The Core Competitiveness of the Rapid Development of Central-Guangzhou Vehicle Networking

  As a new national vehicle media, what kind of platform is the Central-Guangzhou Vehicle Networking? What is the main content? What is the replicable significance of cooperation with car companies? Dongfang Finance interviewed Liu Huajin, executive general manager of Yangguang Car Network. The following are some excerpts:

  What kind of platform is the Central-Guangzhou Vehicle Networking?
  The Central Broadcasting Network is a vehicle-mounted media platform. Firstly, the related background is introduced. In recent 10 years, the development of media has changed rapidly. Especially from the perspective of the Central Radio and Television General Station, the General Station is striving to build a world-class new mainstream media. At the same time, it requires us to transform into new media according to the strategy of "network linkage, network background first, and mobile priority", and also requires us to follow the "thought+technology+art" in content creation.
  At present, the mainstream position can be said to have been completely transformed into the mobile internet, including the TV screen, mobile phone screen, computer screen and central control screen of the car, which we all know well, including the intelligent cockpit and intelligent cockpit. These screens should be said to be the mainstream communication position at present. As a national media and mainstream communication position, we should adapt to such trends and provide better media content services for the vast number of users.
  The positioning of the Central-Guangzhou Vehicle Networking is the national vehicle-mounted new media, which mainly undertakes two functions: first, to ensure that the central voice can reach every car and ensure the smooth flow of the central voice; At the same time, it meets the growing demand of the majority of vehicle users for content and services.
  Why do you want to listen to the content of the Central Broadcasting Car Network? What is the main content?
  The first is the mission we have to undertake, that is, the transformation of broadcasting to mobile internet. With the change of technology, in the past, we may rely on TV channels to watch TV and frequency to listen to radio. Now relying on the mobile Internet platform, we can send more content with users. We have gathered 1900 live streams from national radio stations, provincial and municipal radio stations and above the county level through cloud listening.
  The second is the content construction. We have obtained the copyright license of the content of the main station, and the copyright of audio is gathered in the cloud listening car platform of our Central Broadcasting Car Network. At present, there are 18 channels and more than 200 sub-categories, and the total duration of audio content has exceeded 4 million hours. In terms of audio content, broadcasting in the past may be a way of live broadcast. Now, whenever you want to listen to good content, you can request it at any time.
  Third, in the past, radio provided the audience with the function of media service. For example, traffic radio can provide the audience with information on road conditions, and life radio can provide the audience with various information on catering and entertainment. Now we are also strengthening the construction of media service content, including loading the information of travel service into our vehicle space through the linkage of transportation departments.
  Another one, we have also connected the information system of national emergency broadcasting to the cloud listening vehicle platform. When an emergency comes, we can push the emergency broadcast information to the vehicle users in time.
  How long is the practical experience? What is the status quo? Did you achieve the envisaged goal?
  The time when Yunting went online was in 2020, and it represented the revival of everything in 24 solar terms. From the user’s dimension, with its high-quality content and services, Yunting has a total user scale of over 260 million. As of November, 2023, the number of users of cloud listening vehicles exceeded 79 million, and the growth rate of industry scale was the first.
  The second dimension is from daily life. At present, there are more than 2 million daily active people on the vehicle side, sharing two interesting data. The average listening time of each user is 56 minutes per day, which is basically consistent with the average commuting time in big cities. There are billions of people listening to radio stations through cloud listening every year, among which "Voice of China" listens more than 100 million times every year.
  Therefore, whether in the past FM terminal or the mobile Internet terminal, you can feel the push and spread of audio content very well.
  Why can it develop so rapidly in just a few years? Where is the core competitiveness?
  From the background, as a new media enterprise under the Headquarters, we must build a new position.
  The whole investment is quite huge. The reception desk is the largest content production media organization in China, and the aggregate production capacity of content is the support of resources.
  At the same time, in the whole process of user construction, resources, policies, user needs, including the needs of car companies, have been well connected. Especially with car companies, at present, we have many ways to jointly operate users with car companies. Now the media and car companies have entered the user era together, and the media industry and the automobile industry are highly unified in the dimension of user service, from content to activities, and constantly enhance user stickiness.
  What cooperation do you have with car companies? Does it have the significance of replication and promotion?
  As far as broadcasting is concerned, the main communication position in the past was vehicle space. As a new platform for broadcasting transformation, we know more about vehicle enterprises and vehicle users, and can provide better services for users.
  For example, there are co-branded radio stations, which can push different contents for different users, provide personalized services for different customer groups, and even organize motorists’ clubs to better combine the offline service ability and online connection ability for car companies to spread brand value and extend sales value.(Reprinted with deletion)
  Source: Yangguang Car Network

Tengshi D90 officially released the pre-sale price of 335,000-460,000 push DM-I/EV.

Recently, Tengshi D9 was officially released and opened for pre-sale. The new car launched four DM-i models and two EV models, of which the pre-sale price of DM-i version was 335,000-445,000, and that of EV version was 390,000-460,000. At the same time, the new car also launched 99 founding models with a price of 660,000 yuan.

Tengshi D9 is the first MPV of Tengshi brand. The new car adopts a brand-new π-Motion design language. The middle net is shaped like a π-shape, and the interior adopts two design styles: horizontal and straight waterfall. The horizontal grille is chrome-plated with lattice diamond carving, which shows a luxurious and exquisite visual impression. The waterfall grille is decorated with dense chrome-plated strips, which looks more luxurious.

