LI Q2′ s revenue and delivery reached a new high, and it welcomed high-speed expansion with ＂ideal speed＂.

　　A few days ago, LI released its Q2 financial report for 2023, with revenue and delivery reaching record highs of 28.65 billion yuan and 86,533 vehicles respectively, with year-on-year growth rates exceeding 200%. In addition, the company’s operating capacity continued to improve, and Q2′ s gross profit margin increased steadily to 21.8%, making it a new force in car making and even a star in the entire automobile industry.

　　First, focus on the highlights in LI Q2 financial report.

　　In terms of financial data, LI Q2 has made a series of encouraging achievements. Revenue reached 28.65 billion yuan, a year-on-year increase of 228.1%; Operating profit and net profit both climbed, reaching 1.63 billion yuan and 2.31 billion yuan respectively; The gross profit margin increased to 21.8%, and the company’s profitability rose steadily; Free cash flow increased to 9.62 billion yuan, a substantial increase compared with the same period; By June 30, 2023, the company’s cash reserves reached 73.77 billion yuan … Both the positive and positive business trend and the ever-increasing abundant cash reserves have laid a solid foundation for the sustainable development of LI.

　　The strong market performance is undoubtedly one of the sources supporting LI’s good business. By the beginning of July, LI had delivered over 400,000 vehicles. From November 2019, when the first Li ONE rolled off the assembly line, to October 2021, when the 100th car rolled off the assembly line, it took 23 months. It took 10 months for 100,000 to 200,000 vehicles to go offline. From 200,000 vehicles to the cumulative delivery of more than 300,000 vehicles, it ideally took 5 months; From 300,000 vehicles to 400,000 vehicles today, the ideal took only three months, which not only explained the "ideal speed", but also highlighted the deep recognition of LI by China consumers …

　　At the same time, driven by the hot sales of L series models, LI also showed an accelerated expansion trend. In June, its delivery volume exceeded 30,000 vehicles for the first time, and this highlight performance continued in July; By the end of July, more than 200,000 ideal L series models had been delivered. With the release of its first all-electric flagship model MEGA approaching, LI, which has built a dual technical route of "all-electric+extended range", is worth looking forward to in the future.

　　LI is also favored by the capital market because of its positive circulation performance and broad prospects for development. In the first half of the year, the share price of US stocks in LI rose from $21.760/share on the first day of opening to $35.100/share on the last trading day of the first half of the year, with an increase of 61.31%. As of the release date of Q2 financial report, the closing price of LI has risen to USD 42.630/share, with a total market value of USD 44.435 billion, or about RMB 320.118 billion, and it has secured the second place in the market value of China automobile enterprises.

　　So, what factors have helped LI to achieve a leap-forward development?

　　First, LI’s precise brand positioning and product hard power, which conforms to the development of the industry and has a deep insight into the market demand. With the transformation of China’s automobile industry from big to strong, "upward" development is the only way for China’s automobile. As a "latecomer", LI lacks brand shackles and focuses on the high-end market to give it an inherent advantage; And the sweeping rise has also given it the confidence to wrestle with the traditional luxury giants, and even broken the difficulty of China brand upward.

　　In terms of products, in view of the demand of consumers in China and the control of various market segments, the products launched by LI won the hearts of the people. The product distribution of L7, L8 and L9 meets the purchase range of most consumers. The products themselves are not only smart and comfortable configurations such as "refrigerator, sofa, big color TV" that people talk about and even change consumers’ car habits, but LI has also spent a lot of R&D investment on more cutting edges, which has effectively improved consumers’ sense of comfort in car use. For example, in the development of L-series chassis, in order to change the air suspension from the exclusive luxury car of one million to the technology that can be used by more families, LI established R&D centers in the north and south, and developed the intelligent ideal magic carpet air suspension by itself.

　　In addition, in order to better serve users, the network scale of stores in LI is also increasing. As of July 31, 2023, LI had 337 retail centers covering 128 cities, and operated 323 after-sales maintenance centers and authorized car body panel repair and spraying centers in 222 cities. The integration of online and offline integrated sales has promoted the improvement of sales and service efficiency.

　　Based on the above, LI’s unexpected market performance is also natural. More importantly, the expansion of sales volume has also brought about the appearance of scale effect: the cost of vehicle R&D and production has been greatly reduced. According to the plan, the overall R&D expenditure rate of LI will continue to be stable at around 10%, even comparable to that of large multinational automobile groups; Have more say in the supply chain, so that it has more resilience and anti-risk ability; The geometric growth of brand recognition allows it to cope with the current "price reduction tide" safely, maintaining the price and showing the brand’s strength.

　　The rising brand recognition, the continuous hot sale of products, the reduction of R&D costs, the upgrading of business process systems, etc., complement each other with the steady rise of the company’s operating performance, and thus form a sustainable positive cycle.

　　Looking ahead, whether it is the company’s own development momentum, the continuous evolution of market demand, or the overall development direction and prospects of the industry, LI will achieve a higher leap.

　　Personally, LI’s upcoming first pure electric vehicle will make its product matrix more perfect; Intelligent assisted driving functions such as urban NOA and commuter NOA, which will be pushed one after another, as well as vehicle capabilities that are constantly upgraded through OTA, will continuously enhance user stickiness and brand awareness; However, the company’s insistence on self-research of core technologies and increasing investment in R&D of product core technologies will become the guarantee of product hard strength.

　　In terms of market demand, the mid-to-high-end incremental market has gradually become the main battlefield of consumption, which coincides with the positioning of LI. Family users’ demand for car purchase is diversified, but the purpose is clear. LI L7, L8, L9 and the upcoming MEGA can fully meet the needs of various consumer groups.

　　From the overall prospect of the industry, new energy and high-end are also development trends. According to the data of passenger car market information association, from January to July, the total retail sales of new energy passenger cars in China reached 3.725 million, up 36.3% year-on-year. In July, the retail penetration rate of new energy passenger cars reached 36.1%.

　　Based on the above, it is reasonable for LI to be optimistic about the future.It is predicted that the cumulative delivery volume in the third quarter will reach 100,000 to 103,000 vehicles, up by 277.0% to 288.3% year-on-year, among which the monthly delivery volume of L8 and L9 will exceed 10,000 vehicles, and the ideal L7 will challenge the monthly delivery target of 15,000 vehicles; The quarterly revenue is expected to reach 32.33 billion yuan to 33.30 billion yuan, a year-on-year increase of 246.0% to 256.4%. In the fourth quarter, LI will deliver 40,000 vehicles a month.

