标签： 阿拉爱上海 女生自荐

　　The Paper reporter Yang Yang

　　The rumors of Alibaba Group coaching change have landed.

　　On June 20th, Zhang Yong, Chairman and CEO of Alibaba Holding Group, announced through a full letter that the brand-new business cluster of Ali 1+6+N has basically taken shape, the boards of directors of various business groups have started to operate, and the listing and financing plans of multiple businesses have also been carried out. The holding group will mainly assume the role of innovation incubation base camp.

　　At the same time, Zhang Yong announced that the complete spin-off of Alibaba Cloud Intelligent Group has started, and it is in the most critical period of upward development, so we must devote ourselves wholeheartedly. At the same time, in order to adapt to the future development norms and requirements, it is not appropriate for him to serve as chairman and CEO of the two companies at the same time. With the approval of the Board of Directors of Alibaba Holding Group, Zhang Yong will step down as Chairman and CEO of the Board of Directors of Alibaba Holding Group on September 10th this year. After that, Zhang Yong will be the full-time chairman and CEO of Alibaba Cloud Intelligent Group, focusing on the development of Alibaba Cloud, continuously enhancing Alibaba Cloud’s industrial competitiveness and global competitiveness, and allowing Alibaba Cloud to provide better, safe and convenient basic services for the digital intelligence upgrade of various industries, especially small and medium-sized enterprises.

　　At the same time, with the approval of the board of directors of Alibaba Holding Group, Cai Chongxin, executive vice chairman of the group, will be the chairman of the board of directors of Alibaba Holding Group; Wu Yongming became the CEO of Alibaba Holding Group and continued to serve as the chairman of Taotian Group.

　　On June 20th, Zhang Yong officially started the handover with Cai Chongxin and Wu Yongming.

　　This year is the sixteenth year that Zhang Yong has worked in Ali. Zhang Yong joined Ali as the CFO of Taobao in 2007, became the CEO of Alibaba Group in May 2015, and became the Chairman of the Board of Directors of Alibaba Group in September 2019. Since December last year, he also served as the president of Alibaba Cloud Intelligent, and was directly in charge of nailing.

　　Jack Ma, founder of Alibaba Group, spoke highly of Zhang Yong. In 2019, when Ma Yun stepped down as the chairman of Ali’s board of directors, he published an open letter, in which he wrote, "(Zhang Yong) has demonstrated outstanding business talent and firm and calm leadership since he became the CEO of Alibaba Group, and achieved healthy and sustained growth in Alibaba’s performance for 13 consecutive quarters."

　　"Alibaba’s relay torch was handed over to him and the team he led. I think this is the most correct decision I should make now. My cooperation and cooperation experience with Zhang Yong in recent years has made me full of confidence in him and the new generation of Alibaba leadership team he led! "

　　For the new successor, Zhang Yong also expressed his support in an open letter. He wrote, "Cai Chongxin (Joe C.
Tsai) will succeed me as Chairman of the Board of Directors of Alibaba Group, Eddie Yongming.
Wu) will succeed me as CEO of Alibaba Group. Both of them are founders and partners of Alibaba. They have made important contributions to the historical development of Alibaba Group and have rich experience. I believe that under their leadership, the company can move towards a more brilliant future. "

　　Cai Chongxin is Ma Yun’s most trusted entrepreneur and is currently the executive vice chairman of Ali Group. From the establishment of the company in 1999 to 2013, he served as CFO of the group, and in 2014 he led the company to go public in new york, and then he was responsible for strategic investment.

　　Wu Yongming has served as the chief technology officer of many important businesses such as B2B, Taobao and Alipay, and led the construction of the underlying technical architecture of related businesses. Led the creation of the group’s core business, Ali Mama Platform, and the innovation hatched the mobile phone Taobao, which promoted the wireless of the group.

