting up a maternal and child room in public places. " Chen Jianyin, deputy to the National People’s Congress, chairman of the trade union of Chuzhou RT Mart Commercial Co., Ltd. and director of the human resources department, suggested that every city or public place should reasonably set up a maternity room according to its size and incorporate it into relevant laws and regulations.

  According to Chen Jianyin, in her previous research, she found that although the construction of maternal and child nursing rooms in some cities has been relatively perfect, the construction progress of maternal and child nursing rooms in public places such as expressway service areas, railway stations and bus stations is still unsatisfactory.

  Chen Jianyin believes that this phenomenon is incompatible with the pace of social civilization and progress since the reform and opening up. "Society is constantly improving, especially women need more private privacy."

  Therefore, Chen Jianyin suggested that the establishment of maternal and child rooms should be rationally allocated according to the size of each city or place. At the same time, she also hopes to incorporate this content into laws and regulations to better protect the rights and interests of women and children. (Reporter: Xu Peng)

Strengthening cultural self-confidence and building a national cultural soft power communication platform

  During the two sessions of the National People’s Congress this year, cultural self-confidence once again became the focus of hot discussion. The report of the 19th National Congress of the Communist Party of China pointed out that cultural self-confidence is a more basic, deeper and more lasting force in the development of a country and a nation. Without a high degree of cultural self-confidence and cultural prosperity, there would be no great rejuvenation of the Chinese nation. In the new era, China’s cultural construction has ushered in new opportunities for development, which should lead to the prosperity of socialist literature and art and the development of cultural undertakings and industries. We should tell the story of China well, improve the national cultural soft power and enhance the world influence of Chinese culture.

  Carry forward Chinese excellent traditional culture and strengthen cultural self-confidence

  The 2018 government work report suggests that the people’s sense of gain, happiness and security should be continuously improved. The report puts forward that it is necessary to carry forward Chinese excellent traditional culture, inherit revolutionary culture, develop advanced socialist culture and cultivate and practice socialist core values. Strengthen ideological and moral construction and create mass spiritual civilization. Accelerate the construction of philosophy and social sciences with China characteristics, prosper literary and artistic creation, and develop news publishing, radio, film and television, archives and other undertakings. Strengthen the protection and utilization of cultural relics and the protection and inheritance of cultural heritage. Build a new type of think tank. Strengthen the construction of Internet content. In-depth implementation of the project of benefiting the people through culture and cultivation of new cultural formats. Deepen cultural exchanges between China and foreign countries.

  China’s cultural self-confidence stems from the excellent traditional Chinese culture nurtured by the Chinese nation’s 5,000-year history of civilization. During the National People’s Congress and the National People’s Congress, many deputies suggested that we must vigorously carry forward China’s excellent traditional culture, speed up the construction of a modern public cultural service system, and strive to provide rich spiritual food for the people to live a better life.

  "The values of Chinese culture have become the most basic cultural gene of the Chinese nation. We talk about cultural self-confidence, mainly the confidence of values. " Chen Lai, member of Chinese People’s Political Consultative Conference and professor of philosophy department of Tsinghua University Humanities College, believes that one of our important tasks today is to vigorously inherit and develop Chinese excellent culture, strengthen cultural self-confidence and undertake the historical mission of realizing the great rejuvenation of the Chinese nation.

  In the view of Jia Pingwa, a representative of the National People’s Congress and a writer, the excellent traditional culture of the Chinese nation, such as literary classics and historical sites all over the country, all reflect our cultural confidence. He said that to strengthen cultural self-confidence, we must learn and inherit excellent traditional culture and literary classics. He admits that in recent years, advocacy and initiatives such as reading by the whole people and restoring traditional culture are conducive to understanding, understanding and strengthening cultural self-confidence.

  Liao Huage, deputy to the National People’s Congress and chairman of Nanyang Federation of Literary and Art Circles in Henan Province, believes that strengthening cultural self-confidence must start with teenagers. Young people are the pillars of the country’s future development. It is suggested that we should increase the intensity and scope of excellent traditional culture education from kindergarten to primary schools, middle schools and universities, so that young people can "remember to dig wells while enjoying the cool, and not forget to plant trees", so that they can learn nutrition from excellent traditional culture, find motivation, discover the beauty of Chinese culture, root their cultural confidence in their hearts, and be subtly affected, thus rallying a powerful force for building a great Chinese dream.

