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　　Cctv news　 On August 2nd, the launching ceremony of the theme activity "Wisdom and Respect for China" and the press conference of the third season of "Wit" were held in Shougang Park, Jingxi.

　　This large-scale science and technology challenge program, which focuses on the frontier development of artificial intelligence in China, takes "Wisdom and Respect for China" as the theme, focusing on "Smart Plus" in many fields such as agriculture, manufacturing, medical care and environmental protection, and presents a science and technology gift for the 70th anniversary of the founding of New China.

　　Wit is co-sponsored by the Central Radio and Television General Station and the China Academy of Sciences, and co-produced by the CCTV Comprehensive Channel of the Central Radio and Television General Station, the Science Communication Bureau of the Chinese Academy of Sciences and Beijing Changjiang Culture Co., Ltd., starting from July 27th, it will be broadcast on the CCTV Comprehensive Channel at 8 o’clock every Saturday night.

　　"Hard core technology" confides in the heart

　　There are 85 million disabled people in China, of whom 24 million are physically disabled. Wang Junjing, a frontier soldier of Tibet Military Region who was amputated by high-voltage electric shock while performing his duties, is one of them.

　　Wu Xinfen, his wife who has been with me for more than 20 years, said, "As a woman, I especially long for my husband to give me a hug."

Experiencing myoelectric hand

　　The research team used non-invasive EMG neural sensor array and artificial intelligence algorithm to realize the intention recognition of human hand movements, and realized the intention by bionic hands.

　　Wang Junjing with a myoelectric hand gave his wife a hug. This first hug is a gift from technology to this loving couple.

　　In the first program of the third season of "Wit" broadcast on July 27th, the intelligent myoelectric hand, intelligent designer and unmanned straddle carrier appeared in turn, showing the changes brought by the development of artificial intelligence to human life from different perspectives.

　　“王俊景是一名坚毅勇敢的军人，即使没有双臂，他也已经掌握了很多日常生活的基本技能。但是有没有手这件事依然很重要，重新拥有双手，能自己扣好扣子、能亲自夹起佳肴，能再次拥抱爱人，执子之手、与子偕老。人工智能实现了这对患难夫妻对美好生活的向往，而且一定可以更美好。”《机智过人》项目总制片人张越说。

　　“这双‘手’是机械的，也是有温度的，让我20多年的心愿实现了。”王俊景说，“这是‘八一’前夕，我收到的珍贵礼物！”撒贝宁在现场也动情感慨：“不管你相信或者不相信，爱情其实就在那里。”

与杜富国现场连线

　　发布会上，节目组与陆军某扫雷排爆大队战士杜富国现场连线。在7月31日的中央军委授予荣誉称号仪式上，他荣获了“排雷英雄战士”荣誉称号、习近平总书记为他佩挂英模奖章并颁发证书。

　　在边境扫雷行动中掩护战友突遇爆炸失去了双眼和双手的杜富国，在康复训练中重新学习吃饭走路，如今已能独立吃饭、洗脸、刷牙、跑步、写字。

　　“我希望大家更多关注残疾人，他们需要什么，有什么困难。以后的科技难以想象，我相信科技会达到领先的技术，我相信中国。”杜富国说。

Zhang Guofei, director of comprehensive channel of Central Radio and Television General Station

　　At the press conference, Zhang Guofei, director of the comprehensive channel of the Central Radio and Television General Station, concluded that the research results of artificial intelligence in China have reached the national leading level in some aspects, and artificial intelligence covers all aspects of our lives, covering every corner of society and economy.

　　Deep integration of artificial intelligence charm out of the circle

　　"In terms of program content, the third season of" Wit "pursues the upgrading of texture and quality; In terms of communication, we are constantly exploring new possibilities of radio and television. How to maximize the dissemination of high-quality program content has always been a problem we are thinking about. " At the press conference site, Zhang Yue said that in the macro-ecology of media integration, linking various platforms, giving full play to the strengths of each family and realizing "one fish to eat more" of high-quality content has become an important strategy for the third season of "Wit". In the new media era, traditional TV media still has great potential.

　　Every Saturday, CCTV 1 will focus on the cutting-edge technology of artificial intelligence in 93 minutes of prime time, and show the intelligent achievements of artificial intelligence to empower the industry and benefit the people’s livelihood.　　

　　Under the background of media integration, this "hardcore" variety show adopts the form of all-media linkage, creating a media integration matrix, which fully embodies integration and innovation in both creation and promotion. In the third season of Wit, the theme activity of "Wisdom and Respect for China" was launched, which linked all walks of life to pay tribute to the 70th anniversary of the founding of New China, and relying on the media matrix, various media and platforms were allowed to produce distinctive new media products according to their own advantages and attributes.

