Moderator A Qiu: This summer, there was a snow, a heavy snow-"the first snow in 2002".
Image: Dao Lang disc music in the video store.
Interview with Wang Xiaofeng, a reporter from Sanlian Life Weekly.
Wang Xiaofeng: There is an audio shop in Xinjiang. After the album was released from Dao Lang, he only played one record every day. I said that you have been playing it for a year. Aren’t you tired? I’m tired of it. I’ve been tired of it for a long time, but I have to play it. I said why. He said that if I didn’t play it, people wouldn’t buy his records.
Interview with music critic Yan Jun
Yan Jun: At the end of May, I went to Sichuan because there was a tour in 10 cities. I started to hear it in Chengdu, and then I found Dao Lang’s songs everywhere in 10 cities, on trains and in shopping malls.
Image: record stand in pedestrian video store on the street
A Qiu: Dao Lang! A name with a cold light. It was this Dao Lang that made "the first snow in 2002" popular all over the country. At first glance, the word "Dao Lang" reminds people of desert, wild sand and chivalrous man. Back in the day, when Dao Lang shot to fame, I asked my friends in the music circle, who is this Dao Lang, who can make such a big noise? Is Dao Lang alone, or is he a sect in the Jianghu like 12 girls band? No one can say clearly, and no one knows the background of this Dao Lang. It seems that I haven’t done any publicity, been on any pop music charts, or been introduced by the media. Even a photo is hard to find, except for the small print printed on the cover of the record "The First Snow in 2002": a legendary singer whose voice conquered the western regions. So many record companies can’t hit an idol after spending a lot of money, but Dao Lang, who heard the sound of a knife and didn’t see him, actually conquered the western regions and the whole country so quietly? Legend is really more legendary than the flying knife man in "House of Flying Daggers".
Image: The title of all kinds of comments about Dao Lang on the website of the record stand in the video store.
Interview with TOM. com music editor Rabbit
Rabbit: Now most of (songs) are spread through the business model of leaderboards, and it has become like this without any publicity. According to the online opinion poll, 40% of people heard it through barbershops and video stores, another 40% heard it through taxis and cars, and another 20% heard it through the Internet. Therefore, it can be said that it is a completely folk route, that is, it is accepted by the public first, and then the media begins to have a feedback. This phenomenon is actually very unique.
Moderator A Qiu: A very unique phenomenon of Dao Lang’s popularity. I saw on the Internet that a singer commented on Dao Lang’s popularity and took a music pyramid scheme. What do you mean? Is by word of mouth. The singer said that Dao Lang’s songs are only suitable for the older nostalgic people, and these people seldom pay attention to the reports of traditional media, even if they do regular publicity, the effect may not be good. Therefore, Dao Lang chose the word-of-mouth pyramid scheme, which is more targeted, and at the same time, it has aroused the appetite of the media. It is an atypical and brilliant hype. Since this Dao Lang has attracted so many people who are willing to pass it on by word of mouth for him, surely it has its own reasons?
Image: all kinds of comments about Dao Lang on the webpage, title music.
Interview with Beijing Taihe Maitian Music Culture Development Co., Ltd.
Song Ke: A real big star needs a sense of distance, a sense of mystery, and some room for fantasy. At this point, Dao Lang really has it.
Interview with Wang Xiaofeng, a reporter from Sanlian Life Weekly.
Wang Xiaofeng: I think Dao Lang’s songs meet the public standards. First of all, the melody is good. Second, the songs are basically familiar to the audience. Besides, his singing style is easy for people to listen to. It is normal for him to be popular.
Interview with music critic Yan Jun
Yan Jun: We are a developing country, our quality or we appreciate our aesthetics, and our life itself is very rustic, so after more than ten years of desperately pursuing new fashions, everyone is very tired, and Dao Lang is a really rustic thing, which is very suitable for the environment of China and ordinary people.
Moderator A Qiu: I’m not a music critic. I can’t tell you why Dao Lang is so angry. I just feel that listening to his songs is not tiring, unlike some songs that always bend around. One more thing, besides several original songs like "The First Snow in 2002", Dao Lang also covered some Xinjiang songs. Listening to those old deja vu songs reminds me of when I was eighteen or nineteen, drinking a little wine, riding a broken bike and singing "Why are flowers so red" at the top of my voice in the street. Think about what the music critic Yan Jun said just now. There are so many fashionable voices around us, but what can really leave an impression?
Video: Music Chronology Voice-over (once popular song): Nothing, Northwest Wind, Xiao Fang, you at the same table, the love of a tracker, and your heart is too soft. . .