　　More than two months ago, Alibaba announced the establishment of a "1+6+N" organizational structure, that is, under Alibaba Group, six business groups and a number of business companies were established, including Alibaba Cloud Intelligent, Taobao Tmall Business, Local Life, International Digital Business, Rookie and Big Entertainment.

　　According to the "listing timetable" of Alibaba Group’s sub-board, Alibaba Cloud will be split up and listed independently in the next 12 months, and Cainiao and Box Horse will be listed within one and a half years, and the international digital business group will start external financing.

　　It is worth noting that some media reported that in late May, Ma Yun called the business leaders of Taotian Group and held a small-scale communication meeting. Dai Shan, CEO of Taotian Group, Hai Wang (flower name: Qigong), Liu Peng (flower name: Aowen) and Liu Yiman (flower name: Yiman), the head of Taobao live broadcast, Cheng Daofang (flower name: Daofang) were present.

　　Ma Yun said at the meeting that the methodology that Ali used to rely on for success may no longer be applicable and should be quickly changed. He pointed out three directions for Taotian Group: returning to Taobao, returning to users and returning to the Internet. In addition, Ma Yun believes that Taotian should be further flattened in organization.

　　Attached:

　　Zhang Yong, Chairman and CEO of Alibaba Group, sent a full letter on June 20.

　　Dear Ali people,

　　Since I became the CEO of Alibaba Group in May 2015, I have always written several letters to you every year. Maybe everyone is used to it. When you see the letter I sent to all employees, you will know that there are important changes in the company. I wrote to you again today, which brought you an important change about myself.

　　Since the "1+6+N" organizational reform was announced in March this year, all the work is progressing smoothly and orderly. When the financial report was released last quarter, we announced the composition of the boards of directors of various business groups, and at present, all the boards of directors have started to operate. We also announced a number of plans for various business groups and business units, including the complete spin-off and listing of Cloud Intelligence Group from Ali Group, the listing of Cainiao Group and Box Horse, and the independent financing of overseas digital business groups. The whole Alibaba is heading for the future with a new attitude.

　　As we all know, the development of core technologies such as cloud computing, big data and artificial intelligence will bring great changes to society, which is of great strategic significance. At present, the complete spin-off of Cloud Intelligence Group has started, and it is at the most critical moment, which requires me to devote myself to it. At the same time, considering the requirements of standardized corporate governance during the spin-off, I personally should no longer be the chairman and CEO of both groups. Therefore, the board of directors of Alibaba Group discussed and accepted my request: from September 10, 2023, I will no longer serve as the chairman and CEO of Alibaba Group, but concentrate on doing the work of chairman and CEO of Alibaba Cloud Intelligent Group full-time. At the same time, the board of directors of Alibaba Group decided that Cai Chongxin (Joe
C. Tsai) will succeed me as the chairman of the board of directors of Alibaba Group, Eddie Yongming.
Wu) will succeed me as CEO of Alibaba Group. Both of them are founders and partners of Alibaba. They have made important contributions to the historical development of Alibaba Group and have rich experience. I believe that under their leadership, the company can move towards a more brilliant future.

　　This change is not only for the company, but also for me personally, which is the beginning of another new stage and a new journey. How time flies! This year is my sixteenth year in Ali. I have been traveling together for 16 years, especially since I took over as CEO of the Group in 2015 and Chairman of the Board of Directors of the Group in 2019. It is precisely because of your trust, support, encouragement and tolerance that I have devoted myself to this position that I never imagined. I am sincerely grateful and grateful to you. In the past 16 years, because of the opportunity of social progress and market development, I have the honor to witness the historical stage of Alibaba’s rapid development with you, and participated in many creations that have benefited ordinary people’s lives from scratch, from small to large, from the digital process of enterprises to the beautiful society; Together with all of you, we have withstood the challenges of COVID-19 epidemic in recent three years and various tests brought by external environmental changes. No matter in good times or bad times, we not only grew up together, experienced together and spent together, but also gained a lot of friendship and friendship more valuable than our career.