　　The series of activities of "Zhijing China" have been launched in full swing: during the filming of the project, the program group launched a series of live broadcasts of "Zhijing China" in conjunction with many new media platforms such as CCTV News, CCTV, and Vibrato Short Video. The unmanned harvesters, Jiefang brand unmanned trucks and other projects interacted with netizens through live webcasts, with a total of more than 6.7 million viewers; In the studio recording stage, the program group started the second stage of communication mode, and the recording site was open to netizens. CCTV News and CCTV.com jointly conducted four live broadcasts, with a cumulative audience of more than 15 million. In the "Rubik’s Cube Man-Machine Battle" live broadcast, netizens threw out "Can the mechanical arm understand garbage classification?" "Can the mechanical arm do sign language translation?" And other interesting issues, which opens up a new interactive mode of recording and broadcasting programs and truly realizes the infinite spread of limited space.

　　During the warm-up period of the program promotion, Cecilia Han and Sa Beining recorded interesting interactions on the spot, and the short video of Cecilia Han’s "routine" was played over 50 million on the vibrato short video platform, which won 2.2 million praises. When the first program was broadcast, it was the first in the whole network when it reached the top of the variety show. The official Weibo’s single Weibo reading broke a million in an hour; The story of Wang Junjing and his wife has been read by more than 100,000+in WeChat official account such as CCTV News and People’s Daily, and the related programs have been reprinted by many mainstream media such as CCTV News, People’s Daily, Guangming, China Daily, Beiqing, Henan Daily and China Military TV.

Leng Song, Program Planner and Secretary-General of World Media Research Center of China Academy of Social Sciences.

　　Leng Song, the program planner and secretary-general of the World Media Research Center of the Journalism Institute of China Academy of Social Sciences, said that the program "Wit Beyond Man" chose a vertical category of science and technology and made a depth of one kilometer within a width of one centimeter. On the surface, the program is conducted in the way of artificial intelligence and human testing confrontation. In fact, it is the machine that realizes the harmonious symbiosis and game mutual assistance between machines and people with the help of human operation.

　　"We don’t produce AI. We are welders of human wisdom. Although the technology is good, there will be a future with the control and guidance of human beings, especially with the guidance of China scientists, China scientific community and China TV people." Leng Song said.

　　Focus on Struggle and Respect China

　　This year, "Smart Plus" first appeared in the government work report. In his government work report, Premier Li Keqiang pointed out that it is necessary to build an industrial Internet platform, expand "Smart Plus" and empower the transformation and upgrading of the manufacturing industry.

　　"Wit" is honored to witness the rapid development of artificial intelligence in China for three years. " Shen Jun, vice president of Changjiang Culture, pointed out, "Artificial intelligence technology has entered our daily life, such as finding abducted children. This is the power of science and technology, the care of science and technology. If we used to think about the future, then today is the future. "

　　"In this season’s program, we pay special attention to the contents of China manufacturing and China construction, and learn a lot about China Railway, China Construction and China Communications ‘ National team ’ Many stories are shocked and moved again and again. If there are no conditions to create conditions, we must go on, and no matter how tight the time is, we must complete it with good quality and quantity. This spirit of struggle is something in the bones of China people. Whether it is the progress of science and technology or the ability of industry experts, in fact, the things behind it are unified. We hope to extract these spiritual cores of China people, such as benevolence, harmony, innovation, struggle and so on. " Zhang Yue, the chief producer of the project, summed up the significance of this program, "Respect China, respect China people."

Qu Xiangming, Chief Marketing Officer of Midea Group

　　Mr. Qu Xiangming, chief marketing officer of Midea Group, said that as the first domestic program focusing on the field of artificial intelligence, it is at the historical moment of the 70th anniversary of the founding of New China, Wit Beyond Man is offering a gift to China with cutting-edge scientific and technological development achievements, presenting people with a scientific and technological feast of artificial intelligence to promote a better life, which is highly consistent with Midea Group’s vision of perfect life in science and technology. Mr. Qu Xiangming gave full affirmation and appreciation to the new China "Wisdom" by showing the scientific and technological innovation with temperature, which warmed, touched and shocked everyone’s heart.

　　This program, which focuses on the 70-year struggle history of the Republic, also specially designed the "wisdom and respect moment" link: at the end of each project, technical representatives pay tribute to industry predecessors, scientific and technological progress, and the 70th anniversary of the founding of New China, "wisdom and respect for life", "wisdom and respect for efficiency", "wisdom and respect for peace", "wisdom and respect for future" and "wisdom and respect for creation".

