The red flag is leading strongly, ＂Carlyle＂ is stuck, and Lincoln is gearing up

　　New cars have been launched one after another, and sales are catching up with each other. "Carlyle", which is a match for the second-tier high-end car runner-up, can be said to be quite interesting. And the annual champion seems to be in the bag of Red Flag. In the first seven months of this year, Red Flag led with more than 170,000 cars, and it will continue to expand its lead in the future. At the same time, Lincoln is rushing to narrow the gap with other second-tier high-end brands. According to the current sales trend, Lincoln is expected to break through the 100,000 car mark in 2021.

　　On August 16, Lexus’ main model, the new ES, was officially launched, with a price range of 294,900 – 488,900 yuan, which was higher than the current price. "Old rival" Cadillac also chose to launch the new XT6 in August. Under the premise of upgraded configuration, the price of the new model is consistent with the old model, which is 392,700 – 552,700 yuan.

　　New cars have been launched one after another, and sales are also catching up with each other. "Carlyle", which is a match for the second-tier high-end car runner-up, can be said to be quite interesting. And the annual champion seems to be in the bag of Red Flag. In the first seven months of this year, Red Flag led with more than 170,000 cars, and it will continue to expand its lead in the future. At the same time, Lincoln is rushing to narrow the gap with other second-tier high-end brands; according to the current sales trend, Lincoln is expected to break through the annual sales of 100,000 cars in 2021.

　　Red Flag accumulates strength in the second half

　　On July 31, the Hongqi brand took the lead in announcing sales data. From January to July, Hongqi’s cumulative sales reached 170,600 vehicles, an increase of 95% year-on-year. According to the cumulative sales of 145,000 vehicles in the first half of the year, Hongqi’s sales in July reached 25,600 vehicles, an increase of 46.29% year-on-year.

Hongqi H9

　　In terms of different models, Hongqi H5 and HS5 are still responsible for sales, and the two models contributed nearly 80% of sales. Among them, Hongqi HS5 is "unique". The cumulative sales from January to July exceeded 82,000 vehicles, not only becoming a regular customer of the "10,000 club", but also successfully ranking among the top ten SUV sales in the country. In addition, the flagship model Hongqi H9 also played a stable role, with an average monthly sales of about 2,500 vehicles.

　　Entering 2021, the "lack of core" crisis made it difficult for many car companies to play a normal level, but it did not disrupt the rhythm of Hongqi’s "crazy output". Data show that in the first half of the year, Hongqi’s sales growth has remained in triple digits year-on-year. At the same time, Hongqi also pays special attention to communicating with customers and growing together. At the "2021 Hongqi Fan Festival" held on July 17, Hongqi announced that the number of Hongqi brand owners has exceeded 500,000, and July 17 was designated as the "Qishi Fan Festival".

　　With innovative marketing and a rich product lineage, Hongqi has won the second-tier high-end market sales championship this year.

　　But it is worth noting that as of now, Hongqi has only completed 42.65% of its annual sales target of 400,000 vehicles, which means that Hongqi needs to achieve an average monthly sales of 46,000 vehicles in the remaining 5 months. Such a challenging sales task makes us look forward to the second half of Hongqi.

　　"Carlyle" meets its opponents

　　According to the latest data released by the China Automotive Center, in July, Lexus sold 22,726 vehicles, surpassing Cadillac’s 19,993 vehicles, and the difference between the two sales was less than 3,000 vehicles.

A Cadillac 4S store in Beijing

　　Since the beginning of this year, Lexus has maintained a relatively strong development trend in the Chinese market. According to the import data released by the customs, Lexus imported 122,992 vehicles in the first half of this year, an increase of 26.6% year-on-year. Not only did it maintain the first place in the top ten brands of imported passenger cars, but it also surpassed Cadillac with a slight advantage of more than 4,000 vehicles.

　　Regarding the reason why Cadillac is temporarily lagging behind, Cui Dongshu, secretary general of the Passenger Association, analyzed and said, "Cadillac is mainly affected by the’lack of core ‘, which is related to the overall deployment of the general system." Some industry insiders also believe that although Lexus currently dominates in quantity, Cadillac’s cumulative growth rate is obviously better than Lexus, indicating that Cadillac has more strength. Considering the precedent of Cadillac’s successful "anti-kill" at the end of last year, the battle for the second-tier high-end runner-up is even more interesting.