　　In the past 24 years, we have had many such moments of self-change. Now, we all stand at a new starting point together and start a new stage of future development through self-transformation. I believe that everyone will support the work of Joe and Wu Yongming and other senior students in the new group. Everyone can find their own stage and their own career, and finally contribute to society, achieve the company and achieve themselves. I will also stand on a brand-new stage with the students of Cloud Intelligence, and explore the new technologies of cloud computing, big data and artificial intelligence to serve the huge prospect of digitalization and intelligence in thousands of industries. I am full of longing and expectation for this.

　　Castle peak will not change, green water will flow forever, create a new river and lake, meet again, and be happy!

　　Zhang Yong (Xiaoyao Zi)

　　Chairman and CEO of Alibaba Group Board of Directors

　　Chairman and CEO of Alibaba Cloud Intelligent Group

　　June 20, 2023

Hu Linjuan (data map)

Communist party News Network, Beijing, December 13 (Reporter Ethan) The website of Anhui Provincial Commission for Discipline Inspection recently published the confessions of Hu Linjuan, former vice mayor of Ningguo City. Hu Linjuan said in the confession, "On December 1, 2016, I was notified by Xuancheng Supervision Bureau to accept the investigation. When I first came, I vowed that I had no problems, but now it seems that I am not without problems, but there are many and serious violations of discipline. "

Hu Linjuan said that during the 20-odd nights under investigation, she often dreamed of going home to see her mother at night. Her old man said to me the most: "Girl, it is not easy for you to get to today’s leadership position. Don’t take other people’s things." Such a simple truth, until now, I suddenly realized that I failed to keep the bottom line, distorted my values, and slipped further and further on the wrong road.

The full text of the confession is as follows:

Resume:Hu Linjuan, female, born in January 1964, Han nationality, yi county, Anhui Province, holds a postgraduate degree. He joined the work in December 1982 and worked in Ningguo City (county) Taxation Bureau, Audit Bureau, Supervision Bureau and Finance Bureau successively. In January 2003, he served as member of the Standing Committee of Ningguo CPPCC and deputy director of Finance Bureau. In January 2007, he served as vice chairman of Ningguo CPPCC and deputy director of Finance Bureau. From September 2011 to December 2016, he served as deputy mayor of Ningguo Municipal Government (from June 2010 to March 2016) On December 15, 2016, he was removed from the post of deputy mayor of Ningguo Municipal Government.

Processing result:In July 2017, Hu Linjuan was dismissed from public office for violating political discipline, organizational discipline and relevant provisions of national laws and regulations. Her suspected crimes, clues and money involved have been transferred to judicial organs for legal treatment.

Confessions:

I was born in an intellectual family, and my parents are both teachers who teach by example. I am a non-party cadre, who has trained and educated me organizationally, trained me from a grass-roots general tax official to a leading cadre, and let me exercise in multiple departments and positions. In September, 2011, I took the leadership position of deputy mayor of Ningguo Municipal People’s Government, but I didn’t know how to cherish and care. Instead, I used my power for personal gain and regarded my leadership position as an "Shang Fang Sword" to seek personal interests. I ignored the care and concern of the party organization for a non-party cadre, failed the cultivation of the party organization, and failed the reuse of the party organization.

On December 1, 2016, I was informed by Xuancheng Supervision Bureau to accept the investigation. When I first came here, I vowed that I had no problems, but now it seems that I don’t have no problems, but there are many and serious violations of discipline. During the 20-odd days under investigation, with the patient guidance, help and education of the comrades of the investigation team, I reviewed the serious economic problems I had committed and reflected on why I had embarked on this serious violation of discipline. After carefully studying party constitution, the spirit of the series of important speeches by the Supreme Leader’s General Secretary, especially the important exposition on comprehensively and strictly administering the Party and the series of articles on learning, thinking and practicing enlightenment, I deeply reflect and carefully analyze my mistakes and their deep-seated reasons, mainly in the following aspects:

