State Administration of Market Supervision: The labels and instructions of special medical foods shall not be marked with false and exaggerated contents.

  Recently, the State Administration of Market Supervision issued the Label Guide for Formulated Foods for Special Medical Uses, which is not only an important measure to do a good job in the safety supervision of formulated foods for special medical purposes, but also an important step in the standardized development of the formulated foods for special medical purposes, and will become the basis for the stable and healthy development of the industry in the future.

  Recently, the State Administration of Market Supervision issued the "Guidelines for the Identification of Formulated Foods for Special Medical Use" (hereinafter referred to as the "Guidelines") in order to guide enterprises to standardize product labels and instructions, and to guide doctors, clinical nutritionists and consumers to use the foods for special medical purposes scientifically and rationally.

  The Guide clarifies the 13 items of product name, product category, ingredient list, nutrient composition list and the main display layout of special medical food labels and instructions. At the same time, it also clarifies the "prohibition requirements" of special medical food labels and instructions, and prohibits related enterprises from using false and exaggerated words including "special effects" and "full effects" in product promotion, so as to avoid misleading consumers as much as possible.

  The industry evaluation pointed out that the publication of the Guide is not only an important measure to do a good job in the safety supervision of special medical food, but also an important step in the standardized development of the special medical food industry, which will become the basis for the stable and healthy development of the industry in the future.

  Strengthen the management of identification labels

  Special medical food refers to the formula food specially processed and prepared to meet the special needs of people with food restriction, digestive absorption disorder, metabolic disorder or specific disease state for nutrients or diet, and must be used under the guidance of doctors or clinical nutritionists. The well-known special medical foods include infant formula for special medical use suitable for 0-12 months old, and formula for special medical use suitable for people over 1 year old, such as patients with digestive tract surgery, patients with tumor radiotherapy and chemotherapy, diabetic patients, renal dialysis patients and so on.

  Judging from the strictness of relevant management laws and regulations in China, special medical foods are second only to medicines, and far higher than ordinary foods and health foods. To strengthen the market supervision of special medical foods, we must first strengthen the management of labels.

  The "Guide" emphasizes that the identification of special medical food should comply with the provisions of relevant laws, regulations, rules and national food safety standards. If the contents of the special medical food registration certificate are involved, they should be consistent with the contents of the registration certificate. It is required that the labels and instructions of special medical foods should be true and standardized, scientific and accurate, easy to understand, clear and easy to distinguish, and must not contain false, exaggerated or absolute language.

  The Guide systematically summarizes 13 items that need to be marked in the labels and instructions of special medical foods, refines the font requirements of enterprises for product names, commodity names and trademarks, clarifies the requirements for clinical trials of specific total nutrition formula foods, and puts forward the font and warning language requirements for "warning instructions and precautions".

  In view of the fact that the contents of the main display pages of some products are numerous and complicated, which is not conducive to consumers’ clear identification, the Guide clearly puts forward the contents that should be marked on the main display pages, and puts forward for the first time that the minimum sales package of special medical food should be marked with the special medical food exclusive symbol "Little Blue Flower". The logo should be marked in the upper left corner or upper right corner of the main display page of the label, which can be changed in proportion to the style. Non-special medical food shall not be fraudulently used or stolen.

  With the continuous development of China’s economy and society, the continuous improvement of people’s health needs and the continuous increase of aging social groups, the special medical food industry is in a period of rapid development.

  The "Guide" issued by the General Administration of Market Supervision is a technical guidance document, which aims to standardize the logo of special medical food enterprises, guide doctors, clinical nutritionists and consumers to use it scientifically and rationally, and further enhance the awareness and recognition of special medical food in the whole society.

  Li Liangqiu, executive vice president of China Nutrition and Health Food Association, said that the use of "Little Blue Flower", the exclusive symbol of special medical food, was clarified in the Guide, which provided an "identity mark" for the positioning, use and understanding of special medical food. The formulation and release of the Guide is not only an important measure for the General Administration of Market Supervision to implement the "four strictest" requirements and effectively supervise the safety of special medical food, but also an important step in the standardized development of the special medical food industry, which will become the basis for the stable and healthy development of the industry in the future.

  Avoid false and exaggerated propaganda

  The world’s first special medical food was born in the United States in the 1950s, and was used for the dietary treatment of phenylketonuria. Subsequently, many developed countries began to widely use special medical foods to solve the problem of nutritional absorption of infants and young children, and formulated strict management measures and standards for their use.

  At present, China’s special medical food industry is still in the primary stage of development, but the groups with special nutritional needs in China are very large, and the existing special medical food can not meet the market demand. The special medical food market is "mixed" and chaotic.

  In May 2019, the Market Supervision Bureau of Huangdao District, Qingdao City, Shandong Province inspected Qingdao Jindayang Dairy Co., Ltd., a company involved in the media disclosure that "solid drinks pretended to be special medical milk powder and sneaked into hospital stores in several hospitals in Beijing", and then made administrative punishment decisions on illegal acts such as its production and operation labels not complying with the provisions of the Food Safety Law.

  In May, 2020, the General Administration of Market Supervision specifically instructed the market supervision department of Hunan Province to thoroughly investigate the media’s disclosure that the Aiyingfang maternal and infant store in Yongxing County, Chenzhou City, Hunan Province sold a solid beverage as a special medical food to children with milk allergy, and falsely publicized special functions and suspected consumer fraud, and announced the investigation results to the public in time. In the end, yongxing county market supervision bureau made an administrative penalty decision of 2 million yuan for the operators involved, and compensated nearly 1.03 million yuan for 63 consumers who complained.

  In August, 2021, Nanshan Supervision Bureau of Shenzhen Market Supervision Bureau of Guangdong Province made an administrative penalty decision on Yikangyuan (Shenzhen) Health Technology Co., Ltd., which was fined 14,525,700 yuan and fined 2,846,200 yuan for illegal acts such as operating foods (solid drinks) with substandard labels, failing to establish a food sales record system and failing to save relevant sales vouchers.

  In recent years, there are still many cases of punishment for special medical food. On the whole, the main features are ambiguous introduction to the ingredients of special medical food, or "fishing in troubled waters" and exaggeration.

  To this end, in the "Guide" issued by the General Administration of Market Supervision, the "prohibitive requirements" for the labels and instructions of special medical foods have also been clearly required, and the behavior of enterprises in product promotion has been constrained to avoid misleading consumers as much as possible. The Guide stipulates that words involving falsehood, exaggeration, violation of scientific principles or absoluteness, such as "special effects" and "full effects", shall not be marked in the labels and instructions of special medical foods; Words related to the prevention and treatment of diseases, such as "prevention", "treatment", "quick recovery" and "excellent technique"; Words involving vulgarity or feudal superstition, such as "miraculous effect".

  In this regard, Li Liangqiu pointed out that the composition of special medical food is numerous and complex, which directly affects the health and safety of people in disease state. The contents related to the labeling of special medical foods are clearly detailed in the Guide, which will better guide and help industry enterprises to standardize the labeling and instructions of special medical foods, and will also effectively promote the scientific use of special medical foods and consumers’ rational cognition, reduce improper publicity in marketing links, and avoid misleading or confusing consumers.

  Gradually improve relevant standards.

  With the development of society, people pay more and more attention to their own nutritional status. More and more nutritionists, doctors, clinical nutritionists and patients attach importance to the clinical use of special medical food, and China’s special medical food market has ushered in new development opportunities. The gradual improvement of laws, regulations and standards related to special medical food will help medical groups to accept and guide consumers to better use special medical food in clinic.

  In 2010 and 2013, China successively issued General Rules for Infant Formula Food for Special Medical Use, General Rules for Formula Food for Special Medical Use and Good Manufacturing Practice for Formula Food for Special Medical Use.

  These normative documents have made detailed provisions on the definition, category, nutritional requirements, technical requirements, labeling requirements and production specifications of special medical food, and it is clear that the formula of special medical food should be based on the research results of medicine or nutrition, and its safety and clinical application (effect) need to be scientifically confirmed.

  The Administrative Measures for the Registration of Formulated Foods for Special Medical Use, which came into effect on July 1, 2016, and the Detailed Rules for the Examination of the Production License of Formulated Foods for Special Medical Use, etc., have been continuously improved in terms of administrative examination and approval and market access.

  This time, the "Guide" has strengthened the supervision of the special medical food market from the label management of special medical food.

  Chen Wei, chief physician of the Department of Clinical Nutrition of Peking Union Medical College Hospital, said that the standardized labeling of special medical food labels and instructions can better help consumers understand the characteristics of products and avoid treating special medical food as a "magic medicine". Similarly, doctors and clinical nutritionists can better understand the applicable population and scope of special medical food, and promote the standardized application of special medical food in clinical practice.

  With the continuous improvement of the policy, all kinds of chaos and problems in the special medical food market are expected to be solved, and the special medical food market is expected to usher in further breakthroughs.

  □ Our reporter Wan Jing

What is the future of China’s e-sports industry? This meeting tells you

  On the afternoon of March 2nd, the inaugural meeting of the preparatory group of internet society of china E-sports Working Committee and the e-sports industry summit of "Digital E-sports and Intelligent Economy" were held in Tsinghua University Weilun Building. William Sunsing Hidalgo, deputy director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, Song Maoen, deputy secretary-general of internet society of china, Yang Yue, director of the Electronic Sports Research Center (research room) of the Scientific Research Institute of the State Sports General Administration, relevant personnel of the preparatory group of the internet society of china E-sports Working Committee, representatives of member units, heads of relevant cooperative enterprises, representatives of Tsinghua University and media reporters attended the inaugural meeting of the preparatory group of the internet society of china E-sports Working Committee and the e-sports industry summit of "Digital E-sports and Intelligent Economy".

  At the press conference, William Sunsing Hidalgo, deputy director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, gave a guiding opinion, expressing his recognition of the rapid development of China’s e-sports industry, and internet society of china attached great importance to the healthy development of China’s e-sports industry. Deputy Director William Sunsing Hidalgo delivered a keynote speech on the combined application of virtual reality technology and artificial intelligence in e-sports industry.

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Pictured: William Sunsing Hidalgo, deputy director of the Industrial Culture Development Center of the Ministry of Industry and Information Technology, delivered a speech.

  Song Maoen, Deputy Secretary-General of internet society of china, clearly stated in his keynote speech, "At present, the e-sports industry has formed a certain scale in China and has strong economic benefits. Now the commercialization and internationalization of the domestic e-sports industry have been put on the agenda to promote the introduction and going out of e-sports. "

  Yang Yue, director of the Electronic Sports Research Center (Research Office) of the Scientific Research Institute of the State General Administration of Sport, gave a keynote speech from the perspective of "Problems and Directions of E-sports".

  The inaugural meeting announced the relevant functions and tasks of the internet society of china E-sports Working Committee to the industry and society; Explain the development situation and future development trend of e-sports industry in China in 2018; A thematic discussion was held on the combination of e-sports and smart city; This paper looks forward to the investment development of e-sports industry, and shows the public welfare "anti-addiction" course.