Tengshi D9 has a length, width and height of 5250/1960/1920mm and a wheelbase of 3110mm, and its extremely advantageous body size brings spacious seating space for the car. The lateral lines are smooth and slender, and the wide silver chrome-plated ornament is added at the rear window, which enhances the luxury and exquisiteness of the whole vehicle. Equipped with UWB key, the 8-meter induction opening of the rear door can be realized, which improves the driving convenience. Equipped with multi-spoke aluminum alloy wheel shape, which matches the style of the whole vehicle.

The tail shape creates a concave-convex surface, the roof is added with a spoiler, and the interior of the penetrating taillight adopts an arrow-shaped layout, which is very recognizable. Silver chrome-plated parts are added to the tailgate and the rear enclosure, which further enriches the layering of the tail.

The interior adopts an embracing cockpit layout, equipped with a dual-spoke multi-function steering wheel, an all-LCD instrument panel, a 17.3-inch floating central control panel and a HUD head-up display function. It is equipped with Tengshi link system, which supports 5G, Bluetooth BT5.2 and WIFI6. Speech recognition supports continuous dialogue in the whole scene, supports 13 dialects and is powerful. The air outlet of air conditioner adopts rectangular strip design, which looks very avant-garde. It is also equipped with a crystal handle design, and a wireless charging board for mobile phones is also designed in front.

The new car has a 7-seat layout, with two independent seats in the second row, which supports the welcome function. The seats are designed with diamond texture, which is very classy. An independent operation screen is designed next to the armrest of the second row of seats, which can control the entertainment display and air conditioning.

In the power part, the new car uses DM-i hybrid power and pure electric power. DM-i uses Xiaoyun 1.5T engine and EHS electric hybrid system. The two-wheel drive version NEDC has a pure electric battery life of 190km and the longest battery life of 1040km, and the four-wheel drive version NEDC has a pure electric battery life of 180km and the longest battery life of 970km. The pure electric CLTC of the pure electric vehicle has a battery life of over 600km.

Editor’s comment:As a high-end MPV, Tengshi D90′ s competitors are not only joint venture brands such as Buick GL8 and Saina, but also independent high-end MPVs such as Lantu Dreamer, SAIC Chase MAXUS G90 and Roewe iMAX8 EV. Judging from the pre-sale price announced by Tengshi D90 at present, it is quite in line with expectations, and I look forward to the performance after listing.

A group of multinational pharmaceutical companies, China’s revenue is open (attached list)

Source | Pharmacy (reproduced by Cybertron) Author | Medicine Circle Tao Ge At present, more than 10 multinational pharmaceutical companies have published 21-year financial reports. The author combed the revenue of multinational pharmaceutical companies in China market. 

According to the disclosure, the revenues of six multinational pharmaceutical companies in China are as follows: 77411644793299324

Source of data: financial report, vertical and horizontal arrangement of pharmaceutical affairs (billion US dollars)

AstraZeneca’s total revenue in 2021 was USD 37.417 billion (including COVID-19 vaccine), up 41% (38% CER) year-on-year; Total revenue excluding vaccines increased by 26% (CER was 23%) to $33.436 billion, and R&D expenditure was $9.736 billion, an increase of 36%. In the fourth quarter of 2021, the total revenue increased by 62% (63% of CER) to $12.011 billion. AZ expects that the total revenue growth in FY22 will be around 15%, and the core earnings per share will increase by 20%. In 2021, AstraZeneca achieved revenue of US$ 6.011 billion, up 12% year-on-year. China District is one of the important sources of AstraZeneca’s revenue. Due to the pressure of price reduction caused by medical insurance negotiation and centralized purchase, AstraZeneca’s growth in China slowed down in 2021 H2, and Q4′ s revenue decreased by 4% year on year. It is predicted that in 2022, the performance of China District may decline in single digits, mainly due to the continuous influence of centralized purchasing and medical insurance. 15381644793299474  

Merck’s revenue in 2021 was US$ 48.704 billion, a year-on-year increase of 17%. Among them, the pharmaceutical business income was 42.754 billion US dollars, up 17% year-on-year; Animal health income was $5.568 billion, up 18% year-on-year. The revenue of K medicine was $17.2 billion, and the cervical cancer vaccine also contributed a lot to the revenue. In addition, the oral COVID-19 drug molnupiravir, which was urgently authorized for use in November last year, sold for 952 million US dollars in more than one month.

411644793299655

Merck China has also become the best performing region in the world in 2021, with a total revenue of US$ 4.262 billion, up 60% year-on-year.

86801644793299711

Roche’s total revenue in 2021 was 62.801 billion Swiss francs (about 67.712 billion US dollars, according to the latest 1 Swiss franc = 10786 US dollars), up 9.3% year-on-year. Among them, the pharmaceutical business income was 45.041 billion Swiss francs, up 3.1% year-on-year, and the diagnostic business was 17.760 billion Swiss francs, up 29.5% year-on-year.

5711644793299762

China’s pharmaceutical business income in 2021 was 3.276 billion Swiss francs (US$ 3.533 billion), accounting for 7.3% of Roche’s global pharmaceutical business income, up 4% year-on-year; Diagnostic business income was 2.43 billion Swiss francs, up 22% year-on-year.

Tumor sector: Avastin (bevacizumab), Herceptin (trastuzumab) and Rituxan (rituximab), Roche’s "third troika", continue to suffer from the strong impact of biological similar drugs, and their income in 2021 decreased by 38%, 37% and 28% respectively, totaling only 7.749 billion Swiss francs.

Tecentriq(+24%%), kadcyla(+16%) and Alecensa(+18) maintained good growth, which was difficult to offset the decline of established products, and the overall tumor business income still declined by 11%.