Ignore theoretical study and relax the transformation of world outlook

During the more than 20 days and nights under investigation, I repeatedly asked myself what was wrong and where did it come from? Why do you always think that you are honest, self-disciplined and fair, and you don’t realize that you are on the road to corruption step by step. When I think about it carefully, I usually don’t pay attention to learning and relax the transformation of the world outlook, which is an important source that causes me to violate the bottom line of being a man today and embark on the road of violating discipline and law. The study of political theory, neither into the brain nor into the heart, mostly to complete the "task" in a formal way, the world outlook has not been transformed, how can it not be an accident? I didn’t change my worldview with the change of my post and the aggravation of my power, and I didn’t restrain my mind according to the requirements of party constitution’s party rules. I couldn’t strictly demand myself by the standards of a leading cadre. I went in the wrong direction, and the result was to go astray. During the 20-odd nights under investigation, I often dreamed of going home to see my mother at night. Her old man said the most words to me: "Girl, it’s not easy for you to get to today’s leadership position. Don’t take other people’s things." Such a simple truth, until now, I suddenly realized that I failed to keep the bottom line and distorted my values, which made me slip further and further on the wrong road.

The concept of power is gradually distorted, and the awareness of discipline and rules is weak.

Lack of awe of power. Looking back, I went from being bent on doing things, to making mistakes while doing things, and until today, I seriously violated discipline. This is a process from quantitative change to qualitative change. I am greedy for money, lack of awe for power, and always swear that I am honest and clean, which is self-deception. The reason why I have come to this point today is that apart from not studying for a long time, I have no fear of organization and power, and I am used to this kind of corruption. I always feel that as long as I don’t take the initiative to find someone, the nature will not be so bad. At this moment, sitting here and seriously reflecting, I think I should completely put down my worries and strive for organizational leniency. The person who can save me is still myself.

Weak sense of discipline and rules. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has repeatedly applied for the strict implementation of the spirit of the eight central regulations as the "first shot" to improve the style of cadres, but I turned a deaf ear to this. During the Spring Festival from 2014 to 2016, the gift cards sent by the relevant units and individuals were not rejected. Discipline was not taken as a ruler, discipline and rules were not put in front, and the high standards and strict requirements of leading cadres were not used to measure their actions. On the other hand, the root cause of one’s behavior and mistakes lies in not putting the word "strict" in every word and deed, and forgetting the purpose requirement of "power for the people".

Avoidance of organizational supervision, weak organizational concept

As a leading cadre, I should have high standards and strict requirements for myself, and I should do everything I say and do according to the disciplinary requirements. I, on the other hand, failed to report the real estate when I declared my major personal matters, and did not declare the real estate that I settled in my son’s early years on the grounds that my son worked independently in other places. In August 2014, when the stock market was good, I put almost all my savings and investment income at home into the stock market. Because of the large amount of funds, I was worried about being supervised by the organization, so I borrowed other people’s accounts to trade stocks, which were not truthfully declared in the personal affairs of leading cadres. According to common sense, it is only necessary to explain the source of funds when trading stocks in my own account. In order to avoid organizational supervision, I intentionally borrow other people’s accounts to trade stocks. This behavior is not strict with myself, avoiding organizational supervision, and showing a weak organizational concept. It was not until I was investigated that I found that many things I had done in the past were violations of discipline and discipline. I sincerely repent to the organization and really touch the depths of my mind and soul.

Break the bottom line of honesty, and go against the wind and violate discipline

Looking back, it was a process of being paralyzed and corroded that I became familiar with those business executives and even had economic exchanges. On holidays, I accept money and goods from some business owners, always thinking that everyone is an old acquaintance, and I have helped them. People call again and again, which is also true. If they don’t accept it, they feel embarrassed. It is this confused idea that has caused me to break the bottom line of honesty and self-discipline again and again and touch the red line that I shouldn’t touch. In the face of the investigation, I sincerely repent and deeply realize the mistakes I made. I hope that the organization can help me, so as to learn from the past and save lives, and let me be reborn.