  Deepen cultural exchanges between China and foreign countries and tell the story of China well.

  Practicing cultural self-confidence requires us to tell the story of China well, spread the voice of China well, let Chinese culture go global, and promote cultural exchanges and mutual learning between China and foreign countries. The report of the 19th National Congress of the Communist Party of China pointed out that in the new era, China will actively promote the "Belt and Road" international cooperation, strengthen cultural exchanges between China and foreign countries, promote international communication capacity building, tell the story of China well, show a true, three-dimensional and comprehensive China, and improve the country’s cultural soft power.

  The Opinions on Strengthening and Improving Humanities Exchanges between China and Foreign Countries issued by the General Offices of the General Office of the Central Committee of the CPC and the State Council proposes to strengthen the comprehensive communication capacity building of humanities exchanges between China and foreign countries, promote the joint production, joint interview and cooperative publication of Chinese and foreign radio, film and television, publishing institutions and news media, promote the mutual broadcast and exchange of Chinese and foreign film and television programs, implement special exchange projects and plans in the fields of books, films and television, and cultural performances, and enrich the literary and artistic contents and carriers of humanities exchanges; Make "People-to-People Exchange in internet plus" bigger and stronger, and realize the mutual complement and benign interaction between the entity and the virtual exchange platform. By enriching the forms of media communication and building all-media and cultural communication institutions with international influence, we can tell the story of China well, spread the voice of China, explain the road of China, and enhance the closeness of China’s cultural image.

  Wang Shucheng, member of Chinese People’s Political Consultative Conference and editor-in-chief of the overseas edition of People’s Daily, believes that telling the world the story of China in the new era is to promote the excellent Chinese culture in a moist and silent way, so that cultural integration can become a bridge for the community of human destiny. China’s culture is extensive and profound, and many ideas reflect the common value pursuit of human civilization. It is necessary to further enhance cultural self-confidence, and tell the story of China carefully by broadening horizons, expanding channels and integrating resources, so that Chinese and foreign cultures can realize benign interaction in exchanges and mutual learning; By further improving the level of creativity, China cultural symbols can be transformed into world-famous cultural products and ideas, and the world can perceive China and understand China through culture, thus effectively improving China’s cultural soft power.

  "To spread the voice of China to the world and tell the story of China well, we need to study and choose the most effective communication strategy. It is necessary to understand each other’s historical traditions, cultural psychology and information acceptance habits. " An Laishun, member of Chinese People’s Political Consultative Conference and vice chairman of the International Association of Museums, believes that today, China culture has taken a decisive step to go abroad. What needs to be further strengthened is to let China culture really go in, enter each other’s hearts, resonate emotionally, and let people of all countries truly and naturally realize that Chinese culture is an excellent culture with eternal charm across time and space.

  Wu Hongliang, member of Chinese People’s Political Consultative Conference and vice president of Beijing Painting Academy, said that telling the story of China well requires innovation in ways and means. He suggested that in the process of foreign cultural exchange, we can fully tap the international art collections and talent resources, and make use of the existing conditions in other countries to complete the exhibition, research and dissemination of China art locally. The result is low cost, quick effect, great influence and deep integration, which can improve China’s cultural soft power with half the effort and provide new ideas for promoting the international communication ability of China traditional culture.

  China Cultural Exchange Network: Actively Building a National Cultural Soft Power Communication Platform

  China Cultural Exchange Network, a comprehensive, public-welfare and cultural information website under the academic guidance of China Institute of Economic Reform and Development of Renmin University of China and Guosheng Think Tank, takes "promoting traditional culture and serving China in the future" as its purpose, actively implements "Several Opinions on Strengthening and Improving People-to-People Exchanges between China and Foreign Countries", earnestly strengthens the construction of communication capacity, and is committed to building an Internet cultural exchange platform and a national cultural soft power communication platform.