Pictured: The establishment ceremony of the preparatory group of internet society of china E-sports Working Committee.

Pictured: The establishment ceremony of the preparatory group of internet society of china E-sports Working Committee.

  In the future, the main work direction of internet society of china E-sports Working Committee is to assist the competent authorities to strengthen the norms of e-sports industry and promote the combination of e-sports education industry and national education strategy; Guide the benign and sustainable development of e-sports industry in China; Provide services for smart city infrastructure in advance.

  Internet society of china E-sports Working Committee will take the new era of positive energy e-sports as the leading factor to promote the healthy development of e-sports industry in China. Strengthen the research and development of key technologies of e-sports digital content; Promote the industrial innovation ability and industrialization of e-sports hardware industry; Promote the comprehensive upgrading of electronic information technology service enterprises; Actively hold scientific and technological innovation activities of e-sports in China.

  Internet society of china E-sports Working Committee will integrate industry resources and unite enterprises and institutions in the e-sports industry to carry out related activities. Publicize relevant national policies, laws and regulations, and safeguard national e-sports industry policies; Publish industry statistics and research reports, and carry out industry exchanges and cooperation at home and abroad; Entrusted to formulate e-sports industry standards and norms; Participate in international affairs such as global e-sports policies, norms and standards.

  Xiongguan road is as iron as iron, and now it’s a leap from the beginning! The preparatory group of internet society of china E-sports Working Committee will unite relevant departments and enterprises from all walks of life to jointly promote the development of e-sports industry in China in a standardized, healthy and benign direction.

The military training syllabus for senior high school students shall be issued for no less than 7 days.

Recently, the Ministry of Education and the National Defense Mobilization Department of the Central Military Commission jointly issued the "Teaching Outline of Military Training for Senior High School Students" (hereinafter referred to as the "Outline"), clarifying that the military training teaching for senior high school students includes two parts: basic military knowledge and basic military skills. The teaching time is 7 to 14 days, with a total of 56 class hours of no less than 7 days. The assessment results are included in the students’ comprehensive quality evaluation files.

The "Outline" stipulates that the teaching content of military training for senior high school students includes compulsory training content and optional training content. Among them, there are 24 classes of basic military knowledge, 12 classes of compulsory training and 12 classes of elective training; There are 88 class hours of basic military skills, 44 class hours of compulsory training and 44 class hours of optional training.

In the arrangement of teaching subjects, the "Outline" stipulates that basic military knowledge includes the knowledge of the people’s army, modern national defense, services and arms, and on-the-spot teaching, while basic military skills include queue action, light weapons shooting, bombing, tactical action, fighting foundation and military sports, health and rescue, and map reading.

Encourage schools to actively offer school-based courses on military knowledge and skills training and teaching, and broaden the teaching content of military training.

In terms of the teaching team, the teachers who teach basic military knowledge are equipped by the school on a full-time and part-time basis, and the instructors who train basic military skills are the backbone of the active forces, reserve forces and militia. The school can hire retired soldiers to participate in the military training of students.

Gong Maohong: A Civilized Vision of National Rejuvenation (I)

Editor’s Note: "Civilization Vision of National Rejuvenation" is a recent research achievement of Dr. Gong Maohong from Publicity Department of the Communist Party of China Institute of Ideological and Political Work. It mainly combines the spirit of studying the important speech of the Supreme Leader General Secretary and talks about some basic theoretical and practical issues of civilization construction. There are more than 20,000 words in the article. Here is divided into three parts for publication, with a view to enlightening the construction of civilization. The author puts forward many new understandings and viewpoints in this paper. The author believes that the essence of the great rejuvenation of the Chinese nation is the rejuvenation of Chinese civilization and the transformation of Chinese civilization from tradition to modernity. To realize the Chinese dream of the great rejuvenation of the Chinese nation, we need to deepen our understanding of the relationship between national rejuvenation and the development of civilization; It is necessary to enhance the ideological understanding of the connotation and extension of civilization, broaden the horizon of civilization, conform to the general trend of human civilization development, enhance confidence in Chinese civilization and promote the consciousness of human civilization development; It is necessary to grasp the value, realistic expression and direction of the rejuvenation of Chinese civilization in the general trend of the development of human civilization. Chinese civilization is exerting more and more influence on the development of human civilization, leading the development direction of human civilization more and more obviously and making important contributions to the development of human civilization.

About the author:

Gong Maohong, a native of Mengyin, Shandong Province, is a doctor of history. He is currently the director of the Network Department of China Ideological and Political Work Research Association and Publicity Department of the Communist Party of China Institute of Ideological and Political Work. He once worked in the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China and the Beijing Ideological and Political Work Research Association. He was the director of the theoretical research department of the China Ideological and Political Work Research Association, the Publicity Department of the Communist Party of China Institute of Ideological and Political Work, and the editor-in-chief of the magazine Ideological and Political Work Research. Main works: Understanding the Chinese Dream (People’s Publishing House, 2013), Path Selection of Building the Socialist Core Value System (Party Construction Reading House, 2013), Understanding the Chinese Dream (Guangxi People’s Publishing House, 2013), Changing Chinese (translated by Zhonghua Book Company, 2006), and Emancipating the hearts of enterprises. In People’s Daily, Guangming Daily, Workers’ Daily, study times, Research on Ideological and Political Work, Chinese and Foreign Corporate Culture, People’s Network Theory Channel and other newspapers and networks, he published a large number of theoretical articles, research reports and academic achievements.

General Secretary of the Supreme Leader stressed at the National Conference on Propaganda and Ideological Work that it is necessary to grasp the characteristics of China, make international comparisons, and guide people to comprehensively and objectively understand contemporary China and look at the outside world; At the same time, he has made an important exposition on Chinese culture with extremely rich connotations, demanding to actively learn from the beneficial achievements created by human civilization and create new glories of Chinese culture. These important thoughts put forward an important question worthy of in-depth consideration, that is, how should we recognize and treat civilization in today’s world, especially how to correctly understand the relationship between the Chinese dream of realizing the great rejuvenation of the Chinese nation and the development of civilization, how to grasp the future of the development of Chinese civilization in keeping with the general trend of the development of human civilization, and how to recognize the contribution of Chinese civilization to the development of human civilization today. To give reasonable answers to these questions and form an ideological consensus, it is necessary to further broaden the horizon of civilization, deepen the understanding of civilization and its construction, deepen the understanding of the general trend of human civilization development, deepen the understanding of the law of the rejuvenation of Chinese civilization, and further enhance the self-confidence and consciousness of civilization. This paper makes some discussions around these related issues. The civilized vision of national rejuvenation (Part I) is the first part of the whole article, which mainly talks about deepening the basic understanding of civilization and civilization construction.

Civilization is the basic attribute of human society, the socialist core value concept actively advocated by our party and the core value pursuit of contemporary China. Civilization plays a very important role in guiding and instructing the development and progress of contemporary China. But for a long time, people have lacked an accurate understanding and grasp of civilization. Some people in foreign countries, especially in western countries, believe that "civilization is a vague word". Some domestic experts and scholars have different definitions of the category of civilization. A common phenomenon is to explain the connotation of civilization with cultural concepts. However, due to the great differences in people’s understanding of culture, it is difficult to accurately express the true meaning of civilization by explaining civilization with culture. Inconsistent understanding of civilization, even great differences, has become a realistic problem that affects the realization of the modern rejuvenation of Chinese civilization and the creation of new glory of Chinese culture, and has become a major theoretical problem that needs to be solved urgently to realize the Chinese dream. It is urgent to further clarify the essence of civilization and deepen the ideological understanding of civilization and its construction. The author believes that to grasp the essence of civilization and civilization construction, we should mainly reach a consensus in the following aspects.

1. The connotation of civilization has differences between individuals and groups, and between the East and the West.

In the individual sense, civilization refers to the degree and realm of humanistic accomplishment, emphasizing individual ideological and moral cultivation, humanistic spirit and individual behaviors and habits in line with public interests. In the sense of group, civilization refers to social progress, which expresses the degree, mode, state and result of social progress. These two aspects constitute the whole meaning of civilization. Generally speaking, the essence of civilization refers to the substantial progress made by individuals or groups in the process of transforming the objective world and the subjective world, that is, civilization is a social quality.

The meaning of the category of civilization is obviously different in China context and western context. In the context of China, civilization has appeared many times in Zhouyi, the earliest classic of Chinese civilization, which has records such as "internal civilization and external submission" and "world civilization". This not only shows that China is an ancient civilization, but also shows that civilization always refers to the inner quality and the inner humanistic quality. World civilization means that members of the society have good humanistic cultivation and quality, and by extension, it means that social governance has reached a relatively high level, manifested state and achieved results. In Chinese’s ideology, civilization always refers to the degree and realm of personal or social humanistic cultivation, especially moral cultivation. This understanding is closely related to the national characteristics of the Chinese nation, which has always emphasized personal cultivation and inner cultivation.

Civilization has a unique connotation in the west. In the western context, in 1877, American ethnologist Morgan published "Ancient Society: A Study on the Development Process of Mankind from Savage Age to Civilized Age". Since then, civilization has become a category corresponding to "savagery" and "barbarism", and western civilization means advanced civilization of mankind. Until now, when it comes to civilization, in the minds of some westerners, it still refers to western civilization. This is because since capitalism won the victory over feudalism, the west has rightfully called the western modern society, including modern knowledge, modern science and technology, modern mode of production and lifestyle, capitalist system and western values, as the civilized world. Therefore, in the eyes of westerners, civilization has always contained the opposition between advanced and backward, and the difference between the west and the non-west. The west is advanced and civilized, while the non-west is backward and barbaric.

To understand the essence and connotation of civilization, we need to make an in-depth and detailed international comparison, grasp the cultural differences between the East and the West, and examine the different national psychology and positions represented by the East and the West. You cann’t follow suit.

2. Form an ideological consensus on civilization based on Chinese historical traditions.

According to the historical tradition of the Chinese nation, civilization includes internal and external connotations. From the inner deep level, civilization is the progress of values recognized by members of society. The gradually formed and constantly improved ideological and moral norms represented by Confucianism in Chinese civilization are the core content of Chinese civilization, which are universally recognized and followed by people. For example, the consensus of values such as inner sage and outer king, self-improvement, harmony between man and nature, unity of knowledge and action, harmony without difference, moderation, tolerance, harmony, symbiosis and benevolence, courtesy, wisdom and trust.

From the external level, civilization expresses the way, mechanism, state, degree and achievements of social progress, which is manifested as diversified cultural and historical phenomena. The root of civilization development is the cultivation and growth of intrinsic value, and the external phenomenon is the multi-level and diversified expression of intrinsic value.

Fundamentally speaking, the great rejuvenation of the Chinese nation is to cultivate modern values based on traditional civilization, realize the modern transformation and expression of traditional civilization and realize the modern rejuvenation of Chinese civilization. Among them, cultivating modern values based on traditional civilization is the root of the rejuvenation of Chinese civilization. This requires that we should cherish and revere Chinese traditional civilization, and truly understand that Chinese traditional civilization is the lifeblood of the Chinese nation and our greatest advantage, and we should not hold a blanket negative attitude, let alone advocate historical nihilism.

