月度归档： 2024 年 4 月

First of all, the quality of Volvo is good. I think the real owner has the most say. After a cursory look at the real owner’s answer below this question, I think I don’t need to repeat the answer. In short, I want to buy a car and go for a test drive first.

Let me briefly talk about some opinions about the rumors of poor quality.

First of all, it was mentioned that various votators on social media touted Volvo’s high safety, thus questioning exaggeration. There is no denying that Volvo can’t get away with it every time, but the root cause of many cases is that under a certain accident base, the number of times Volvo didn’t suffer too much damage in actual collisions must be better than other brands, so there will be so many cases. If it is said that touting one’s own advantages will also attract criticism, then I think the problem may not lie in Volvo products, but in people’s hearts.

Secondly, Volvo was under Ford in the past few years, and the problem of gearbox tuning has been criticized, which persuaded a group of car buyers. However, this problem has been well solved since Volvo changed the Aisin gearbox, and now Volvo’s power system is still very reliable.

Let’s take a look at Volvo’s new car quality ranking in recent years. Let’s first take a look at what this J.D.Power is. J.D. Power’s research is famous for its independence and objectivity, and it is one of the most professional and authoritative market research companies in the world. At the same time, J.D. Power has gained high recognition in the global industrial and commercial circles in terms of automobile customer satisfaction index, and its investigation and research strength in the global and China domestic industries is second to none.

In 2010, the first year that Volvo was bought by Geely, Volvo’s C70 was rated as the best compact luxury sports car by J.D.Power. Then in 2014,
(
get away
) also ranked first in the segment list of medium-sized luxury SUVs announced by J.D.Power. In the same year, Volvo pressed BBA to rank second in the quality list of J.D.Power luxury brands with the score of "45 cars per 100 cars", second only to Porsche.

Looking at the China Quality Research Report published by J.D.Power in 2021, Volvo ranks in the top three, second only to Hehe, which shows that Volvo has been doing this piece of quality with heart.

Finally, we talked recently about the XC40 pure electric ice-breaking experiment conducted by Volvo a few days ago. Although there may be moisture, we have to say that if you pull some new electric assembly cars to freeze at MINUS 20 or 30 degrees, can you drive them out or not? The XC40 pure electric energy frozen for 48 hours can show that Volvo not only passed the quality of oil cars, but also grasped the quality of trams in the process of electrification development.

In the final analysis, it is impossible for Volvo to have no quality problems at all, but most of them are harmless minor problems, which is one of the reasons why Volvo’s repurchase rate has been relatively high. Finally, I think non-car owners don’t have to worry about the quality of Volvo, but prospective car owners can buy it with confidence.

　　A few days ago, LI released its Q2 financial report for 2023, with revenue and delivery reaching record highs of 28.65 billion yuan and 86,533 vehicles respectively, with year-on-year growth rates exceeding 200%. In addition, the company’s operating capacity continued to improve, and Q2′ s gross profit margin increased steadily to 21.8%, making it a new force in car making and even a star in the entire automobile industry.

　　First, focus on the highlights in LI Q2 financial report.

　　In terms of financial data, LI Q2 has made a series of encouraging achievements. Revenue reached 28.65 billion yuan, a year-on-year increase of 228.1%; Operating profit and net profit both climbed, reaching 1.63 billion yuan and 2.31 billion yuan respectively; The gross profit margin increased to 21.8%, and the company’s profitability rose steadily; Free cash flow increased to 9.62 billion yuan, a substantial increase compared with the same period; By June 30, 2023, the company’s cash reserves reached 73.77 billion yuan … Both the positive and positive business trend and the ever-increasing abundant cash reserves have laid a solid foundation for the sustainable development of LI.

　　The strong market performance is undoubtedly one of the sources supporting LI’s good business. By the beginning of July, LI had delivered over 400,000 vehicles. From November 2019, when the first Li ONE rolled off the assembly line, to October 2021, when the 100th car rolled off the assembly line, it took 23 months. It took 10 months for 100,000 to 200,000 vehicles to go offline. From 200,000 vehicles to the cumulative delivery of more than 300,000 vehicles, it ideally took 5 months; From 300,000 vehicles to 400,000 vehicles today, the ideal took only three months, which not only explained the "ideal speed", but also highlighted the deep recognition of LI by China consumers …

　　At the same time, driven by the hot sales of L series models, LI also showed an accelerated expansion trend. In June, its delivery volume exceeded 30,000 vehicles for the first time, and this highlight performance continued in July; By the end of July, more than 200,000 ideal L series models had been delivered. With the release of its first all-electric flagship model MEGA approaching, LI, which has built a dual technical route of "all-electric+extended range", is worth looking forward to in the future.

