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Extended range car： an innovative journey from germination to popularity

The development of automobiles.

In today’s era of continuous change and innovation in the automobile industry, automobiles, as a unique type, are gradually emerging in the market. It not only has the advantages of environmental protection, but also overcomes the endurance anxiety of pure electric vehicles to a certain extent, which has become the focus of many consumers and automobile manufacturers. Let’s review the development of automobile together and explore its trajectory from birth to gradual rise.

First, the origin of the car. The concept of automobile can be traced back to the early 20th century, when it was in a stage of rapid development, and people put forward higher requirements for the performance and reliability of automobiles. Some engineers began to think about how to improve the fuel economy and environmental protection of automobiles without sacrificing performance, so the new concept came into being.

Early cars mainly added a battery pack on the basis of traditional fuel vehicles, which were driven by electric motors and mainly used to charge batteries. Although this design concept has improved the fuel economy of the automobile to a certain extent, it has not been widely used because the battery technology and motor technology at that time were not mature enough and the performance and reliability of the automobile were not ideal.

Second, the tortuous road of technological development. In the following decades, the development of automobile experienced a long and tortuous road. With the outbreak and the continuous improvement of environmental awareness, people’s demand for new energy vehicles is increasing. However, due to technical and cost constraints, pure electric vehicles and hybrid electric vehicles can not fully meet the market demand for a long time.

During this period, some car manufacturers began to pay attention to cars again and invested a lot of resources in research and development. By constantly improving battery technology, motor technology and engine technology, they have improved the performance and reliability of automobiles. At the same time, the government has also issued a series of policies to support the development of new energy vehicles, providing a good policy environment for the development of automobiles.

Nevertheless, the performance of cars in the market is still unsatisfactory. On the one hand, due to the relatively complex structure and high cost, it is difficult to compete with traditional fuel vehicles and pure electric vehicles. On the other hand, consumers’ awareness and acceptance of cars are relatively low, and many people have doubts about the performance and reliability of this new type of car.

Third, the rise in recent years. Since the 21st century, with the rapid development of battery technology, motor technology and electronic control technology, automobiles have ushered in new development opportunities. Some emerging automobile manufacturers began to take automobiles as their main product direction, and launched a series of competitive models.

Take it as an example, its ideal L series models have achieved great success in the market. These models adopt advanced extended range technology, and the comprehensive cruising range can reach thousands of kilometers, effectively solving the problem of users’ endurance anxiety. At the same time, they also have spacious and comfortable interior space, rich intelligent configuration and excellent dynamic performance, which are favored by many consumers.

In addition to LI, the car series, such as car, also performed well in the market. The appearance of these models not only enriches the product line of automobiles, but also improves consumers’ awareness and acceptance of automobiles.

Fourth, the technical characteristics of the car. The core technology of automobile is range extender, which is usually composed of engine, motor and motor. The function of the range extender is to charge the battery when the battery is low and extend the cruising range of the vehicle. Different from the traditional fuel car, the engine of the car does not directly drive the car, but converts mechanical energy into electrical energy through the generator, and then the electric energy is converted into mechanical energy by the motor to drive the car.

This design concept makes the car have the following technical characteristics:

→1. Long cruising range: Due to the existence of the range extender, the car can charge the battery when the battery power is insufficient, thus extending the cruising range of the car. Compared with pure electric vehicles, cars have a longer cruising range and are more suitable for long-distance travel.

→2. High fuel economy: under urban working conditions, cars can mainly rely on battery to achieve zero emissions; When driving for a long distance, the range extender can work in the most economical condition to charge the battery and reduce fuel consumption.

→3. Good driving experience: Cars are usually driven by electric motors. The characteristics of the electric motors make the vehicle have a quick dynamic response and a smooth acceleration when starting, and there is no sense of shift frustration of traditional fuel vehicles.

→4. Good environmental protection performance: Although the car needs to consume fuel during use, its engine is mainly used to charge the battery instead of directly driving the vehicle, so its emission is relatively low and its environmental protection performance is better.

V. Future development prospects. With the continuous progress of technology and the continuous reduction of cost, the future development prospect of automobiles is very broad. On the one hand, with the continuous development of battery technology, the energy density and cruising range of batteries will be continuously improved, which will further improve the performance and competitiveness of automobiles.

On the other hand, as the government’s support for new energy vehicles continues to increase, cars will be expected to get more preferential policies and subsidies to reduce consumers’ car purchase costs. In addition, with the increasing awareness and acceptance of new energy vehicles by consumers, the market demand for automobiles will also increase. In the future, automobiles are expected to become an important part of the new energy automobile market and contribute to promoting the automobile industry.

In a word, automobile, as a new type of new energy vehicle, has experienced some twists and turns in its development process, but it has gradually risen in recent years and shown great development potential. It is believed that in the future, with the continuous progress of technology and the continuous maturity of the market, automobiles will play a more important role in the automobile industry.

Difference between Ferrari sf90spider and sf90

SF90 Spider is the latest model of Ferrari. It is a roadster. The SF90 is a plug-in hybrid sports car of Ferrari, which is Ferrari’s first mass-produced V8 hybrid supercar.

The main difference between the two is that:

1. The power system is different: SF90 adopts plug-in hybrid power system, which consists of a 4.0-liter V8 engine and three motors; The SF90 Spider uses the traditional naturally aspirated V8 engine, and has no motor configuration.

2. Different appearance: SF90 Spider is a convertible design, and the roof can be folded up at high speed; The SF90 is a hard top design.

3. The performance parameters are slightly different: due to the different power systems, their performances in acceleration and extreme speed are also different. But overall, the performance of both models is excellent.

The Department of Information and Software wrote an article on the high-quality development of big data.

Deepen the integration of Internet, big data, artificial intelligence and real economy.

Promote the high-quality development of the big data industry

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The report of the 19th National Congress of the Communist Party of China pointed out that,"Accelerate the construction of a manufacturing powerhouse, accelerate the development of advanced manufacturing industries, and promote the deep integration of the Internet, big data, artificial intelligence and the real economy". The General Secretary of the Supreme Leader emphasized that "it is necessary to promote the innovation and development of the big data technology industry, build a digital economy with data as the key element, and promote the integrated development of the real economy and the digital economy".go deep intoImplement the national big data strategy and pushmoveThe integration of big data and the real economy and the realization of high-quality development of big data industry are to deepen the structural reform of the supply side and accelerate the manufacturing of a strong country.andImportant measures to build a network power.