　　Lincoln galloped

　　Compared with the aggressiveness of Red Flag and the "stickiness" of "Carlyle", Lincoln is rushing to narrow the gap with other second-tier high-end brands. Data show that Lincoln sold more than 7,700 vehicles in July this year, an increase of 36% year-on-year and 10% month-on-month. In July, Lincoln’s sales exceeded 7,700 vehicles, an increase of 36% year-on-year and 10% month-on-month. From January to July, Lincoln sold a total of 49,978 vehicles, an increase of 95% year-on-year, setting the best January-July sales record since the brand entered China.

　　Lincoln’s sales growth is mainly due to the success of localized models. Lincoln’s domestic SUV "Three Musketeers" – adventurers, aviators, and navigators have all made new breakthroughs. Among them, the new Lincoln Navigator has exceeded 2,000 units in a single month, an increase of 167% year-on-year. The success of domestic models has allowed Lincoln to quickly open up in the highly competitive second-tier premium car market. According to Lincoln’s current sales trend, it is expected to break through the 100,000 mark in 2021.

　　In comparison, Volvo’s sales in China are a little "Buddhist", and its sales have shown a steady upward trend following the development of the high-end market. In July, Volvo sold 14,520 vehicles in the Chinese mainland market, and a total of 109,599 vehicles were sold in the January-July period, an increase of 37% year-on-year.

Volvo XC40 pure electric version

　　It is worth mentioning that last month, Volvo Cars and its parent company Geely Holding Group signed an agreement to acquire the controlling stake of Geely in the Chinese joint venture between the two parties, thus fully integrating Volvo Cars’ manufacturing, research and development and sales operations in China. Hakan Samuelsson, CEO of Volvo Cars, said, "Through this agreement, Volvo Cars will become the first major foreign automaker to fully control its business in China." (Zhang Yi, China Economic Net reporter)

＂Bitter people＂ group building! Can Silent Killing reproduce the popularity of Sheep Without A Shepherd？


Special feature of 1905 film network In the girls’ middle school where bullying happened on campus, a mysterious thing happened after a student fell to his death. Female students on campus have disappeared one after another, and no one can find them. However, behind the collective silence is brewing revenge full of hatred and killing.



It is still a familiar suspense theme, a familiar revenge story, and a powerful actor. It seems to be an out-and-out companion, but the seemingly "ever-changing" film contains an "infinite new machine".



One of the new machines, a fuller story. From Sheep Without A Shepherd to Silent Killing, there are indeed similarities in the subject matter of suspense and crime, but Silent Killing is more difficult to distinguish between good and evil in terms of characters and story structure itself, and the compactness of story rhythm has climbed to a new level.



The second new machine, more yuan theme. Under the shell of the theme of campus bullying, Silent Killing hides more social issues for the audience. Compared with the previous crime movies with the theme of campus bullying, it also adds a new story perspective for the audience to think deeply.



The third new machine, a more luxurious cast. "Silent Killing" has enabled powerful actors such as,, and so on, and this ace team has even been dubbed by netizens as "the crime suspense film is built by ruthless people."



The famous comedian also made a "surprise appearance" in Silent Murder, and contributed a joyful performance. The director even claimed that Cai Ming was his favorite actor. This time, he carefully designed Cai Ming’s performance from costume to role, which made her adapt to the cold film atmosphere of Silent Murder.


In this "vicious group building", except Cai Ming, who seems to be the most "harmless to people and animals" in the whole film, all the other characters are murderous in the film posters, full of story and mystery.



First of all, Lin Zaifu, played by Eric Wang, is the most forbearing one among the poster characters, and his character temperament is completely different from the big cross-border fraud BOSS he played last year.