　　LI is also favored by the capital market because of its positive circulation performance and broad prospects for development. In the first half of the year, the share price of US stocks in LI rose from $21.760/share on the first day of opening to $35.100/share on the last trading day of the first half of the year, with an increase of 61.31%. As of the release date of Q2 financial report, the closing price of LI has risen to USD 42.630/share, with a total market value of USD 44.435 billion, or about RMB 320.118 billion, and it has secured the second place in the market value of China automobile enterprises.

　　So, what factors have helped LI to achieve a leap-forward development?

　　First, LI’s precise brand positioning and product hard power, which conforms to the development of the industry and has a deep insight into the market demand. With the transformation of China’s automobile industry from big to strong, "upward" development is the only way for China’s automobile. As a "latecomer", LI lacks brand shackles and focuses on the high-end market to give it an inherent advantage; And the sweeping rise has also given it the confidence to wrestle with the traditional luxury giants, and even broken the difficulty of China brand upward.

　　In terms of products, in view of the demand of consumers in China and the control of various market segments, the products launched by LI won the hearts of the people. The product distribution of L7, L8 and L9 meets the purchase range of most consumers. The products themselves are not only smart and comfortable configurations such as "refrigerator, sofa, big color TV" that people talk about and even change consumers’ car habits, but LI has also spent a lot of R&D investment on more cutting edges, which has effectively improved consumers’ sense of comfort in car use. For example, in the development of L-series chassis, in order to change the air suspension from the exclusive luxury car of one million to the technology that can be used by more families, LI established R&D centers in the north and south, and developed the intelligent ideal magic carpet air suspension by itself.

　　In addition, in order to better serve users, the network scale of stores in LI is also increasing. As of July 31, 2023, LI had 337 retail centers covering 128 cities, and operated 323 after-sales maintenance centers and authorized car body panel repair and spraying centers in 222 cities. The integration of online and offline integrated sales has promoted the improvement of sales and service efficiency.

　　Based on the above, LI’s unexpected market performance is also natural. More importantly, the expansion of sales volume has also brought about the appearance of scale effect: the cost of vehicle R&D and production has been greatly reduced. According to the plan, the overall R&D expenditure rate of LI will continue to be stable at around 10%, even comparable to that of large multinational automobile groups; Have more say in the supply chain, so that it has more resilience and anti-risk ability; The geometric growth of brand recognition allows it to cope with the current "price reduction tide" safely, maintaining the price and showing the brand’s strength.

　　The rising brand recognition, the continuous hot sale of products, the reduction of R&D costs, the upgrading of business process systems, etc., complement each other with the steady rise of the company’s operating performance, and thus form a sustainable positive cycle.

　　Looking ahead, whether it is the company’s own development momentum, the continuous evolution of market demand, or the overall development direction and prospects of the industry, LI will achieve a higher leap.

　　Personally, LI’s upcoming first pure electric vehicle will make its product matrix more perfect; Intelligent assisted driving functions such as urban NOA and commuter NOA, which will be pushed one after another, as well as vehicle capabilities that are constantly upgraded through OTA, will continuously enhance user stickiness and brand awareness; However, the company’s insistence on self-research of core technologies and increasing investment in R&D of product core technologies will become the guarantee of product hard strength.

　　In terms of market demand, the mid-to-high-end incremental market has gradually become the main battlefield of consumption, which coincides with the positioning of LI. Family users’ demand for car purchase is diversified, but the purpose is clear. LI L7, L8, L9 and the upcoming MEGA can fully meet the needs of various consumer groups.

　　From the overall prospect of the industry, new energy and high-end are also development trends. According to the data of passenger car market information association, from January to July, the total retail sales of new energy passenger cars in China reached 3.725 million, up 36.3% year-on-year. In July, the retail penetration rate of new energy passenger cars reached 36.1%.

　　Based on the above, it is reasonable for LI to be optimistic about the future.It is predicted that the cumulative delivery volume in the third quarter will reach 100,000 to 103,000 vehicles, up by 277.0% to 288.3% year-on-year, among which the monthly delivery volume of L8 and L9 will exceed 10,000 vehicles, and the ideal L7 will challenge the monthly delivery target of 15,000 vehicles; The quarterly revenue is expected to reach 32.33 billion yuan to 33.30 billion yuan, a year-on-year increase of 246.0% to 256.4%. In the fourth quarter, LI will deliver 40,000 vehicles a month.

　　On December 16th, 2022, M7 won the 10th Xuanyuan Award "Top Ten Cars of the Year" and the 30-second "Focus China SUV of 2022" by its strength.

　　The 10th Xuanyuan Award, known as the "Oscar in the car industry", was officially released. After three months of fierce competition with 46 brands and 86 models, AITO asked M7 to win the 10th Xuanyuan Award "Top Ten Cars of the Year" in 2023 by virtue of its strong intelligent ecology, excellent humanized cockpit design, the best digital and physical two-dimensional cockpit experience in the industry, and excellent vehicle quality and handling.