 

First, the significance of promoting the development of China’s big data industry

 

Big data is a new engine to drive a new round of technological changes.。The development of key technologies of big data and big data thinking have profoundly influenced and changed the development path of technological innovation. The design, development and use of a large number of storage devices, computing devices, network devices and big data processing, management and analysis software for the specific needs of big data are constantly forcing the information technology industry to change. Data-driven artificial intelligence methods have made great progress in deep learning, autonomous driving, voice and image recognition and other fields, which has triggered the rapid development of a new generation of artificial intelligence applications based on data and led the global intelligence wave.

 

Big data is to promote high-quality economic development.new impetus。Big data industry is the core strength of digital economy development. Leading technology flow, capital flow and talent flow with data flow., material flow, will profoundly affect the organizational model of social division of labor and cooperation, and promote the intensification and innovation of production organization., forDevelopment of advanced manufacturing industry, upgrading of traditional industries and information consumptionExpanding and upgrading to provide new kinetic energyTo promote the high-quality development of the national economy.keyFunction.

 

Big data iscarry forwardGovernance abilitymodernization的newMeans.Through the massive, dynamic, high-growth and diversified dataeffectDeal with,canfastdrawValuable information to improve the level and quality of public decision-making.,buildA new government governance mechanism of "speaking with data, making decisions with data, managing with data and innovating with data". Through the correlation analysis of real-time, dynamic and full-sample big data, and guided by the needs of the masses, the level of government decision-making and risk prevention can be effectively improved, and the accuracy and effectiveness of social governance can be improved.,Accelerate the construction of a smart society.

 

Second, the basic situation of China’s big data industry development

 

The CPC Central Committee and the State Council attached great importance to the development of big data industry.。Since the 18th National Congress of the Communist Party of China, the development of China’s big data industry has maintained a rapid growth and vigorous development. According to the calculation of research institutions,In 2017, the scale of China’s big data industry was about 470 billion yuan, a year-on-year increase of over 30%, and it is expected to reach 600 billion yuan in 2018.

 

(A) top-level design has been continuously improved.

 

A collaborative promotion mechanism for big data development with strategic guidance, planning guidance and policy support has been initially formed.In 2015,The State Council issued the "Action Program for Promoting Big Data Development",推动national big data strategyin full implementEstablished an inter-ministerial coordination and promotion mechanism and set up an expert advisory Committee.In 2017, the Ministry of Industry and Information Technology issued the "Big Data Industry Development Plan (2016-2020)" to fully deploy the development of big data industry during the "Thirteenth Five-Year Plan" period. According to incomplete statistics, more than 160 big data planning, guidance and other policy documents have been issued all over the country, including Guizhou, Guangdong, Inner Mongolia and Shenyang.Provinces and placesThe city has established a big data management agency.forBig data industry promotionProvide institutional guarantee.。

 

(B) Agglomeration effect gradually highlighted.

 

In the countrybe relevantMinistries and commissionsall regionsWith the joint promotion of the government, the big data industryThe regional layout is continuously optimized, demonstrating the leading effect.Is emerging. countrySet upGuizhou, Beijing-Tianjin-Hebei, Pearl River Delta,Shanghai, Henan, Chongqing, ShenyangInner Mongolia, etc.Eight national big data comprehensive experimental zones, focusing on data resource management and sharing, data center integration, data resource application, and data element circulation.Key directionCarry out systematic experiments. The Ministry of Industry and Information Technology supported the constructionFive national new industrialized industrial demonstration bases (big data) further promote the development of big data industry agglomeration.

 

(C) a breakthrough in technological innovation

 

The core technologies of the big data industry have been continuously broken through, and the R&D and innovation capabilities of enterprises have been significantly enhanced. Key technology research around the whole life cycle of big data has been achieved.positiveProgress, big data tools, platforms and system product systems have been gradually improved. Domestic backbone big data enterprises have the ability to independently develop, build and operate ultra-large-scale big data platforms, and a number of innovative big data unicorn enterprises have also risen rapidly. In recent years,our countryThe number of patent applications in the field of big data is increasing year by year, and the patent disclosure accounts for about 20% of the world.40%，leapRanked second in the world.

 

(D) Industry application gradually deepened.

 

The application of big data has gradually expanded from the fields with good data resources such as Internet, finance and telecommunications to the fields of industry, government affairs and people’s livelihood. The application of industrial big data in the whole life cycle and industrial chain of manufacturing industry is deepening, and the new industrial production mode of networked collaboration, personalized customization and service-oriented manufacturing is accelerating.popular. Big data in government affairs, people’s livelihood and other fieldsdeepenApplications, such as Zhejiang, have emergedA number of big data application solutions that benefit people’s livelihood and enhance people’s well-being, such as "running only once at most" and "Big Data Helping Accurate Poverty Alleviation" in Guizhou.,The data dividend is continuously released, and the people’s happiness and sense of gain.lastEnhance.

 

(E) The ecological system is improving day by day.

 

existlaws and regulationsOn the other hand, the state promulgated and implemented the Cyber Security Law to standardize data protection, and more than ten provinces and cities proposed to formulate big data related.规章System. In the construction of big data standardization, the establishment of a big data standardization working group was promoted to promoteDevelopment and application of 6 international standards and more than 20 national standards. In terms of capital guidance, many local governments have set up big data industry investment funds, and through market-oriented operation mechanisms,推动The transformation of data from resources to assets.

 

At the same time, China’s big data industry alsoFace somequestionAnd challenges. One is original technology and products.lackThere is still a gap in the innovation of systematic and platform-level technologies and solutions. Second, the foundation of industrial digitalization is not solid, and the development and utilization of industrial big data are insufficient.,The degree of integration between big data and the real economy needs to be further improved. The third isGuarantee for the development of big data industrySystem ShangNot establishedThe laws and regulations related to big data are not perfect, and the process of open sharing of data is slow. Fourth, the data security management system is not perfect, and the ability of data classification management, security monitoring and early warning needs to be strengthened. Fifth, the gap of big data talents is still very large, especially the lack of comprehensive talents who are familiar with the business needs of the industry and master big data technology and management.

 

Third, promote the high-quality development of the big data industry

 

At present, China’s economy is in an important period of changing the development mode, optimizing the economic structure and transforming the growth momentum. We should fully understand and grasp the opportunity of big data development.deep analysisThe new industry development is facing.situation, new changes, newquestion, make solid progresscountryBig data strategyimplementTo promote the high-quality development of the big data industry.

 

(1) Strengthen technical research and accelerate the research and development of core technologies of big data.