5521644793299816

Sanofi’s net income in 2021 was 37.761 billion euros (US$ 43 billion), up by 7.1% year-on-year, including 26.970 billion euros (+7.6%) from pharmaceutical business, 6.323 billion euros (+6.8%) from vaccine business and 4.468 billion euros (+4.6%) from consumer health care business.

Sanofi’s pharmaceutical business mainly focuses on immune inflammation, nerves, rare diseases, tumors, and other fields. Dupixent is the core product of Sanofi at present. In 2021, the sales revenue increased by 52.7% year-on-year, and the sales reached 5.249 billion euros.

In June, 2020, it was approved to treat moderate and severe adult atopic dermatitis in China, and it was listed in the 2020 edition of the national medical insurance catalogue. In September, 2021, it was approved to expand the use of atopic dermatitis in adolescents over 12 years old in China.

74951644793299906

In 2021, China’s revenue was 2.72 billion euros (US$ 3.098 billion), up by 7.9% year-on-year, mainly due to the growth of Dupixent and the recovery of Plavix from the influence of volume procurement.

43671644793299962

Novartis’s net sales revenue in 2021 reached 51.626 billion US dollars, up 6% year-on-year. In 2021, the sales revenue of Novartis’ innovative drug sector was USD 42 billion, up by 8% year-on-year. At present, it is composed of Novartis Cancer and Novartis Pharmaceutical.

At present, the diseases covered by pharmaceutical business units mainly include immunization, blood diseases, skin diseases, ophthalmology, nerves, respiratory diseases, cardiovascular diseases, kidney and metabolic diseases and other mature diseases.

55851644793300013

In terms of specific varieties, Cosentyx (Scochizumab) and Entresto (Shakubatrivasartan), a new drug for heart failure, contributed a total of $8.266 billion last year, which is the core drug driving Novartis’ performance growth.

In 2021, the sales revenue in China market was USD 3.052 billion, up by 18% year-on-year, accounting for 6% of Novartis’ total global revenue.

Lilly’s total revenue in 2021 was $28.318 billion, a year-on-year increase of 15%; Among them, China’s revenue was US$ 1.661 billion, up 49% year-on-year, and China’s market revenue in 2020 was US$ 1.117 billion.

36881644793300120

Lilly’s current business mainly focuses on four major diseases: diabetes, tumor, immunity and nerve. The diabetes business has always been Lilly’s dominant and focused direction. Eight products, such as Trulicity (dulaglutide), Humulin (recombinant human insulin), Humalog (insulin lispro) and Jardiance (Engelje), generated revenue of $13.188 billion, accounting for 46.6% of the total revenue. Among them, the sales revenue of the fist product GLP-1 receptor agonist Trulicity reached 6.472 billion US dollars in 2021, and continued to maintain a steady and rapid growth of more than 20%.

References: financial reports of various companies; 1 Swiss franc = $1.0786; 1 Euro =1.1389 USD.

Guiding Opinions of Ministry of Human Resources and Social Security, Ministry of Finance and Ministry of Education, on Establishing and Perfecting the Per Student Funding System for Secondary Vocation

On November 9, 2015, Cai Jiao [2015] No.448

Relevant ministries and commissions of the State Council, relevant directly affiliated institutions, finance departments (bureaus), education departments (bureaus, education committees), human resources and social security departments (bureaus) of all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning, Finance Bureau, Education Bureau and Human Resources and Social Security Bureau of Xinjiang Production and Construction Corps:

  In accordance with the relevant requirements of the Vocational Education Law of People’s Republic of China (PRC) and the Decision of the State Council on Accelerating the Development of Modern Vocational Education (Guo Fa [2014] No.19), in order to promote the reform and development of secondary vocational education (hereinafter referred to as secondary vocational education), improve the overall funding level and talent training quality of secondary vocational schools (hereinafter referred to as secondary vocational schools), and promote secondary vocational schools to run their own characteristics and level, we hereby put forward the following opinions on establishing and improving the per capita funding system for secondary vocational schools.

  I. Principles and objectives

  (1) principles.

  1 clear responsibilities, formulated in accordance with the law. According to the relevant legal requirements and the management system of "graded management, local priority, overall planning by the government and social participation" in secondary vocational education, the local government is the main body responsible for establishing and improving the per capita funding system for secondary vocational schools. The provincial level should make overall plans to promote the comprehensive establishment and improvement of the per capita funding system for public secondary vocational schools in this region. The central government guides all localities to establish and improve the per capita funding system for secondary vocational schools through the way of "replacing compensation with awards".

  2 Multi-input and classified support. Adhere to government investment, give full play to the role of the market mechanism, actively guide social capital investment, and establish and improve a multi-input mechanism for the government, industries, enterprises and other social forces to raise funds according to law. On the basis of fairness, actively explore classified support, and implement differentiated funding for secondary vocational schools in different regions, different majors, different scales and different benefits to promote the overall improvement and sustainable development of school-running level.

  3 Promote reform and highlight performance. Giving full play to the incentive-oriented role of financial funds, establishing and perfecting the per capita funding system in secondary vocational schools should be combined with promoting the innovation of talent training mode, adhering to the integration of production and education, school-enterprise cooperation, forming a mechanism of incentive compatibility, rewarding excellent students and supporting excellent students, and continuously improving the quality of talent training. To effectively improve the efficiency of the use of financial funds, establish and improve the per capita funding system in secondary vocational schools should be combined with strengthening performance management, and the performance concept and performance requirements should run through the whole process of the allocation and use of funds in secondary vocational education, reflecting the goal and result orientation, and accelerating the development of modern secondary vocational education.

  (2) objectives.