Xiaomi entered the market strongly, and the new energy auto market was surging.

　　Our reporter Lu Hongxing

　　On March 28th, Xiaomi Group held the launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing, officially released Xiaomi SU7, and unveiled the mysterious price veil. This means that Xiaomi Automobile has entered the eye of the storm in China’s new energy automobile market.

　　Will bring positive guidance to the new energy automobile industry.

　　Lin Cheng, chief scientist of the National Engineering Research Center for Electric Vehicles of Beijing Institute of Technology, said in an interview with China Economic Times that the strong entry of Xiaomi will greatly improve the level and technical level of new energy vehicles in China, especially in the field of intelligent driving. Xiaomi has a deep network and intelligent foundation, and the participation of such a technologically innovative enterprise will bring positive guidance to the new energy vehicle industry.

　　China Economic Times reporter learned that Xiaomi has always been a leading brand in the field of smart phones and smart homes, and it has rich experience in the application of cutting-edge technologies such as artificial intelligence, big data and Internet of Things.

　　"For Xiaomi itself, it has a very positive impact. Xiaomi has its own ecology. Xiaomi will apply various scene technologies on his mobile phone to his car. For the whole industry, it is a reshuffle. Different from other new forces making cars, Xiaomi has abundant funds and much less operating pressure, so-called ‘ Don’t panic when there is food in the bowl ’ That’s the truth. From the perspective of future development, Xiaomi should gradually become a mainstream new energy automobile enterprise. " Lin Cheng further stated.

　　Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said in an interview with the China Economic Times reporter that Xiaomi’s strong participation in the new energy vehicle market, on the one hand, is a positive driving force for the entire new force car industry; On the other hand, it will promote the comprehensive exploration of the new energy vehicle market and help meet consumers’ demand for intelligence and interconnection.

　　Yan Jinghui, an expert from china automobile dealers association, told the China Economic Times reporter that Xiaomi Auto was born with the gene of scientific and technological innovation and intelligent networking. For young people, its own traffic is conducive to guiding and promoting consumption.

　　Zhang Guanghou, deputy director of the Technology Center of the Comprehensive Transportation Research Institute of the National Development and Reform Commission, said in an interview with the China Economic Times reporter that Xiaomi Automobile is a "new recruit" in the automobile market, but from the market performance of mobile phones and household appliances, Xiaomi has unique features in supply chain integration, technological innovation and product design. The addition of Xiaomi can enrich the pedigree of new energy vehicle products, further accelerate the upstream and downstream integration of the new energy industry and accelerate the iteration of technological updates such as intelligent driving, and at the same time create more new energy vehicle products that meet the needs of consumers and are more internationally competitive.

　　It should be noted that the addition of Xiaomi Automobile is also beneficial to the whole automobile industry chain, which will further improve and enrich the layout of the industry chain and provide more growth points and development opportunities. At the same time, the spillover effect of Xiaomi’s entry should not be underestimated. Xiaomi Automobile has driven many enterprises such as Guanghong Technology, Shangluo Electronics, Demais and Lansi Technology to participate in the Xiaomi automobile industry chain.

　　Since the concept of "new quality productivity" was put forward last year, the central government has expounded and deployed it many times. New quality productivity includes not only technological innovation, but also changes in production mode, organization mode and marketing. Under the guidance of this strategy, the intelligent networked new energy automobile industry has become an important development direction in the future.

　　In Cui Dongshu’s view, as many technology companies build cars across borders, the new energy automobile industry will have the advantages of innovation and integrated development in developing new quality productivity, which is not only an interpretation of new quality productivity, but also an important step in economic transformation and upgrading.

　　"Scientific and technological innovation is the core element of developing new quality productivity. More technology companies build cars across borders, on the one hand, it can accelerate the application of scientific and technological innovations to specific industries and industrial chains; On the other hand, it can enable technology enterprises to face the market demand and application practice, accelerate the iterative upgrading of key technologies by enriching the application of scenarios, and open up the chain from technological innovation and industrial innovation to the development of new quality productivity. " Zhang Guanghou said.

　　The market involution of new energy vehicles has intensified.

　　"It’s really not 99,000, 149,000, or 199,000." At the launch conference of Xiaomi Automobile held on the evening of March 28th, Lei Jun, the chairman of Xiaomi Group, shouted out the final selling price of Xiaomi SU7, of which the standard version sold for 215,900 yuan, the Pro version sold for 245,900 yuan and the MAX version sold for 299,900 yuan. The data shows that the SU7 has only been on the market for 27 minutes, that is, it has exceeded 50,000 units.

　　On March 31st, Lei Jun released Weibo, saying, "During the initial edition ordering process, we identified and intercepted some abnormal orders and scalper orders. Therefore, the second round of additional sales will be opened. "

　　In Yan Jinghui’s view, the price of Xiaomi SU7 should be relatively close to the people, and it still has a certain market impact on new forces such as Wei Xiaoli. However, Xiaomi has just entered the market, and the market impact needs further feedback. In the future, with the continuous introduction of Xiaomi products, the price may rise or fall, but it remains to be seen whether it will cause a price war in the short term.

　　In Zhang Guanghou’s view, at present, the competition in China’s new energy vehicle market is relatively full, and different enterprises, brands and models focus on relatively segmented markets, which has formed a certain user stickiness. Xiaomi automobile first came out, but its market share is still blank, and its products have yet to be tested by the market and consumers, which will not trigger a new round of price war in the short term.

　　"Xiaomi Auto officially joined the new energy vehicle market, and the price is relatively close to the people, which will basically not cause price wars." Cui Dongshu said.

　　However, in Lin Cheng’s view, since 2023, the price war of new energy vehicles has been going on. At present, it is an indisputable fact that the new energy automobile industry is "rolled up". Objectively speaking, the price of Xiaomi SU7 is lower than expected, and its configuration, mileage and performance all exceed expectations, which brings great pressure to other automobile enterprises. After Xiaomi launches such a model, it will become a trend for other car companies to cut prices.