 

Continue to accelerate the research and development of key common technologies of big data, support cutting-edge technological innovation, enhance the core competitiveness of data storage, theoretical algorithms, model analysis and technology engines, promote the cross-integration of big data, cloud computing and artificial intelligence, and cultivate an open source software ecosystem for big data. Promote collaborative research on Industry-University-Research, support innovative enterprises to develop specialized data processing and analysis technologies and tools, innovate technical service models, and form a technologically advanced and ecologically complete technical product system.

 

(2) Deepen industry applications and broaden the development path of big data integration.

 

Accelerate the development of industrial big data, build a data link covering the whole process, link and life cycle of the industry, and encourage industrial enterprises and big data enterprises to complement each other and strengthen their alliances.提升数据分析处理和知识创造能力。推动大数据与农业、能源、交通、医疗、金融等领域融合发展，促进新模式、新生态培育。

 

（三）加强风险防范，提升大数据安全保障能力

 

坚持安全与发展并重的原则，从法律法规、政策标准、能力建设等方面建立完善大数据安全保障体系。推动建立多元共治的协同监管机制，不断完善大数据规章制度。探索建立工业数据分级分类管理机制和标准，增强工业数据安全风险感知、预警和处置能力。加强大数据安全技术产品研发和应用，强化重要数据安全和个人信息保护。

 

（四）突出示范引领，优化大数据产业发展环境

 

健全大数据产业支撑体系。围绕大数据产业链各环节，持续做好大数据发展试点示范项目和优秀案例征集活动，总结推广可复制的经验。结合大数据产业发展需求，推进关键领域相关标准的研制工作，加强大数据标准的宣贯与应用。鼓励社会资本持续向大数据领域倾斜，为大数据产业提供强有力的支撑。打造多层次、多类型的大数据人才队伍，提高人才质量，优化人才结构，充分激发创新潜能与活力。

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show.

　　On August 30th, the 27th Chengdu International Automobile Exhibition officially kicked off. Super Anxin promised to escort, and the DMH super hybrid system was empowered. SAIC Roewe brought all products of D family Roewe D7 DMH, Roewe D7 EV and Roewe D5X DMH to Chengdu Auto Show. At the same time, Roewe RX5 PLUS, i5, iMAX8 and other star models also made their debut. The grand appearance of Roewe product family not only fulfilled Roewe’s commitment to deeply cultivate technology and promote user experience innovation, but also demonstrated that Roewe New Energy is moving towards a new journey.

Technology-driven Anxin Escort Roewe unveiled all products of D family at Chengdu Auto Show _fororder_image001.

　　Buy a new energy vehicle and decide after watching Roewe! At this year’s Chengdu Auto Show, SAIC Roewe brought exclusive subsidy policies to customers in Sichuan and Chongqing, and brought more feedback to consumers with more competitive prices and better experience. Under the double superposition of state compensation and factory compensation, the replacement subsidies of Roewe D7 DMH, Roewe D7 EV, Roewe RX5 and Roewe iMAX8 are as high as 50,000 yuan; The replacement subsidy for Roewe D5DMH and Roewe i5 is as high as 40,000 yuan, and the full amount of Roewe i5 after subsidy is only 39,800 yuan.

　　World-class DMH super hybrid technology strength leads the hybrid era

　　In the huge market scale and fierce market competition, China’s hybrid technology has achieved a leap from following to leading, and began to "feed back" the world. At present, the core technology of SAIC has reached the international advanced level, and the reverse output of main core technologies including vehicle platform has been realized, which also shows the world the strength of China automobile brand in the new energy era.

　　Driven by technology to change products, DMH super hybrid technology has taken the lead in the Roewe D7 DMH and the Roewe D5DMH, a new mainstream hybrid SUV with long battery life, showing its strength beyond its peers in terms of energy efficiency, NVH and driving experience. In 2023, Roewe D7 DMH won the honor of "China Heart" Top Ten Engines and Hybrid Systems. In addition, in June’s "Extreme Hot Marathon — — In the "2000km plug-in and hybrid endurance challenge" activity, these two-car combinations equipped with DMH super hybrid system took the first place with a total endurance of 3908km. Among them, Roewe D7 DMH has set a new record for self-owned brand B-class cars with the ultimate endurance of 2160km, and the measured comprehensive fuel consumption per 100 km is only 2.7L, which shows the true strength of China’s self-owned brand national team.

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show _fororder_image002

　　Behind the measured results, the list of battery life and fuel consumption has been refreshed repeatedly, which is the systematic support of many unique technologies. The fifth-generation DMH super hybrid technology, which is constantly evolving based on the National Science and Technology Progress Award, has many world-leading technologies such as the industry’s first powertrain brain PICU and the coaxial structure of engine +P1 motor. The software algorithm is used as the core to match the special hardware such as hybrid high-efficiency engine, gearbox and long-life battery, and the combination of software and hardware is achieved, achieving the strongest performance and optimal index. In addition, DMH super hybrid technology has three technical characteristics: modularity, integration and exclusivity. By matching different hybrid routes such as PHEV/EREV/HEV with one system, it can cover the driving needs and fuel consumption regulations of different users around the world.

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show _fororder_image003

　　In fact, as early as 2010, SAIC proactively laid out the field of plug-in hybrid technology. In the past ten years, SAIC has accumulated 150 billion yuan and obtained more than 26,000 technical patents, as well as "seven technical bases" including three vehicle platforms and four key systems. Moreover, with the project of "Key Technology and Industrialization of Low Energy Consumption Plug-in Hybrid Passenger Cars" and the second prize of the National Science Progress Award twice by SAIC Rubik’s Cube Battery, SAIC has built a solid hybrid technology system with strong technical reserves.

Technology-driven Anxin Escort Roewe unveiled all products of D family at Chengdu Auto Show _fororder_image004.

　　The biggest advantage of any technology with long-term value is that it can withstand precipitation and carry periodic iterations. In the future, the DMH super hybrid technology will continue to evolve: at the engine energy end, Roewe insists on knowing more about the engine in order to better mix. The thermal efficiency of the hybrid special engine under the DMH super hybrid system has exceeded 46.3%, and it will pass the national 14 th Five-Year Plan certification project. Roewe is also the first car enterprise in China to meet Euro 7 emission standards. In addition, at the auto show site, in the live disassembly of the DMH super hybrid system, Roewe first showed the future forward-looking technology "composite planetary gear". This technology integrates the subtle design of planetary gear system and clutch system, which can realize the smooth shift of three gears, improve the driving experience, greatly improve the energy efficiency and bring a quieter and more comfortable driving environment. Based on the ever-evolving DMH super hybrid technology, Roewe will make the fuel consumption lower, strive to break 2 into 1, and lead China super hybrid into the era of fuel consumption 1.