  By the end of 2016, all localities should establish and improve the per capita funding system for secondary vocational schools. In future years, we should actively take effective measures in combination with financial resources to continuously improve the level of per capita funding and gradually establish a dynamic adjustment mechanism for per capita funding standards.

  By 2020, we will establish a diversified funding system for secondary vocational education that is compatible with the socialist market economic system and basically meets the needs of career development, and form a long-term funding mechanism with government input as the mainstay and the joint support of industries, enterprises and other social forces.

  II. Scope and standards

  (1) Scope.

  All localities should establish and improve the per capita funding system for secondary vocational schools, which should cover all independent public secondary vocational schools (including general secondary schools, adult secondary schools, vocational high schools and technical schools) and secondary vocational classes affiliated to higher vocational colleges.

  (2) standards.

  All localities should, according to local economic and social development level, vocational education development planning, differences in professional running costs, financial situation and other factors, adjust measures to local conditions, scientifically and reasonably determine the average funding standard for secondary vocational schools (comprehensive quota standard or public funding quota standard), and gradually improve the funding level. At the same time, it is necessary to coordinate the per capita investment level of public secondary vocational schools and local private secondary vocational schools, as well as the per capita funding level of public higher vocational colleges.

  In the process of establishing and perfecting the per capita funding system for secondary vocational schools, all localities should, on the basis of optimizing the distribution of secondary vocational education resources, comprehensively consider the factors such as the size of students and the cost of running a professional school, effectively embody the reform and performance orientation, implement differentiated per capita funding for secondary vocational schools, and promote the connotation development of secondary vocational schools. It is necessary to prevent problems such as eating from the same big pot and blindly expanding enrollment. It is necessary to tilt to schools with great reform, good school-running benefits, high employment quality and close cooperation between schools and enterprises, to schools with high management level, to majors that are urgently needed for local industrial transformation and upgrading, and to majors in hard industries such as agriculture, forestry, water, mineral oil, etc., so as to guide secondary vocational schools to rationally locate and run their own characteristics and levels.

  Third, the job requirements

  (1) Strengthen organizational leadership. The provincial finance, education, human resources and social security departments should implement their duties, improve their working mechanisms, and jointly promote the establishment and improvement of the per capita funding system for secondary vocational schools. Provinces that have not yet established an appropriation system should be introduced before the end of 2016. Provinces that have established an appropriation system should further improve relevant policies and measures, continuously improve the input level, and gradually establish a dynamic adjustment mechanism for the per capita appropriation standard. State-owned enterprises holding secondary vocational schools can refer to the per capita funding standards of public secondary vocational schools where the schools are located, and establish and improve the per capita funding system of their secondary vocational schools.

  (2) Strengthen overall planning at the provincial level. Provincial education, human resources, social security and finance departments should further plan the allocation of secondary vocational education resources in the region and optimize the layout of secondary vocational schools. On this basis, establish and improve the per capita funding system for secondary vocational schools in the province, clarify the responsibility of sharing funds, increase the transfer payment to difficult areas within the jurisdiction, urge and guide the cities and counties that host secondary vocational schools, and implement the funds needed for per capita funding. Strengthen the management and support of private secondary vocational schools, formulate and improve relevant policies, and explore ways to encourage social forces to participate in organizing secondary vocational education through government subsidies and purchasing services, so as to promote the development of private secondary vocational education.

  (3) Promoting reform and innovation. All localities should actively promote secondary vocational schools to change their school-running concepts, reasonably determine their school-running orientation, adjust and set up their majors, strengthen connotation construction, reform the talent training mode, actively promote the institutionalization and institutionalization of school-enterprise cooperation, and put the concept of integration of production and education into all aspects of talent training, so as to vigorously promote the reform and innovation of secondary vocational education.

  (4) Conduct performance evaluation. All localities should actively explore the establishment of performance evaluation mechanism for the use of funds in secondary vocational education, formulate performance evaluation management methods, scientifically and rationally design evaluation index system, carry out performance evaluation work in a down-to-earth manner, make full use of evaluation results, adjust and improve policies and measures to support the reform and development of secondary vocational schools, and continuously improve the performance of fund use.

  (5) Strengthen management and supervision. All localities should give full play to the role of modern information technology, further strengthen basic management, and ensure that the information such as the number of students is true and accurate. It is necessary to strengthen the management, supervision and inspection of the use of funds for secondary vocational education, urge subordinate secondary vocational schools to strictly implement the financial system of primary and secondary schools and the accounting system of primary and secondary schools, improve the management system for the use of funds, strengthen budget constraints, increase information disclosure, and actively cooperate with auditing and supervision departments to carry out relevant inspections.

  CC: Offices of the Financial Ombudsman of the Ministry of Finance in all provinces, autonomous regions, municipalities directly under the Central Government and cities under separate state planning.

  The previous post is incorrect, and this article shall prevail.

Interpretation of LaVida configuration has surprises everywhere.

It is no exaggeration to say that space and comfort are important indicators for consumers to choose a car at present, because most people’s demands are to take a family trip. Today is a compact car. The following small series will tell you in detail.

First of all, from the appearance, the front face of LaVida feels very hard-core, and the grille shape uses a banner design, which looks very sporty. Coupled with exquisite headlights, it has a great visual impact. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the body size of the car is 4561MM*1740MM*1470MM, and the car adopts fashionable and dynamic lines, which gives people a very delicate feeling. With large-sized thick-walled tires, the overall visual effect is very clean. In the rear part, the overall shape of LaVida’s rear echoes the front of the car, and the taillights look simple and fashionable. Coupled with the unique exhaust pipe, the overall layout is impressive.