3. Grasp the correct direction of civilization comparison

Civilization has obvious characteristics of time and space. Due to the limitation of time and space, civilization does not express a state of perfection, but a state of obvious regional and phased progress. Therefore, civilization has diversity and difference. The diversity and differences of civilizations show that different civilizations have their own growing and living environments, their own connotations and characteristics, that is, their own regulations. Only by comparing different civilizations can people discover the characteristics of their own civilization and the essence of other civilizations. Without comparing civilizations, it is difficult to judge the characteristics of one’s own civilization and other civilizations. Therefore, civilization comparison is the basic method and path to form civilization self-awareness and enhance civilization consciousness. Similarly, it is also the basic method to objectively understand other civilizations. The comparison of civilizations should pay attention to grasping the basic direction and form a civilization cognition that conforms to the objective reality of the diversity and difference of civilizations.

The theory of advantages and disadvantages of civilizations is the wrong direction of civilization comparison. The theory of advantages and disadvantages of civilizations refers to the conclusion that which civilization is superior and which civilization is inferior through the comparison of civilizations. History has proved that this conclusion does not conform to the objective reality and basic laws of the diversity and growth of civilizations. In fact, it is a reactionary theory for invading other countries and killing people of other nationalities. This theory is the result of the proliferation of social Darwinism. Facts have repeatedly proved that the jungle law of the animal world formed by animal evolution does not conform to human rationality, can not be used to explain the progress of human society, and does not belong to the basic category of human civilization. In fact, the theory of the advantages and disadvantages of civilization was widely spread in the long historical period from the beginning of capitalism’s expansion to the world to the end of the Second World War, which caused the common tragic war scenes in the rise of great powers, which was the evil result of social Darwinism theory. Realistically, in some countries, social Darwinism did not die out with the end of the Second World War, but there is still a certain market, which is also the ideological source that some countries have always been skeptical about the peaceful development of China and fearful about the peaceful development of China. Some countries even take this as a theoretical basis, and view the peaceful development of China with the backward concept of the rise of great powers through plunder and expansion, and use this to expand their troops and lead to regional tension, which cannot but arouse the high vigilance of people all over the world. This wrong direction of civilization comparison goes against the basic direction of the development of human civilization.

The correct direction of civilization comparison is to know the advantages and specialties of one’s own civilization and other civilizations through civilization comparison, and to respect each other, learn from each other’s strong points, be harmonious but different, and coexist harmoniously. Mr. Fei Xiaotong said that "each beauty is beautiful, the beauty is beautiful, the beauty is common, and the world is the same", which accurately expresses the correct direction of civilization comparison, represents the basic attitude of the Chinese nation towards civilization consciousness and development, and is the basic follow-up of the rejuvenation of Chinese civilization.

4. Cultivate the internal and external motivation of civilization development.

As far as internal motivation is concerned, the progress of civilization is the improvement of the quality of social development. Social development always contains contradictory factors, even contradictory and intertwined factors in many aspects. Generally speaking, the two contradictory sides, on the one hand, are advanced forces that develop forward and upward, on the other hand, they are backward, eliminated and even decadent forces. The conflicts and movements of these two factors constitute the concrete process and form of civilization and progress. Social development will achieve substantial development when the factors representing the forward and upward development forces dominate and overcome the factors representing the backward and decadent forces, which is the progress of civilization. On the contrary, it will lead to the stagnation of social development, and civilization will not achieve substantial development.

As far as external factors are concerned, civilization has the characteristics of spillover and dissemination. Communication, blending and confrontation between different civilizations are the external driving force and an indispensable form of civilization development. The result of the exchange, blending and confrontation of civilizations is to see which civilization can absorb and learn from the beneficial achievements of other civilizations better and faster and consciously develop in line with the general trend of the development of human civilization. Holding a closed and conservative attitude and violating the general law of the development of civilization will not develop in the long run.

Chinese civilization has its own distinctive characteristics in internal and external dynamics. In terms of internal motivation, the worship and pursuit of civilization itself is the fundamental spiritual motivation for the development of Chinese civilization. One of the important reasons why Chinese civilization has become the only civilization in the world with endless development is that the Chinese nation has always advocated and pursued civilization. The enthusiasm and efforts of the Chinese nation to advocate and pursue civilization are unique in the history of human civilization. As mentioned above, Chinese civilization not only expressed its clear orientation of advocating civilization in the earliest classic Book of Changes, but also started the history of reviving civilization from the time of Confucius, and reviving the civilizations of Xia, Shang and Zhou Dynasties became a strong spiritual pursuit and tradition for later generations. It is this tradition that the Chinese nation has always been thinking about the future, looking forward to the future and creating the future on the basis of inheriting the achievements of past civilizations. People can see that the heavy 24-year history not only records the progress of civilization, but also deeply records the solemn attitude of the Chinese nation in advocating and pursuing civilization and its firm will to carry forward and develop civilization. The spirit of advocating and pursuing civilization is still a precious quality of the Chinese nation and a powerful spiritual force to promote the rejuvenation of civilization. It should be noted that in different historical periods and social development stages, people’s admiration and pursuit of civilization have their own reasons and the objective requirements of the times, which is very rich in content. Limited to space, this is not detailed. From the perspective of external motivation, it is the main reason for the continuous development of Chinese civilization to actively absorb and learn from the beneficial achievements of other civilizations in the exchange, blending and confrontation of civilizations.The absorption and digestion of the beneficial achievements of ancient Indian Buddhism and the absorption and application of the beneficial achievements of modern western civilization by Chinese civilization all show that Chinese civilization has the remarkable characteristics of open and inclusive development, which is rooted in the unique holistic thinking of the Chinese nation. The open and inclusive development of Chinese civilization will still be the basic way and feature of the rejuvenation of Chinese civilization.

5. Pay attention to excavating and evaluating the civilized value in history and realizing modern expression.

As far as the relationship between civilization and history is concerned, civilization constitutes the substantive content of history, history is the external form of civilization development, and the form and content of civilization are unified in the historical process. Therefore, a human history is the history of civilization development. Based on this relationship between civilization and history, to understand the connotation of civilization, we have to deeply understand and think about history for a long period of time, and look at some historical phenomena superficially, which often fails to profoundly grasp the essence of civilization. However, only knowing history from a period of time often fails to profoundly grasp the internal relationship between the development and evolution of civilization and cannot form an accurate understanding and cognition of civilization.

A correct understanding of the relationship between civilization and history requires people to see the progress of mankind from many historical phenomena and make a value evaluation of the progress of these civilizations. To judge the progress of civilization, we need to observe and evaluate it from two historical time nodes. One is the time node at that time, that is, the time when this civilization progress came into being. From this node, we can examine the value of civilization progress beyond the past and the possible impact on the subsequent civilization development, which is the original value evaluation of civilization progress. The other is the present time node. Standing at this node, it is necessary to investigate the significance and value of the progress of this civilization to the present development of civilization, especially to summarize the concrete influence of this civilization progress on the development of civilization since its birth and to evaluate its possible influence on the development of civilization from now on. This is a realistic value evaluation of the progress of civilization. By combining the original value evaluation with the realistic value evaluation, we can make a general value judgment on the progress of civilization. Judging from the course of human history, some civilizations have great original value but no practical value, and some civilizations have little original value but great practical value.

Chinese civilization has a profound historical accumulation, which not only provides rich soil for the development of Chinese civilization, but also carries the genes of Chinese civilization’s transformation to modernity. At present, an important task of civilization construction is to excavate and evaluate the modern significance and practical value of civilization from the complicated and rich historical treasures, and to explore and realize the modern expression of existing civilization from the actual needs, so as to inject vitality and vitality into the current civilization development and better serve the construction of Socialism with Chinese characteristics. In this regard, civilization construction has a very broad space and vivid and flexible modern expression techniques and means, and it is a long way to go to transform historical advantages into modern civilization advantages.

6. The fundamental task of civilization construction is to cultivate and practice core values.

A correct understanding of the relationship between civilization and culture is the premise of effective civilization construction. Simply put, civilization is the essence of culture, and culture is the expression and representation of civilization. Civilization is at the deep level of value and culture is at the shallow level of expression, so the progress of any civilization often has diversified cultural expressions. To correctly handle the relationship between civilization and culture, we need to find its essence, namely civilization, through cultural phenomena. The development history of civilization proves that any cultural phenomenon and cultural expression are realistic, while civilization is relatively stable. Those cultures that are far behind the development of the times and hinder the development of the times, although they have primitive civilized values, have no realistic civilized values, and even stand in opposition to the current civilized values. Such cultures have become backward and even decadent. And those cultures that reflect the development of the times and promote the progress of the times reflect the mainstream values of the times and are the concrete manifestations of the civilization of the times. Such a culture is an advanced culture.

The mission of civilization construction is to actively give new values to social development, find rich and diverse cultural carriers for these new values, guide people to gradually establish civilized ideas, institutional mechanisms and good behavior habits that reflect the new requirements of the development of the times in the process of cultural co-construction, co-ownership and sharing, fundamentally promote cultural change and cultural transformation, and improve the civilized quality and degree of the people.

From the realistic task, the fundamental task of civilization construction is to actively cultivate and practice the socialist core values. Specifically, the construction of civilization faces three tasks. One is to endow the socialist core values with diversified cultural forms, so that the people can consciously practice the socialist core values in the process of meeting cultural needs and sharing cultural achievements. A noteworthy phenomenon is that the construction of socialist core values in many places lacks basic cultural atmosphere, cultural forms and cultural carriers, which leads to the failure to carry out the cultivation of socialist core values. To change this situation, it is urgent to start with the cultural carrier, strengthen the transformation of value into culture, realize the diversified and popular cultural expression of value, and implement the Opinions on Cultivating and Practicing Socialist Core Values. The second is to further summarize and improve the socialist core values. The 24-word core value concept actively advocated by the 18th National Congress of the Communist Party of China has pointed out the direction for improving the socialist core values. However, the socialist core values are an open system, and the final establishment needs to be refined and improved gradually with the continuous development of practice. This is an important task to further strengthen the construction of civilization. The third is to build an institutional system and practical mechanism for diversification and diversified expression of core values. At present, the institutional system and practical mechanism of diversification and diversified expression of socialist core values are still far from perfect. Only by perfecting the system and mechanism can socialist core values be implemented from the concept level and value level to the system and behavior level. I should say,Great progress has been made in this respect, but the task is still very arduous.