　　"The strong entry of Xiaomi has made the market competition in the new energy automobile industry more intense, and a number of enterprises may be eliminated in the next few years. When there is little or no profit, capital will withdraw, and parts companies will do what they can. In the long run, prices will gradually return to rationality. " Lin Cheng further stated.

　　What is the result of this change in the new energy vehicle market caused by the entry of Xiaomi SU7? Time will give the answer.

With its hard strength such as intelligence, safety and comfort, the M7 has been recognized by everyone.

　　On December 16th, 2022, M7 won the 10th Xuanyuan Award "Top Ten Cars of the Year" and the 30-second "Focus China SUV of 2022" by its strength.

　　The 10th Xuanyuan Award, known as the "Oscar in the car industry", was officially released. After three months of fierce competition with 46 brands and 86 models, AITO asked M7 to win the 10th Xuanyuan Award "Top Ten Cars of the Year" in 2023 by virtue of its strong intelligent ecology, excellent humanized cockpit design, the best digital and physical two-dimensional cockpit experience in the industry, and excellent vehicle quality and handling.

　　Knowing the car in 30 seconds is "the first portal of car video in China". With its strength, M7 has passed the four tests of static and dynamic, scene depth experience, cockpit ecology and intelligent interaction, and intelligent driving ability. With its hard strength such as intelligence, safety and comfort, it has been recognized by everyone and become the focus of public expectations. China SUV. Won the 30-second "2022 Focus China SUV" award.

　　Kang Bo, vice president of Celeste, delivered the acceptance speech and thanked everyone for their recognition. He said, "The M7 is a six-seat luxury SUV that is most suitable for family and business trips. As a heavy product launched by Celestial Automobile in 2022, it is positioned as a smart and luxurious large-scale electric SUV, which combines the ultimate design, comfortable space, intelligence, excellent performance, long battery life and luxurious configuration. With innovative and intelligent solutions such as the six-seat space layout, the first commercial AITO zero-gravity seat and HarmonyOS intelligent cockpit, it creatively provides consumers with a sincere luxury and intelligent SUV product. It has created a smarter and more convenient new experience for family travel. "

　　For family cars, space is absolutely needed. From the outside, the M7 "figure" in the world is relatively burly, and it adopts a space layout of 2+2+2, three rows and six seats, so that each position has a relatively comfortable seating space; In terms of space design, the M7 can be described as perfect. The original six-in-one range extender powertrain expands the forward space of the passenger compartment, making the longitudinal length reach 2605mm, which can achieve ample riding experience.

　　In addition to the large space, Wen Jie M7 is also very accomplished in comfort creation. The seat of Wen Jie M7 creates a unique comfort feeling, equipped with the industry’s first commercial AITO zero-gravity seat, intelligent suspension lifting mechanism with 30 lifting stroke, four-way leg rest adjustment, high torque angle adjuster and large-angle retractor, so that the body can reach the suspension state quickly and smoothly through electric adjustment. The design of the M7 is very child-friendly. The car is interconnected with the child seat, and the automatic ventilation mode of the seat can be turned on with one button, making the baby more comfortable to ride. Through the seat belt buckle detection and Isofix interface perception ability, the active reminder of safety anomalies can be realized. Create a comfortable and luxurious seating space for your family in all directions.

　　"People-oriented" is the first essence of smart travel. In this respect, Wenjie M7 is equipped with HarmonyOS intelligent cockpit, which can meet the entertainment needs of family travel through car-mounted home KTV, high-quality audio and video, immersive game mode and 19-unit HUAWEI SOUND audio. The car-mounted voice assistant "Xiaoyi" has intelligent interactions such as accurate recognition of four-tone zone, 60-second continuous dialogue and dialect recognition, and can also provide users with intelligent reminders and service recommendations. There are also practical ecological functions familiar to HarmonyOS users, such as super desktop, multi-screen collaboration, seamless circulation, smart cards, etc., which translate the Harmony OS experience to the car, enjoy it anytime, anywhere, and bring more fun to family travel.

　　In addition, Wenjie M7 is also a new energy vehicle without battery life and charging anxiety, which is derived from the advantages of pure electric drive intelligent platform (DE-i). Wenjie M7 is equipped with a 1.5T four-cylinder range extender specially designed for the range extension system, which can achieve higher efficiency and longer cruising range. CLTC’s pure battery life is more than 200 kilometers, and urban commuting electricity is completely sufficient; When driving long distances, you can use oil and electricity. Under the condition of full charge and full oil, CLTC has a battery life of 1,220 kilometers, and the fuel consumption per 100 kilometers is as low as 5.8L, which meets the requirements of long battery life and economy. And in terms of power and control, the dual-motor four-wheel drive system has a comprehensive maximum output power of 330kW and an acceleration of 4.8s per 100 kilometers, supplemented by a professionally adjusted all-aluminum chassis, which can give consideration to comfort and sportiness.

　　Since the delivery of M5, the first model of AITO brand, started in March this year, the delivery volume of Celestial car models has consistently increased steadily. Since the delivery of M7 in August, 2022, the monthly sales of Celestial Automobile has exceeded 10,000 for the first time, and maintained a good development momentum. According to statistics, from March to November, 2022, the cumulative delivery volume of Celestial automobile series has reached 66,037, and the market performance is very bright.

　　At present, new energy vehicles represented by electrification, networking, intelligence and sharing are accelerating their March towards "smart travel". Since its listing, the customer M7 has gained the recognition of many consumers with its own strength. In the face of the uncertain and fast-developing new energy vehicle market, the customer M7 is tough, which not only brings consumers a completely intelligent revolutionary car experience, but also injects a shot in the arm into the new energy vehicle market that is constantly developing in the direction of "smart travel".

Seeing is believing ｜ Field visit of Xiaomi Automobile Beijing factory

　　[car home Information] In the past few months, a heavy "bomb" was dropped on the automobile circle, that is, Xiaomi entered the automobile field.