Sitting in the car, the interior design is very stable, giving people a very beautiful feeling. The steering wheel of the car is very in line with the interior style, made of plastic, and feels good. Take a look at the central control, and with the 8-inch touch-sensitive LCD central control screen, the interior design is quite layered and conforms to the mainstream aesthetics. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard of this car presents a simple and generous design style, which is very eye-catching. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

LaVida matches the automatic manual transmission (AT) gearbox, with the maximum power of 81KW and the maximum torque of 141N.m, and the power performance is good.

LaVida trunk has a good space, and it can also expand the storage space by putting down the rear seats, which is enough for daily use. In addition, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

The LaVida introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. If you are interested, you might as well experience it.

Dialogue Jason Wu: What happened to Wandering Earth 2 in four years?

Original fish visual sense

Four years ago, The Wandering Earth became a gift beyond the audience’s expectation, from a "small broken ball" that was not optimistic to a "China science fiction film benchmark".

Four years later, under the expectation of the audience, the China film market finally ushered in Wandering Earth 2.

Four years ago, the earth started a wandering journey to its new home in a crisis. Jason Wu played the match that Liu Pei strengthened his body and lit Jupiter, and used his life to protect the earth and mankind.

Four years later, the story started prequel, and Liu Peiqiang returned to his twenties. In the early days of the solar crisis, he was persistent, confused, powerful and fragile in conflicts and differences.

Four years ago, Jason Wu was a "special actor" in The Wandering Earth, with few scenes, and was finally written as "sacrifice" by the screenwriter.

Four years later, Jason Wu not only played opera, but also had tenderness for tough guys. Family and emotion have become the anchor points that China’s sci-fi movies can’t shake.

Shi Juezhi had an exclusive conversation with Jason Wu, talking about the film and the story behind it.

Jason Wu said that he was very surprised that China’s sci-fi movies had made such great progress in four years.

Friends who have walked into the cinema and watched the film can feel that Wandering Earth 2 is better than the last one:

The upgrade of special effects visible to the naked eye, the large-scale texture that comes from the face, and many grand scenes are shocking.

Speak with a set of data:

When The Wandering Earth had more than 2,000 special effects shots, it was regarded as a great challenge and surprise.

In Wandering Earth 2, there are more than 6,000 visual effects lenses. There are 102 sci-fi main scenes, and 17 studios have a landscape area of 58,000 square meters; 5,310 conceptual designs, 9,989 split-shot drawings, and more than 22,000 group performances at home and abroad …

It goes without saying that the film production cycle is long, the workload is heavy and the difficulty is high.

As a result, the big screen presents a picture of doomsday.

There is an amazing "space elevator", and the towering tower supported by several cables is full of science and technology.

Out-of-control drones flew into the sky and bombed the space elevator. The scene of the ark falling is very enjoyable.

There are also various natural disasters and space crises, and every scene is frightening.

Special effects, pictures and textures are upgraded in all directions, and thousands of special effects shots have completed this visual feast.

But the film can’t just be an empty shell of special effects, and the plot is the core of the film. Fortunately, Wandering Earth 2 is also doing well.

Jason Wu lamented: "Science fiction movies have to be directed by people like Frant Gwo. His macro perspective is so big that I really admire him."

The story of Wandering Earth 2 is set in the near future.

"At first, no one cared about this disaster, a mountain fire, the extinction of a species, until this disaster was closely related to everyone …"

The prologue shows the picture of the future, and mankind is encountering an unprecedented disaster-

The sun continues to expand. After 30 years, the sun will engulf the earth, and after 100 years, the solar system will no longer exist.

In order to save the fate of mankind, different factions have emerged on the earth.

For example, the "Digital Life Plan" allows human beings to achieve "mechanical soaring" through the growing artificial intelligence technology.

China people put forward the "plan to move mountains" (the predecessor of the "Wandering Earth Plan").

Since the earth is in crisis, it is better to "run away with the ball" directly, protect our homeland and leave a decent future for future generations.

The film began slowly in verifying the feasibility of various plans.

Director Frant Gwo’s control of the plot, and the seamless imagination details unconsciously make the audience feel that the future is close at hand.

The excellent performance of the actors is also a plus item.

For Jason Wu, the whole scene is as difficult as several scenes in space:

"How to imitate fighting in space and how to show weightlessness is a conceptual subversion. "

Jason Wu, who had three top martial arts scholars in his ancestors, never played imaginary games, and every scene was real.

In a fight with actor Wang Zhi, Jason Wu told her seriously: "You must really fight." Wang Zhi listened to the advice and filmed it many times. Only after calling it a day did he know that Jason Wu was injured and his thigh was bruised for many days.

The success of Wandering Earth 2 is the result of the joint efforts of all the cast members.

Gained a good score of 8.2 points on Douban, and many film critics also became tap water:

"The breakthrough of China’s film industrialization was unexpectedly realized by director Frant Gwo."

As early as after the The Wandering Earth craze faded, the audience calmed down, and the production team investigated the audience’s expectations for the sequel-

"I hope to see the progress of China science fiction movies. “

Simple words are a great challenge to The Wandering Earth series.

This time, Wandering Earth 2 returned to the big screen with all kinds of pressures and challenges, once again showing the charm and progress of China’s science fiction.

I have to say, the little broken ball did it again.

In the The Wandering Earth, Jason Wu played Liu Peiqiang in few scenes, and the scene of him crashing into Jupiter with the space station became a classic.

As a prequel to The Wandering Earth, Wandering Earth 2 unfolds the character’s experience, and makes Liu Peiqiang become an ordinary man with flesh and blood from a fearless lonely hero.