In the film, Lin Zaifu is actually a growing role. After learning that his daughter was killed, his appearance, eyes and actions have undergone very subtle but critical changes. This kind of murderous look filled with silence makes people shudder. However, unlike the father who lost his daughter in other crime movies, he did not fall into madness after learning that his daughter died, but embarked on the road of revenge for his daughter with a little warmth and kindness, which also brought more possibilities for the reversal of the film.



Zhang Junning and his mother and daughter look more mysterious from the poster, and countless secrets seem to be hidden between their closed lips.Zhang Junning made a wonderful performance in Silent Killing. With her rational and restrained face, she showed Haan Lee’s madness to the fullest. At the same time, she also supported the complex role of Haan Lee with countless details, propping up her andkingsaintThe credibility of the mother and daughter.



And Wang Shengdi, a little actor called "monster" by Eric Wang, didn’t say a word all the time, but it made people get goose bumps all over again.



The brightest moment of Sandy was the moment when she passed the four bullying "evil girls". She was no longer the little girl who looked a little timid before. Her eyes were cold and she wore them all through.


These three actors all have amazing explosive power, perfectly controlling the three roles with great versatility, and propping up the whole interlocking and dangerous drama.



After so much discussion about the highlights and actors, back to the title of this film, Silent Killing, why does it have such a name?


Silent killing.



In the eyes of director Sam Quah, human nature is inherently good, so the evil side of human nature is often catalyzed by external factors such as family education, school environment and others’ inaccuracy.



Therefore, when these relationships all appear in the same film and encounter the most extreme "silence", all evils will be maximized. The evil of human nature has a cause and a result.


At the same time, I hope this film can remind the audience that they can stand up when they see injustice, stop being silent, and don’t be an accomplice to silence.


Toyota Motor (China) Investment Co., Ltd. is recalling some imported Lexus RX vehicles

Toyota Motor (China) Investment Co., Ltd. has filed a recall plan with the State Administration for Market Regulation. From July 19, 2024, some imported Lexus RX vehicles produced between March 12, 2018 and October 6, 2022 will be recalled, totaling 83,717 vehicles.

The vehicles within the scope of this recall may be worn inside the fuel pump due to insufficient pressure resistance of the internal parts of the high-pressure fuel pump, resulting in cracks in the welded parts of the fuel pump due to stress concentration. In extreme cases, fuel may leak from the cracks, so there is a risk of fire when it comes into contact with external fire sources. At the same time, fuel leakage and volatilization pose unreasonable emission hazards.

Toyota Motor (China) Investment Co., Ltd. will check the high-pressure fuel pump for vehicles within the scope of the recall free of charge, and replace the parts that do not meet the requirements with the improved high-pressure fuel pump to eliminate potential safety hazards and unreasonable emission hazards. At the same time, provide emergency response measures: Before the recall is repaired, the vehicle should try to avoid close to the fire source; if the user finds that there is fuel smell or fuel seepage, he should stop using the vehicle and contact the dealer for disposal.

The recall is an expansion of the recall of "FAW Toyota Motor Co., Ltd., GAC Toyota Motor Co., Ltd., and Toyota Motor (China) Investment Co., Ltd. recall some domestic and imported vehicles" issued on December 1, 2023. Toyota Motor (China) Investment Co., Ltd. will notify relevant users of the recall by registered mail and other means.

(This manuscript is organized by our reporter Xu Jianhua)

"China Quality News" [Recall Release]

Interview with Cui Zouzhao, the screenwriter of ＂The Fox Wife in the Mountain Village＂： The creation is awe-inspiring, and the pen is touching people’s hearts (2372)

　　Wen Yi Yi Jun

During the years of the Republic of China, there was a chaotic world. On a rainy night with a dark wind and a high wind for a month, in an isolated ruined temple, criminals, officers, blind storytellers, women and children, actors and other people with different intentions talked about the legend of "the fox wife in the mountain village". Through the different versions of "Rashomon" style, the mystery of a period of 15 years ago was uncovered layer by layer, and a terrible conspiracy was quietly staged …

Recently, based on folk legends, online movies have incorporated many elements such as thriller, suspense and love.Fox wife in mountain villageBecome a new explosion. This part consists ofStrange trees have fish.、Pingzhi movie and television、Beixia picturesThe works produced not only have a good reputation, but also have a high score in Douban.6.5, set a record for the highest score of the online movie thriller Douban, and the cumulative box office will soon break through the 20 million mark. The film’sScreenwriter and script plannerCui Zouzhao, once again attracted the attention of the industry.

