作者： admin

　　▍Asia’s largest baking studio closed down.

　　Interface news reported that the BEEPLUS LIFESTYLE Super Baking Workshop, the largest baking workshop in Asia and the largest bakery in Shenzhen, was closed in early December.

　　BEEPLUS LIFESTYLE was once regarded as an industry star comparable to Starbucks’ selected baking studio.

　　The baking workshop started business in January 2019. After half a year’s operation, the data showed that the single-day passenger flow of its store exceeded 20,000, and the unit price of a single customer was as high as 13,000 yuan. On average, more than 300 people registered as members every day.

　　▍Starbucks expects to open 600 new stores in China next year.

　　According to Zhitong Financial News, Starbucks said that it opened a record 259 stores in China in the fourth quarter, and it is expected to open 600 new stores in China in 2021. By the end of fiscal year 2022, the company will have 6,000 stores in China.

　　Starbucks said that the company currently operates in 83 markets, including one-third of international stores. By increasing partners, we can see new opportunities to release international business growth.

　　▍Every day, Youxian gets an investment of 2 billion yuan

　　Deep new consumption has learned that the community fresh retail platform has received a strategic investment of 2 billion yuan every day. This round of investment is led by a joint investment entity composed of Qingdao Guoxin, Sunshine Venture Capital and Qingdao Municipal Government Guidance Fund.

　　It is reported that this is by far the largest strategic investment of fresh e-commerce in the local area.

　　Daily Youxian was established in 2014 and developed into the head camp in the field of fresh e-commerce through the pre-warehouse model. According to its CFO Wang Jun, the company has achieved full profit by the end of 2019.

　　Since 2020, Youxian has received three funds every day, with a valuation of 20 billion yuan.

　　▍Blind box first stock market value exceeds 100 billion

　　POP MART, the first share of Blind Box, was listed on the main board of the Stock Exchange, rising 100% to HK$ 77.1, with a total market value of HK$ 106.5 billion.

　　According to the prospectus, in the first half of 2020, POP MART’s total revenue was 818 million yuan, up 50.5% from 543.4 million yuan in the same period of last year, and its net profit was 141 million yuan, up 24.7% from 113 million yuan in the same period of 2019.

　　As of June 30, 2020, POP MART has 3.6 million registered members.

　　▍JD.COM reportedly bought FANCL for $1 billion.

　　According to Reuters news, JD.COM wants to bid for FANCL’s Asian business except Japanese for $1 billion, and Alibaba and Tencent have also shown interest in the brand.

　　About 80% of FANCL’s revenue in Asia comes from China.

　　Although the domestic no-additive market is not very mature, the sales data of FANCL in Shanghai show that the sales volume of its cleansing products has always been in the top three of beauty brands, and the skin care products have also remained in the top fifteen, which has a high product awareness and consumer recognition among all beauty brands without additive claims.

　　In addition, according to the report of Japan Times in early November, Gaochun Capital and Fosun Group in China are also studying FANCL, among which Gaochun Capital is considering a joint offer with Perfect Diary’s parent company, Yixian E-commerce.

　　▍The research of oral personal care brand Qing won millions of seed rounds of financing.

　　36Kr reported that the research of oral health care brand Qingzhi announced that it had won millions of seed rounds of financing, with Qingsong Fund as the investor and Mushi Capital as the exclusive financial advisor.

　　Founded in May 2020, Qingzhi Scientific Research has launched 12 SKUs, including bubble mouthwash, portable mouthwash and portable fresh spray. Among them, bubble mouthwash pill is an explosive product created by the brand.

　　▍Domestic maternal and child care brand Daikesi completed tens of millions of yuan in financing.

　　CBO News reported that domestic maternal and child care brand Dykesi Dexter has completed tens of millions of B-round financing, and this round of financing is for Xiangfeng to invest in China Fund.

　　According to the data, this is the third tens of millions of financing for Dykes this year. The first two times were Challenger Capital and Lafang Jahwa (603630, stock bar) in tens of millions of A+ round financing, Lafang Jahwa and Wuxi High-tech Zone Seed Fund in tens of millions of RMB A round financing.

　　Dykes brand was formally founded in June 2017. It is positioned as a natural, safe and effective care brand for China families. It is the first domestic brand to cut into the baby care market with "eczema care".

　　Since the company was founded in 2017 and officially launched in 2018, Dykos has achieved 5-10 times growth for three consecutive years.

　　▍Yuxi was exposed and withdrawn from the line.