Talking about the role, Jason Wu told us: "Liu Peiqiang has a growing process in this play."

"He had rebellion, youth, decadence, love, master, family, husband, son-in-law and children of his own."

In the film, the audience follows Liu Peiqiang’s perspective and experiences all the ways of life under the arrival of the doomsday era.

At the beginning of the film, the young version of Liu Peiqiang walked with his master in the near-destroyed urban ruins. He had dark skin and sunglasses, and he had an enviable youthful atmosphere.

Later, I met a female soldier named Han Duoduo (played by Wang Zhi), and Liu Peiqiang was in love. Even though the world was gloomy, he still held red roses to express his romance.

When the villain occupied the space elevator and Liu Peiqiang broke into the secret room alone to outnumber the enemy, he said, "Even if I am alone, I will defend the space elevator to the death." Then began a wonderful fight.

At the end of the film, Liu Peiqiang, who grew a beard and became a lieutenant colonel, stayed in space day and night, touching the photos of his family. When he looked up at the vast universe outside the space capsule, his eyes were full of firmness and sadness.

As Jason Wu said: "Liu Peiqiang may suffer a lot of grievances and even grief in the end, but for the sake of his family, he will continue to work hard."

"Wandering Earth 2" gave Jason Wu plenty of room to play and launched Liu Peiqiang’s wonderful or bumpy first half of his life.

When we asked Jason Wu which of so many wonderful scenes was the most enjoyable, he chose the quietest farewell scene.

Liu Peiqiang participated in the astronaut selection only to give his family a chance to survive.

Liu Peiqiang, who is about to go to space, looked at his terminally ill wife lying in the hospital bed and her 4-year-old son, full of tears.

He held his wife’s hand and said softly, "I miss you", and she tried to answer him, "I have been there".

There is no presupposition and dialogue in this play, and it is entirely up to the free play of the actors. Jason Wu performed a man’s simplest love for his family and relatives.

After filming this scene, Jason Wu couldn’t be calm for a long time. The strongest tough guy at that moment also had a soft spot.

Many viewers were moved to tears by this scene. Jason Wu said: "This is an recognition of my performance, even more fulfilling than any play."

Wandering Earth 2 continues China people’s feelings of home and country.

Jason Wu and Andy Lau had a scene opposite each other. During the filming, they could not hear the sound through a thick glass plate, and Andy Lau could not be seen in Jason Wu’s room. However, only by relying on the details of their expressions, they performed the state of mind of the two people who are equally worried about their families despite their different identities.

The pattern of Wandering Earth 2 is not limited to this.

In the later stage of the film, it is planned to need 300 living people to detonate a nuclear bomb. In this mission with no return, the members of the China Space Team over 50 took the lead to take the initiative to step out and strive to be the fuse of the nuclear bomb, and Russia and other countries followed suit.

This belief and courage of human beings in the face of disasters makes people cry instantly.

The film expands its vision to the destiny of all mankind and becomes a truly globalist film-

This is not an old-fashioned personal heroic adventure story, but a grand epic of all mankind.

Under such a grand narrative, China’s sci-fi movies, with their unique romanticism, make the smallness and flash of human beings deeply hit people’s hearts again and again.

Wandering Earth 2 is not only a continuation of the previous work, but also a pioneering work, and it keeps moving forward on the road of creating hard-core science fiction in China.

This also makes people believe that in the most difficult time, there are always people who keep walking, and China science fiction movies have not been delayed.

With the popularity of the film, more and more details of the film have been "stripped" by netizens.

In such a doomsday sci-fi work, the production team was not delayed at all.

There used to be a famous food "dried aged earthworms" in The Wandering Earth, but now it takes 500,000 mosquitoes to make a "mosquito cake". At first glance, it is grandiose, but it is also reasonable, suggesting a shortage of resources in the future.

There are also patterns worn by little girl characters. In the real world, the rabbit pattern is a smiling face, but in the digital world, the rabbit pattern is a crying face, which makes people feel numb in an instant.

There are also many tributes hidden in the movie.

Some netizens think that the appearance of the original data of the Digital Life Plan pays tribute to the black stone tablet in 2001: A Space Odyssey, both of which have the mysterious meaning of the unknown world.

The film also pays tribute to Ng Man Tat through AI and CG synthesis technology. Times have changed, and people have never forgotten Uncle Da.

From the front to the back, this film has left many surprises for the audience, but Jason Wu said:

In fact, the story on the movie screen is very moving, and the story behind it is even more moving.

Jason Wu told us many behind-the-scenes stories, including the efforts of the cast members that were not noticed by the audience.

The most representative is director Frant Gwo, who strictly implemented the "5+4" life routine during the filming of Wandering Earth 2, that is, 5 cups of coffee and 4 hours of sleep every day, and pursued every detail.

After The Wandering Earth, many viewers were curious about how the earth started. Frant Gwo made a chronicle of nearly 200,000 words, connecting the beginning of the solar crisis, the departure of the earth and the crisis of Jupiter, so that the audience could understand the civilization and conflict in the film.

Until the trailer of Wandering Earth 2 was released, Frant Gwo was still not relieved. Someone on the Internet pointed out the design problem of the aircraft, and Frant Gwo directly replied: "Thank you, thank you, let’s change it quickly."

The same is true of actors.

Teacher Li Xuejian, who plays the representative of China, was ill before. His hearing was not good. Every time the crew worried about his health, Li Xuejian always said, "You don’t have to worry about me."

At the time of the deep winter festival, Li Xuejian filmed a scene of getting caught in the rain, and the water rushed over. Li Xuejian said, "Nothing, come again."

Jason Wu said frankly: "If you don’t visit the scene, you won’t feel the dedication of the older generation of actors."