　　Since Xiaomi announced to build a car at the end of March, the location of headquarters and factories has attracted much attention. Beijing, Shanghai, Wuhan, Hefei, Xi ‘an and other places are striving for Xiaomi’s car-making project. Lei Jun also visited Chang ‘an, GAC, SAIC-GM-Wuling, Great Wall, SAIC, Dongfeng, Bosch, Contemporary Amperex Technology Co., Limited and other manufacturers frequently in more than four months, and released a lot of recruitment information. On November 27th, the official WeChat of Beijing Yizhuang announced that the Management Committee of Beijing Economic and Technological Development Zone officially signed a contract with Xiaomi Technology and announced that Xiaomi Automobile had settled in Beijing Economic Development Zone. The determination of the headquarters and the factory to settle in the city is also an important node in the preparatory work for Xiaomi’s car.

　　Just after the signing of the contract was announced, I drove to Beijing Economic Development Zone to visit Xiaomi’s current progress. Where is the factory located?

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◆ It is still in the retirement stage, and the intelligent manufacturing base is waiting for "manufacturing".
Open up a vitality in the wasteland

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　　According to the official publicity information, Xiaomi Automobile Factory is located in Majuqiao Intelligent Manufacturing Base (Intelligent Manufacturing Base) in Yizhuang New Town (Tongzhou District), Beijing, with a total investment of 63 billion yuan. Four boundaries: Tongyi Road in the west, Huanjing West No.1 Road in the east, Jingsheng South Fourth Street in the north and Yitong Street in the south. With the specific street name, it is actually much easier to find the destination, but according to the navigation display, Tongyi Road and Yitong Street are in the state of being built (not searched). Huanjing West 1st Road and Jingsheng South 4th Street are residential buildings and Liandong U Valley Park.

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　　On the other hand, there is a large construction site in the south of Jingsheng South Fourth Street. When I went to check it, I found that it was the project site of SMIC Jingcheng integrated circuit production project (FAB3 P1 production plant and other 32 projects), and not far from this project site, it was the project of projection mask aligner exposure optical system research and development and mass production base.

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　　According to public information, Majuqiao Town is located in the intelligent manufacturing group of Yizhuang New Town. According to the planning of Yizhuang New Town, the intelligent manufacturing industrial zone will focus on developing high-end manufacturing. "Majuqiao Zhizao Base Land Grade I Development Project" is located in majuqiao town, east to the green belt on the west side of Beijing-Shanghai Expressway, west to Environmental Protection Avenue, south to Zhuxin Road, and north to Xinsi Road. The investment in the relocation and vacating of non-residential houses within the project scope is about 2.4 billion yuan. The relocation involves eight villages, namely Fangxindian Village, Zhouying Village, Xiaoyingyi Village, Yangxiudian Village, Guzhuang Village, Xiaozhang wan Village, Zhang Cun Village and Shichun Village. According to the feedback from relevant personnel, it is still in the stage of vacating, and the project is expected to start around 2022. Of course, if you want to see some clues, it will be at least in the middle of the year.

　　In the future, the territory of Xiaomi Automobile will be developed to us in Beijing Economic Development Zone.

Why did you choose Beijing Economic Development Zone?

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　　According to public information, Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be off the assembly line in 2024 and mass production will be realized.I believe that many netizens have doubts. Why did Xiaomi Automobile choose to settle in Beijing Economic Development Zone?The reasons may be analyzed from the aspects of business, policy and geographical location.

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　　First of all, in terms of location, it was previously reported that Xiaomi Automobile wanted to acquire Beijing Hyundai No.2 Factory in Shunyi District, Beijing (with an annual production capacity of 300,000 units), which was also in line with the combined production capacity of Xiaomi in Beijing Economic Development Zone Phase I and Phase II. But don’t ignore the fact that Xiaomi Automobile will not have a demand of 300,000 production capacity in the early stage, and there are still problems such as optimization, adjustment and upgrading in the acquisition of Beijing Hyundai No.2 Factory, which is unreasonable in terms of capital. At the same time, apart from Beijing Hyundai No.2 Factory, Shunyi District has not publicly indicated that it will provide the rest land for Xiaomi Automobile to build its sales headquarters and R&D headquarters, which will lead to "time difference" in communication between sales companies and factories, which is not as suitable as "cluster construction". In addition, Xiaomi also has an office in the park near Kechuang, Beijing Economic and Technological Development Zone, which consists of three parts: office building, production factory and warehousing and logistics. The factory mainly produces hardware equipment such as Xiaomi mobile phones, and the warehousing and logistics part is a cooperative project between Xiaomi and JD.COM. The goods stored in the warehouse are all related to Xiaomi products, which is also convenient for cross-departmental linkage and communication.

　　Secondly,Business aspectLei Jun has publicly stated that intelligence and electrification have brought the automobile industry closer to consumer electronics from the original machinery industry. Xiaomi also said, "The most difficult thing is the battery and automatic driving. After four years, the advantages of electric vehicles for traditional vehicles will gradually be reflected, and fuel vehicles will transition to electrification. Now the timing of Xiaomi’s cut-in is just right. " Just like this, Xiaomi has invested heavily in power batteries and autonomous driving sectors. Power battery has always been the heart of new energy vehicles, and it is also a plate that new car manufacturers pay special attention to. Xiaomi automobile is no exception, and it has made multiple attacks, and its layout in the field of power batteries has also surfaced.

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"Overview of investment in Xiaomi power battery field"

　　Xiaomi currently directly or indirectly invests in four power battery-related enterprises in the field of power batteries, and each major enterprise has its own characteristics. These four companies are Honeycomb Energy, AVIC Lithium Battery, Zhuhai Guanyu and Ganfeng Lithium Battery. Among them, Zhuhai Guanyu and Ganfeng Lithium Battery are listed companies.

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"A list of the number of patents related to Xiaomi and other Internet companies; Overview of investment in Xiaomi’s autonomous driving field "

　　Auto-driving is an important force point for Xiaomi’s car in the future, and it is actually a weak point for Xiaomi to build a car. According to public information, by 2020, Xiaomi has disclosed more than 800 patents related to automobiles, and only one patent related to autonomous driving. In the field of intelligent vehicle networking, by April 2021, Xiaomi had 72 patents, including vehicle-to-person V2P, vehicle-to-vehicle V2V and vehicle-to-infrastructure V2I, among which 57 were vehicle-to-person V2P patents. Since the announcement of building a car, Xiaomi has also made frequent shots in the field of autonomous driving and made a series of investments. In June 2021, Xiaomi participated in the D-round financing of Zongmu Technology, a supplier of autonomous driving technology. In the same month, Xiaomi participated in the D-round financing of laser radar enterprise Hesai Technology. In July, Xiaomi acquired DeepMotion Tech Limited, an autonomous driving technology company, for US$ 77.37 million (about RMB 503 million). In August, Xiaomi led the Pre-A2 round of financing for geometry partner of autonomous driving company, and then participated in the strategic investment of geometry partner in October. It is worth mentioning that Tianyanchao information shows that Shendong Technology Company is also located in Beijing.