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show _fororder_image005

　　"Super Anxin Commitment" Helps Brand Transform into New Energy.

　　Entering the "second half" of the new energy automobile industry, the competition among automobile enterprises has changed from a simple "price war" to a multi-dimensional "value war". Based on quality and technology, SAIC Roewe began to provide volume service and volume guarantee, and truly volume value for users.

　　Based on the DMH super hybrid technology leading the whole hybrid technology industry, the quality car-making strength under the big factory system, and the outstanding performance of the model equipped with SAIC Rubik’s Cube battery, which delivered 300,000 units worldwide and set a record of zero spontaneous combustion, SAIC Roewe broke the industry convention and took the lead in launching the "Super Safety Commitment". With the industry-leading service guarantee terms, it provides users with a safe car experience in the whole life cycle, setting a new benchmark in the industry.

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show _fororder_image006

　　"Super Safety Commitment" introduces the "zero spontaneous combustion guarantee" of "burn one and lose one" within 20 working days, and the "three-electricity lifetime warranty" with unlimited mileage and the first owner. The promised warranty components include high-voltage battery pack, drive motor and drive motor control module, and cover the powertrain integrated control module of hybrid vehicles.

　　This policy breaks the industry’s guarantee restrictions on the number of kilometers and service life of the three power companies in one fell swoop, and provides comprehensive protection for the whole life cycle of non-operating vehicles. After the launch of Super Anxin, the preservation rate of Roewe-related products will increase by 5%, that is, products worth about 100,000 yuan, and used cars will sell for 5,000 yuan more.

　　Technology empowerment, service escort. Roewe relies on SAIC’s excellent technical strength, the quality of large factories and the industry’s first "Super Anxin Commitment" service guarantee, and is committed to providing consumers with world-class products that can be bought with peace of mind and used with peace of mind and have more "long-term value". It is worth mentioning that at present, for every 10 cars exported to Europe, 7 are from SAIC passenger cars, which once again confirms the world quality and global strength of SAIC passenger cars.

Technology-driven Anxin escort Roewe brings all products of D family to Chengdu Auto Show _fororder_image007

　　Roewe adheres to long-term, makes a living with core technology, settles down with users’ needs, goes all out to promote the brand’s new energy transformation, and actively responds to the new energy market involution. At the auto show, Yu Jingmin, executive deputy general manager of passenger car branch of SAIC Motor Co., Ltd. said: "Roewe will do a good job ‘ Near, Middle and Far ’ Plan, taking into account the current and long-term relationships. At present, we need to polish the technology brands label, marketing should return to the essence, focus on user needs, and be closer to users, media and distributors. " (Source: SAIC Volkswagen)

Interview with Yue Xueyuan, editor-in-chief of Sichuan Observation, to explain in detail the way of ＂Sichuan Observation＂ breaking the circle.

Sichuan Radio and Television Station entered the new media four years ago. As early as 2017, "Sichuan Watch" set up accounts in various Internet channels to publish content. But it was not until 2020 that "Sichuan Watch" entered the fast lane of rising powder. The number of fans has accumulated from 0 to more than 80 million. In Yue Xueyuan’s view, the key to qualitative change caused by quantitative change is to find a new media operation mode in the Internet era.

Subscribers range from 0 to 80 million.

The popularity of "Sichuan Watch" should start from 2019.

In March 2019, Sichuan Watch released its first video in Tik Tok. At the beginning, this number was not updated frequently, and there was no regularity at all. I filmed short dramas and imitated the content styles of other explosive accounts at that time, but the effect was not obvious, and the number of likes was only around a few hundred.

In August 2019, Sichuan was hit by a rainstorm, and officers and men of the armed police were put into the front line of rescue and disaster relief. At that time, "Sichuan Watch" released a video of the armed police running to help the disaster area, and the masses sent food themselves, and the number of praises reached 650,000. After several months of trying, "Sichuan Watch" put the main track on the pan-information.

In 2020, the update frequency of "Sichuan Watch" has obviously accelerated, with an average of about 20 videos released every day, most of which are related to the epidemic hotspots at that time. Short video styles tend to be unified: the top and bottom of the video are marked with obvious subtitles, and the picture is played in the middle. In April 2020, the number of users of Sichuan Watch in Tik Tok exceeded 8 million.

After the epidemic situation stabilized, the content of "Sichuan Watch" spread from local news to all aspects: including international current affairs, people’s livelihood disputes, entertainment gossip, animal world and anecdotes. Its update frequency, update speed and wide content coverage have attracted many netizens’ attention to the Tik Tok, and "Sichuan Watch" has also been dubbed as "looking around" by netizens. The emergence of "Sichuan Watch Looking Around" is a watershed in the surge of subscribers to "Sichuan Watch".

After this stalk became popular, as long as "Sichuan Watch" didn’t move for a period of time, netizens would swipe the screen in the comment area-"You haven’t updated it for xx minutes." The news reporting method of "Sichuan Watch" has aroused discussion in the whole network. A lot of content produced by it has been transported across platforms, and many netizens and media have forwarded it as "tap water".

After leaving the circle, the number of fans of "Sichuan Watch" surged, growing at a rate of 1 million almost every day at the most lively time. By the end of 2020, the number of Tik Tok fans of Sichuan Watch exceeded 40 million. The out-of-the-box account of Tik Tok has also driven the growth of account fans on other platforms. As of the press release date, the number of fans on all accounts has exceeded 80 million. In the view of Yue Xueyuan and his team, the popularity of "Sichuan Watch" is not accidental: First, the team has grasped its core advantages-being born in traditional media and having a solid foundation for news production; The second is to find a model suitable for new media communication.

"How to do a pan-information short video? Everyone is groping. We have accumulated some experience by trying on the short video platform. However, Tik Tok’s model cannot be completely copied to other platforms such as Weibo and bilibili. Different platforms, different audiences and different user habits, so it is more accurate in operation. "

Yue Xueyuan further shared the new media operation model currently explored by "Sichuan Watch": First, follow the news law, and a good pan-information short video product also needs to include all the elements of news; Secondly, different strategies are needed to launch products in different channels. What topic is suitable for Weibo to do, whether it is voting or long text? What are the user preferences in Aauto Quicker? Different channel contents need to have different emphases. At the same time, the operation of fans is also very important, and it needs someone to be responsible. Which points of fan comments should be selected for reply? How to reply? Everything behind it is worthy of scrutiny.

In the era of information explosion, behind this whole new media process, a strong editorial team and a clear editorial process are needed to support it. Team response speed must be fast, and it must be able to accurately capture network hotspots. The report on Ding Zhen’s incident reflects the hot spot sensitivity of "Sichuan Observation".