"DOU wit" plan released

　　At the press conference, the third season of "Wit Beyond Man" also jointly released a popular science content cooperation plan — — "DOU wit" includes providing secondary creation and support of short videos for program content, providing a joint stage for short video popular science creators, and jointly launching joint action of online and offline knowledge popularization, and awarding Tik Tok the status of "exclusive short video partner of popular science knowledge". This plan aims to provide more comprehensive support for the creators of popular science, and continue to explore the innovative mode of popular science, actively spread scientific knowledge and convey scientific spirit through short videos, and promote the arrival of the era of popular science for all.

　　In addition to showmanship and confrontation, the third season of "Wit Beyond Man" condensed the review of history, the prospect of the future, and the extraction of struggle and development into its own spiritual core.

　　In the past, the entertainment industry has not had a good time. Whether it is film and television dramas, movies, games or even artists, the upstream and downstream of the industry have been more or less affected. Under the cold winter, the prospects of the entertainment industry are also confused. How to get out of the cold winter?

　　Recently, at the Iqiyi World Conference, Iqiyi released a number of entertainment industry support plans, involving movies, film and television dramas, games, animation, online texts, artists’ brokers, etc., which seemed to set a fire in the cold winter of the entertainment industry. Even Hou Hongliang, president of Noon Sunshine Film, lamented: "Winter has passed and summer has arrived." If, as Hou Hongliang said, winter has passed and summer is ushered in with the help of video websites, then, under the cold winter of this round of entertainment industry, the video websites under the control of the BAT Big Three have undoubtedly become the biggest winners, and their dominance in the entertainment industry has further expanded. Many years ago, Bona Film President Yu Dong’s statement that "all film and television companies will work for BAT" is also becoming a reality.

　　Entertainment industry accelerates reshuffle in winter.

　　Wind data shows that during the four years from May 2015 to May 2019, the investment in the film and entertainment industry showed an obvious cliff-like downward trend, with two obvious lows in 2016 and this year. In 2015, the investment amount of the industry was 13.091 billion yuan, which was reduced to 6.452 billion yuan in the following year, which was more than half. Then it entered the fast lane of rising. In 2018, the investment amount reached 53.777 billion yuan, which will be more than half this year, and the investment amount is only 262 million yuan.

　　Affected by the cold winter, in 2018, the number of repertoires publicized by filing in China continued to decline, with a total of 1,061 and 41,887 episodes, down by 9.7% and 10.3% respectively compared with 2017. And short videos began to flood people’s lives, and the fragmentation time was gradually filled, and the market space was further narrowed.

　　The performance of film and television listed companies is also not optimistic. Even Huace Film and Television (300133.SZ), the leading film and television drama, earned 5.797 billion yuan last year, up 10.52% year-on-year, with a net profit of 211 million yuan, down 66.71% year-on-year, and deducted non-net profit of 121 million yuan, down 78.22% year-on-year. More than half of the film and television listed companies, such as Huayi Brothers (300027.SZ), Ciwen Media (002343.SZ), Huawei Culture (002502.SZ), Tang De Film and Television (300426.SZ) and Hualu Baina (300291.SZ), all suffered losses last year, among which the former "film brother". A large number of game listed companies released loss-making financial reports, among which, the "loss king" Tianshen Entertainment had a pre-loss amount of 7.8 billion yuan, of which 4.9 billion yuan was accrued for goodwill impairment.

　　"Behind the decline of the film and television industry is the outbreak of some industry problems under the rapid development for many years, mainly focusing on the two elements of over-reliance on IP and stars. As a result, the value of stars and IP is rising, and video websites are constantly posting money. However, with the high pay of star artists corrected by all parties last year, IP has repeatedly failed, and the original industrial value chain model is no longer suitable, so it is necessary to build a new industrial value chain." Zhou Chen, an entertainment industry analyst, said.

　　According to statistics, among the TV dramas with TOP45 broadcast volume of Tencent Video in 2018, TV dramas with non-big IP and non-traffic stars accounted for 62.22%; In TOP35′ s variety show, the proportion of non-big IP and non-traffic stars is as high as 54.17%. Wang Juan, editor-in-chief of Tencent Video, said that with the ebb tide of big stars and big IP, users will be more critical, and good works in the future will need to meet users’ psychological demands, be well-made and be innovative.