7. Establish a new concept of civilization construction with the coordinated development of five civilizations.

Since the reform and opening up, the construction of spiritual civilization has been significantly strengthened and remarkable achievements have been made. At the same time, material civilization, political civilization, social civilization and ecological civilization have also made remarkable progress. The Sixth Plenary Session of the Twelfth Central Committee of the Communist Party of China and the Sixth Plenary Session of the Fourteenth Central Committee respectively made major strategic arrangements for the construction of socialist spiritual civilization, and then the construction of socialist spiritual civilization presented a brand-new situation. With the deepening, higher-level and more comprehensive reform and opening up, especially the overall layout of Socialism with Chinese characteristics’s cause has been gradually developed in more latitudes, the essence of Socialism with Chinese characteristics’s civilization has been unprecedentedly developed and displayed in breadth and depth. The five-in-one general layout of Socialism with Chinese characteristics’s cause put forward by the 18th National Congress of the Communist Party of China shows that our party’s understanding of civilization has developed from two dimensions of material civilization and spiritual civilization in the early days of reform and opening up to five latitudes of material civilization, spiritual civilization, political civilization, social civilization and ecological civilization, which indicates that our party’s understanding of China’s social development level and development level has reached an unprecedented height. The overall situation of the work of the party and the state urgently needs to coordinate the construction of five civilizations and realize the coordinated development of five civilizations.

From the practice of spiritual civilization construction at the grass-roots level, it is the basic trend of civilization construction to integrate, develop and coordinate the five civilizations. Since the reform and opening up, a successful experience in the construction of spiritual civilization at the grass-roots level is to organically combine and unify the construction of spiritual civilization with the construction of material civilization, political civilization, social civilization and ecological civilization, and form the overall thinking and overall design of civilization construction. In recent years, the establishment of civilized cities has achieved good development and been widely recognized by the society. One of the important reasons is to coordinate and unify all aspects of civilization construction and realize the comprehensive innovation of civilization development. In rural areas, the "Ten-star Civilization Creation" in Zhushan County, Shiyan City, Hubei Province has been persistent for 20 years since 1993, and achieved good results. The core is to straighten out the relationship between spiritual civilization construction and other civilizations, and insist on the coordinated development of spiritual civilization construction and other aspects of civilization construction. In contrast, a profound lesson from the unsuccessful construction of spiritual civilization in some places is to separate the construction of spiritual civilization from other aspects of civilization, and pay attention to the construction of spiritual civilization. Grassroots people reflect that such construction is mostly a gust of wind in some places, and it can’t get good results, let alone persist for a long time. The positive and negative realities at the practical level enlighten us that the construction of civilization needs new ideas and new designs for the five aspects of civilization to connect and promote each other, so as to achieve all-round, coordinated and sustainable development of the five civilizations.

(Author: Publicity Department of the Communist Party of China Institute of Ideological and Political Work)

There are 330 million cardiovascular patients in China. How many of these bad habits do you have?

  Beijing, Sept. 29 (Reporter Zhang Ni) Recently, the sudden death of Beijing subway passengers attracted public attention. According to the statistics of National Cardiovascular Center in 2019, the number of sudden cardiac death in China is as high as 550,000 every year. According to the data, the number of cardiovascular patients in China is estimated to reach 330 million.

  On September 29th, World Heart Day came. How much do you know about heart health?

  Data Map: A student learns CPR with the help of volunteers. Photo by Dong Xiaobin

  The number of cardiovascular patients in China is 330 million.

  In 2019, The Lancet published such a study — — After analyzing the causes of death of China residents from 1990 to 2017, it is found that the first death rate is stroke, followed by ischemic heart disease, and the third is lung cancer.

  According to the China Cardiovascular Health and Disease Report 2019 recently released by the National Cardiovascular Center, the number of cardiovascular patients in China is 330 million, including 13 million stroke, 11 million coronary heart disease, 5 million pulmonary heart disease, 8.9 million heart failure, 2.5 million rheumatic heart disease, 2 million congenital heart disease, 45.3 million lower extremity arterial disease and 245 million hypertension.

  The study also shows that the mortality rate of cardiovascular disease in rural areas has exceeded and continuously exceeded the urban level since 2009.

  China Cardiovascular Disease Health and Disease Report 2019 emphasizes that at present, cardiovascular disease deaths account for the first place in the total death causes of urban and rural residents, with 45.91% in rural areas and 43.56% in urban areas.

  According to the Report, with the development of social economy, the national lifestyle has undergone profound changes. Especially with the aging of population and the acceleration of urbanization, the prevalence trend of cardiovascular risk factors in China is obvious, which leads to the continuous increase of the incidence of cardiovascular diseases. The number of patients with cardiovascular diseases will continue to increase rapidly in the next 10 years.

Data Map Photo by Chen Chao

  Hypertension, obesity, smoking … …

  How many of these risk factors do you account for?

  Cardiovascular and cerebrovascular diseases are characterized by high morbidity, disability, recurrence and mortality, which bring heavy social and economic burdens.

  Studies have shown that hypertension, dyslipidemia, diabetes, obesity, smoking, lack of physical activity, unhealthy eating habits and so on are the main risk factors of cardiovascular and cerebrovascular diseases that can be changed.

  Previously, Gao Runlin, an academician of China Academy of Engineering and a professor at Fuwai Hospital of China Academy of Medical Sciences, issued a reminder in combination with the China Cardiovascular Disease Health and Disease Report 2019: Tobacco use, reasonable diet, physical activity, overweight and obesity, healthy psychology and other factors should be given priority attention as the main influencing factors of Chinese cardiovascular health.

  The above Report shows that from 1992 to 2012, the dietary structure of China residents changed significantly. The average carbohydrate function ratio decreased from 66.2% to 55.0%, and the fat function ratio increased from 22.0% to 32.9%.

  But correspondingly, the overall physical activity level of Chinese people has decreased, and overweight and obesity have increased. From 1991 to now, the total physical activity of adults has dropped by nearly half. From 2016 to 2017, although the physical activity compliance rate of primary and secondary school students in China has increased to a certain extent, from 29.9% to 34.1%, the growth is mainly concentrated in the primary school and junior high school students, and there is no change in the high school stage.

  From 2002 to 2012, the overweight rate of residents over 18 years old rose from 22.8% in 2002 to 30.1%, and the obesity rate rose from 7.1% to 11.9%.

  Gao Runlin emphasized that studies have confirmed that obesity, overweight and lack of exercise are high-risk factors for cardiovascular diseases. The pessimistic trend revealed in the Report suggests that people should develop a more active and healthy lifestyle in terms of eating habits and physical activities.

  The harm of smoking to the heart can not be ignored.

  Besides eating habits, smoking, depression and other factors will also increase the risk of heart disease.

  Research shows that the prevalence of depression in patients with acute myocardial infarction in China is 21.66%, which is significantly higher than that in healthy people (10.36%). A prospective study on chronic diseases in China found that the prevalence rate of major depression in China residents was 0.6%, and major depression was one of the risk factors of heart disease.

  On the 22nd of this month, the World Health Organization, the World Heart Federation and the University of Newcastle, Australia jointly released a report, which showed that 1.9 million people worldwide died of heart disease caused by tobacco every year. This number has increased by more than 200,000 in just 20 years.

  The report warns that one fifth of heart disease deaths are caused by tobacco, urges all smokers to quit smoking to avoid heart attacks, and emphasizes that smokers are more likely to suffer from acute cardiovascular diseases than non-smokers.

  In China, the adult tobacco survey in China in 2018 showed that the smoking rate of people aged 15 and above was 26.6%, including 50.5% for men and 2.1% for women. Although from 2010 to 2018, the smoking rate of people aged 15 and above in China showed a downward trend, tobacco control still needs to be strengthened.

Data map: Aerobics performance. Photo by Lu Ming

  To prevent cardiovascular and cerebrovascular diseases, you need to know these!

  Prevention and treatment of cardiovascular and cerebrovascular diseases is not only related to personal health, but also rises to the strategic level of healthy China.

  "Healthy China Action (2019— 2030) has clearly put forward such a goal — — By 2022 and 2030, the mortality rate of cardiovascular and cerebrovascular diseases will be reduced to 209.7/100,000 and below and 190.7/100,000 and below respectively.

  As individuals, how can we prevent such diseases?

  — — Know one’s blood pressure

  Adults aged 18 and above regularly monitor their blood pressure, pay attention to the changes of blood pressure and control the risk factors of hypertension. Overweight or obesity, high-salt diet, smoking, long-term drinking, long-term mental stress and insufficient physical activity are the high-risk groups of hypertension.

  It is suggested that people with normal high blood pressure (120 ~ 139 mmHg/80 ~ 89 mmHg) should pay attention to controlling the above risk factors as soon as possible. It is suggested that people with normal blood pressure should measure their blood pressure at least once a year, and high-risk groups should measure their blood pressure frequently and receive health guidance from medical staff.

  — — Self-blood pressure management

  Systolic blood pressure ≥ 140mmHg and/or diastolic pressure ≥ 90mmHg can be diagnosed as hypertension. Patients with hypertension should learn self-health management, take medicine seriously according to the doctor’s advice, and often measure their blood pressure and make follow-up visits.

  — — Pay attention to reasonable diet

  It is suggested that people at high risk of hypertension and patients should pay attention to the intake of dietary salt, the daily intake of salt should not exceed 5g, and abstain from drinking, reduce the intake of foods rich in oil and sugar, and limit the consumption of cooking oil.

  — — Exercise according to one’s ability

  It is suggested that people at high risk of cardiovascular and cerebrovascular diseases (with a past history of cardiovascular and cerebrovascular diseases or abnormal blood pressure and blood lipid, or according to the Guidelines for Cardiovascular Risk Assessment and Management issued by the World Health Organization, judge the risk of cardiovascular and cerebrovascular diseases in 10 years ≥ 20%) and the exercise form of patients are determined according to personal health and physique. Cardiovascular and cerebrovascular risk assessment should be considered, and the exercise limit should be considered in all directions. Aerobic endurance exercise with large muscle groups, such as walking, jogging, swimming, Tai Ji Chuan and other exercises, should generally reach moderate intensity.

  — — Pay attention to and regularly check blood lipids.

  People under the age of 40 with normal blood lipids should have their blood lipids tested once every 2 to 5 years. People aged 40 and above should be tested for blood lipids at least once a year. Blood lipids of high-risk groups of cardiovascular and cerebrovascular diseases are tested once every 6 months.

Data Map: Volunteers conduct first aid drills. China News Agency issued Zhang Yong photo

  — — Prevent the occurrence of stroke

  The increase of stroke incidence and mortality is closely related to the increase of blood pressure. The higher the blood pressure, the higher the risk of stroke. There is a significant correlation between dyslipidemia and the incidence of ischemic stroke. Atrial fibrillation is an important cause of ischemic stroke. Lowering blood pressure, controlling blood lipids and maintaining a healthy weight can reduce the risk of stroke. It is suggested that patients with atrial fibrillation should be treated with anticoagulation according to the doctor’s advice.

  — — Learn to master self-help measures and emergency medical guidance.

  The pain parts of acute myocardial infarction (precordial area, posterior sternum, subxiphoid process, left shoulder, etc.) are the same as angina pectoris, but they last for a long time and are severe, and may be accompanied by symptoms such as nausea, vomiting, sweating, etc. Patients should be allowed to stay in bed absolutely, loosen the neckline, and keep quiet and air circulation indoors. Those who have the conditions can take oxygen immediately, take 1 piece of nitroglycerin under the tongue, and call the emergency center immediately. Do not take the bus or help the patient walk to the hospital.