　　Earlier, it was reported that Yuxi’s contract with dealers all over the country will not be renewed after it expires on December 31, 2020.

　　On December 10th, Yuxi Online Conference Officer announced the withdrawal of the cabinet, and will officially withdraw from the offline market in China on January 1st, 2021, and promised to give employees of direct marketing and third parties the opportunity of job transfer and interview and corresponding subsidies within the legal scope as soon as the end of December.

　　Yuxi is a domestic beauty brand established in 1992 and acquired by L ‘Oreal in 2004. It is the only local cosmetics brand in the high-end department of L ‘Oré al Group, and it is also one of the few high-end brands in L ‘Oré al Group that adopts the distributor system.

　　▍Uniqlo announced the closure of Asia’s largest flagship store

　　Yiou. com reported that Uniqlo, a fast-moving Japanese giant, announced that it would close its Myeongdong store in Seoul, South Korea on January 31, 2021. In addition to Myeongdong Store, Uniqlo also plans to close eight stores including Lotte Store in Central Seoul this month.

　　Uniqlo settled in Myeong-dong, Seoul in November 2011, making it the second largest store in the world after new york.

　　On the opening day, sales once reached 2 billion won (about 12.05 million yuan), setting a record for the daily sales of a single clothing store in Korea.

　　Affected by the epidemic and the Korean people’s boycott of Japanese goods, Uniqlo’s revenue in the Korean market dropped by more than 50% year-on-year. So far, Uniqlo has closed 26 stores.

　　▍Well-known fashion brand I.T officially announced "privatization"

　　On December 6th, HKEx announced that I.T Ltd．, a well-known clothing brand, had agreed with Brooklyn Investment Ltd． on a privatization plan.

　　According to the plan, I.T Ltd was offered for privatization by the founder and CVC consortium, and the non-founder shares held by other shareholders will be cancelled at HK$ 3 per share, which requires a total of about HK$ 1.31 billion in cash.

　　I.T. said in the announcement that due to the severe market environment, the digital transformation of the retail industry, the outbreak of COVID-19 epidemic and the shrinking global tourism market, the company had to adjust its strategy.

　　▍Suning Holdings pledged its equity to Taobao, saying it was a normal business cooperation.

　　On December 10th, Suning Holdings pledged the company’s equity to Taobao, with a total of 100,000 pledged shares, amounting to 1 billion yuan.

　　Suning Holding Group holds 371 million shares of Suning.cn (002024, Share Bar), with a shareholding ratio of 3.98%. Suning Real Estate is a real estate development enterprise under Suning Appliance. Qixinbao shows that Zhang Jindong is the major shareholder of Suning Real Estate, holding 81.25% of the shares.

　　Regarding the equity pledge, Suning responded to the reporter of national business daily (blog, Weibo), saying that the equity pledge is a normal business cooperation and has no substantial impact on the strategic development and normal operation of Suning.cn.

　　▍Gree launched the first 5G mobile phone: 146 units were sold in two days.

　　On December 7th, Gree’s first 5G mobile phone was quietly put on the shelves of Gree Mall and "Gree Dong Mingzhu Store" applet, with the price starting from 2699 yuan.

　　It is reported that Gree 5G mobile phone is not named after Gree mobile phone, but adopts the title of "Dasong 5G mobile phone". Up to now, the cumulative sales volume of four models of Gree Dasong 5G mobile phone in Gree Mall is 75, and the cumulative sales volume of "Gree Dong Mingzhu Store" applet is 71, with a total sales volume of 146.

　　▍Huawei Xiaomi entered Chengdu Vientiane City on the same day.

　　On December 6th, Huawei Chengdu flagship store and Xiaomi Home Chengdu flagship store opened in Vientiane City, chenghua district, Chengdu on the same day.

　　This is Huawei’s first flagship store in Southwest China and the third flagship store opened this year. In terms of product display, Huawei’s Chengdu flagship store follows five life scenes: smart office, smart home, sports health, smart travel and audio-visual entertainment.

　　As far as Xiaomi is concerned, the flagship store of Xiaomi Home in Chengdu is the 1000th store of Xiaomi, but it is also the first flagship store of Xiaomi Home in Southwest China. In 2017, Lei Jun said that he planned to open 1,000 millet homes in the next three years, and now this goal has been completed.

　　According to IDC data, in Q3 of 2020, the global shipments of Huawei Xiaomi smartphones ranked second and third respectively.

　　▍In 2020, the amount of air conditioning will double down.