　　What can improve the above business to the extreme is that a series of Beijing Economic Development ZoneA favorable policyAccording to "Beijing Intelligent Networked Vehicle Innovation and Development Action Plan (2019 -2022)", it is clearly pointed out that in 2022, a complete technical system of intelligent networked vehicles meeting the requirements of advanced autonomous driving (L4 level) will be formed; The scale of intelligent networked automobiles and related industries in the city reached 100 billion yuan. Specific to Yizhuang, the First Industrial Policy of Yizhuang Group in the High-end Industrial Zone of China (Beijing) Pilot Free Trade Zone clearly puts forward the goal of "building a core bearing place for the development of new energy and high-end automobile industry", and sets a minimum financial support policy of 30 million yuan and a maximum financial support policy of 100 million yuan according to different conditions.

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"There are different models such as self-driving passenger cars, self-driving logistics trucks, self-driving feeder cars, self-driving cleaning cars, unmanned delivery cars and unmanned retail cars on the streets of Yizhuang every day."

　　Among them, "encourage domestic and foreign new energy smart car manufacturers to settle in the development zone. To drive the formation of a 100 billion-level industrial cluster, leading enterprises can be given up to 100 million yuan of innovation funds to support; Encourage the research and development of autonomous driving technology to reach L4 level and above, and carry out conditional large-scale production. For enterprises that have completed the transformation of the first batch of results, a certain proportion of financial support will be given according to the transformation effect of the results, up to 30 million yuan. "

　　It is worth mentioning that the "Overall Implementation Plan of Beijing Intelligent Networked Automobile Policy Pioneer Zone" released here shows that the planning scope of 225 square kilometers including Yizhuang New City will be set as the policy pioneer zone. Beijing Intelligent Networked Vehicle Policy Pioneer Zone has four distinctive policies: allowing enterprises to carry out commercial operation services based on fees, allowing unmanned delivery vehicles to obtain road rights for on-road operation, supporting mutual recognition of test results of intelligent networked vehicles in different places, and opening high-speed testing of self-driving vehicles.

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　　Geographical locationThe mature supporting environment and good policy support have enabled many brands to set up factories here, such as Mercedes-Benz R&D Center, Beiqi New Energy Blue Valley R&D Center, Beiqi New Energy High-end Intelligent Ecological Factory, Foxconn Precision Components, e-commerce giant JD.COM and many logistics companies. It is mentioned that Xiaomi and BAIC have signed a strategic cooperation agreement before, which may be one of the "reasons" for Xiaomi Automobile to choose Beijing Economic Development Zone.

◆ Talk to the end

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　　Lei Jun once said that the initial intention of Xiaomi to build a car is to use high-quality smart electric vehicles to let users enjoy the ubiquitous smart life. In the future, Xiaomi will provide intelligent life for all aspects of rice noodles from personal equipment, smart home, smart office, and smart travel. In the future, I hope that every road will be equipped with a full set of Xiaomi smart products.

　　However, at present, although Xiaomi has signed a contract, it is still some time before the factory breaks ground. Referring to the time when the new car rolled off the assembly line in 2024, Xiaomi’s factory will start in 2023 at the latest, and we will pay more attention to Xiaomi’s trend in the future. At that time, in the face of strong competitors, complex supply chain management and more discerning consumers, can Xiaomi Automobile create an eye-catching model?

　　We will wait and see. (Text/car home Zhouyi)

Xiaomi Automobile, which invested 10 billion yuan, has earned back 4 million yuan.