  Early stroke is characterized by sudden weakness or numbness of one limb, sudden inability to speak clearly or understand others’ speech, sudden rotation and inability to stand, transient visual impairment, black eyes, blurred vision, unbearable headache, gradual aggravation or persistence of symptoms, accompanied by nausea and vomiting.

  When this happens, the patient should be laid flat, supine, without a pillow, and his head should be tilted to one side, so as to keep the patient warm. At the same time, call the emergency number immediately and get to the hospital as quickly as possible. Grasping the golden rescue time window of 4 hours and receiving intravenous thrombolytic therapy can greatly reduce the mortality and disability rate.

Travel attention! During the National Day Mid-Autumn Festival holiday, these sections will usher in huge traffic.

Holidays are approaching. During the eight-day holiday this year, the cross-regional mobility of the whole society will reach 2.36 billion person-times. On September 28th, the Road Network Center of the Ministry of Transport released the Analysis Report on the Operation of the National Highway Network during the Mid-Autumn Festival of the National Day. It is expected that the flow of visiting relatives will overlap with the tourist flow, and the long-distance travel across provinces and regions will increase significantly. The overall road network runs at a high level. It is estimated that the average daily traffic of expressways in China will exceed 62 million vehicles.

Average daily flow of expressways in China

It is expected to exceed 62 million vehicles.

It is estimated that the average daily traffic of high-speed passenger cars in the country during the Mid-Autumn Festival is about 56.5 million, accounting for nearly 90% of the total traffic, and the proportion of self-driving travel is relatively high.

From the afternoon of September 30, the traffic volume gradually increased, reaching a peak at 19: 00 and continuing until the early morning;
On the first day of the holiday, on October 1st, travel will be concentrated from 9: 00 to 12: 00, and it will reach the peak of holiday travel at around 11: 00. The national expressway network traffic is expected to approach or reach 70 million vehicles, which is about 2.1 times of the daily traffic.
On October 5, the day before the Mid-Autumn Festival, there may be a second small peak of holiday road travel;
On the Mid-Autumn Festival on October 6, the traffic volume of the national highway network will decrease slightly compared with the previous day;
On October 7th and 8th, the last two days of the holiday, the traffic volume of the national highway network was mainly medium and long-distance return and some short-distance return traffic, with the peak of return highlighted.

The Report predicts that the daily average number of new energy vehicles will be about 12.5 million, accounting for nearly 20% of the total daily traffic, an increase of about 30% compared with the same period last year. There are many long-distance trips during the National Day Mid-Autumn Festival holiday, the demand for charging and recharging of new energy vehicles is high, and the charging service guarantee pressure in the service area is great.

Highway travel

Congestion and slow-moving sections are distributed at multiple points.

During the National Day Mid-Autumn Festival holiday this year, the total amount of highway trips is large and there are many hot spots, and the congested and slow-moving sections are distributed in many places. The "Report" also released the sections where the national highways are expected to be prone to congestion and slow down during the holidays.

According to the Report, Guangdong, Zhejiang, Hebei, Shandong, Beijing, Jiangsu and other provinces (cities) may have huge traffic, and the traffic in the main passages of national expressways, the surrounding cities and local sections leading to popular scenic spots will surge, which is prone to congestion and slow down. The consumption activity of major tourist destinations and popular scenic spots such as Chengdu, Chongqing, Wuhan, Beijing and Hangzhou continues to be high. In addition, long-distance tourist popular provinces such as Xinjiang, Qinghai and Gansu may experience local staged traffic pressure increase.

It is estimated that the road sections prone to congestion and slow down are:

Lili-Wujiang south of Jiangsu section of Changtai Expressway;
Jiangyin Bridge, Wuxi hub of Jiangsu section of Beijing-Shanghai Expressway;
Yajiling Tunnel-Sanchaping Tunnel in Guangdong Section of Shencen Expressway;
Guangde Service Area, Changxing West Hub in Zhejiang and Anhui sections of Shanghai-Chongqing Expressway;
Danshui-Longgang, Guangdong section of Shenhai Expressway;
Fuhong Bridge-Jintang Service Area in Sichuan Section of Chengba Expressway;
Renyi-Lingshi in Shanxi section of Beijing-Kunming Expressway;
Donggang Viaduct in Gansu Section of Qinglan Expressway-Jiejiazui Service Area;
Qinbin Expressway Hebei Duanziya Xinhe Bridge-Huangnan Paigan Bridge;
Zhuyuan Hub in Shandong Section of Rilan Expressway-Gaoli.

Source: CCTV news client

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Strive for unity in Asia and gather stronger strength —— People from many countries discuss the grand opening of Hangzhou Asian Games

  Xinhua News Agency, Beijing, September 25th Title: To unite and forge ahead in Asia, to gather stronger strength — — People from many countries discuss the grand opening of Hangzhou Asian Games.

  Xinhua news agency reporter

  The 19th Asian Games was grandly opened in Hangzhou a few days ago. Traditional charm and modern trend collide skillfully, and scientific and technological elements and environmental protection concepts complement each other — — The colorful opening ceremony impressed audiences from all over the world and became a topic that people from many countries talked about. They all said that the opening ceremony showed China’s long-standing civilization, scientific and technological strength and environmental protection concept, reflected the vitality of Asia, and gathered stronger forces to promote unity and forge ahead in Asia.

  This is the opening ceremony of the 19th Asian Games filmed on September 23rd. (Photo by Xinhua News Agency reporter Yang Lei)

  China and the reverberation of Asian civilization.

  On the night of the opening ceremony, in the stadium of Hangzhou Olympic Sports Center with the shape of "Big Lotus", sometimes there was a picture of the south of the Yangtze River surrounded by light smoke, sometimes the Gongchen Bridge connecting ancient and modern times, and sometimes it turned into an ink painting scroll of Qiantang tide … … The opening ceremony is full of ingenious ideas of oriental aesthetics, presenting rich connotations of China culture.

  "This is a professional, grand and dreamy opening ceremony!" Uzbekistan sports journalist Niyazov said excitedly at the scene: "On the stage, I saw the ingenious combination of China’s long civilization and modern technology, and the effect was amazing."

  Hayat, a reporter from the Kuwaiti Torch newspaper, said that he especially liked the literary performance of the chapter "Elegant National Style". "The actors were dressed in ancient costumes and sat on boats with classical shapes. The scene was so beautiful that I couldn’t describe it in words. The whole performance intoxicated me."

  Sherik Korjumbayev, editor-in-chief of Kazakhstan Industrial News, who has been to Hangzhou, said that the opening ceremony cut all his expectations for this "paradise city". "Hangzhou has world-famous cultural heritages such as Liangzhu Ancient City Site, Beijing-Hangzhou Grand Canal and West Lake, and there are countless cultural allusions. At the opening ceremony, I saw the deep integration of these cultural elements with the Asian Games, which will stimulate more people’s interest in China culture. "

  Anna Malinberg-Wu, deputy director of the Philippine Institute of Asian Century Strategy, believes that the Hangzhou Asian Games has provided an important platform for exchanges and mutual learning among Asian civilizations. "The Hangzhou Asian Games also focused on the contributions made by Asian countries and regions to world culture, and promoted all parties to appreciate each other’s unique cultural and artistic achievements."

  According to Ahmed Rafiq awad, a professor at Palestinian Al-Quds University, many important civilizations in human history were born in Asia, and Asia’s long and splendid culture still has great development potential. "On the basis of realizing Asian unity, the Hangzhou Asian Games will further promote sports and cultural exchanges and mutual learning between Asian countries and regions, and enhance mutual appreciation and understanding among Asian people."

  On September 23rd, digital torchbearers lit the main torch. (Xinhua News Agency reporter Liu Xushe)

  Science and technology empowerment and environmental protection concept complement each other

  When the "digital torchbearer" carrying the enthusiasm of hundreds of millions of people all over the world crossed the Qiantang River and ran into the stadium to light the main torch tower together with the last torchbearer on the scene, the first "digital and real integration" lighting ceremony in the history of the Asian Games pushed the atmosphere of the opening ceremony to the climax.

  Water wave piano, electronic fireworks and digital ignition combined with reality … … With the support of naked-eye 3D, AR technology and other high technologies, the opening ceremony not only takes into account the concept of environmental protection, but also brings a refreshing and wonderful experience to the audience.

  "The opening ceremony was so beautiful, full of science and technology, and every detail touched me. I felt as if I were in a ‘ City of Tomorrow ’ 。” Amar Saihan, CEO of Mongolian TenGer TV Station, said, "The stadiums, Asian Games Village and media center in Hangzhou are all equipped with advanced technology and equipment. I look forward to harvesting more surprises in the next time. There is no doubt that this is the most intelligent Asian Games! "

  Tahirou Abdou, a reporter from Niger News Agency, said that the performance at the opening ceremony showed the organic connection between nature, environment and humanity, which sent a beautiful signal to the world that China is striving to realize the harmonious coexistence between man and nature.

  According to Alisa, a reporter from Kuwait Times, from the opening ceremony to the organization of the games, the design of the Hangzhou Asian Games embodies the concept of green environmental protection. "My experience in Hangzhou is very good. Everything here is eco-friendly, reflecting China’s emphasis on low-carbon environmental protection, which is very encouraging."

  "Electronic fireworks can reduce dust pollution, ‘ Cloud ’ Running the competition can save the traditional data storage room, and the digital broadcast of the event can bring the audience a more realistic viewing experience. " Enumerating the benefits brought by technological empowerment, Serik Korjumbayev said: "I believe that technological empowerment will become the new trend of large-scale sports events in the future. Through the Hangzhou Asian Games, we can see that China has already led the times in this respect."

  After watching the opening ceremony, IOC President Bach said that the opening ceremony was a perfect combination of digital innovation and humanistic style. "The Hangzhou Asian Games will set a new benchmark. We will see the event organization that makes full use of digital technology, and see the sustainable event preparation through reducing carbon emissions and implementing large-scale waste management. This will be an Asian Games for athletes to enjoy the competition. "

  This is the Hangzhou Olympic Sports Center Stadium filmed on September 23rd. (Photo by Xinhua News Agency reporter Chen Yuhua)

  Heart-to-heart harmony and the promise of creating the future Asian Games

  With the athletes of various delegations entering the stadium, the audience burst into cheers from time to time; In the chorus of ten thousand people, nearly a hundred "doors of happiness" in the audience were opened at the same time, conveying the good wish of "Asian family walking hand in hand".

  At the entrance ceremony, the audience warmly cheered the Syrian delegation. Basem Badran, a Syrian sports journalist, thanked the audience in China for their sincere welcome, which was a reflection of the friendly relations between the two countries and the friendship between the two peoples. "The Asian Games has created a reunion atmosphere for athletes, and everyone can have friendly interaction, enhance communication and achieve unity inside and outside the stadium."