　　According to the data of Aowei Cloud, it is estimated that the retail volume of air conditioners in China will be 51.2 million units in 2020, down 15.1% year-on-year, and the retail sales will be 154.3 billion yuan, down 22.0% year-on-year.

　　The offline market is particularly serious, with a retail volume of 24.61 million units, down 28.4% year-on-year. This year’s online market has also seen a decline in volume, with a retail volume of 26.59 million units, a year-on-year increase of 2.6%.

　　Aoweiyun. com predicts that in 2021, the retail volume of air-conditioning market in China will be 59.24 million units, up 15.7% year-on-year, and the retail sales will be 195.3 billion yuan, up 26.5% year-on-year.

　　▍It will take 988 years for Xiao Huang to refund the deposit.

　　According to China Consumer News, in 2020, Xiao Sun and Xiao Xiao, students of Tsinghua University Law School, successively applied to the court to confirm that the arbitration agreement of Xiao Huangche was invalid, which was rejected on July 23rd and December 8th respectively.

　　On October 10th, I applied for the refund of the deposit for the small yellow car. By December 10th, there were 2,828 fewer people waiting in line, with an average of about 46 less people every day.

　　At this rate, it will take 360,772 days to digest the existing queue, which is about 988 years.

　　▍Homestay unicorn Airbnb listed

　　Airbnb, the global B&B short rent apartment booking platform, is officially listed and traded on NASDAQ.

　　The issue price of the stock is $68. Based on this calculation, Airbnb’s valuation will reach $47 billion (about RMB 300 billion), which is expected to become the largest IPO in the US market in 2020.

　　According to the prospectus, Airbnb’s revenue in the third quarter was $1.34 billion. Although it decreased by nearly 19% compared with $1.65 billion in the same period last year, its net profit reached $219 million, turning losses into profits.

　　Up to now, Airbnb has more than 4 million landlords and receives more than 800 million users from all over the world.

　　▍Nestle Asia’s first plant-based production line was put into production.

　　According to titanium media reports, Nestle announced that its first plant-based production line in Asia was officially completed and put into production and operation in Tianjin, and it will also launch the artificial meat brand Jiazhiyao for the first time in China market. The first batch of products include six models, including vegetarian spicy incense pot, vegetarian braised lion head and vegetarian braised pork. The price of each box is from 29 yuan to 39 yuan, and it will be sold in Tmall’s official flagship store and some box horse stores from late December.

　　It is understood that Nestle increased its capital by 730 million yuan in May this year to build four projects including plant-based product production lines in Tianjin. Among them, the newly added plant-based product production line project includes the construction of a plant-based product production line, as well as supporting raw material turnover warehouses and frozen turnover warehouses. The design capacity of the production line is 8,000 tons per year, which is also Nestle’s first artificial meat factory in Asia.

　　▍Tencent swept the top three in Chinese mainland’s game revenue list in November

　　According to App Annie’s data, in November, Tencent swept the top three in the revenue list of popular games in Chinese mainland. One month after its launch, the revenue of Tianya Mingyue Knife blessed by Gulong IP surpassed Peace Elite for the first time, ranking second in the revenue list.

　　Netease’s "A Chinese Odyssey" has returned to the top ten in the revenue list, along with the company’s game "Fantasy Westward Journey".

　　Compared with last month, the global game revenue list has not changed significantly. Genshin Impact, who just won the Best Game of the Year in the App Store and Google Play, ranks first in the revenue list.

This article first appeared on WeChat WeChat official account: New Business Requirements. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

　　BEIJING, Beijing, May 10 (Xinhua)-"44% of fraudulent short messages come from paragraph 170/171". In the past month, the serious problem of telecom fraud in paragraph 170/171 in virtual operator has aroused great public and official concern. “‘ 170/171’ Do you dare to answer the phone at the beginning? " Worried, the Ministry of Industry and Information Technology, after interviewing relevant enterprises, recently issued a document asking virtual operator to complete the work of re-registration of user identity information within one month. According to a survey conducted by a reporter from Zhongxin. com (WeChat WeChat official account: cns2012), at present, real-name registration system, virtual operator is facing a series of technical screening problems, and the phenomenon of non-real name sales still exists, but the real-name registration system degree of "170/171" has been improved.