  China Cultural Exchange Network integrates the Internet, mobile terminals, WeChat, Weibo, video, newspapers and other media platforms, and is forming a multi-level communication mode such as graphics, text, audio and video. The website has carried out strategic cooperation with domestic authoritative academic institutions, book publishing, film and television production, intangible cultural heritage protection, tourism, big data, industrial parks and other industrial entities, forming a systematic independent intellectual property right of "culture+",which has demonstrated China’s cultural soft power and cultural self-confidence in external communication. In September 2017, China Cultural Exchange Network was awarded the "Computer Software Copyright Registration Certificate" by the National Copyright Administration of People’s Republic of China (PRC) (registration number: 2017SR541515). It has successively obtained the trademark right granted by the State Trademark Office (registration number: 13524174), the copyright registration certificate issued by the State Copyright Administration (Guo Zuo Deng Zi -2014-F-00156441), and won the "China Government Website Excellence Award in 2014 and 2015", and the innovative service platform of "internet plus Culture" in 2016, which was approved by Beijing Press, Publication, Radio, Film and Television Bureau.

  The large-scale network digital platform of "Window of China Digital Expo Hall" established by the website’s independent innovation spreads Chinese excellent traditional culture through the whole media with the digital technology of "Silk Road Cloud" from five aspects: network art museum, network literature museum, network intangible cultural heritage museum, network photography museum and network academic center. Among them, the network academic center is a new network think tank platform launched by China Cultural Exchange Network to promote the integration and innovation of "media think tanks". At present, many famous experts and scholars such as Wang Yiwei, Zhao Lei, Chen Ping, Zhang Xuedong, Ke Yinbin, Yuan Li, Zhao Jianjun, Zhang Baotong and Lu Yintao have been launched, and their important viewpoints, academic achievements and social influence have been presented and displayed intensively.

  China Cultural Exchange Network has long been concerned about the cultural communication and economic development of the "Belt and Road", and cooperated with the launch of large-scale special topics and special actions involving the "Belt and Road" cultural exchange, tourism, ecology, pension, health, intangible cultural heritage protection, Chinese medicine, film and television, logistics and other fields. The website launched a series of new media projects such as "Silk Road Meeting Room" and "Think Tank Meeting Room", and through the platform information channel of "internet plus", The Belt and Road Cultural Communication and Economic Development Forum, the Belt and Road Intangible Heritage Protection Special Action, the Belt and Road Forum for 100 People, the Silk Road Business Leaders (Xi ‘an) Summit, the montana International Forum, the Silk Road International Film Festival New Silk Road Youth Video Contest, the Belt and Road Friendship City Dialogue, and the Belt and Road (Weinan) were launched one after another. Henan Zhongyuan Aquatic Logistics Port and other large-scale topics, deeply interpret and promote the demonstration projects and sample projects in the field of "One Belt, One Road" cultural communication and economic development, and explore a new model of "One Belt, One Road" humanities exchange.China Cultural Exchange Network held the "Light of Civilization, Person of the Year in China Cultural Exchange" for five consecutive years, focusing on individuals and organizations that have made outstanding contributions to the promotion of the "Belt and Road" cultural communication and economic development and the mutual learning of Chinese culture and Chinese and foreign civilizations, and encouraging all sectors of society to participate in cultural exchanges between China and foreign countries.

  CHINA Cultural Exchange Network participated in the co-sponsored "CHINA in My Eyes" city brand publicity project, covering the "China in My Eyes" photo essay contest and many sub-activities such as China Shaanxi, Xinjiang, Gansu, Qinghai, Guiyang, Dali, Quanzhou, Dalian, Zhengzhou, Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. The theme of "CHINA in My Eyes" is "Tell the story of China well and spread the voice of China well". Through images and words, it truly records and reflects the new normal in China’s cultural, economic and social fields, promotes people-to-people exchanges and shows the achievements and great progress of urban development. After several years of operation, it has become a large-scale publicity project to display the image of China and shape the city brand, and has made positive contributions to enhancing the country’s cultural soft power.