  Thomas Rashid, a former UAE professional tennis player, was delighted to see members of the UAE delegation holding the flags of China and UAE entering the stadium. "The people of the two countries have a profound friendship. This time, with the exchange at the sports level as an opportunity, the friendship between delegations will be further deepened. "

  When the Pakistani delegation entered the stadium, the audience applauded warmly. This scene made Faizan Laccagni, deputy editor-in-chief of the sports channel of Gio TV Station in Pakistan, deeply touched. "This is a demonstration of the brotherly friendship between Pakistan and China. Through sports competitions, everyone is United in a harmonious atmosphere, which sends a clear message to the world: Asian people look forward to common development and common prosperity and happiness. "

  "The hosting of this Asian Games in China has achieved great unity among OCA members." Ahmed Rafiq awad said, "Under the background of increasing global challenges, Asia can only cope with various challenges by strengthening unity, and the opening ceremony of the Hangzhou Asian Games fully shows the world the positive image of Asian people’s unity."

  Samir Mousavi, head of the Iraqi delegation, believes that the Asian Games is an important platform to strengthen exchanges and promote harmony and unity. "Members of all delegations gathered in Hangzhou to exchange ideas and get to know each other’s culture, customs and habits in more than ten days, which created a positive atmosphere for enriching people-to-people exchanges and will strongly promote the United development of Asia." (Comprehensive Xinhua News Agency reporter report, written by reporters: Tang Jiefeng, Sun Ding, Xie Lin)

Global tourism market pays attention to China’s resumption of outbound travel (the international community sees China’s optimization of epidemic prevention and control measures)

  On January 8th, after novel coronavirus was infected with "Category B Management", the immigration management optimization policies and measures were officially implemented. According to the international epidemic situation and various service guarantee capabilities, China has resumed China citizens’ outbound tourism in an orderly manner based on the principle of pilot first. The global tourism market responded enthusiastically to this, and actively welcomed China tourists. The international community generally believes that China’s optimization and adjustment of epidemic prevention and control measures, simplification of entry and exit procedures, and resumption of outbound travel will help boost the development of global tourism, stimulate economic recovery, and add more vitality to promoting exchanges between China and foreign countries and people’s hearts.

  Many countries warmly welcome China tourists.

  Tour the scenery along the Nile by boat, explore the mysterious ancient Egypt in the pyramids, and feel the breath of life in the Hariri market in the old city of Cairo … … Rabibu, general manager of Egyptian Spring Tour Travel Agency, introduced the favorite sightseeing projects of China tourists to the reporter. "Egypt welcomes tourists from China with open arms, which is too important to promote the recovery of Egyptian tourism!" Rabib said that tourism is an important economic pillar and source of foreign exchange income in Egypt. Since the outbreak of the epidemic, Egypt’s tourism has been hit hard, and the performance of the travel agency has fallen sharply. "China announced that it would resume China citizens’ travel to qualified countries, which gave us hope. The Chinese tour guide of the travel agency is about to resume work, and I hope that China friends will come to Egypt as soon as possible. "

  According to the data of the United Nations World Tourism Organization, before the outbreak, China was one of the world’s leading outbound tourism consumers. The optimized epidemic prevention policy will have a positive impact on the development of tourism in China and the world.

  "Before the epidemic, China was the world’s largest source of outbound tourists. In 2019, the number of outbound tourists was about 150 million." Steve Saxon, head of McKinsey’s Asian tourism business, said in an interview with the media that it is predicted that by the summer of 2023, the proportion of outbound tourists from China will return to about 50% before the epidemic.

  It is expected that during the Spring Festival this year, overseas tourist destinations will welcome a large number of China tourists going abroad. According to Ctrip data, as of January 5, the number of overseas travel orders in the seven days of the Spring Festival surged by 540% compared with the same period of last year, and the average order cost increased by 32% year-on-year. Among them, orders for travel to Melbourne, Australia during the Spring Festival increased by more than 50 times year-on-year, and orders for travel to Bangkok, Thailand increased by more than 10 times.

  "Cambodia welcomes China tourists." Cambodian Prime Minister Hun Sen said that Cambodia is expected to receive 2 million tourists from China this year, which will drive Cambodia’s rapid economic recovery.

  China is Thailand’s largest tourist source country. Tourism Thailand said that the return of tourists from China will further boost Thailand’s tourism industry. It is estimated that the number of tourists visiting China in Thailand will reach 300,000 in the first quarter of this year, and the number of tourists receiving China will reach 5 million in the whole year.

  Singapore’s Lianhe Zaobao website reported that China’s orderly resumption of China citizens’ outbound tourism will encourage China tourists to return to Singapore for sightseeing and boost local consumption, and it is estimated that the annual retail sales will be 2 billion Singapore dollars.

  Statistics New Zealand shows that in the first week of December, 2022, about 1,000 China tourists arrived in New Zealand, a significant increase from three months ago. Nash, Minister of Tourism of New Zealand, said that many tourists are looking forward to the return of China tourists, which will bring great benefits to New Zealand tourism.

  Get ready for China tourists.

  At present, some countries actively take measures to welcome tourists from China. Thailand’s Ministry of Health, Ministry of Tourism and Sports, Ministry of Communications, etc. recently held a joint meeting to discuss the preparations for welcoming China tourists, emphasizing that all foreign tourists entering the country should be treated equally.

  Etihad Airways of the United Arab Emirates announced that from February this year, Abu Dhabi — Shanghai round-trip passenger routes will be increased to twice a week. After the additional flights, Etihad Airways will have five flights between the two countries every week. Martin Drew, Senior Vice President of Passenger and Freight Sales of Etihad Aviation Group, said: "China is one of Etihad’s most important strategic markets. I am glad to see that China has continuously optimized and adjusted its epidemic prevention and control measures. We are restoring the service of China passenger route in an orderly and stable manner to prepare for welcoming China tourists. "

  Statistics show that before the epidemic, the number of China tourists visiting Vietnam increased rapidly, reaching 5.8 million in 2019, accounting for nearly 30% of the total number of international tourists in Vietnam. The head of the tourism department of Hoa Hoa province in central Vietnam recently said that Vietnam Airlines and China Southern Airlines are planning to resume the operation of related routes. Mang Street, Quang Ninh province, northern Vietnam, has asked local tourist attractions to make preparations for receiving tourists from China during the Spring Festival in China as soon as possible.

  Start the "South Africa Tourism Assistant" applet of South Africa Tourism Bureau, hold the live online broadcast of "Sunset Animal Tracking Tour", and organize three offline communication and promotion activities to the public and the media in Fuzhou, Hangzhou and Suzhou … … Since last year, a series of promotional activities of the South African Tourism Bureau in China have been in full swing. Mansour Mohamed, chief representative of South African Tourism Bureau for Asia-Pacific Region, said: "We are full of expectations for China to resume outbound travel. South Africa puts the safety, health and hygiene of tourists in the first place, and hopes that China tourists can come to South Africa for sightseeing and experience ‘ Rainbow country ’ The unique charm. "

  "At present, we have strengthened our contact with China travel agencies and are ready to receive China tourists visiting Moscow." Yevgeny kozlov, chairman of the Moscow Tourism Commission of Russia, said that will not only provide traditional tourism advice to Russian tourists, but also actively introduce new tourist routes to let tourists know Moscow from a new perspective.

  Humanities exchanges will be more frequent.

  Nearly 60 phalanxes, more than 20 floats, and the number of participants reached 2500; China traditional costumes, cultural elements of the Spring Festival and new energy vehicles are displayed on the same stage; The Spring Festival market is dazzling, allowing local people to deeply experience the taste of China … … Dubai, United Arab Emirates will resume the "Happy Chinese New Year" parade on January 14th, and the grand occasion of China’s tourists is about to reappear. "China’s orderly resumption of citizens’ outbound tourism is expected." Ma Zekai, CEO of the UAE’s "Embrace China" Executive Committee, said that the arrival of tourists from China will help the UAE’s tourism industry recover and develop, and more importantly, people from both sides can communicate face to face and enhance mutual understanding. "We are willing to continue to build a bridge between the people of Afghanistan and China and promote exchanges and cooperation between the two sides in various fields."

  In 2023, China and Pakistan will hold the "China-Pakistan Tourism Exchange Year". Aftab ur Rahman Rana, general manager of Pakistan Tourism Development Corporation, said that Pakistan has begun to make preparations for welcoming tourists from China. The company has specially produced a Chinese manual to introduce China’s tourism resources and serve Pakistani tourists. Pakistan International Airlines recently announced the resumption of flights between Islamabad and Beijing. "With the implementation of the policy of orderly restoring citizens’ outbound tourism, China will certainly have a positive impact on the development of global tourism economy." Rana said that Pakistan will strengthen cultural and tourism exchanges between Pakistan and China through the cooperation of various departments and promote the communication between the people.

  Recreation and tourism industry is a pillar of Saudi Arabia’s economic transformation plan "Vision 2030". Saudi Arabia plans to vigorously develop tourism and launch more tourism service products for China tourists. Saudi Tourism Minister Ahmed khatib said: "China is an important tourist source country. We are very happy to see that China has resumed its citizens’ outbound tourism in an orderly manner. Saudi Arabia will strengthen cooperation with China partners in this regard."

  Evandro Carvalho, director of the Brazil-China Research Center of Vargas Foundation, said that China is a big consumer of outbound tourism, and the orderly resumption of China citizens’ outbound tourism will definitely have a positive impact on the tourism destination economy. "I look forward to China tourists coming to explore the charm of Brazil. I believe that cultural exchanges between China and other countries will be more frequent in the future, and the world will be interconnected."

  (Beijing, Cairo, Bangkok, Dubai, Canberra, Johannesburg and Rio de Janeiro, January 8th, by reporters Gong Ming, Huang Peizhao, Liu Hui, Guan Kejiang, Ren Haoyu, Chen Xiaowei, Yan Yiming and Bi Mengying)

"Ice-cream Assassin" rarely has high-priced products declined.

An ice cream brand freezer displayed by a supermarket. B02-B03 Edition Photography/Guo Tie, Chief Reporter of Beijing News


The ice cream products sold by a chain convenience store in Beijing are clearly priced.


 "Moqiao" became the product of ice cream in online celebrity this year.

  As the weather turns hot, ice cream and ice cream are "opened" in an all-round way, and a cold drink war is on the verge. Last year, the "ice cream assassin" caused a storm due to high prices and missing labels. Will it make a comeback this year? The Beijing News reporter recently visited 10 retail stores in Beijing, and all the businesses clearly marked the price. At the same time, ice cream and ice cream gradually return to rationality in pricing and taste innovation, and 3 yuan-5 yuan price has become the mainstream. However, there are still ultra-high-priced products above 15 yuan in the market. Merchants are more cautious in choosing, and some have stopped cooperating with some high-priced brands this year.