In November 2020, on the day of Ding Zhen’s short video explosion, the "Sichuan Watch" team was still in a meeting at 11 o’clock in the middle of the night. "We thought he would become a phenomenal figure at that time, so we found the local government and the person in charge of media liaison at the first time." Yue Xueyuan introduced that at the beginning, the manuscripts and interviews of "Sichuan Watch" were all through the local news media. Dante really became popular, and various comments about him began to appear on the Internet, including some negative comments. "As a news event, it is convincing to arrive at the scene, so we quickly sent a team to the local area. Ding Zhen’s series of reports are arranged according to our judgment and direction of this news event. "

For the Ding Zhen incident, "Sichuan Watch" reported in various forms, including short videos and live broadcasts. Sichuan Radio and Television also invited Ding Zhen to participate in the New Year’s Eve party. After Ding Zhen became popular for more than half a year, "Sichuan Watch" produced a 16-minute Chinese video for re-recording. "An amateur can detonate the whole network through a short video, which is the change of communication ecology brought about by the development of the times. For our media, whether it is doing TV news before or doing short video content today, the key is to find the pulse of the development of this era. " Yue Xueyuan said.

Create together with users

In the face of netizens’ urging, "Sichuan Watch" replied: "This audience is too difficult to take. Is it really the donkey of the production team?" After "Sichuan Watch" became popular, CCTV News Tik Tok made a special issue to analyze the reasons behind it. "Sichuan Watch" also quickly followed up, editing CCTV’s comments into a funny short film called "Sichuan Watch, CCTV News Watch, Sichuan Watch", which once again triggered the enthusiasm of netizens.

The success of "Sichuan Watch" is inseparable from the interaction with netizens. However, in the new media era, the fan operation is more than just replying to netizens with a few witticisms. There is a deeper communication logic and psychology behind it. In short, it is to find empathy with netizens and create content with users.

One case is the report of Sichuan Watch last year about a girl crying on an online dating car. It was the girl’s birthday, but she needed to return to the company to work overtime when she received a call temporarily. The girl couldn’t help but collapse and cry on the online car. This scene was recorded by the driving recorder on the car. After getting this news, "Sichuan Watch" immediately pushed it, and many netizens sent birthday wishes to this girl in the comments. A host of "Sichuan Watch" also quickly produced a vlog. The host is also a foreigner, and she understands the girl’s feelings very well. Whether it’s the video of a girl crying in the car or the vlog made by the host, it hits the softest place in the hearts of netizens.

Another example happened in the live broadcast room of the "Sichuan Watch" short video platform. Every day, "Sichuan Watch" will broadcast the real-time scene of the road outside Chengdu Global Center, with only background music and no anchor commentary, and it will be updated 24 hours a day. At the peak, the number of viewers in the live broadcast room reached 10 million. The comment area of the live broadcast room has also become a "tree hole" for many netizens, where people express themselves, spit, make wishes and chat.

Whether it is the encouragement of birthday girls or the guardianship in the live broadcast room, it is reflected that strangers behind the network can accompany and comfort each other in the public space of the network. Yue Xueyuan revealed in a public speech that sometimes "Sichuan Watch" can even receive tens of thousands of submissions in one day. "Of course, these are not all news, and even fans keep diaries in the background, which also shows that we are emotionally connected with users. Sichuan Watch’ may be a group of people gathered into a personality, which produced’ we’ through user interaction. "

Localization and verticalization are the direction to break the situation in the future

How to maintain user stickiness after the number of users reaches a certain scale? How to explore the commercialization mode of "Sichuan Watch" media matrix? The number of users has reached today’s scale, which is only the beginning of the journey of "Sichuan Watch" new media.

There are about 100 people in the "Sichuan Watch" team. Sichuan Radio and Television Station has set up an all-media news center with more than 600 people, and all news ports such as website, radio station, information channel, satellite TV news, rural news and cultural news are built in it. All news departments in the station will contribute to Sichuan Watch.

If divided by content form, "Sichuan Observation" mainly includes the following aspects:

The first is short video production, including information flow content and IP production. As a news media, "Sichuan Watch" must ensure that the daily information supply reaches a certain volume. At the same time, based on its own brand, "Sichuan Watch" will also produce some IP-based short video content, such as "Spicy Room" on Tencent News.

The second is live broadcast. There are two modes of live broadcast: first, the master of incubation, the anchor of live broadcast must first be a master of some aspects, in order to produce more practical guidance to users; The second is the sudden live broadcast, which is the news media’s housekeeping skill. For all the breaking news in Sichuan, the "Sichuan Watch" team will strive to arrive at the scene at the first time, turn on the camera and transmit their own signals.

In 2020, Sichuan Radio and Television Station also established an MCN cross-project business unit. "Sichuan Watch" is responsible for the content and part of the operation, and another company in Taiwan, Golden Panda New Media Co., Ltd., is responsible for the main commercial operation. After the commercialization path of MCN business is clear, some monetization methods of vertical accounts will open up space.

In addition to the above business, the operation of Sichuan Watch App is a major focus of the "Sichuan Watch" team. Even if the major Internet giants have mastered many traffic portals, Yue Xueyuan believes that the opportunity for traditional media to launch Internet channels still exists, and this opportunity lies in localization. On the national platform, some local information, including the release of some policies and guidelines, is easily overwhelmed, but the demand of local users for these information and services is rigid.

"Professional Ability Training Course for Employees of County-level Media Center in Sichuan Province" went into Sichuan to observe and carry out on-site teaching.

According to reports, the development of Sichuan Observation App will become more and more localized and life-oriented. The localized client is very suitable for local government and enterprise customers to interact. In addition, many aspects of local medical care and education are closely related to people’s lives. Although some national platforms can do sub-channels, it is still difficult to implement them. These are one of the directions for local media to be clients.

At the same time, the operation of the client has also greatly exercised the team’s ability, including production ability, operation ability and judgment ability of content. "You need users-a large number of users to train your overall perception of the Internet. The client is actually not only a content channel, but also a way to publish content. Your technical ability and operational ability can be reflected in it." Yue Xueyuan said.

Just as Uncle Bing, the host of CCTV News, analyzed the popularity of "Sichuan Watch": "Sichuan Watch" subverts the audience’s traditional cognition of local media, and its quality, speed and online sense are all online. No matter how broken the circle, traditional media people can’t lose their housekeeping skills, with real content, rapid news and rich sources of contributions. The popularity of "Sichuan Watch" is unexpected and reasonable. I hope more and more similar accounts can break the circle and really play the guiding role of mainstream media on the new media platform.