　　No.170/171 Duan Cheng Telecom Fraud New Label Users are afraid to answer when they see "170/171"

　　Tencent’s mobile phone housekeeper security experts found through big data monitoring that "nearly 44% of fraudulent SMS messages came from virtual operator’s 170/171 paragraph." Behind this data is that paragraph 170/171 has become a new label of telecom fraud. In the daily monitoring, the Anti-telecom Fraud Center of Guangzhou Public Security Bureau found that the numbers starting with 170 and 171 have become high-risk telephones for telecom fraud.

　　In the past month, with the risk warnings issued by the Ministry of Industry and Information Technology and the public security departments, as well as the media and WeChat friends circle’s reports and publicity on the fraudulent practices of paragraph 170/171, the public’s vigilance against paragraph 170/171 fraud has been greatly improved.

　　Mr. Chen, who is engaged in the publishing industry in Beijing, told the reporter of Zhongxin.com, "There are two friends around me who have been cheated by the fraudulent phone call in paragraph 170. Now I dare not answer the phone call in paragraph 170, let alone click to view the text message sent by paragraph 170."

　　"Excuse me, do you need a loan? Do you need to invest in financial management? … …” Through investigation, the reporter found that paragraph 170/171 was used by fraudsters and also by some enterprises for marketing, which became annoying phone calls and text messages for the public. Several Beijing taxi drivers and supermarket shopping aunts interviewed randomly by reporters all said, "Recently, the number of calls received from various investment and wealth management or some commodity promotion in paragraph 170 has increased significantly, and I don’t know how to know my number."

　　Fraud takes advantage of the victim’s greed and cheapness to pretend to be a special subsidy issued by the government.

　　According to the fraud alert data released by the Anti-telecom Fraud Center of Guangzhou Public Security Bureau last week, there were 93 telecom fraud alerts involving paragraph 170 last week, among which the most prominent fraud methods were pretending to be government departments to issue special subsidies and pretending to be teachers to say that children needed surgery fees for injuries. There were 87 cases of telecom fraud involving paragraph 171, of which 67% were fraudulent by sending short messages with Trojan links.

　　According to Zhongan Online, at 19 o’clock on April 25, Mr. Feng suddenly received a text message: "××××, your child’s performance at school has dropped. Please click the link below to check the score." Mr. Feng looked at the number that sent the short message. It was a number that started with 171 and belonged to Hefei. Mr. Feng casually clicked on the link attached to the short message, but I didn’t expect it to open. Not long after, the bank card bound by the mobile phone sent a reminder message saying that 2000 yuan in the card was taken away.

　　According to reports, the telecom fraud in paragraph 170/171, pretending to be a government department to issue special subsidies, pretending to be a teacher to say that children need surgery fees, credit card withdrawals, handling large credit cards, and neonatal subsidies, all take advantage of the victim’s greed for benefits.

　　The police reminded the general public that when receiving a phone call or text message at the beginning of such a number segment, they should verify the real identity of the other party, don’t click on the link in the text message easily, don’t transfer money or make online transactions casually according to the requirements of the other party, and install mobile phone security protection software as soon as possible to prevent being cheated.

　　When the official rectification is in progress, the real-name registration of section 170/171 should be completed before the end of May.

　　In fact, on April 7th, the Network Security Administration of the Ministry of Industry and Information Technology, the Information and Communication Development Department, and the Information and Communication Administration, together with the Beijing Communications Administration, urgently interviewed three mobile communication resale enterprises (virtual operator) that were not implemented in real-name registration system. The three companies are required to immediately conduct a comprehensive investigation on the development of the company’s real-name registration system and seriously carry out rectification.

　　On April 27th, the Ministry of Industry and Information Technology further issued the Notice on Strengthening Standardized Management to Promote the Healthy Development of Mobile Communication Resale Business, further requiring resale enterprises, that is, virtual operator, to immediately carry out self-examination and self-correction, and complete the work of re-registration of user identity information for telephone numbers that were not registered in real name or falsely registered in the previous period within one month.

　　At the same time, the notice made it clear that resale enterprises should strengthen the supervision and management of entity and network agency channels, strictly enforce the access conditions of agency channels, distribute uniform signs for agency channels, and prohibit the signing agency channels from developing subordinate agents without authorization. If a resale enterprise goes through the network access formalities through physical marketing channels, it must verify and automatically enter the user identity information through the second-generation ID card identification equipment, and it is forbidden to manually enter the ID card information. If you go through the network access procedures, you should verify the user’s identity in strict accordance with the relevant requirements. Resale enterprises should establish a regular self-inspection system for real-name registration and increase the inspection of their own marketing and principal-agent channels.

　　Virtual operator: Rectifying and benefiting the development of the industry faces technical screening problems.