Web page: all kinds of comments on Dao Lang phenomenon, title music "Dao Lang phenomenon"
Moderator A Qiu: Dao Lang is on fire, and fire has become a phenomenon. He has changed from a folk darling to a media darling, and it is not easy to remain mysterious. Soon, some media revealed that Dao Lang’s real name was Luo Lin, and his ancestral home was in Sichuan. He had been wandering in the Jianghu more than ten years ago, and later he settled in Urumqi with his wife. For many years, I have been immersed in Xinjiang folk music, and I have co-produced several records with others, but it has been tepid until "the first snow in 2002", when Dao Lang Luolin became famous.
As a result, many media, as well as those who want to recruit Dao Lang to its record dealers, went on and on to kill Urumqi, but they all failed. This Dao Lang Rowling is still a dragon without a tail. Until July 10th, 2004, the mysterious Dao Lang finally appeared at the world premiere celebration of the movie "House of Flying Daggers".
Image: Dao Lang attended the premiere of house of flying daggers.
A Qiu, the host: It seems that director Zhang Da of Zhang Yimou has a big face, and Dao Lang, who has always been mysterious and low-key, has been ambushed. However, Dao Lang Rollin seems a little stiff. After all, this time he is out of Xinjiang and facing the whole country. Some people worry that Dao Lang can’t hold the temptation of fame and fortune, and since then, he has gone to the acupuncture point one after another to catch the game. It would be a pity if he was exposed too much.
Don’t worry, Dao Lang Rollin is not an idle generation. After appearing on the house of flying daggers, he immediately returned to Xinjiang and disappeared in people’s sight. People from all walks of life who want to meet him and invite him out of the mountain are almost turned down by his agent, saying that Dao Lang is concentrating on making a new album, and he doesn’t like publicity. On the contrary, it aroused the interest of the media, and all kinds of news about him flew all over the sky like "the snow in 2002" However, there are very few people who can really get away from Dao Lang himself. I have a tape here, which is an exclusive interview with Dao Lang Rowling, a fellow villager, under the pursuit of thousands of miles in the "Entertainment Pursuit" column of Chengdu TV Station. Let’s have a look.
Image: Dao Lang Rowling was interviewed by Chengdu TV’s "Entertainment Pursuit" and participated in the filming of MTV’s "Volunteer" in 2000.
Dao Lang Rowling: Actually, I’ve been talking about this question: Many media have asked: Are you very happy about your overnight fame, or what? I just gave such an example. When I said this thing about us, I didn’t mean that I spent two dollars and won 5 million lottery tickets. You see, I’ve been doing this for so many years, and I’ve come step by step for more than ten years. In fact, after hearing a lot of news feedback at that time, in fact, we were really not excited at all, and we felt that it was almost the same. It should be like this.
Moderator A Qiu: It takes ten years to cast a "sword". No, it takes ten years to cast a "lang". What’s more, it should take ten years to cast a "knife". In the melting pot of Xinjiang folk music, Dao Lang finally developed the skill of cutting iron like mud. A few days ago, it was reported that Universal Records, one of the five largest record companies in the world, also admired Dao Lang’s name and was going to sign a contract with him to distribute his works overseas.
Dao Lang not only became popular in China, but also went to the world! However, whenever a person becomes popular, he is often not far from all kinds of troubles. At the end of July and the beginning of August, a book called "Who’s Dao Lang" began to sell well in bookstores all over the country. For the first time, the book exposed some behind-the-scenes stories before and after Dao Lang Rollin became famous, and also published many exclusive photos. Who knows this beautifully printed "Who’s Dao Lang" published by a regular Shanghai publishing house, a lot of contents in it turned out to be stolen. In fact, it was some personal diaries and unpublished articles written by a reporter of Xinjiang Metropolis Daily while following an interview with Dao Lang, but it was copied from the computer by one of her colleagues and secretly sold to the publisher.
Image: Close-up of "Who is Dao Lang" on the bookshelf in the bookstore.
Voice-over: it was written into a book without its own consent and authorization. I think Dao Lang Rowling must be very annoyed. However, the problem before him is far from this one. Just as the "first snow" in Rowling, Dao Lang was overwhelming, another Dao Lang appeared.
Image: western Dao lang record music
Voice-over: Dao Lang’s record is called "Looking for Maira in 2004", and he also claims to be a "legendary singer who conquered the western regions with his voice". The word Dao Lang is also printed on it. However, if you look carefully, you will find that there are two small red characters next to Dao Lang: the western regions. It turns out that this Dao Lang is called Western Dao Lang.
Telephone interview with Dao Lang agent Li Songqiang
Li Songqiang: I think this is a bit unfair competition, because you misled consumption, because you are not a pirated publication, and you are a genuine publication, so you should clearly tell others who sang this, right? Others are willing to buy it, that’s another matter, but if you cheat consumers, it’s not good.
Telephone interview with Zhong Xiongbing, publisher of Western Dao Lang
Zhong Xiongbing: As soon as we found out that someone in the market later said that we had been hurt and that we were faking it, we stated on the Internet the next day that Dao Lang was not like Dao Lang.
