Recently, fraud cases caused by AI face-changing technology have attracted people’s attention. With the development of AI model, the application scope of "face changing" technology is getting wider and wider, and the breakthrough of technology also makes the facial expressions and action details of the characters after face changing more realistic, which may bring serious harm once it is used by criminals. The reporter’s investigation found that it is very easy to obtain AI face-changing software on the Internet. Where is the legal boundary of using AI face-changing software? How to supervise beforehand?
Paid AI face-changing software appears on the network.
Package prices range from 499 yuan to 2888 yuan.
At present, relying on the breakthrough of large models and algorithms, AI face-changing is realizing a wider range of applications, causing more concerns. On the internet, there are many tutorials demonstrating the use and effect of face-changing software. Different from a large number of free software that gives ordinary people "early adopters", the reporter found that there are many high-priced paid AI face-changing software on the Internet. What is the difference between these paid software and free software?
The reporter contacted a developer after searching for "AI face-changing software", and he provided the reporter with a demonstration video of using his software to realize face-changing. On the left side of the dual-window page is the original video before face-changing, and on the right side is the video after face-changing. To the naked eye, the mouth shape, expression and tiny movements of the "digital man" after face-changing are almost flawless.
△ The face changing effect of the amateur shown by the seller (S is the original video, D is after the replacement)
On its sales website, the software developer also showed how to stitch the eyes and mouths of two famous actresses together to generate a new "digital man" video.
△ Local facial features replacement displayed by the seller
This paid software offers different versions from basic (LV1) to super (LV4) to full set (LV5). For the primary package, 499 yuan provides software interface, video guidance, face changing model, etc. If 2888 yuan is spent, you can get a full set of (LV5) video face changing models.
△ There are many different levels of face-changing software products available on the network.
"You can change your face if you want."
AI big model can integrate multiple functions to create a "digital person"
Open the website, there is no text at the bottom showing that it has been filed. The seller is also very cautious, and only uses words to communicate throughout. He said that compared with the basic (LV1) to super (LV4) packages, the full (LV5) version has more iterations and stronger capabilities, which can also be understood as a more realistic face-changing effect. At the same time, it can not only realize video face-changing, but also support live face-changing.
The reporter further asked, can you change your face according to your own needs? Software developers said: "What kind of face you want to change can be trained with material."
△ Software developers are chatting with reporters.
A technician engaged in AI development said that this means that there may be more uncontrollable risks. "AI face-changing technology like deepfake is open source. Recently, the AI ? ? big model has become popular, and its algorithm has been updated. It is possible to integrate the functions of Wensheng map, Wensheng text, Wensheng audio, Wensheng video and face-changing. By combining these functions, a completely new’ digital person’ or’ AI person’ can be created, and the cost and difficulty of supervision are several orders of magnitude higher."
△ User feedback displayed by the seller
Expert: An Effective Supervision System for Labeling
Can clarify the fuzzy boundary brought by AI face change in advance.
Zhao Zhanling, a lawyer and IT legal expert of Beijing Jiawei Law Firm, said that from the perspective of post-strike, there are provisions on fraud in the criminal law; It is clear in the Civil Code that citizens have the right to portrait, name, reputation and other corresponding civil rights. In other words, if there is a related case of fraud by using someone else’s portrait, the criminals can be bound and sanctioned by law afterwards. However, with the rapid development of artificial intelligence technology, we should also explore how to effectively prevent beforehand.
For example, in the Regulations on the Management of Deep Integration of Internet Information Services, it is required that if the deep integration service may lead to confusion or misidentification by the public, the deep integration service provider shall prominently mark the reasonable position and area of the generated or edited information content.
The Measures for the Administration of Generative Artificial Intelligence Services (Draft for Comment) requires that before using generative artificial intelligence products to provide services to the public, a safety assessment should be reported to the national network information department in accordance with relevant regulations; Respect the legitimate interests of others; Product providers should be responsible for the legality of pre-training data and optimizing the source of training data for generative artificial intelligence products.
△ Source: vision china
Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of the International Joint Business School of Zhejiang University, believes that at present, if the requirements of the logo can be effectively implemented and an effective supervision system can be formed, the fuzzy boundary brought by the AI ? ? face change can be clarified in advance to a great extent.
Pan Helin: At present, the supervision system of AI face-changing logo has not yet been formed. It is necessary to identify the unlabeled content through technical means, and there must be specific punishment measures, standards and systems for unlabeled individuals or units.
Zhao Zhanling believes that in the long run, the supervision and punishment measures need to be "iterated" with the development of technology to form a three-dimensional and effective governance plan.