　　Since last year, three major video websites, Youku, Iqiyi and Tencent Video, have jointly issued a document to boycott the high pay of stars. IP failure has also aggravated the cold winter of the film and television industry. Wang Xiaohui, chief content officer of iQiyi, said that the previous big IP model was shattered. Typical examples are Tian Sheng Chang Ge and Wu Dong Gan Kun, which are far below the expected results.

　　The cold winter of the entertainment industry is mainly reflected in the upper reaches of the industrial chain, but video websites have not been affected too much. On the contrary, the influence of online channels is constantly expanding. According to the China TV Drama Industry Development Report 2019, 382 new dramas were broadcast in 2018, of which the number of webcasts is more than twice that of Shangxing dramas, accounting for over two-thirds, and the quality of online dramas is getting stronger and stronger.

　　Hou Hongliang said: "The emergence of online video has subverted the traditional TV play mode and industrial model, and the online channel has natural advantages. Take online drama as an example, online drama should be consistent with its communication form, viewing scene, revenue model and user’s demands, instead of simply premiering on the online platform. In traditional TV dramas, every creation must strive for the largest number of viewers, so that it is possible to obtain better viewing data from a small number of sample households. The choice of paying users of online dramas is very clear. It is very important to study the demands of target audiences and accurately locate works. Therefore, the direction of online drama creation must be market segmentation, typology of themes, and whose strategy and content are more accurate. "

　　The rise of video websites to build a new world of entertainment

　　From the initial second-round broadcast platform of movies and TV series, to the linkage between Internet and TV stations, and then to the solo broadcast of self-made TV dramas, the voice of video websites is constantly improving, and video websites have also paid a lot of financial costs. In this case, video websites need to strengthen the control of upstream and downstream to better control costs and expand profit models.

　　Wang Xiaohui said: "The copyright of new media has dropped from 18 million to 8 million now, and most of them are at 3 million." On the other hand, build your own IP, stars and related TV dramas. Last year, Gong Yu, the founder and CEO of Aiqiyi, put forward the vision of "Apple Orchard", that is, to expand the content ecology of Aiqiyi from video to pan-entertainment fields such as literature, animation, live broadcast, games, e-commerce, ticketing and artist brokerage.

　　At the Iqiyi World Conference, iQiyi systematically displayed 21 application service product brand matrices including iQiyi main station, Chibabu, iQiyi bubble, iQiyi sports and iQiyi VR for the first time. At the same time, the two innovative directions of iQiyi original film plan and interactive content technical standards were officially released, aiming at providing solutions to the problems currently faced by the partners in cinema films and multi-content fields through business model innovation and technology and content combination innovation.

　　The increasing dominance of video websites means that video websites will continue to strengthen content control, and a number of external entertainment companies will also be embedded in the industrial chain of video websites to strengthen cooperation.

　　Then, when there are problems with stars and IP, can video websites lead content creation to reduce industry risks and build a healthier industry ecology? In Gong Yu’s view, video websites have three magic weapons: one fish eats more, original content and technical support. Content originality is the basis for video websites to integrate internal and external resources to create high-quality content, while technical capability support is to continuously reduce the risk of film and television investment and improve the ability to create explosions through artificial intelligence, big data and even the latest film and television technology such as interactive video technology. The mode of eating more than one fish is to help maximize the value of entertainment content, and only a few major video websites can achieve these three points at present.

　　After the cold winter is a new round of rapid development of the entertainment industry, and the dominant players will become video website giants.

　　In the face of the cold winter, Wang Xiaohui believes that the superposition effect of the emerging generation with different consumption views and wealth after the 1980 s and the Internet users after the 1990 s has brought stronger impetus to the entertainment industry. "Users have a stronger demand for high-quality content and a stronger demand for high-quality content that is suitable for their own personalized content. After 80, you can pay for the game, and after 90, you can pay for The Avengers. The locomotive of this industry is the Internet, which has revolutionized all industries, including our entertainment industry. In the current era, the trend of the entertainment industry and our update cycle and frequency of fresh content are getting shorter and faster. " Wang Xiaohui said.

　　A large part of the growth of the entertainment industry is the growth of the content payment market, which is a big plus for video websites. In 2018, the number of subscriptions of global streaming media surpassed that of cable TV, and the number of online video members in China surpassed that of cable TV. In 2018, the iconic paid income of iQiyi became the largest source of income.

　　No matter who dominates, it is basically centered on the audience. Hou Hongliang said: "In the process of constantly exploring the mode, type and differentiation of entertainment content, the most correct thing to do is not to despise the audience, not to give up the creative subject, not to lower the production level and awe of creation, and to constantly present it with more professional images and expressions."