Moderator A Qiu: This Dao Lang is not Dao Lang. So, who is this Western Dao Lang? According to his publisher, the real name of Western Dao Lang is Pan Xiaofeng, and he has been struggling in the music circle before. He also released a record in the mid-1990s. Unfortunately, due to operational problems, it didn’t sell well. However, since he was called "Dao Lang in the West", the sales volume of his album "Looking for Maira in 2004" quickly exceeded 400,000 copies.
Although it has been repeatedly stated that this Dao Lang is not Dao Lang, some people still say that Knife Lang in the Western Region took a ride with Dao Lang Rollin and got the light of others.
Interview with Pan Xiaofeng, the Western Knife
Pan Xiaofeng: What other people think has nothing to do with me, because in this society, let alone your freedom of action, your speech, including what you think, is free, and it doesn’t matter. It doesn’t matter what he says. But I believe that it’s only temporary whether it’s stained with light or not. Every audio shop has a place for audition. If it’s really stained with such a big light, I’m really lucky. I still hope that you will pay more attention to me and let you know more about it. Besides, the name is two words and one is four words, which will not be confused at all, so it doesn’t matter what you think.
Reporter: Do you think it is possible to achieve such a sales performance if your name was not Dao Lang in the West or Pan Xiaofeng directly?
Pan Xiaofeng: You’re asking a question about the future, just like the question of whether there will be aliens in the future. I can say that if I use my original name, or even sell it for 1 million, it’s, uh, it’s impossible to estimate the future.
Reporter: Will you still use this name for your next album?
Pan Xiaofeng: It depends on the company. The company will discuss it with me, but the name is very nice, and I like it very much.
Moderator A Qiu: Dao Lang told my colleagues that his record company has applied for the registration of the trademark of Dao Lang in Western Region in order to protect its own interests. Mr. Li Songqiang, the agent of Dao Lang Luolin, said that there is a local culture with a long history in Xinjiang called "Dao Lang". When Luolin called himself Dao Lang, he wanted to integrate the elements of this ancient culture into his music. He never thought of registering the trademark "Dao Lang". However, Luo Lin has been invited by awat, the hometown of Dao Lang in Xinjiang, to be the cultural ambassador of the county, hoping to attract more people’s attention to the real Daolang culture.
There is another culture called "Dao Lang"? I really haven’t heard of it before. It’s not, just as Dao Lang Rowling and Western Dao Lang showed their magical powers, another Dao Lang appeared. The third Dao Lang said that he grew up in the real Dao Lang culture.
Video: "Dao Lang Out of the Desert" record Ai Erken sings "Dao Lang" in the bar.
Moderator A Qiu: This is the third Dao Lang. His name is Ai Erken. He was born in Yecheng, Kashgar, Xinjiang, and now he is a professional singer in Beijing. Ai Erken said that he was deeply influenced by Daolang culture since he was a child. As early as 2002, he released an album called "Dao Lang Out of the Desert". Some time ago, the company that released the album brought the record two years ago to the market for sale. I was involved in a romance of the Three Kingdoms in Dao Lang.
Image: Three Dao Lang’s cd cover pages.
Interview with Ai Erken
Ai Erken: Who is the true and false Dao Lang? It’s just a matter of commercial speculation. I said it doesn’t matter. I never called myself Dao Lang. I always used the name Ai Erken given to me by my father, but the album was called Dao Lang Out of the Desert. Now everyone has dragged me into it, and there’s nothing I can do. I hope everyone will really pay attention to our Daolang culture through this incident. For example, this Dao Lang Art Troupe came to Beijing to participate in the Channel 12 Folk Song Competition last year and won the gold medal. I asked everyone that no one knew about this matter, no one cared, and no one wanted to listen to the real Dao Lang music.
Moderator A Qiu: After talking about Dao Lang all night, what is the real Dao Lang music and Daolang culture? I checked the information for a long time, and finally I got a little understanding. Originally, the Yarkant River basin in the northwest edge of Taklimakan Desert in southern Xinjiang was called "Dao Lang" in ancient times, and Uighurs living in Dao Lang called themselves Uyghur Dolans. Uyghur Dolans has its own unique national culture, especially the traditional music and dance "Muqam, Dao Lang". Dao Lang Muqam, with a long history, won the gold medal in the "Western Folk Song Competition" of CCTV. However, the descendants of Muqam in Dao Lang have become increasingly rare. Next, let’s feel the folk song and dance gathering of Daolang people.
Image: Real Dao Lang Song and Dance.
Moderator A Qiu: In the dim light of his home, Uyghur Dolans is singing and dancing. Although I don’t understand what they are expressing, I think that for them, it may be happiness, emotion and life. The previous gold medal didn’t bring them any record contracts, and no one wrote books for them. I don’t know if Dao Lang has heard that there are so many stories around the word Dao Lang in the outside world.
Source: CCTV News Channel "Social Records"