　

The pen is to the heart, and the core of the story is always people.

As a screenwriter of a series of folk legends such as The Legend of the Hunter in Xing ‘an Mountains, Cui Zouzhao said frankly that the creative process of The Fox Wife in the Mountain Village is a brand-new challenge. Although the word "fox wife in mountain village" is full of curiosity and dramatic tension, it is easy to fall into the stereotype of rural tales of mystery. How to solve the problem is often the first and most difficult challenge for a work.

"Every time there is a new project, we must strive to innovate and break through. This process is both painful and exciting. "Cui Zouzhao didn’t want to write easily, but kept thinking and refining the core of the story. He read a lot of folk information, studied fox fairy stories around the country, and gradually sorted out a set of folk story logic related to "fox".

Screenwriter and screenplay planner Cui Zouzhao

"In fact, whether it’s Strange Tales from a Lonely Studio or folk stories from all over the world, the legend about’ fox’ is often based on people’s desire and expression for morality and human relations. Curious and strange stories are just appearances. In the final analysis, everything still lies in people themselves." In terms of narrative techniques, he firmly believes that we should respect the classic drama logic, not deliberately be unconventional and violate the narrative logic, and at the same time, we should constantly innovate, combine local folk customs and audience expectations, and create a paradigm that conforms to contemporary aesthetics and has profound expression. "In story creation, although we can look back on some classic structures, we can’t copy them mechanically. Creating new expressions from classic content may be a part that every creator is challenging himself. "Cui Zouzhao said.

Based on these thoughts and studies, Cui Zouzhao began to try to outline the embryonic form of such a story: starting with the mysterious spiritual characteristics of the fox and putting these characteristics on the human body, what kind of identity would such a person be? Assuming that "the fox wife in the mountain village" is a rumor, what kind of secret is hidden behind it? If it is in such an extreme environment as "Blizzard Mountain Villa Mode", what kind of suspense situation will it cause if someone tells the story of the fox demon like a storyteller in the past …

The train of thought opened like a spring, and Cui Zouzhao began to create vivid characters, taking their inner motives and ups and downs as the story engine of The Fox Wife in the Mountain Village. With the construction of word by word, a subtle narrative maze has sprung up. On the surface, it is the story of "the fox wife in the mountain village" told by several people, but the real protagonist of the story is Li Shouting, a criminal who is full of crimes and treacherous, and Xie Jin, a squire who has never really appeared in the story.

The multiple narratives of virtual reality and virtual reality are very enjoyable, and the story is reversed layer by layer, which is unexpected and reasonable. Talking about how to integrate such a high-density group drama, multiple clues and diverse styles into the limited creative time, Cui Zouzhao said frankly that there is no secret, and it is nothing more than "pen power to people’s hearts".

"The core of the story is always people, exploring human nature, and there are the brightest, most frightening and most complicated things in it. For example, at the beginning, my setting for each character actually echoed the setting of the seven deadly sins. When I was creating, I also consciously put the camps on both sides in different light, one side was cold and the other side was warm, which actually showed the change of people’s state. The conflict is in the minds of the characters as well as the audience. The barrier inside and outside the story is broken by creation, and the attraction of the story naturally arises. But in any case, we still convey the light of human nature. "Cui Zouzhao said.

Create with awe, and the audience has a steelyard in their hearts.

After the launch of The Fox Wife in the Mountain Village, Cui Zouzhao gained a sense of satisfaction and value as a practitioner and creator after watching the heated discussions and various wonderful analyses and conjectures of many audiences on platforms such as Douban. "For the creators, it is undoubtedly a recognition and a kind of luck to attract the audience to participate inside and outside the story. "It has been Cui Zouzhao’s" careful thought "for many years to attract the audience into the thinking and re-creation of the story through his works.