Headline reported today.
The photo of Xiaomi car was exposed again. Different from the declaration map published on the website of the Ministry of Industry and Information Technology and the spy photos circulated on the Internet, this time it is a millet SU7 with a light green appearance. Fresh colors, many young people said that they were moved and "must rush."On the hot search together with the photos of Xiaomi car, it is the topic that "Xiaomi car will lose 3 million fines if the media leaks". Therefore, some netizens ridiculed, and a supplier was fined 1 million yuan for leaking Xiaomi’s design draft at the beginning of this year. At present, Xiaomi Automobile has earned 4 million yuan. In addition to the photos of Xiaomi Automobile, Lei Jun, the founder, chairman and CEO of Xiaomi Group, also talked about Xiaomi Automobile in the CCTV face-to-face column yesterday. Lei Jun said that he built the car with the assurance that he was determined to win. There are two principles for Xiaomi to build a car. The first one is "keeping the integrity surprisingly". Keeping the integrity is to fully respect the laws of the automobile industry and use the mature technology of the automobile industry to ensure that the first car can be built well; The second is "ten times the investment". Generally, a car company invests about 300 to 400 people in building a car, and about 1 billion or 2 billion R&D funds, while Xiaomi invested 3,400 engineers in the first car, and the entire R&D investment exceeded 10 billion.More and more details show that "the first car for young people" is about to be pushed into the spotlight and be judged by the market.Xiaomi car "hit the face"?On November 15th, the first model of Xiaomi Automobile appeared in the 377th batch of Announcement of Road Motor Vehicle Manufacturers and Products issued by the Ministry of Industry and Information Technology. The declaration map shows that the first model of Xiaomi Automobile is a pure electric car, and there are two models, namely SU7 and SU7 Max.As soon as the picture came out, many fans thought that Xiaomi’s car hit Porsche. The media electric gorilla made a series of pictures, comparing the front face, taillights and waistline of Xiaomi car and Porsche TayCan. "It’s not that Porsche can’t afford it, but that Xiaomi is more cost-effective." Some car fans even ridiculed Xiaomi’s car "Bao Shi Mi".In terms of specific parameters, the length, width and height of Xiaomi SU7 are 4997mm/1963mm/1455mm, the wheelbase is 3000mm, and the height of Xiaomi SU7 Max is 1440mm, and the other parameters are the same. Xiaomi SU7 will have two battery capacity versions, the battery pack capacity is 101kWh and 73.6kWh respectively, of which the battery life of 101kWh is 800km and 750km； respectively; The battery life of 73.6kWh battery pack is 668km and 628km respectively. Xiaomi Automobile adopts ternary lithium-ion battery made in Contemporary Amperex Technology Co., Limited, and its driving motor has a peak power of 220kW/275kW. It is also equipped with an automobile event data recording system (EDR). In addition, when the spy photos of Xiaomi’s car frame were exposed, some fans thought that the handle area of Xiaomi’s car interior door panel was similar to Tesla Model 3.At present, there are various spy photos, "ID photos" and unpainted driving photos of Xiaomi Automobile on the Internet, and most rice noodles are satisfied with the appearance of Xiaomi Automobile exposed at present.Does Xiaomi Automobile insist on cost performance?At present, the news on the market is that Xiaomi car is divided into standard version, Pro version, Max version, and track version that will not be mass-produced, and the price is concentrated at 190,000-300,000 yuan. Guo Ming, an analyst at Tianfeng International Securities, said that the key selling points of Xiaomi Automobile are autonomous driving, software ecology and 800V fast charging and power configuration, and the estimated price is less than 300,000 yuan. Han Lu, a senior car blogger, previously broke the news that Xiaomi Automobile is positioned as a C-class luxury car with a minimum price of around 300,000 and a high allocation of around 500,000. At present, this Weibo has been deleted. Earlier, the article said that Xiaomi Automobile was priced at 260,000 yuan and divided into two versions. The price of low-profile models ranges from 260,000 to 300,000 yuan, and the price of high-profile models exceeds 350,000 yuan. However, the price of Xiaomi car will be as low as 200,000, or 200,000-300,000, or more than 300,000. The price of the three stages directly determines whether Xiaomi car still focuses on the familiar "cost-effective" formula. After the announcement of building a car, Lei Jun initiated a vote on the pricing of Xiaomi car, with nearly 20,000 people participating, with the largest number of netizens choosing less than 100,000 yuan, followed by 100,000-150,000 yuan. However, from the current exposure of Xiaomi car configuration, the pricing below 150,000 is indeed somewhat difficult. Xiaomi automobile, which has not yet been released, has already faced an increasingly new energy market. This year, new energy vehicles started a price war. Near the end of the year, in order to rush sales, the promotion methods of car companies are becoming more and more crazy. According to a document issued by Cui Dongshu, the current secretary-general of the National Passenger Car Market Information Association, the promotion of new energy vehicles increased especially in November this year, and it has reached the historical high promotion level since last November.According to the data of Easy Car, in the last month of 2023, Jiyue, BYD, Tucki, Zhiji, etc. adjusted the prices of various series of vehicles one after another, and other new energy vehicles also introduced various preferential policies to buy before the end of the year. Can the fans be satisfied with the final pricing of Xiaomi Automobile at the moment of rushing sales volume and volume price at the end of the year? Is Xiaomi Auto released this year?Yesterday was also Lei Jun’s 54th birthday. Last night, Lei Jun sent a message thanking his friends for their birthday wishes, with a picture that "everything will work out in the end". Because of this point in time and the word "car", netizens, while wishing Lei Jun a happy birthday, also wondered whether the Xiaomi auto conference was coming. The blogger "Game Technology" of Xiaohongshu previously published a document saying that Xiaomi has "finalized" the launch conference of Xiaomi Automobile in Beijing on the 28th. The internal staff of Xiaomi Automobile denied that "the time has not been fixed yet, and we are really considering this time point". There have been more and more official actions of Xiaomi Automobile, such as Xiaomi Automobile Weibo, which has just been opened and the speed of light is off the assembly line, Xiaomi Automobile official website, which has only a few photos, and some Xiaomi Houses in Beijing and Shanghai, which have started to confirm the display of automobiles. According to national business daily, the four major manufacturing workshops (stamping, welding, painting and assembly) in the first-phase factory of Xiaomi Automobile have been built, and small-batch trial production has started, and all the produced cars are parked in the assembly workshop. At the Xiaomi 14 conference, Lei Jun said when answering questions from netizens that Xiaomi Automobile is progressing very smoothly and will be officially listed in the first half of next year. When the time is right, report to everyone. Will this "appropriate time" be the end of this year? In the "Face-to-Face" column, Lei Jun said that he was a little anxious: "I am particularly worried that everyone will not buy it if it doesn’t catch fire; I am even more worried that everyone will buy it. If you wait for 1-2 years, you will definitely be scolded. Can the upcoming Xiaomi car satisfy the majority of rice noodles? And what changes will Xiaomi cars and rice noodles bring to the automobile industry? We will wait and see.

New consumption daily

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　　New Consumer Daily, November 28th,The main contents of today’s new consumer daily are as follows: the number of M9 bookings in the world has exceeded 33,000; The report said that Shein submitted an IPO application in the United States; Tims Coffee Company increased its capital to US$ 150 million, an increase of about 24.9%.

　　Industry news

　　Meituan’s revenue in the third quarter was 76.47 billion yuan, a year-on-year increase of 22.1%.

　　On November 28th, Meituan released its financial report for the third quarter of 2023 as of the end of September. Revenue in the third quarter was 76.47 billion yuan, a year-on-year increase of 22.1%, and it is estimated to be 76.01 billion yuan; In the third quarter, core local business income increased by 24.5% year-on-year to RMB 57.69 billion, and new business segment income increased by 15.3% year-on-year to RMB 18.78 billion. Third quarter3.59 billion yuan, a year-on-year increase of 195.3%, and an estimated 2.92 billion yuan. By the end of the third quarter, the total order volume of instant delivery reached 6.2 billion, a year-on-year increase of 23%.

　　The revenue in the third quarter was 68.84 billion yuan, which greatly exceeded expectations.

　　Revenue in the third quarter was 68.84 billion yuan, up 94% year-on-year, and it is estimated to be 54.87 billion yuan. In the third quarter, the adjusted income per ADS is 11.61 yuan, and it is estimated to be 8.81 yuan. NON-GAAP net profit in the third quarter was 17.03 billion yuan, up 37% year-on-year.

　　Didi’s "collapse" for 12 hours is estimated to lose 10 million orders and 400 million turnover.