Ignore the violation of discipline and have the illusion of luck.

Since August 2016, cadres Cheng Jiabin and Wang Guosheng of Ningguo Finance Bureau and Liu Faming, member of the Standing Committee of Ningguo Municipal Committee and executive deputy mayor, have been investigated successively. During this period, I also wanted to confess my fault to the organization, but in the end it was luck that hurt me, as shown in the following:

Don’t treat your mistakes correctly, and make them worse. This time, in investigating the case of Ningguo, I always reported my luck, waited and watched, did not treat my disciplinary actions correctly, did not actively confess to the organization, and added mistakes, deleted the mobile phone numbers of those corporate bosses stored in my mobile phone, entrusted others to call and say hello, and used collusion to cover up my corruption. In the face of investigation, it is an instinct to protect myself with this skill, but now it seems that it is not only ineffective, but also makes my wrong behavior worse. It’s really shocking to be investigated this time and reflect on your mistakes. Originally, I always stressed that I was influenced by the market economy development environment and didn’t reflect on my own problems. As everyone knows, internal factors are the key, and flies will not bite seamless eggs after all. Don’t study at ordinary times, do things dirty, and love takes advantage of small things, which will cause this situation today. In the face of the integrity of the comrades in the investigation team, I suddenly became so small, powerless and vulnerable.

I don’t have the courage to confess my mistakes to the organization and miss the opportunity. As a matter of fact, the organization gave me an opportunity several months ago, but I was stubborn and lucky. I didn’t take the initiative to confess my disciplinary behavior with the organization, and I made repeated mistakes and missed the opportunity. During the investigation, the comrades of the investigation team tried their best to enlighten me, educate me and help me, with the aim of saving me. Now, when I think of my intestines, I have to regret it. I want to cry, and I think of my family, but it is even more difficult to sleep and regret it.

I deeply feel the organization’s good intentions towards comrades who made mistakes. Although I confessed my mistakes to the organization, the pain in my heart will always exist. I am a cadre who has been trained by the organization for many years. I want to be loyal to the party. I don’t think I have developed to an irreparable level. I hope the organization can give me a chance to correct it.

During the period under investigation, I stayed up all night, seriously reflecting on my mistakes, and gradually changed from the original regret and self-blame to finding my own problems, and looking for reasons from the depths of my heart, the more I reflected on the lessons, the deeper I learned. I sincerely thank the organization for its educational help and the comrades of the investigation team for enlightening me, which gave me a chance to pull back from the brink. I’m not heinous and irreversible. I hope the organization will give me a chance to be reborn, and I will definitely repent and turn over a new leaf. At the same time, I will also take the initiative to hand over all illegal gains and strive for leniency. Think about the training of the organization, I feel deeply guilty, I am really sorry for the organization! Ask yourself, I have grown up to this day, which step is not the care and training of the organization? I still have deep feelings for the organization, hoping to get leniency from the organization.

I have little time to take care of my family members who have worked for me for a long time. I feel guilty when I think about it. My elderly mother, my unmarried son, my caring husband, my warm home. Mom, my daughter is unfilial!

related news

Wang Aihua (female), a cadre in charge of Anhui Province, was double-opened for serious violations of discipline.

Zhang Jiehui, deputy director of the Standing Committee of Hebei Provincial People’s Congress, was investigated for serious violation of discipline.

Illustration: Be alert! CPC Central Commission for Discipline Inspection has found more than ten new manifestations of the current "four winds" problem.

Liu Qiang, vice governor of Liaoning Province, was suspected of serious violation of discipline and accepted organizational review.