  According to industry observation, offline channels have narrowed in the past two years, and consumers have turned to cost-effective products, which has led to fierce competition in the ice cream market this year. There is a saying in the market that "the one who gets the freezer wins the world". The head brand firmly occupies the stock freezer resources and increases the channel investment and service, which makes the latecomers walk hard. High-end chain convenience channels have become a gathering place for high-priced ice cream because of limited freezer resources and high entrance fees.

  Market visit

  Improvement of pricing problem

  In order to know whether the phenomenon of "ice cream assassin" still exists, the Beijing News reporter recently visited 10 retail stores in Beijing, including 4 supermarket chains, 2 convenience stores, 1 community supermarket, 1 milk station wholesale point, 1 imported goods store and 1 fresh market. It was found that all the merchants clearly marked the prices of ice cream and ice cream products, and two merchants who did not set price tips last year also made improvements. Among them, Tiancheng Baolv Huashi Store, a vegetable direct store in Tianzhen County, Shanxi Province, has posted product price tags on the side of the freezer, and homes and supermarkets located in Huashi Street have also posted handwritten cold drink price lists above the freezer.

  In four large supermarkets, Shuntianfu, Wumei, Yonghui and Boxma Xiansheng, the mechanical price tags of ice cream and ice cream products are generally lined up along the upper and lower edges of the freezer, and the labels correspond to the products roughly, but they cannot be aligned one by one. The Beijing News reporter randomly selected one or two cold drink products for testing, and the corresponding price tag could be found within dozens of seconds. In Box Horse Fresh Life, consumers can also scan the QR code on the freezer to check the price.

  In chain convenience stores such as 7-ELEVEN and Convenience Bee, merchants generally use the combination of machine price tag and graphic price tag. Among them, 7-ELEVEN Flower Market Store adopts the form of a freezer with an upper vertical cabinet and a lower horizontal cabinet. Most of the vertical cabinets are cup-filled, bowl-filled and bagged cold drinks, which is convenient for commodity display and can be aligned with arrival labels. Last year, the price tag of cold drinks in the store of Convenience Bee Zhengdong International Building was placed on the shelf above the freezer, so it was impossible to align the arrival tag. This year, a color graphic price tag was printed to facilitate consumers to check the price.

  Compared with supermarkets and convenience stores, the price of ice cream in community supermarkets, wholesale outlets and imported goods pavilions is presented in more diversified ways, including machine-printed price tags, handwritten price tags, graphic price tags, and centralized price tags for products in the same price range. In an imported goods hall of Chongwenmen New World Store, in addition to putting a machine price tag on the edge of the freezer, merchants also put a large-size price tag on each ice cream package. For example, an ice cream package cover in Yili Zhenxi is labeled with "Ili White Peach Oolong 9 yuan/Box", and the Russian imported ice cream "Walrus Milk Tank" is labeled with "12 yuan/Zhi". In addition, some cold drink products also printed the suggested retail price directly on the packaging, such as Zhong Xuegao’s Youzhi black tea ice cream.

  There are still high-priced products.

  However, although the price tag problem has obviously improved, high-priced products have not disappeared.

  From the price distribution of different channels, the overall price of cold drinks in chain convenience stores is the highest. Among the 40 ice cream and ice cream products randomly counted by the Beijing News reporter in a store in 7-ELEVEN, only one is below 5 yuan, 18 are at the price of 5 yuan-10 yuan, and 21 are at the price of 10 yuan, accounting for 52.5%. Among the 38 cold drink products randomly counted by Convenience Bee Store No.1, only 3 are below 5 yuan, 17 are with 5 yuan-10 yuan price, and 18 are above 10 yuan price, accounting for about 47.37%.

  There are many high-priced "assassins" whose prices exceed those of 15 yuan. For example, in some convenience store channels, the price of Dove light cheese dark chocolate crispy ice cream strawberry flavor (62g) is 18.9 yuan/bag, the price of Mars’ m&m’s milk flavor ice cream (70g) is 18.9 yuan/box, and the price of Zhong Xuegao strawberry white chocolate ice cream (75g) reaches 22 yuan/piece.

  The number of low-priced products with a single price below 3 yuan has obviously increased in community shops, cold drinks wholesale and ordinary supermarkets, and the products with a single price in the 3 yuan-5 yuan price band have become the mainstream. For example, in the price list of 73 cold drinks in a community supermarket, products below 3 yuan account for about 26%, products with 3 yuan-5 yuan price band account for about 53%, and products with 6 yuan-10 yuan price band account for about 21%, and no products above 10 yuan are found. Among the 36 cold drink products randomly counted in another fresh market, the proportion below 3 yuan is about 11%, the proportion of 3 yuan-5 yuan price band is about 61%, the proportion of 6 yuan-10 yuan price band is 25%, and only one product is above 10 yuan.

  According to the owner of a community supermarket, the sales of high-priced ice cream above 10 yuan were not satisfactory last year, and this year it has suspended its cooperation with Zhong Xuegao. Candy giant Mars has extended its Dove chocolate and m&m’s beans to ice cream products, attracting many parents and young people to buy them, and the retail price is usually not lower than that of 15 yuan. "At present, such products are selling well, but many people actually don’t pay attention to the price, thinking that they have the same price as the same snacks, so they can only buy them when they check out."

  "A box of 15 yuan is too pit!" On May 10, in a community supermarket in Fangshan District, Beijing, some parents sighed when they checked out, and then put the m&m’s ice cream in their children’s hands back into the freezer.

  Industry observation

  "The freezer is the battlefield"

  On May 10th, with the school leaving in a nearby kindergarten, Boss Zhang’s community supermarket sold seven ice creams in just a few minutes. In a corner of the store, three freezers stand side by side, with the brand LOGO of Yili, Mengniu and Luxue respectively, as if to declare the "sovereignty" of each freezer.

  According to Boss Zhang, the three freezers are put in by dealers of various brands, which will put forward certain requirements for the display of products in the freezers. For example, the main brand products need to reach a certain proportion, and some brands also require that there should be no competing products. The dealers regularly visit the stores and take photos to leave their certificates. "These freezers have been put into use for many years. It is not easy for other brands to put in freezers again. Good grandma and Zhong Xuegao came to look for them before, but there is such a big place in my store, including the freezer resources and space of Dashangchao. Limited."

  Some media reported in July 2022 that Zhong Xuegao promoted the display of separate freezers in offline channels, so as to facilitate consumers to distinguish products. Lin Sheng, the founder of Zhong Xuegao, said in his written materials to the media in April this year that the offline sales ratio of Zhong Xuegao has been expanding from 2021 to 2022, and it has surpassed online sales. In 2023, product differentiation will be gradually carried out, hoping to use product innovation to plan channel strategies.

  However, in the eyes of an industry insider, it is not easy for Zhong Xuegao to arrange ice cream freezers offline. "There is a slogan in the industry, which is called’ the freezer wins the world’. Before the 1990s, ice cream brands competed for the channel public freezer. Often, one brand posted the poster and left, and the next brand covered the poster. In the 1990 s, Heluxue took the lead in putting freezers in the channels, hoping to monopolize the counters and use them as brand propaganda positions. Since then, Yili and Mengniu have followed suit. "

  Around 2015, brands such as Northeast Daban and Haoapo put some small freezers in newsstands, fruit stalls and community stores in Beijing, Shanghai and Ningbo, which did not take up too much space and took the initiative to bear the electricity bill, thus contributing to the popularity of brands such as Ruby and setting off a wave of small freezers.

  "It used to be very common to use freezers to occupy resources. Now convenience stores and supermarkets are basically unable to enter." According to the insiders, putting in freezers requires a lot of cost, with the purchase cost of an island cabinet being about 2,000 yuan and that of a small freezer being about 1,800 yuan. If you put 500 freezers in the terminal of Beijing market, the purchase cost will be nearly one million. In addition, when ice cream counters enter offline channels, they usually have to pay entrance fees and point fees, and in winter, they have to consider whether to take back the warehouse, which generates another storage fee. Because supermarkets and convenience stores are mostly located in areas with "every inch of land and every inch of gold", there is not enough space to arrange multiple freezers. In particular, the resources of freezers in convenience stores are limited, and cold drink products are usually placed in baskets, so brands compete for freezer resources.

  "The freezer is the battlefield, and the channel competition is the comprehensive strength." According to Zhang Yufeng, the project consulting manager of Shenyang Fengkeqi Food and Cold Drink R&D Institute, in the past few years, major brands were relatively lax in the management of freezers, and small brands could grab one or three baskets. Now some big brands have not allowed this to happen in their own counters. Due to fierce competition, major brands are also increasing their investment in channels and services, such as sending patrol clerks to Shangchao regularly to sort out freezers, subsidizing electricity bills and display fees. "What the channel needs most is comprehensive support such as publicity, materials, display, and sinking market maintenance. No matter how low the purchase price is, it will not work. Small brands gradually lose the right to speak in the channel, and more rely on high profits, product strength and online celebrity effect."

  When entering the high-end convenience store chain, the cost pressure on the brand will be further increased. Zhang Yufeng had previously negotiated with a convenience store brand, and the answer was that each store had to pay 300 yuan’s "entrance fee", and it would cost more than 700,000 yuan to launch 2,500 stores. "Taken together, a category costs almost one million yuan. If the sales are not smooth within a certain period, it will be eliminated by the last channel, which is cruel. Therefore, many brands enter convenience stores not to sell sales, but to advertise and get traditional channels to promote products. "

  High-priced ice cream declines

  Under the influence of cost changes such as increased market investment, the prices of some ice cream and ice cream have risen.

  In February this year, Heluxue started the "first shot" of the price increase in the cold drink market. Some distributors reported that the retail price of "Menglong" series rose in 1 yuan, and the "Cute" series rose in 0.5 yuan. The staff of Heluxue explained to the Beijing News reporter on April 3 this year that due to the influence of the external environment, some dealers have price adjustment behavior, but the overall price of the products is more rational. Menglong also had price reduction communication with dealers before "knocking on the cup".

  Judging from the promotion, this year, the price band of new popsicle series of major brands has been raised from 1 yuan-2 yuan to 2 yuan-3 yuan, and the price band of new ice cream has jumped from 3 yuan-5 yuan to 5 yuan-7 yuan. For example, Shenyang Zhongjie Freezing Point has launched new products such as "Guofeng glutinous rice cake series" and "Zhongjie Daguo aerospace series" this year, and the terminal price is in 5 yuan-7 yuan. This year, Bright Cold Drink introduced "Bright X Zhengguanghe" orange juice popsicle with 3 yuan price belt and torch ice cream from 7.2 yuan. Zhong Xuegao, who has always taken the high-end route, introduced the channel pricing of 3.5 yuan Popsicle Sa’Saa, and at the same time laid out the dessert "Dansheng" with the price of 15 yuan-18 yuan.

  "On the whole, the products above 8 yuan have gone up by 1 yuan, and the price of 3 yuan-5 yuan has gone up by 5 hairs. The products below 2 yuan dare not raise prices, but they can feel the weight shrinking in their hands. There are still many brands that raise prices by pushing new products. We are worried that customers will not recognize them and dare not enter. " Boss Zhang, who runs a community supermarket in Fangshan, Beijing, told the Beijing News reporter that the reason given by upstream dealers for product price adjustment is the rising cost.