As many people know, more than ten years ago, Cui Zouzhao was already a popular online novel writer. Cui Zouzhao said that his years of writing experience made him understand more and more that he must understand the thoughts of readers and audiences, and respect them and let them integrate into the story, so as to achieve creative resonance.

"The more in-depth creation this line, in fact, the more I panic, the more awe. Our readers and viewers are excellent and know what they want. We must write step by step and make better and better works. " In Cui Zouzhao’s view, fast-paced, high-density and overwhelmed content must return to the story itself. "A good story is always the first. If the story can’t impress people, there is almost no value in redevelopment."

In order to ensure that his stories are getting better and better, Cui Zouzhao can be described as "trying his best". For example, as long as there is an opportunity, Cui Zouzhao must follow the set all the time, which is not only to revise the script in time to improve, but also to make concerted efforts with the creative team to seize every opportunity to make the shooting more perfect. "It’s like the last egg in the film. In fact, shortly before the boot, I chatted with director Liu Xuandi and actor Guo Donghai. How to make the story look better and make the film more colorful, we have to work harder whenever possible."

Cui Zouzhao knew very well that folk culture is a very large system, and the north and the south are different from each other, so it is absolutely impossible to make it up. To be a good storyteller, we must implement folk customs. Therefore, he personally went deep into the countryside, forests and even scenic spots, and personally inspected and accumulated relevant materials. "On one occasion, we went deep into the tomb of a scenic spot and felt the true original appearance of the tomb. The feeling of terror and pressure was particularly shocking. I knew what it felt like to write such a theme." Cui Zouzhao firmly believes that texture comes from real life, and it can only be reached if it is understood in place.

For Cui Zouzhao, it is a "walking on thin ice" to turn his own words into movies. "I feel really lucky to be able to take what I like as a career, so I cherish and fear it all the more. I know that writing a novel is a matter for one person, and making a movie is a battle for a group of people. This process is very happy and serious. You should be responsible for your team and the audience who come to see your work. The audience has a steelyard in mind, and they can clearly distinguish between good and bad, and they can’t be careless in all aspects. “

In order to make stories look better, Cui Zouzhao’s stories often have multiple meanings and multiple interpretations. "There may be more unexpected hidden endings. For example, there are other mysteries about the identity of blind storytellers … anything is possible." Cui Zouzhao extended a meaningful invitation to the audience, expecting everyone to participate in more interesting exploration of the story. "The ideological core of the film must not be imposed on the audience, but guide everyone to go deep into it with plots and emotions. This subtle communication is effective."

Take a new road, do multiplication and addition well, and then talk about subtraction.

The fox wife in the mountain villagedirectorLiu xuandi, and Cui Zouzhao are not only staunch comrades-in-arms who have cooperated for many years, but also like-minded creative friends. When talking about their views on the online film industry, the two people have the same view: "Do multiplication and addition well first, and then consider subtraction."

"It must be admitted that many viewers have inherent prejudice against online movies and some stories that are bloody and shoddy. Our team is very lucky. Companies like Wonder Tree and Fish, Pingzhi Film and Television give us full trust and support, so that we can create freely on the track in the same field to the greatest extent. Then we should do story multiplication and production addition in creation. Of course, subject to many factors such as the viewing experience of small screen and big screen, production expenses and admission methods, the sub-items have always existed, but we must do what we can to the extreme. " Cui Zouzhao said.

When it comes to the breakthrough of this film, Cui Zouzhao thinks that he and his team are trying to find a new way about domestic thriller movies. "At the moment, there are already many different roads. At this time, we have to think about whether to change the road and have a new scenery. The number of modeled roads is always only a temporary scenery. Our audience is not simple, so we must always keep fresh and interesting when the audience has figured out the creator’s routine, without losing profound expression."

In order to achieve the expected effect, Cui Zouzhao not only skillfully used the "Chekhov’s Gun" in the script, but also set the gun hit the floor by villagers and adopted sons from story suggestion to reality. At the same time, we will strengthen the imaginative scene design that can be realized in actual shooting, and fully consider the production cycle and the difficulty of special effects, and do our best to make the story play its greatest role. For example, in the scene of Fox Fairy’s Cave House in the film, Cui Zouzhao and the director designed several schemes together, and finally chose a giant fox head wrapped in vines to show the mysterious visual impact, which impressed the audience deeply. For the expression of thriller scenes, he also tries to use the sense of scene to create psychological feelings. "My definition of terror stems from people’s awe of the unknown, so I will design something that resonates with everyone in life."