Lu Wei, former deputy director of the Propaganda Department of the CPC Central Committee, was suspected of serious violation of discipline and accepted organizational review.

Less than one month after the conclusion of the 19th National Congress, the "first tiger" was laid, and the anti-corruption struggle never stopped.

　　Recently, Iranian President Leahy, Russian President Vladimir Putin and Turkish President Erdogan held talks in Tehran, Iran, and in a joint statement issued after the meeting, they expressed their opposition to the continued illegal plundering of Syrian oil and other resources by the United States and to the illegal seizure and transfer of oil revenues that should belong to Syria by the United States.

　　According to the Syrian News Agency, the illegal garrison of the United States in Hasakeh province in northeast Syria recently used 40 vehicles, including tankers and trucks, to transport its stolen local oil to northern Iraq under the escort of armored vehicles. This is the third incident in which the US military illegally exploited local oil since July. Since the US military stationed in Syria in the name of "anti-terrorism" in 2015, the US military has never stopped illegally plundering Syrian oil and gas resources.

　　It is reported that the US military currently controls 90% of the crude oil resources in northeast Syria. The US military transported the oil stolen from Syria to Iraq for profit, and used some of the US dollars to support the Kurdish armed forces in Syria, helping them to purchase weapons and equipment against government forces, and finally achieved the goal of "maintaining the war with war".

　　According to Sputnik news agency & radio, the Foreign Intelligence Agency of the Russian Federation recently issued a statement saying that the United States illegally exploited oil in the northeast of Syria, with a monthly volume of 3 million barrels, and traded it on the black market. About one third of the stolen oil was sold to the Iraqi Kurdish autonomous region through intermediaries. According to statistics, in 2021, the daily output of Syrian oil was about 85,900 barrels, of which 70,000 barrels were plundered by the United States and its supporting opposition armed forces, and less than 16,000 barrels were used to supply the Syrian domestic market. Since the outbreak of the Syrian crisis, the economic losses of the country’s oil industry have reached $100.5 billion.

　　At present, the "oil shortage" in Syria is getting worse and worse. Vehicles waiting to refuel on the streets of Damascus often line up in long queues. Owners usually have to wait for several hours in the scorching sun to add the limited supply of 30 liters of gasoline, and the black market oil price has risen to 8,000 Syrian pounds per liter (1 US dollar is about 2,510 Syrian pounds), which has aggravated people’s living difficulties.

　　The Syrian government has repeatedly condemned the US military’s piracy in Syria, calling it "disgusting". Bassam Touma, Minister of Oil and Mineral Resources of Syria, criticized with indignation that the United States and its allies stole Syrian oil "like pirates". Syrian Foreign Minister Mekdad said that the United States plundered resources in Syria, which aggravated the local humanitarian crisis. "What the United States did hindered the reconstruction process in Syria."

　　People of insight in Syria criticized that the United States came for interests and left without interests. The United States occupies a large area of land in northeastern Syria, and this illegal existence is the embodiment of hegemonism. Nicaraguan Foreign Minister Moncada recently criticized the United States for its international crimes and lies, pointing out that the unjust war of the United States against Syria and other countries is an obvious example of imperialism and interventionism, and its purpose is to control other countries in the region geopolitically and seize resources for its own benefit.

　　(Damascus, July 27th)

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

　 For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

　 From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

　 Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

[Talking about the marketing tone]

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

　 The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

　 To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

　 Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

　 Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

[Talking about film arrangement]

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

　 If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

Zi Shijun: Does this film have the action of "online distribution"?

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

[Talking about materials]

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

　 Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

　 But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

　 It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

　 The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

[Talking about cross-border]

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

　 In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

　 There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

　 My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

[Talking about roadshows]

Zi Shijun: This roadshow is going well. How did you choose the route?

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

　 The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

Li Xin:The commentary track is the "value-added service" we talked about this film before.

　 Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

　 Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

[Talking about derivatives]

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

　 First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

　 If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

　 Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

　 Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

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