　　According to the public information of the domestic virtual operator platform, since April, most virtual operator have started self-examination and self-correction, and the real-name registration system situation of the virtual number segment has been improved to some extent. A president of virtual operator, who asked not to be named, told the reporter of Zhongxin.com on the 9th that the work in real-name registration system is related to the immediate interests of users and the healthy development of communication enterprises and industries. The company has raised the standards of rectification and further strengthened the implementation of the work in real-name registration system.

　　However, the process of strengthening real-name registration system in virtual operator is facing the difficult problem of technical means screening. According to an employee of a marketing department in virtual operator, the second-generation ID card reader distributed by the company to offline channel vendors has been cracked, and it is currently working with relevant enterprises and departments to make up for the leak.

　　When the reporter visited a newsstand selling virtual number segments in Beijing, the newsstand sales staff said that they could help to handle a virtual mobile phone number of segment 170 without issuing an ID card, and they could use other people’s ID card information to help. A person in virtual operator said that some vendors used other people’s ID card information in violation of regulations, taking advantage of the "One Certificate No.5" loophole. Virtual operator needs to strengthen the inspection of channels together, screen through technical means, identify users by telephone call back for verification, and clean up fraudulent numbers in time.

　　Real-name authentication from online sales channels is also difficult. Although some virtual operator online real-name registration systems are enabled, it is required to fill in the user’s real name and ID number, and upload the front, back and half-length photos of my second-generation ID card. However, according to the IT Times, some virtual operator registered with fake real names can still enter the order submission and payment process smoothly. In the whole process of online real-name authentication, we mainly rely on manual audit and express copy of ID card, and there will be more uncontrollable situations. Zou Xueyong, secretary-general of China virtual operator Industry Alliance, thinks that technical means of authentication, such as video face recognition, should be strengthened.

By 2025, there will basically be chain stores and logistics distribution centers in counties and counties-
Let the county business fire up.

County commerce will usher in rapid development. On May 19th, the State Council Press Office held a routine briefing on the State Council policy. Wang Bingnan, Vice Minister of Commerce, pointed out at the meeting that during the Tenth Five-Year Plan period, the county-level commercial construction will be implemented, and efforts will be made to establish and improve a rural commercial system with the county as the center, towns as the focus and villages as the foundation, and strive to basically realize the double promotion of farmers’ income and rural consumption in qualified areas by 2025.

Promote the construction of rural commercial system

During the "14th Five-Year Plan" period, the rural circulation work will present "four outstanding"-

Highlight the county as the starting point of work. There are 21,000 towns in China. At present, farmers’ consumption is mainly concentrated in towns. During the "Fourteenth Five-Year Plan" period, the county was regarded as the entry point of rural commerce, including not only the traditional rural areas, but also the towns, in order to adapt to the actual situation of rural circulation and rural consumption, strengthen the central position of the county and give play to the important node function of the towns.

Highlight the two key points of sinking and ascending. Sinking means guiding urban production and circulation enterprises to the countryside, driving new products, new services, new technologies and new ideas to the countryside, and gradually narrowing the consumption gap between urban and rural areas, so that farmers can achieve the same level of consumption environment, the same quality of goods and the same standard of services as cities at their doorsteps. Upward, it is to promote agricultural products to enter the city, establish a closer connection between production and marketing, reduce circulation links, improve circulation efficiency, reduce circulation loss, cultivate agricultural products brands, increase farmers’ income, and let urban consumers obtain agricultural products with better quality and more reasonable prices.

Highlight the modern circulation system. To build a rural commercial system, we should put the quality of development in a prominent position and take the modern rural circulation system as the direction. By promoting informationization, standardization, intensification and standardization, coordinating the construction of software and hardware, filling the shortcomings of rural commerce, changing the backward face of rural commerce, improving the development level of rural commerce, and never engaging in low-level redundant construction and disorderly and unfair competition in rural commerce.

Highlight the double promotion of farmers’ income and rural consumption. Wang Bingnan pointed out that rural circulation connects production and consumption, and the consumption market at the township and village levels accounts for 38% of the total consumption market in China, which has great consumption potential. To improve the modern commercial system in rural areas, it is necessary to increase farmers’ income at the individual level, enhance farmers’ sense of acquisition and happiness, and expand rural consumption at the macro level to form a strong domestic market.