Dialogue with Yue Xueyuan, Editorial Board Member of Sichuan Radio and Television Station and Editor-in-Chief of Sichuan Watch;

I hope to form a talent matrix outside the media matrix.

Interview/Chen Dan

Variety Daily: How did Sichuan Watch accumulate more than 80 million fans step by step? Which key nodes and decisions played a role in the development process?

Yue Xueyuan:The first is the support from Taiwan. When we first started making new media in 2017, short videos and live broadcasts were not so popular, and there were some opposition voices in Taiwan. However, the new media strategy formulated by Taiwan has been firmly promoted, and finally we seized this outlet.

The second is the promotion of the studio system. In 2018, we set up a number of studios, which have greater autonomy to innovate, including the currently established MCN team and the prototype of the studio.

The third is the establishment of MCN cross-project division. Taiwan has thought of many ways for us, including promoting the business convergence of different departments. The establishment of this division laid a foundation for the future business development of MCN.

Variety Daily: In the era of information explosion, the enthusiasm and attention of users gather quickly and dissipate quickly. After gaining a huge number of fans and traffic, how to maintain users’ attention and stickiness is also a difficult problem for many media. What are the successful experiences of "Sichuan Watch"?

Yue Xueyuan:For many talented people and online celebrity, their enthusiasm is really easy to dissipate. However, the content of pan-information is different, many events will happen all the time in the world, and the information is different every day, which puts forward higher requirements for the team’s news business ability. In the matrix and structured media operation, we need to make the timeliness, depth and width of the content, and strive to produce more exclusive content.

In the future, we also hope to form a talent matrix. The host and brand column of radio and television system are actually equivalent to the talents on the network. The operation of Daren and the operation of the vertical number will be the focus of our efforts.

Variety Daily: What is the development plan of Sichuan Watch in the future? What are the short-term and long-term development goals?

Yue Xueyuan:Our short-term goal is to make one or two talent models this year. In the long run, we hope to scale and model these operational capabilities and technical capabilities accumulated on the Internet, and realize commercialization through large-scale application.

For example, "Sichuan Watch" is a media matrix of client plus various channels, many of which involve interactive technology. Therefore, we have established a multi-module interconnected technology platform, in which there are many interactive technology research and development, including the template development of some client apps. In the future, we hope that these templates, technical packages and some interactive tools can provide services for other teams in the market who want to do MCN business and new media business.

Specially planned | Second-line TV stations rush to the beach for new media and perform "model operas"

Become "online celebrity" with cultural explosion programs

Henan Satellite TV: Traditional culture needs fashion expression.

Thoughts on "Promotion" after "Sichuan Watch" was broken.

Under the background of media convergence, where are the second and third TV stations?

Please send the submission to the email address:

iris_yangliu@126.com

—

Steam potential new car： MINI three special editions are a little green, priced from 254,800 yuan

Auto-First | Memories Jiangnan

This year, the five core models of the whole series have launched special edition models at the same time as never before, including RESOLUTE Obsessed Special Edition, CLUBMAN UNTOLD Free Special Edition, and COUNTRYMAN UNTAMED Unruly Special Edition. While showing a strong product lineup, it expresses the personalized attitude carried by the special edition models. I believe that in the world, every interesting soul will meet their own obsession, freedom and unruly. The price of the family special edition models starts from 254,800 yuan.

RESOLUTE 执迷 特别版

RESOLUTE 执迷 特别版在忠于经典传统的基础上，进一步强化了车型标志性的美学设计。作为英伦汽车文化的传奇色，曾是赛道独有的复古绿车漆首次在三门/五门/CABRIO敞篷 RESOLUTE 执迷 特别版上使用。这款张扬的色号此前专为家族赛车手 JOHN COOPER WORKS独享，这一抹绿，写满了让人着迷的往昔。

以个性化著称的，再次将设计“高调化”处理，将铜色注入各种细节。铜，只为不同。专属铜色设计，遍布目光所及：头灯、进气格栅外围、门把手、油箱盖以及尾灯外围。点亮了整车的个性，更勾勒出一张执迷不改的前脸。引擎盖拉花条和迎宾踏板均以渐变的平行线组合图案呈现，并打破传统对称性，仅在一侧印有“RESOLUTE”字样。18英寸黑色脉冲形七辐合金轮毂，硬气入魂，暗含激动。卡丁车般的驾驶感受一旦沉迷，就再难移情。

执迷于跨越时间的热爱，正如经典的三门、五门以及CABRIO敞篷车型身上不会被时间改变的独立精神和自由主义，这便是 RESOLUTE 执迷 特别版的迷你之处。三门版、五门版、 CABRIO敞篷，执迷只需一眼，但是不只一款。

CLUBMAN UNTOLD 自在 特别版

自在，是拿捏在心里的度，多一分腔调太过刻意，少一分个性不够。作为家族中兼具设计感、细节品质和实用性的“绅士座驾”， CLUBMAN有着与生俱来的“自在”腔调。行业首创六门和对开尾门设计自成一派，适合其他车辆尾随其后注目欣赏。 CLUBMAN UNTOLD 自在 特别版将高调的精致气质彰显地淋漓尽致。此次配上一抹尤加利青车漆，更是将腔调与个性统统拿捏。

独有的五道纤巧动感条纹从引擎盖贯穿至车顶，3D打印的侧舷窗呈现出极为独特的压花条纹图案，这一图案还出现在车外驾驶员侧迎宾灯投影和迎宾踏板上。专属18英寸合金轮毂呈现墨黑/精致黄铜组合双色表面。精致黄铜色装饰也藏入内饰细节，精致气息若隐若现。专属渗光内饰表面与专属压花条纹图案内饰相辅相成；圆形出风口也采用精致黄铜镶边，与整体内饰风格配合和谐统一，令人把玩的设计尽显浓郁英伦气质。

COUNTRYMAN UNTAMED 不羁 特别版

COUNTRYMAN，不羁是它的出厂设置，将骨子里的野刻在细节里。 COUNTRYMAN UNTAMED 不羁 特别版，懂你的心有不羁，将桀骜不驯寄情山海。作为家族唯一一款SUV， COUNTRYMAN早已在高档紧凑细分市场确立了时尚全能车型地位。UNTAMED 不羁 特别版车身配备专属动感灰车漆，包含下进气口周围、前裙板侧部进气嵌件，以及侧裙板、后裙板的侧部和底部嵌件。车侧四道杠设计为山与海的冰蓝石色，吸引了目光，也多了奔赴山海的念想。专属18英寸镂空轻质铝合金轮毂自带越野范儿，野性外露。

不羁，是生来就有的印记，“UNTAMED”不羁特别版山野标识遍布侧舷窗、迎宾踏板、座椅、方向盘、内饰条，甚至脚垫，个性专属的细节洞察可见一斑。

而专属的高原绿与 YOURS闲适真皮运动座椅的蓝绿撞色缝线相融合，将自然气息展现地淋漓尽致。

Rulu Sun took a photo with his mother to talk about the inside story of the sudden breakup before marriage.

