CCTV News:This year as the Olympic year, the enthusiasm of the audience to watch the game has stimulated the upsurge of offline sports consumption. Sports venues around the country have welcomed many sports enthusiasts. From the best-selling of sporting goods and equipment to the popularization and development of some minority sports, sports consumption has provided new kinetic energy for stimulating the economy.
Early in the morning, many children played in the stadiums of Olympic events such as badminton and basketball in Ningbo Sports Development Center.
In addition to feeling the happiness brought by sports, keeping fit and improving physical fitness have also become the reasons why many consumers are keen on sports.
As a traditional advantage project in Zhejiang, the wonderful performance of China Swimming Team has also inspired the enthusiasm of many local teenagers in Zhejiang in this year’s Olympic Games. In the swimming pool of the Olympic Sports Center, a group of young students are doing warm-up exercises under the guidance of the coach. In the swimming pool, students of different ages are divided into nearly 10 classes, and they practice posture and learn to breathe with professional coaches.
The staff of Ningbo Olympic Sports Center told reporters that this year’s swimming training is very popular, and parents came to consult as early as March. This year’s holiday, the swimming pool has opened enlightenment classes, basic classes and advanced classes. At present, the training classes are full.
According to the data of local retail platforms, since July this year, the search volume of "swimming venues" nationwide has increased by 30% year-on-year, and the search volume related to "fitness venues" has increased by 128% year-on-year. Shanghai has also issued 6 million yuan sports vouchers, and sports consumption represented by sports tourism, skiing and gym private lessons is becoming increasingly popular.
"Punching in" Olympic sports equipment products continue to sell well.
The reporter found that some Olympic-related sports equipment and products have also begun to attract consumers’ attention, such as automatic rebound badminton, break dancing equipment, and even a small hairpin are popular online and offline.
When the reporter walked into this table tennis sporting goods store in Shanghai, he saw that consumers were experiencing the new table tennis bat on the table tennis table in the store.
The person in charge of the store told the reporter that this year is the Olympic year, and they are 1-mdash this year; In July, the sales volume of table tennis rackets increased by 9% compared with the same period of last year, and the professional soleplate increased by nearly 30%, and in this year, 3-mdash; May has already ushered in the peak of sales and ordering. Not only offline, the reporter found that the search for "the same Olympic model" has become the hottest keyword at present.
In this Olympic Games, a long-sleeved T-shirt with the element of "loong" on the members of the China sports delegation also became an explosion. The reporter found this enterprise that provided fabrics in Haining, Zhejiang. The person in charge of the enterprise told the reporter that they organized a research and development team of 15 people, and it took only three months to successfully develop this fabric, which is not only soft in texture, but also very powerful in water absorption. After the water drops go up, it basically volatilizes in less than one minute.
The popularity of niche sports drives a new round of consumption boom.
In this year’s Olympic Games, some minority sports such as break dancing, BMX and rock climbing attracted many people’s attention. China athletes lived up to expectations and won the bronze medal in the women’s break dancing group of the Paris Olympic Games, which attracted a lot of attention. Offline, this kind of sports passion has also been ignited, which has stimulated the "hot" consumption of sports.
In this street dance training institution in Zhengzhou, Henan Province, the classrooms are crowded with students who come to class. The youngest is 9 years old and the oldest is 49 years old. Jiao Tengyu, the head of this street dance training institution, said that with the "fire" of the Olympic break dance event, the number of applicants increased significantly, and the training courses were very popular.
From the passionate passion of dancing to the breathless concentration of archery, the sports charm between "motion and static" makes people want to stop. At the Archery Club of Nanjing Olympic Sports Center, children hold competitive recurve bow higher than themselves, aiming carefully and releasing arrows steadily.
It is understood that before and after the Paris Olympic Games, the Archery Club of Nanjing Olympic Sports Center added 68 young students. Since its operation in 2019, the club has provided training for more than 5,000 students in the city and delivered a number of professional athletes to provincial teams and municipal teams.
According to the data of e-commerce platform, in the first half of 2024, the turnover of climbing anti-slip powder, climbing helmet and climbing shoes increased by 151%, 42% and 40% respectively, and the turnover of surfing swimsuit, surfing foot rope and surfboard increased by 473%, 175% and 40% respectively.