Takeaway riders’ war escalated: riders laugh and users worry, when will the price war stop?
With the development of science and technology, internet giants have set foot in the take-away industry, and the war of take-away riders has escalated. In this highly competitive market, riders laugh, but users are worried. When will the price war stop? This paper will analyze the current competitive situation of the take-away market from a professional perspective and put forward some possible solutions.
First of all, we need to know the advantages of Internet giants such as JD.COM and Meituan in policy, technology and capital, as well as the protection of the rights and interests of take-away riders. In terms of policies, major platforms have introduced policies such as paying five insurances and one gold for riders and canceling the overtime penalty for delivery, aiming at improving the welfare of riders and protecting their rights and interests. In terms of technology, major platforms improve distribution efficiency and reduce costs through artificial intelligence, big data and other technical means. In terms of funds, the major platforms have strong financial strength and can invest more resources to increase market share.
However, the competition in the take-away market is fierce, and the price war has become an important means for major platforms to compete for market share. The price war caused the take-away platform to reduce the profit margin in order to reduce the cost, and then passed the cost on to the settled merchants and users. In order to attract more orders, merchants reduce prices, which leads to further compression of profit margins. At the same time, users have to accept higher prices in order to get more coupons. This vicious circle not only harms the interests of merchants and users, but also brings greater work pressure and safety risks to takeaway riders.
In order to solve this problem, we need to put forward some possible solutions from multiple angles. First of all, the government should strengthen supervision, standardize market competition behavior, and prevent vicious competition from causing market chaos. Secondly, the take-away platform should strengthen its own management, improve distribution efficiency, and reduce the work pressure and safety risks of riders. In addition, the take-away platform can also increase revenue sources and profit margins by increasing delivery rates and introducing third-party payment. Finally, the take-away platform can introduce some preferential policies to attract merchants to settle in and improve their profit margins.
For users, they should look at the competitive situation in the take-away market more rationally, and don’t blindly pursue low prices and ignore quality and service. At the same time, they should also pay attention to their own health and safety issues and choose businesses with high credibility and good service for consumption. For riders, they should strengthen their awareness of self-protection, improve their safety awareness, obey traffic rules and ensure their own safety. In addition, they can improve their welfare and career development prospects by joining trade unions and improving their skills.
To sum up, the take-away market is fiercely competitive, and the price war has become an important means for major platforms to compete for market share. In this highly competitive market, we need to put forward some possible solutions from multiple angles. Measures such as strengthening supervision by the government, strengthening self-management of take-away platforms and introducing preferential policies to attract merchants to settle in will help solve the current predicament of the take-away market. At the same time, users and riders should also strengthen their awareness of self-protection and jointly safeguard market order and consumer rights. Only in this way can we realize the sustainable development of the take-away market.
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