Rulu took a photo with his mother. Both temperament and appearance are good. Rulu broke up with her boyfriend Ye Zuxin.

On November 17th, Rulu took a photo with her mother in the Weibo. The mother and daughter are very similar. Jiang’s mother is dignified and generous, and Rulu inherited her beauty.

Rulu, born on May 8, 1983 in Urumqi, Xinjiang, is an actress in China and graduated from Henan Art Vocational College.

Actor Rulu and her boyfriend Ye Zuxin have always been regarded as model couples in the entertainment circle, and their "brother-sister love" has also attracted the attention of fans. In early 2015, Ye Zuxin admitted in an interview that everyone can look forward to his happy event with Rulu this year.

But on March 12th, this happy event that fans expected was dashed. On the morning of that day, Jiang Xinfa Weibo admitted that he had broken up with actor Ye Zuxin: "Thank you for your concern from netizens and the media! All of a sudden, the news on the full screen really made me sit still! I can’t really hide myself as an artist! I can only listen and think silently, but now I can’t help but say! Please don’t insult the simple and kind boy in my heart out of context! Betrayal will never happen to us! Our relationship is more like a relative! " Rulu bluntly said that he could not bear the influence of online messages. "Please don’t denigrate my relatives! Love is destined to be a business, but it has lost its strength. " Rulu also said, "We just changed our relationship calmly! Friends-is our better choice! ! Please rest assured! We are all very good! "

It is reported that Rulu and Ye Zuxin have long been familiar with each other, and Weibo’s flirting is also frequent. Earlier, Rulu thanked Ye Zuxin for helping her sick mother in Weibo, and Ye Zuxin praised Rulu for many times in Weibo, saying that Rulu’s role as Hua Fei was really good!

On November 11th, 2014, on Singles’ Day, Rulu’s crew opened a class tour. When faced with the media’s inquiry about love, Rulu also responded naughtily: "This is our secret" and officially admitted their love relationship. Unfortunately, this optimistic relationship did not come to the end. In an interview with reporters, the staff in Rulu only said, "Rulu is filming, and the situation is not clear for the time being. I won’t know until I call the actors."

Since 1991, he has participated in film and television drama shooting, and in 1991, his TV series "The Pendant Queen" was broadcast; In 2001, he starred in the TV series Ma Huanghou with Bigfoot, and in 2003, Rulu became popular as Mu Wanqing in the Zhang Jizhong version of Eight Dragons.

In 2004, she starred in the idol costume dramas "The Legend of the Sword and the Chivalrous Man" and "The Seven Fairies in Joy". In 2011, she played Hua Fei in the costume drama "Empresses in the Palace", which attracted wide attention and won many awards such as the Best Supporting Actress Award at the anhui tv National Opera Festival.

In 2013, she participated in the TV series "The City of Love by Hua Xu", and in 2014, she participated in the TV series "The Old Farmer", "Keeping Marriage as Jade", "Hua Qiangu" and "legend of miyue".

Aika talks about cars for a hundred years! On the rear wheel steering technology of automobile

　　　　[XCAR Centennial Theory of Car Originality]

　　　　In people’s subconscious, the car should turn by the front wheel in the process of moving. However, some friends who like to study automobile technology may know something about automobile rear wheel steering technology, so for most people, automobile rear wheel steering may not sound familiar. This issue of Aika’s "Hundred Years of Cars" column will explain the rear wheel steering technology that was once called "classic", and also briefly introduce the rear wheel steering technology that is currently being applied.

bainianlunche
[Love the car for a hundred years! On the rear wheel steering technology of automobile]

　

　【Please click on the picture below for a review of some articles in the past "Hundred Years of Cars".】

Review in the past

Review in the past

　

　　　　　● Classification and simple memory of rear wheel steering technology

　　　　Simply put, the rear wheel steering technology includes "active rear wheel steering" and "follow-up rear wheel steering". Then when it comes to "active rear wheel steering", friends who are familiar with automobile technology may think of the 2011 BMW 5 Series, that’s right! On the new BMW 5 Series, we can find a new electric power assist system named "Electric Power Steering".

Rear wheel steering

　　　　The rear-wheel steering system applied in the new BMW 5 Series makes it very convenient for drivers to turn and park, and this technology can give them an advantage over their competitors in the same class. Of course, in addition to the current hot model BMW 5 Series with active rear-wheel steering technology, as early as the 1980s and 1990s, many Japanese high-end cars used rear-wheel steering technology, such as Honda Prelude and Mazda 929, which were matched with advanced and safe electronic four-wheel steering systems.

Rear wheel steering

Rear wheel steering　Rear wheel steering
[Honda Prelude]

Rear wheel steering

　　　　When it comes to "rear wheel follow-up steering", some friends may think of Citroen Fukang in those days, and perhaps Fukang has faded out of people’s minds now. However, in those days, Fukang led the car world with an original technology called rear wheel follow-up steering. This technology sounds profound from the name. It greatly improves the handling and comfort of Fukang automobile. In fact, it won’t feel as magical as the legend after figuring out its principle. We will recall Fukang’s rear wheel follow-up steering technology with everyone in the following article.

Rear wheel steering

Rear wheel steering

　　　　In fact, almost at the same time as Citroen, Saab Saab developed the ReAxs chassis system. The system ensures accurate steering and can greatly improve the trajectory stability, even when braking violently at high speed. When turning, use the rear wheel to turn slightly to assist the car body to turn smoothly and keep the driving track. The axle heel connecting rod and the ball joint (instead of the inner and outer rubber suspension sleeves) in Saab ReAxs passive rear wheel steering rear suspension can better control the wheel movement. Therefore, when there is a turning load, the elastic motion characteristics of the rear axle will cause the two rear wheels to deflect slightly in the direction opposite to the steering input, that is, the outer wheel leans outward and the inner wheel leans inward. For the driver, this will make the car more balanced, make driving more fun, and help the car turn inward and respond to the steering input more closely.

Byd Han： comparable to millions of luxury cars, the first choice for value

In today’s automobile market, BYD Han has become a magic car in the hearts of ordinary consumers with its excellent performance, people-friendly price and economical use cost. Today, taking BYD Han as an example, starting from the data of insurance premium, charging fee, maintenance fee, etc., we analyze in detail why it can become the best choice for ordinary people.