　　Knowing the car in 30 seconds is "the first portal of car video in China". With its strength, M7 has passed the four tests of static and dynamic, scene depth experience, cockpit ecology and intelligent interaction, and intelligent driving ability. With its hard strength such as intelligence, safety and comfort, it has been recognized by everyone and become the focus of public expectations. China SUV. Won the 30-second "2022 Focus China SUV" award.

　　Kang Bo, vice president of Celeste, delivered the acceptance speech and thanked everyone for their recognition. He said, "The M7 is a six-seat luxury SUV that is most suitable for family and business trips. As a heavy product launched by Celestial Automobile in 2022, it is positioned as a smart and luxurious large-scale electric SUV, which combines the ultimate design, comfortable space, intelligence, excellent performance, long battery life and luxurious configuration. With innovative and intelligent solutions such as the six-seat space layout, the first commercial AITO zero-gravity seat and HarmonyOS intelligent cockpit, it creatively provides consumers with a sincere luxury and intelligent SUV product. It has created a smarter and more convenient new experience for family travel. "

　　For family cars, space is absolutely needed. From the outside, the M7 "figure" in the world is relatively burly, and it adopts a space layout of 2+2+2, three rows and six seats, so that each position has a relatively comfortable seating space; In terms of space design, the M7 can be described as perfect. The original six-in-one range extender powertrain expands the forward space of the passenger compartment, making the longitudinal length reach 2605mm, which can achieve ample riding experience.

　　In addition to the large space, Wen Jie M7 is also very accomplished in comfort creation. The seat of Wen Jie M7 creates a unique comfort feeling, equipped with the industry’s first commercial AITO zero-gravity seat, intelligent suspension lifting mechanism with 30 lifting stroke, four-way leg rest adjustment, high torque angle adjuster and large-angle retractor, so that the body can reach the suspension state quickly and smoothly through electric adjustment. The design of the M7 is very child-friendly. The car is interconnected with the child seat, and the automatic ventilation mode of the seat can be turned on with one button, making the baby more comfortable to ride. Through the seat belt buckle detection and Isofix interface perception ability, the active reminder of safety anomalies can be realized. Create a comfortable and luxurious seating space for your family in all directions.

　　"People-oriented" is the first essence of smart travel. In this respect, Wenjie M7 is equipped with HarmonyOS intelligent cockpit, which can meet the entertainment needs of family travel through car-mounted home KTV, high-quality audio and video, immersive game mode and 19-unit HUAWEI SOUND audio. The car-mounted voice assistant "Xiaoyi" has intelligent interactions such as accurate recognition of four-tone zone, 60-second continuous dialogue and dialect recognition, and can also provide users with intelligent reminders and service recommendations. There are also practical ecological functions familiar to HarmonyOS users, such as super desktop, multi-screen collaboration, seamless circulation, smart cards, etc., which translate the Harmony OS experience to the car, enjoy it anytime, anywhere, and bring more fun to family travel.

　　In addition, Wenjie M7 is also a new energy vehicle without battery life and charging anxiety, which is derived from the advantages of pure electric drive intelligent platform (DE-i). Wenjie M7 is equipped with a 1.5T four-cylinder range extender specially designed for the range extension system, which can achieve higher efficiency and longer cruising range. CLTC’s pure battery life is more than 200 kilometers, and urban commuting electricity is completely sufficient; When driving long distances, you can use oil and electricity. Under the condition of full charge and full oil, CLTC has a battery life of 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8L, which meets the requirements of long battery life and economy. And in terms of power and control, the dual-motor four-wheel drive system has a comprehensive maximum output power of 330kW and an acceleration of 4.8s per 100 kilometers, supplemented by a professionally adjusted all-aluminum chassis, which can give consideration to comfort and sportiness.

　　Since the delivery of M5, the first model of AITO brand, started in March this year, the delivery volume of Celestial car models has consistently increased steadily. Since the delivery of M7 in August, 2022, the monthly sales of Celestial Automobile has exceeded 10,000 for the first time, and maintained a good development momentum. According to statistics, from March to November, 2022, the cumulative delivery volume of Celestial automobile series has reached 66,037, and the market performance is very bright.

　　At present, new energy vehicles represented by electrification, networking, intelligence and sharing are accelerating their March towards "smart travel". Since its listing, the customer M7 has gained the recognition of many consumers with its own strength. In the face of the uncertain and fast-developing new energy vehicle market, the customer M7 is tough, which not only brings consumers a completely intelligent revolutionary car experience, but also injects a shot in the arm into the new energy vehicle market that is constantly developing in the direction of "smart travel".