  According to the data of Ai Media Consulting, there are many reasons why ice cream is becoming more and more expensive, and the cost of raw materials is one of them. From 2008 to 2020, the cost of raw materials such as milk and whipped cream increased by about 80%. According to Manager He, the person in charge of a cold drink enterprise, cold drink dealers and distributors have changed from "small profits but quick turnover" to "big profits and less sales". "Basically, 2 yuan products started, and products above 5 yuan made quality and channels". In the past two years, convenience stores have introduced a number of online celebrity products with low cost, high gross profit and high price, which has also driven the overall price of the cold drink market to move up.

  In fact, the price increase is not a new topic, and consumers’ attention to this phenomenon reached its climax in the "ice cream assassin" incident last year. However, according to Mr. Jin, the sales manager of a cold drink enterprise in Northeast China, there are not many high-priced new products above 10 yuan in the cold drink market this year, and the industry as a whole is returning to rationality in terms of product pricing and taste innovation.

  "High-priced products with a price of more than ten yuan are not so popular at the terminal. This year, channel providers are more cautious, mainly depending on whether the product value is not worth it and whether consumers can pay the bill. Some head brand prices have been adjusted, mainly because the channel side is balancing costs and profits. What we see is that some products in some areas are raising prices, and the price increase is irregular. " According to Mr. Jin’s observation, the mainstream price band of circulation channels is still concentrated in 3 yuan-5 yuan this year. Due to the cost jump of channel fees and store opening fees, the prices of new products in the southern market are mostly in 5 yuan-8 yuan.

  "The competition is fierce this year, reflecting that consumers tend to choose products with higher quality and price ratio." Ding-dong buys vegetables and purchases national ice cream. Guo Zhenyu told the Beijing News reporter that this year, the platform focuses on family clothes and pays more attention to price comparison. Influenced by last year’s "ice cream assassin" and the optimization and adjustment of channel products, Ding Dong stopped cooperation with some cold drink brands with ultra-high prices.

  Classic taste regression

  As far as product promotion is concerned, according to the law of previous years, cold drink enterprises will promote new products, hold investment fairs and arrange production from November to February of the following year. In March, major supermarkets will remove some quick-frozen pastry products to make room for cold drink products, which is called "opening cabinets".

  According to brands and distributors, the sales of ice cream and ice cream terminals have been delayed this year due to the late temperature rise. However, considering the influence of high temperature caused by El Niñ o in the future and the driving of tourism, it is predicted that the sales of cold drinks will maintain a growth trend throughout the year, and the peak may come in July.

  At present, the "Moqiao" category has set off the first wave of sales climax in the cold drink market this year. According to Zhang Yufeng’s understanding, "Moqiao" is a kind of ice cream which is innovated by adding chocolate beans on the basis of last year’s "Aoqiao". Since the popularity of the Internet, it has attracted various brands to follow suit. In a community supermarket in Fangshan, Beijing, the Beijing News reporter saw that brands such as Aoxue and Dehua have launched such products, and the retail price is around 5 yuan. Some customers bluntly bought them for their online celebrity attributes.

  Zhong Xuegao told the Beijing News reporter that the ice cream market is basically in a state of full opening, especially in some cities with high temperatures, and several new products of Zhong Xuegao sell well. According to the data of Ding-Dong’s grocery shopping, the sales of platform ice cream in March and April this year increased by more than 100% year-on-year, and the sales volume in April doubled. In April this year, Box Horse’s ice cream sales increased by 70% month-on-month, and found that consumer behavior was more rational, paying more attention to the quality of commodity raw materials.

  Product innovation tends to be rational, which is a major feature of this year’s ice cream market. Starting from the "Double Yellow Eggs" of Aoxue in 2018, various novel flavors such as lobster, Laoganma, stinky tofu and online celebrity ice cream emerged, and reached the peak in 2019. Since the end of 2020, the ice cream market has returned to the dessert attribute, and the exotic products have almost been wiped out, and this year is the same.

  According to Mr. Jin, many cold drink companies are returning to big tastes such as chocolate and pulp milk this year. Bright Dairy also confirmed to the Beijing News reporter that a major trend in the market this year is the return of new and old brands to classic tastes, such as vanilla and chocolate.

  Since November last year, Guo Zhenyu has been trying to eat new products with various flavors. As a result, only one or two of the 100 products can meet the needs of the public, and most of them are not eligible for re-purchase. Compared with the new taste, the classic tastes of several major brands, such as Dream Dragon Chocolate, Baxi Vanilla, Ili Qiaolezi, Bitter Coffee, etc., "all sell very well this year with a little operational support".

  "Now is not an era of differentiation, but an era of Excellence. Many big brands are choosing a category to do better. SMEs want to make differentiated products, but because there is no brand power, the cost of market education is high, so the failure rate is also extremely high. " According to Zhang Yufeng’s analysis, the marketing effect of online celebrity products this year is greater than the product strength itself. "It has driven a market for a while before, but this time has slowed down".

NVIDIA Broadcast experience anchor must have 30 series graphics card.

NVIDIA Broadcast software is a live broadcast software released with RTX 30 series graphics card conference. This software has powerful and easy-to-use live broadcast effects, such as one-button switching effects such as background deletion, portrait tracking, background replacement, background blurring, and noise elimination effects in noisy environments. It can be said that it is a professional software specially provided for anchors.
For the previous live broadcast, its strength is that the anchor no longer needs any background layout, and its working principle is that it is deeply learned by DGX supercomputer using AI algorithm, so users only need an ordinary camera and a GeForce RTX series graphics card.
NVIDIA Broadcast
At present, NVIDIA Broadcast software has been open for download. First, enter NVIDIA official website, in the top bar [Platform → Games and Entertainment → Overview]. After entering the official website of GeForce, you can also find live broadcasts in the top bar of games and technologies. After entering the page, you can find out the details and download them.
To use this software, the graphics driver version needs 456.38 or higher, and because the software uses AI algorithm, a GeForce RTX series graphics card is also essential.
01NVIDIA Broadcast software debugging
Noise reduction effect
Open NVIDIA Broadcast software, and the interface is simple and easy to understand. The home page is the microphone adjustment and testing interface, and the current effect is only noise elimination. I believe more audio effects will be added in the subsequent version update.
In the actual test, our recording location is the office, and the environment is noisy, accompanied by mechanical keyboard and ambient human voice. The noise reduction effect is very obvious, and the noise reduction intensity can be adjusted freely.
Audition of contrast effect
In the speaker setting in the second column, users can choose the noise reduction effects of different scenes for comparative audition. The preset scenes include environmental noises such as air conditioning, fans and rain.
Background blur
In addition, in the camera effect, the first one is the blurred background. When we turn on the effect, we can see that the portrait and the background are separated immediately, and there is almost no distortion at the edge of the character when the clothes are dark. If you want different blur intensity, you can also adjust it yourself and preview it in real time.
Background replacement
Of course, if you don’t feel satisfied with the blurring effect and don’t want your own room as the background, the software also provides the effect of virtual background replacement, and users can choose any picture as the background. We choose the wallpaper of Cyberpunk 2077 as the background, and we can see that the cutout is quite delicate and blends well with the background.
Background deletion
Background removal is also the most commonly used effect for game anchors at present. After selecting this effect, you can directly preview the characters after keying. In the past, if we want to achieve the effect in the picture, at least we need to prepare a green screen behind us for matting, but the power of NVIDIA Broadcast software lies in this, which can accurately identify portraits in our completely messy office and make your room instantly become an anchor room. Moreover, you don’t need to make any preparations for this, just need a GeForce RTX graphics card and NVIDIA Broadcast software.
Automatic focus tracking
The final autofocus effect is more suitable for live broadcast anchors with goods, chatting, dancing and other categories. It can automatically track the head of the person in front of the camera, as long as it can keep accurate tracking within the camera range, there is no need to worry about drawing the person because of taking the goods next to it.
Practical application of 02 software
At present, Cyberpunk 2077 can be said to be a phenomenal game, and the number of online users even jumped to the top in steam statistics. As a stand-alone game, it surpassed the popular online games such as DOTA2 and CS: GO.
Find Camera(NVIDIA Broadcast)
For live games, the most commonly used software is OBS, which is powerful and easy to use as the version is updated. Similarly, after turning on OBS, the camera device needs to be manually adjusted to [Camera(NVIDIA Broadcast)], and the professional anchor effect can be achieved after confirmation.
"Cyberpunk 2077" Live Test Scene
In the live broadcast test, we chose Cyberpunk 2077 to see the effect, but users should pay attention to the fact that if they want to broadcast live, they must choose the "no nudity" mode, otherwise …
Actual live broadcast picture
In the actual live broadcast, the anchor can achieve the key effect through the background deletion function of NVIDIA Broadcast software, which is very convenient. Moreover, this effect does not require any additional equipment for the user, just an ordinary camera.
03NVIDIA NVENC encoder
Coding setting
In addition, there will be two coding forms in the push stream setting, namely, soft solution x264 and NVIDIA hardware decoding NVENC. For users who have had live broadcast experience, it is known that the CPU will be occupied very much in the live broadcast process, and the performance may even reach 100% load. Let’s take a look at how the two encodings affect the CPU utilization.
X264 coding
First of all, we test the soft solution of x264 coding. The scene chooses Kabuki, the most popular block in Cyberpunk 2077, and uses x264 coding in the same scene. The CPU occupancy rate is 12.3%.
NVENC coding
Using hardware decoding NVENC coding in the same scene, the CPU occupancy rate is 3.3%, and the difference between the two decoding methods is 9%. The CPU used by the author is i7-9700KF, which belongs to the last generation of high-end products. In fact, for live streaming, streaming is more stressful for CPU, but game anchors usually don’t involve streaming, but NVENC decoding can still greatly reduce the burden on CPU.
Tensorcore third-generation 04Tensor Core
Sparse deep learning
In NVIDIA Ampere architecture, besides ray tracing, Tensor Core has also been greatly strengthened. In the third generation Tensor Core, NVIDIA introduced sparse acceleration, which can automatically identify and eliminate unimportant DNN (Deep Neural Network) weights, while still maintaining good accuracy.
Firstly, the original dense matrix will be trained to delete the sparse matrix, and then the sparse matrix will be trained to realize sparse optimization, thus improving the performance of Tensor Core.
The processing capacity of the third generation Tensor Core has been greatly improved.
In NVIDIA Broadcast software, according to NVIDIA official statement, the application of the third generation Tensor Core can reduce the performance expenditure by half. For anchors, less performance occupation means higher game frames and picture effects in live broadcast.
It is not difficult to find that NVIDIA Broadcast software is of great help to the increasingly popular live broadcast market. It has powerful functions and is easy to use, and it is constantly updated and improved. In live broadcast or conference, the background is no longer a problem at any time and place. As long as you have this software, your room can become a professional live broadcast room anytime and anywhere.
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