I. Insurance premium: affordable and fully guaranteed.

For ordinary consumers, the insurance premium after buying a car is an expense that cannot be ignored. However, BYD Han has shown a very high cost performance in terms of insurance premiums. The insurance cost of my new BYD car in the first year is about 7000 yuan. This price is obviously more close to the people than the luxury models of the same level.

Take the 2022 BYD dmi Premium Edition as an example. Its annual premium includes compulsory insurance in 760 yuan, travel tax in 0 yuan and commercial insurance of 2,894.72 yuan, totaling 3,654.72 yuan. With the accumulation of driving records, the premium will decrease year by year. Such insurance premium is undoubtedly an acceptable expense for ordinary consumers.

Second, the charging fee: low cost, green travel

In the field of new energy vehicles, charging fee is one of the most concerned issues for consumers. As a pure electric vehicle, BYD Han has shown a very low cost in charging fees. Take the 2022 BYD Han dmi Premium Edition as an example, its power consumption per 100 kilometers is 13.2kWh. If you drive 20 thousand kilometers a year, the electricity bill is about 1700 yuan. This cost is much lower than that of similar fuel vehicles, which saves consumers a lot of fuel expenses.

In addition, BYD Han also supports various charging methods such as household charging piles and public charging piles, which provides great convenience for consumers. When charging public charging piles, although the cost will be relatively high, considering the battery life and the convenience of charging, this cost is still reasonable.

Third, the maintenance fee: economical, quality assurance.

In terms of vehicle maintenance, BYD Han also showed the characteristics of economic benefits. Take the 2022 BYD Han dmi Premium Edition as an example, its maintenance is relatively simple, and it needs about 300 yuan every time. This fee includes the inspection and replacement of the status of the three power systems, air conditioning filter elements, brake fluid and antifreeze. Compared with the same level of fuel vehicles, BYD Han’s maintenance costs are obviously more close to the people.

In addition, BYD Han’s maintenance cycle is relatively long. Take the 2022 dmi distinguished model as an example, the first maintenance is carried out within 5,000 kilometers or 3 months, and then the routine maintenance is carried out every 20,000 kilometers or every 12 months. Such a maintenance cycle is undoubtedly more friendly to ordinary consumers. At the same time, BYD manufacturers may also provide some maintenance preferential policies, such as free first insurance, maintenance packages, etc., which further reduces the maintenance cost of car owners.

Therefore, BYD Han is more cost-effective.

Revealed： Mazda EZ-6 car purchase price exposed, causing shock in the new energy car market

Recently, a Changan Mazda EZ-6 car purchase invoice has triggered heated discussions on the auto forum. The invoice shows that the purchased model is an EZ-6 pure electric BEV model, priced at 221,800 yuan. Many people believe that as Changan Mazda’s first new energy product, this certain price is reasonable and competitive for a joint venture B-class car market that only provides range extension power. This adds a strong touch to Changan Mazda’s important step into the new energy market.

Let’s first verify the authenticity of this invoice. According to the pictures released, the invoice date of this car purchase invoice is August 16, which is more than a month earlier than the pre-sale time. This time difference is not surprising for car companies. Car companies usually have a complete time advancement process before a new car is launched, especially in joint venture car companies, decision-making requires the joint participation of both China and Japan. Therefore, it is understandable to agree on the price two months in advance. In addition, although the key code and other information on the invoice are coded, from the information of the invoice, the information of the invoicing party and the details such as the invoice seal of Changan Mazda Automobile Co., Ltd., can almost confirm the authenticity of this invoice. This also means that the price of 221,800 yuan shown in the invoice is likely to be the actual price of the EZ-6.

In fact, since the EZ-6 made its debut at the 2024 Beijing Auto Show, it has quickly become the hottest sedan in the joint venture new energy field. From the perspective of vehicle design, the EZ-6 stands at the forefront of joint venture new energy design. It is the only model in the joint venture B-class sedan market that offers extended range power options, filling the gap in the joint venture new energy extended range products in the market. This uniqueness makes the EZ-6 quickly attract widespread attention both inside and outside the industry.

In terms of specifications, the product power of the EZ-6 should not be underestimated. In terms of body size, the length, width and height of the EZ-6 are 4921mm, 1890mm and 1485mm respectively, and the wheelbase is 2895mm. It adopts a frameless door and a hatchback design. Although it is more new energy, the through taillights and four round gun downlights on both sides still retain the classic design elements of Mazda.

In terms of power, the EZ-6 is available in both pure electric and extended range forms, and adopts a rear-drive layout. The power parameters of the pure electric version are 190kW, while the extended range version uses the same 1.5-liter range extender, and the power parameters are exactly the same. In terms of battery life, depending on the capacity of the battery pack, the pure electric model can last between 480km and 600km, while the extended range vehicle can achieve a long battery life of more than 1300km with a single charge and a tank of fuel.

In terms of intelligent configuration, the EZ-6 is also leading the way. It is equipped with the Qualcomm Snapdragon third-generation 8155 chip, equipped with a 14.6-inch floating center control screen and a full LCD instrument cluster. In addition, there are high-tech configurations such as AR-HUD head-up display, 180-degree panoramic chassis, etc. Adaptive cruise control, lane keeping assistance, automatic parking and a rare Sony sound system of the same level, as well as 64-color ambient lights, zero-gravity seats, etc., further enhance the sense of technology and luxury of the whole vehicle.

In terms of product power and price, the price of 221,800 yuan is very competitive for the EZ-6. Compared with the same level of models, such as Tesla’s price is close to 300,000 yuan, and the price is also about 300,000. The starting price of the Volkswagen ID7 is 227,700 yuan. The pricing of the EZ-6 is undoubtedly very reasonable and very attractive. Especially its extended range version can greatly relieve users’ "battery life anxiety", which is also its unique market advantage.

Combined with Mazda’s past pricing strategy, it is expected that the final price of the EZ-6 may fall between 180,000 and 240,000. If the pre-sale period is matched with some preferential policies, such as car purchase subsidies and low-interest loans, it will undoubtedly bring huge pressure to the existing joint venture new energy model market.

According to the latest news, the EZ-6 will start pre-sale on September 28th and is scheduled to be officially launched at the end of October. As the pre-sale and launch date approaches, more details and official pricing will be revealed.

The upcoming launch of the Changan Mazda EZ-6 signals a strong competitor in the field of new energy. Can the EZ-6 make waves in the market and trigger a consumer car buying boom? Let’s wait and see. Readers are welcome to share their views and expectations for this car in the comment area.