Andy Lau, who is now 61 years old, not only has an understanding of drama, but also is adept at shooting all kinds of dramas.

Andy Lau’s last scene was filmed in the water almost all the time. He choked on water for real, just to make the details more real.

As Jason Wu said: "I know how hard it is to make a movie. He needs everyone to make their best efforts and have the greatest enthusiasm for movies to fulfill their dreams."

In the Spring Festival of 2023, Wandering Earth 2 only opened for 8 days, and it cracked 2.5 billion box office, which made people see the future and hope of China science fiction movies.

From this film, we can see not only the sincerity of the cast members, but also the ambition of China filmmakers to go global.

Just as Jason Wu and many filmmakers insisted, The Wandering Earth came into being, and The Wandering Earth series universe came into being.

The audience’s feelings are free. Maybe it can’t meet everyone’s expectations, but just like the sentence praised by 30,000 people on Douban:

"There is no need to compare anything. As a milestone, it is invincible."

Original title: Dialogue with Jason Wu: What happened to Wandering Earth 2 in 4 years? 》

Read the original text

Yang Mi celebrates Yang Ying’s birthday late at night, Wang Zulan: Happy birthday, brother


1905 movie network news On February 28, Angelababy () celebrated its birthday, and friends, friends, and others in the circle rushed to offer their blessings in the early morning, confirming Yang Ying’s popularity in the circle.


Yang Mi called Yang Ying "Teacher Yang" and posted three selfies of the other party saying: "You look the best today, love you." Yang Ying replied her love: "Thank you Teacher Yang, I love you too."


Another beautiful woman, Ni Ni, also posted a photo of Yang Ying and wished her a happy birthday, peace and joy. In contrast, actor Wang Zulan’s wishes were very direct, "Happy birthday, brother." Yang Ying also expressed her gratitude as a brother.


Geely China Xingyue won the first place in the A-class SUV brand sales in April.

  Geely China Xingyue achieved another success in April! After winning the weekly sales title by beating the joint venture in the first week of April, Xingyue L ranked first in the brand sales of A-class SUVs in the second week, reshaping the market structure of A-class SUVs as a game breaker and player, and making a big score for China.

Geely China Xingyue won the first place in the brand sales of A-class SUV in April _fororder_image001

  According to the sales data from April 1 to April 14, among the top five models in the A-class SUV market, only Xingyue L is a self-owned brand model. As a highly competitive and representative model, Xingyue L led its own efforts to win the A-class SUV sales crown, demonstrating the confidence and strength of China’s own brand.

Geely China Xingyue won the first place in the brand sales of A-class SUV in April _fororder_image002

  According to statistics, since the listing of Xingyue L, the cumulative sales volume has exceeded 420,000 vehicles, and the monthly sales volume has hit record highs, with the highest monthly sales volume exceeding 20,000 vehicles. The market popularity and attention have continued to rise, and the cumulative sales volume of China Star has exceeded 980,000 vehicles. The sales volume of Xingyue L series is 62%, and the weighted average transaction price is 148,000. In the current extremely involuted SUV market competition, Xingyue L not only broke the monopoly of the joint venture brand on the right to speak in the China automobile market, but also outperformed the joint venture, showing the extremely significant competitive advantage of China brand products.

Geely China Xing Xing Yue ranked first in the A-class SUV brand sales in April _fororder_image003

  Excellent market performance comes from the excellent product strength of Xingyue L. Xingyue L is based on CMA’s global luxury architecture, giving it the ultimate safety performance. The vehicle attributes are fully compared with the first-line luxury brands, and the mechanical performance is fully ahead of the joint venture brands. In terms of safety, Xingyue L is ahead of its peers in terms of design, intelligence, stability and health. In terms of intelligence, CMA intelligent evolvable electronic and electrical architecture makes the vehicle more advanced in performance, can be equipped with more hardware devices, has faster data interaction and faster system operation speed, and enables various functions to be visually presented to users. In terms of power, Xingyue L adopts high-efficiency turbocharging and lightweight design, which has both strong power and fuel economy. In terms of manufacturing, Geely Xi ‘an Black Lamp Factory, as the world’s first super-intelligent black lamp factory with full architecture, full energy and full vehicle, has laid a manufacturing foundation, technical foundation and quality foundation for the high value of Xingyue L with high-precision and intelligent quality assurance.

Geely China Xingyue won the first place in the brand sales of A-class SUV in April _fororder_image004

  At the same time, the strength and strength of Xingyue L to win the championship and win the joint venture lies in its keen market insight and forward-looking product planning. Xingyue L pushes new products at high frequency once a year on average, and constantly adds the best technology, technology and design, so that the product value can be continuously advanced to better meet the needs of users and adapt to market trends. In recent years, Xingyue L series has successively launched 2.0TD+8AT Yun Qi, Skyline Edition, Xingyue L Zhiqing, 2.0TD+7DCT Changfeng Edition and other models, continuously improving the comprehensive competitiveness of products, enriching product line selection, and providing users with updated and more valuable travel experiences.

  Conquering consumers with high value, accelerating the mastery of market discourse power, achieving brand breakthrough and moving towards a broader stage have always been the direction of China’s independent brands. Xingyue L ranked first in the brand sales of A-class SUV, which confirmed the correct feasibility of adhering to the high-value route and opened a new milestone for Geely Automobile and even the whole Chinese automobile manufacturing industry. With the charm of being the main force in the market, Xingyue L has shown the confidence and strength of the strong rise of China automobile to the world, and also made the future of China automobile full of infinite possibilities. (Source: Geely Automobile)

Douban 9.6 points! Why is Happy Departure so good?