　　At about 10:30 am on November 28th, according to the reporter’s actual measurement of Didi Chuxing App in Guangzhou, it was found that Didi Chuxing, including online car service and bike-sharing, had returned to normal, and this comprehensive functional paralysis lasted for nearly 12 hours, which was also the longest breakdown of Didi Chuxing in recent years.

　　According to the financial report released by Didi Chuxing in the third quarter of 2023, the total transaction volume of China’s travel business in a single quarter was 72.5 billion yuan, and the average daily single volume reached 31.3 million. Based on the breakdown time, it is estimated that Didi will lose more than 10 million orders and more than 400 million transactions.

　　The number of M9 bookings in the industry exceeded 33,000.

　　On the afternoon of November 28th, Huawei held a press conference on the whole scene of Zhijie S7 and Huawei. At the meeting, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said that the number of M9 bookings in the industry exceeded 33,000.

　　Huawei Whole House Intelligence 5.0 was officially released.

　　At today’s new product launch conference of Zhijie S7 and Huawei’s whole scene, Huawei’s whole house intelligence 5.0 was officially released, including the appearance of intelligent switch mondriaan, intelligent MINI Pro, music light of the voice of the sky, universal smart point, new UX interface of HarmonyOS and other products and functional upgrades. According to reports, Huawei’s whole house intelligence adopts PLC home connection, which supports controllable disconnection and the stability of equipment connection can reach 99.99%.

　　Tims Coffee Company increased its capital to USD 150 million, an increase of about 24.9%.

　　According to Tianyancha, on November 23rd, Tim (Shanghai) Catering Management Co., Ltd., an affiliated company of Tims Coffee, experienced industrial and commercial changes, and its registered capital increased from about US$ 120 million to about US$ 150 million, an increase of about 24.9%.

　　Cuddy Coffee and other 100 million companies set up a baking company.

　　According to Tianyancha, recently, Kuhong Baking (Anhui) Co., Ltd. was established, with the legal representative of Zhang Qingqiu and the registered capital of 100 million RMB. Its business scope includes food sales and consumption.Primary processing,And product sales, internet sales, beverage production, dairy production, grain processing food production, tea products production, liquor management, etc.According to the information, Kudi Technology (Wuhu) Co., Ltd. and Shanghai Hongshun Baina Technology Development Group Co., Ltd. hold 65% and 35% respectively.

　　Bawang Chaji and Chabaidao set up a new company.Technology research and development

　　According to Tianyancha, recently, Sichuan Chabenyuan Technology Co., Ltd. was established, with Shang Invention as its legal representative and a registered capital of 20 million RMB. Its business scope includes technology research and development, bio-based materials manufacturing and sales.Manufacturing and marketing, manufacturing and marketing of industrial textile products, manufacturing and marketing of paper products, etc. The panoramic view of the equity shows that the company is owned by Guochao Information Technology (Dongtai) Co., Ltd. and Sichuan Rongshang Jiahe Technology Co., Ltd., which are owned by Bawang Chaji, with 67% and 33% respectively.

　　It is worth mentioning that Sichuan Rongshang Jiahe Technology Co., Ltd. was established not long ago. The company is owned by Sichuan Huizhijie Enterprise Management Co., Ltd., Sichuan Shuxin Tongyuan Enterprise Management Consulting Co., Ltd. under Chabaidao, and Guochao Information Technology (Dongtai) Co., Ltd. under Bawang Chaji. 55%, 25% and 20% respectively.

　　Huawei MatePad Pro 11 tablet released at 4299 yuan for sale.

　　On the afternoon of November 28th, Huawei released the HUAWEI MatePad Pro 11 tablet at the full scene conference. The price of the 12GB+256GB version (including Wi-Fi) was 4,299 yuan, and the price of the 12GB+512GB version was 4,799 yuan. Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said that this is the world’s "thinnest 11-inch tablet" and the world’s first popular tablet supporting two-way Beidou satellite messages.

　　Australia will ban one-off imports from January next year.

　　Australian Health Minister Mark Butler announced on the 28th that Australia will ban disposable imports from January next year, and extend the import ban to non-therapeutic categories in March to reverse the "disturbing" growth trend of young people smoking e-cigarettes.

　　Zhiran Food Technology Landing in Huzhou

　　A few days ago, Professor Jiang Lianzhou, the founder and chairman of the plant meat track company Zhiran Company, revealed to reporters that the company had landed in Huzhou City and established Huzhou Zhiran Food Technology Co., Ltd.

　　Cross-border sailing is new

　　It is reported that Shein submitted an IPO application in the United States.

　　According to a report by Reuters on the 28th, the cross-border fast fashion e-commerce company Shein has secretly applied for listing in the United States, or will launch an initial public offering (IPO) in 2024. The US "Wall Street Times" said that Shein’s listing in the US may become one of the largest IPOs in recent years.

　　SHEIN was founded in Nanjing, China Shein 2012 and moved its headquarters to Singapore in 2021. According to the report, it sells clothing products to online shoppers in more than 150 countries at ultra-low prices, and the United States is its largest market. In a round of financing in May this year, the company was valued at about $66 billion. According to Singapore’s Lianhe Zaobao, in the global market announced by market research firm CB Insights,In the corporate valuation list, Shein ranked third with $66 billion.

　　China-Europe trains have accumulated more than 20,000 trains in ten years.

　　On the morning of November 28th, the X 8155th China-Europe train loaded with daily necessities, fitness equipment and other goods left Xi ‘an International Port Station for Hamburg, Germany, which indicated that China-Europe train (Xi ‘an) had been in operation for ten years since its first trip on November 28th, 2013, with a total of 20,897 trains.

　　At present, China-Europe Train (Xi ‘an) has opened 17 international transportation trunk lines, achieving full coverage of major sources of goods in Europe and Asia.

　　Express delivery of industry views

　　The whole city of Shenzhen in the first 10 months856.309 billion yuan, a year-on-year increase of 7.3%.

　　According to statistics from Shenzhen, from January to October, the total retail sales of social consumer goods in the city was 856.309 billion yuan, up 7.3% year-on-year. In terms of consumption types, retail sales of goods increased by 6.5%; Catering revenue increased by 14.8%. The sales of basic commodities were good, among which the retail sales of grain, oil and food in units above designated size increased by 12.9%.