Improve farmers’ consumption ability

In recent years, with the steady improvement of farmers’ income level, the scale of rural consumption has been driven. In 2020, the retail sales of rural consumer goods reached 5.3 trillion yuan, an increase of 26.1% over 2015, which was faster than that of cities and towns for eight consecutive years. The trend of rural consumption upgrading is obvious. In 2020, the per capita consumption expenditure of education, culture, entertainment, transportation, communication and medical security of rural residents will increase by 35.1%, 58.3% and 67.6% respectively compared with 2015.

Liu Decheng, director of the Department of Circulation Development of the Ministry of Commerce, said that in the future, it will continue to increase farmers’ income, improve farmers’ spending power, and give farmers more sense of acquisition and happiness.

Improve the backbone network of agricultural products circulation. Based on the main producing areas, distribution centers and sales areas of agricultural products, we will improve the level of facilities construction and service functions in the primary processing, wholesale and retail of producing areas, promote the effective connection of circulation nodes, and improve the cross-regional production and marketing chain. Identify a number of national backbone agricultural products wholesale markets and backbone circulation enterprises to promote information interconnection and facilities sharing in all aspects of agricultural products production, transportation, warehousing and consumption, and enhance the level of agricultural products circulation serving agriculture.

Expand the coverage of e-commerce in rural areas. Strengthen the overall planning ability of county-level e-commerce public service centers, provide market development, resource docking and other services for e-commerce enterprises, family farms, farmers’ cooperatives and other subjects, and enhance the upward ability of e-commerce services for agricultural products. Reduce rural logistics costs, support postal services, express delivery, logistics, trade and circulation enterprises to carry out market-oriented cooperation, realize unified warehousing, sorting, transportation, distribution and collection, and actively develop unified warehousing and distribution.

Improve the commercialization processing capacity of agricultural products. Accelerate the filling of shortcomings in cold chain facilities of agricultural products, strengthen the cultivation of agricultural products brands, expand and extend the industrial chain, upgrade the value chain, and better promote the effective docking between small farmers and the big market.

Strengthen the long-term mechanism of production and marketing docking. Guide agricultural products circulation enterprises and new agricultural business entities to achieve accurate docking through the development of order agriculture, integration of production and marketing, equity cooperation and other modes. Organize various forms of production and marketing docking activities, encourage all localities to play the role of cooperation between the east and the west, counterpart support, county-enterprise cooperation and other mechanisms, and promote docking resources to focus on helping counties and poverty-stricken areas in rural revitalization.

Improve the rural consumption environment

Wang Bingnan introduced that there is an imbalance between urban and rural development in the current rural commercial field, which is manifested in the low level of rural commercial facilities, low quality of goods and services and poor market order. There are not only market reasons such as low willingness of market participants to enter rural areas, but also institutional factors such as weak supervision. In the next step, we will focus on upgrading in four aspects to greatly improve the rural consumption environment.

Facilities upgrade. In the county, we will focus on upgrading a number of comprehensive business service centers and logistics distribution centers to strengthen the county’s comprehensive business service capabilities. In towns and villages, we will focus on upgrading a number of business centers in towns and villages, increase life service functions, and promote the integration of shopping, entertainment and leisure. In the village, a number of "husband and wife shops" will be transformed and upgraded into new chain convenience stores, and businesses such as express delivery and distribution of agricultural products will be encouraged to be enriched according to local conditions.

Upgrade of goods and services. It is necessary to guide urban production and circulation enterprises to enter the rural market, extend the marketing network to the countryside, develop goods and services suitable for the rural market, and promote the upgrading. At the same time, we will develop rural tourism, folk customs, characteristic culture, leisure agriculture and other services to promote the integrated development of rural business travel, entertainment and sports.

Mode upgrading, namely "transformation" and "integration". Transformation is digital and intelligent transformation. On the one hand, we should vigorously develop rural e-commerce, further expand the coverage of rural e-commerce, focus on solving the "last mile" problem of rural online shopping, and strive to achieve full coverage of express outlets in all administrative villages in 3-5 years. On the other hand, it is necessary to promote traditional rural commercial enterprises to apply modern information technology on a large scale and upgrade their software and hardware. Convergence, that is, to promote the development of cross-border integration in function, and to superimpose functions such as "business+life service" to realize multi-function and multi-purpose in one network.

Regulatory upgrade. During the "Fourteenth Five-Year Plan" period, we will give priority to standardizing the rural market order and strengthening market supervision, improve the linkage mechanism between urban and rural areas, strengthen source management, and severely crack down on illegal business practices such as the production and operation of fake and shoddy goods in rural areas. (Reporter Xu Peiyu)