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author | Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit | Time

edit | Peninsula

source | Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

  

The 2024 Tik Tok Spring Festival Concert ended successfully, and with the memory of youth songs, I went to a new journey in the New Year!

The 2024 Tik Tok Spring Festival Concert, titled by General Manager Jin Lingguan, ended successfully in Chengdu on January 28th. The whole live broadcast was watched by over 35 million people online, with a total broadcast volume of over 113 million. This year’s theme is "Songs engraved in DNA", which leads everyone to relive the memories firmly engraved in DNA when the familiar melody rings, and feel the fancy collision between Tik Tok’s annual hot songs and the pop classics of the new generation with national singers and artists.

Picture 1.png

2.png

The Spring Festival limited group made a surprise appearance, and the hot songs presented a variety of stages.

At the 2024 Tik Tok Spring Festival Concert, the stars gathered to perform the unique Spring Festival Concert for everyone. Cai Guoqing, Miriam Yeung, Ella, Ella, Fox Xia, Jason and SNH48 (Yuan Yiqi/Wang Yi/Jiang Shuting/Qinyuan Fei/Lin Shuqing/Eliwa Xu/Zhang Xin/Jiang Shan/Hao Jingyi/Li Jiaen/Wen Ruoqi/Guo Shuang) sang hot songs of vibrato in succession on the concert stage, and they also formed four limited groups to make a surprise appearance, showing a collision spark of diverse styles.

Ella Ella’s world premiere "The Moon in the South" wishes dream-seekers, and the trio of "You were a teenager", "Tropical Rainforest" and "Super Star" ignited youthful memories, which attracted the chorus of the audience; Hu Xia’s youthful golden songs were burned and touched memory of time. The prelude to "Those Years" rang and the youthful Bai Yueguang appeared; Miriam Yeung, the "Tianhou of Sichuan and Chongqing", made the finale appearance, and the first capital was a chorus of the whole audience, which pushed the atmosphere to a climax; JA Jason’s "REMIX Suite" newly edited Tik Tok’s hot songs with rich and ever-changing musical elements, bringing new audio-visual experience to familiar music and igniting the audience; SNH48 interprets youthful enthusiasm, sings the Spring Festival Suite in one breath, and brings the audience into the Spring Festival atmosphere in one second; Cai Guoqing sang the classics again, and sent out the golden song "Three Hundred and Sixty-Five Blessings" which spans all ages and is loved by the whole family. All the staff sang "Love each other" and sent their sincere wishes with this favorite hot song with the most New Year atmosphere in Tik Tok. After the performance, the audience was still unsatisfied, and they asked for extra work and attendance in the comment area of artist Tik Tok’s account.

3.png

At the beginning, when it was announced that there was a blind box cooperation stage, it aroused the curiosity and speculation of many netizens. Until the performance, the cooperative guests and tracks were announced. The performers teamed up in pairs, which was unexpected and unlikely to appear in other concerts. The audience also had commemorative tickets around them, which made the experience full and left favorable comments on various social platforms. "golden times JSNH" group (JA Jason and SNH48) sang a "Dangerous Party", which ignited the infinite enthusiasm at the scene; "Full of Wealth" group (Cai Guoqing and JA Jason) sang "Paper Plane" and "Love Like Fire", presenting youth stories belonging to two generations on the same stage; "Cai Huaheng E" group (Cai Guoqing, Ella Ella) cooperated in "Let’s Jump", and two self-invited E people drove the audience to dance happily; There is also a group of "Sounds like Xia Hua" (Miriam Yeung and Fox Xia) who cooperated again to perform "Spend a Full Moon Night" on the spot, showing the quiet, carefree and delicate New Year.

4.png

The backstage fancy interactive smile welcomes the new year, and the Spring Festival concert ends successfully.

On the stage, each artist sent his annual lyrics blessing to the online and offline audience, full of sincerity, and the offline backstage guests interacted constantly, and the laughter and laughter continued.

SNH48 challenges fancy gesture dance and sends out concert reservation invitations in the form of sweet girls; Fox Xia Miriam Yeung hilariously challenged the sketch dance, and Fox Xia invited Miriam Yeung to form a group online, which triggered a heated discussion among netizens; Fox Xia even teased the elevator after the performance, imitating the popular game "stomping your feet every day" in the station, attracting a large number of netizens to watch. The whole performance was interesting and interactive, which swept through many hot lists in Tik Tok, inciting the whole people to witness the music carnival party. The 2024 Tik Tok Spring Festival Concert will bring together popular star singers, creating a warm and lively multi-stage and opening a chapter for the coming New Year.

5.png

While reminiscing about the melody of the Spring Festival concert, the Year of the Loong is getting closer and closer. Remember to lock in the [Spring Festival Live Season] between the new and the old. From January 25th to February 25th, nearly 200 celebrity big coffee and head creators have been over 100 popular contents for more than 30 days, from returning home during the Spring Festival to reunion on New Year’s Eve, and then to the Lantern Festival. It covers the New Year’s Eve party, the Huacai Heritage Party, the Opera Party, the Chinese New Year Crosstalk Special Session, the Opening Sketch Special Session, the Lantern Festival Comedy Party, the Spring Festival movie live broadcast, the boutique short play, and the series live broadcast of stars and creators, the stage on the cloud, the live broadcast of hundreds of media, etc., so that everyone can find their own flavor of the year in it, and the whole family can laugh and welcome the New Year. This Spring Festival, Tik Tok will be opened at 8: 00 every night, so let’s leave a sentimental, touching and fun memory of the Spring Festival in the Year of the Loong.

6.png