　　Consumption-upgrading commodities maintained rapid growth, among which the retail sales of communication equipment and cosmetics of units above designated size increased by 20.4% and 11.0% respectively. Online retail sales continued to grow rapidly, and the retail sales of goods realized by units above designated size through the Internet increased by 26.4%.

　　The agency predicts that global TV shipments will fall below 197 million units for the first time in 2023.

　　On November 28th, according to the TrendForce Jibang Consulting Survey, despite this year’s European and American consumer price index () cool down, but the current high.The environment, the suppression of the overall business and consumer spending, coupled with the downturn in the property market, have suppressed the demand for TV. In addition, the price of TV panels rose sharply this year, causing brands to reduce the scale of large-scale promotional activities, resulting in the decline of TV shipments to 197 million units in 2023, down 2.1% year-on-year.

　　TrendForce Jibang Consulting said that TV brand shipments have increased quarter by quarter since this year. However, the growth rate in the traditional peak season in the fourth quarter was only 4.7%, and both the growth strength and shipments hit a new low in nearly 10 years, reaching only 54.55 million units, down 1.7% year-on-year.

Lei Jun： Xiaomi SU7 is positioned as a C-class high-performance eco-technology car, and the pricing is ＂a bit expensive＂.

On December 26th, Xiaomi Automobile Technology Conference will be held at 2pm on December 28th. Lei Jun, founder, chairman and CEO of Xiaomi, answered some questions that netizens are most concerned about today.

Xiaomi’s first car was named SU7. As for how to pronounce it, Xiaomi has also discussed it seriously. In the end, everyone thinks that it is still called "",just like calling a friend’s name.

In addition, Xiaomi SU7 is positioned. As for why he made a car, Lei Jun will introduce it in detail at the press conference. The press conference will start at 2 pm, which is estimated to be about 3 hours.

Lei Jun also said that Xiaomi SU7 has no accurate benchmarking vehicle, and it is in the trial production and climbing stage, and it will take several months for it to be officially listed. In terms of pricing,

The full text of Lei Jun’s answer is attached to IT House:

Geely established an automobile design company in Shanghai with a registered capital of 10 million yuan.

Tianyancha App shows that recently, Shanghai Geely Zharan Automobile Design Co., Ltd. was established, with Zheng Chen as the legal representative and a registered capital of 10 million RMB. Its business scope includes professional design services, import and export of goods, import and export of technology, automobile sales, research and development of auto parts, development of artificial intelligence application software and development of artificial intelligence basic software. According to shareholder information, the company is wholly owned by Geely Automobile Holdings (Shanghai) Co., Ltd..

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This article is reprinted from Tianyancha. The purpose of reprinting is to convey more information, which does not mean that this site agrees with its views and is responsible for its authenticity. If the content, copyright and other issues of the work are involved, please contact Tianyancha to inform us to delete it, and we will delete the content as soon as we receive the notice! This article is for reference only and does not constitute any investment and application suggestions. This site has the final right to interpret this statement.

Xingyue L Hi·P Raytheon’s big lock list officially opened the subsidy, and the price was 253,700 yuan.

Yichexun On November 7th, according to the official announcement, L Hi·P started the limited-time event. The activity time was from 14: 00 on November 7th to 24:00 on November 13th, with a limited number of 3,000, and the deposit was expanded five times. The subsidized price was 253,700 yuan.

Users who have successfully paid the deposit to lock the order this time can enjoy rich car purchase rights: delivery will be started as soon as it is completed, and it is expected that the delivery of users will be completed before December 10; Five times the deposit rights, enjoy a deposit of 3,000 yuan to 15,000 yuan, and the price after comprehensive rights is 241,700 yuan; The rights and interests of new energy subsidies will be listed before December 31, 2022, and enjoy the price after the national new energy subsidies.

In terms of appearance, the Xingyue L Hi?P has not changed much compared with the current Xingyue L Raytheon Hi?X version, but the style of the front fog lamp has been fine-tuned to improve the overall recognition. Specifically, the new car adopts the latest design language, and it looks very burly as a whole. At the same time, the headlights on both sides are quite satisfactory in shape, and they look calm and atmospheric when matched with the front air intake grille.

From the side of the car body, the new car has added a charging interface to the rear fender on the left side of the car body, and a new plug-in hybrid logo has been added to the lower right corner of the tailgate. The new car has been declared before, and its body size is still 4770/1895/1689mm, and its wheelbase is 2845 mm.

The most striking thing about the interior of the new car is the penetrating multimedia touch screen of the center console, which extends from the central control area to the front of the co-pilot and can display many driving information and multimedia entertainment functions. In addition, the new car is also equipped with a full LCD screen and a yacht-type electronic shift lever. At the same time, the color scheme with deep top and light bottom also makes this car look more textured.

According to the official statement, compared with the traditional PHEV model, Xingyue L Hi?P can lock the engine as a range extender to generate electricity for the battery, thus maintaining the maximum efficiency of electric drive; Compared with pure electric vehicles, Xingyue L Hi?P can enjoy the convenience of refueling at the same time, completely eliminating mileage anxiety; Compared with extended-range electric vehicles, Xingyue LHIP has a parallel hybrid system and a three-speed variable frequency electric drive DHT Pro, which has lower energy consumption. The highlight worth mentioning is that Xingyue L Hi?P comes standard with DC fast charging, which can achieve the highest charging power of 85kW, and it takes only 27 minutes to charge the battery from 30% to 80%.

Huawei BU actively contacts state-owned automobile groups.

On April 17th, photos of the "secret meeting" between Huawei and GAC were exposed. The trip to GAC was led by Chi Linchun, president of Huawei’s smart car solution BUMarketing and Sales Service Department, and Hu Runze, chief expert. Feng Xingya, general manager of Guangzhou Automobile Group, Huang Yongqiang, general manager of Guangzhou Automobile Passenger Car, and the core technical backbone are all listed. It is generally speculated that Guangzhou Automobile Company, Huawei’s cooperation project this time, landed in Guangzhou Automobile Chuanqi, and it is very likely that Guangzhou Automobile and Huawei will reach a heavy cooperation, or the official announcement of the Beijing Auto Show that will open next week. (Interface news)