When talking about thinking about the future of online film creation, Cui Zouzhao said that we must always push ourselves to a dead end and not stay in the same place for a moment. "After years of running-in, our team has been thinking about how to present the story to the best effect in a limited budget, and I have become more and more efficient and pragmatic in the process of understanding the whole process. This is our advantage, and we should continue to walk out of a newer and better way on the premise of maintaining it. “

It is not difficult to find that the current online movies have gradually changed from winning by novelty-seeking commercial selling points to the stage of relying on high-quality content for long-term development. Cui Zouzhao said that he hoped that when he was getting old, he would not feel remorse when he looked at today’s works. "Creators have to give themselves an explanation. As long as they can write better, they can’t lie flat."

For the future creative planning, Cui Zouzhao said frankly that he was also preparing the content related to the network short play, and called on more outstanding creators and teams to walk side by side. "We also expect more people to see us. Whether it is online movies or online short plays, the support of each platform on each track is getting bigger and bigger. Those who do a good story with their heart will eventually have a better tomorrow."

Editor | Weiss

　

Focus on double 11 Beauty Series Research Report ①： Marubi, why did you fall behind？

Produced by Red Star Capital Bureau Research Institute
Under the wave of new domestic products, domestic cosmetics are constantly rising. According to the financial report, the operating performance of domestic cosmetics companies such as Polaiya (603605.SH) and Betaine (300957.SZ) has continuously climbed to new heights in recent years.
At the same time, however, the performance of Marubi Co., Ltd. (603983.SH), another old domestic brand, declined instead of increasing, and the business pressure of enterprises increased sharply.
According to the corporate financial report,In the first half of 2022, Marubi achieved an operating income of 817 million yuan, a year-on-year decrease of 6.48%; Judging from the data of the semi-annual report in the past five years, corporate revenue has also been obviously under pressure.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
The performance of net profit is even worse. The semi-annual report shows that in 2019 and after, the growth rate of net profit of Marumi shares returned to the mother continued to decline, and negative growth began in 2021 and 2022, and the net profit returned to the mother decreased by 29.46% and 38.11% respectively.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
In addition, according to the market intelligence data of Magic Mirror, among the sales of "618" Tmall domestic skin care products in 2022, Polaiya ranked first with sales of 569 million yuan; Marumi, on the other hand, ranked 22nd with a sales volume of 50,598,600 yuan. Marubi, which was once comparable to Polaiya, is now placed in a number of domestic skin care products, and its performance is not bright.
There are indications that Marumi shares have obviously fallen behind in this wave of domestic products.
In terms of the secondary market, as of the close of October 28, 2022, the closing price of Marubi shares was 28.56 yuan/share, with a total market value of 11.465 billion yuan; Compared with the high of 91.10 yuan/share in May 2020, the gap is far away.
Marubi shares, why did you fall behind? The Red Star Capital Bureau will discuss the product end and channel end of the enterprise in detail.
(1)
In terms of products, the revenue is single, and the business is green and yellow.
At present, Marubi shares mainly have three brands, namely Marubi, Chunji and Love for Fire. Among them, "Marumi" has always been the main source of revenue for enterprises.
In 2007, Marubi Co., Ltd. launched elastin eye cream, shouting the classic TV slogan of "bounce off the crow’s feet"; Since then, enterprises have been eating the old money of "Marubi" eye makeup.
The financial report shows thatIn the first half of this year, the revenue of Marubi brand was 692 million yuan, down 16.83% year-on-year, accounting for 84.88% of the total revenue of the enterprise; In the first half of 2021, the revenue of Marubi brand was 832 million yuan, accounting for 95.48% of the total revenue of the enterprise.
In other words, the performance of Marubi shares has fallen sharply now because of the serious decline in sales of main brands. At the same time, the two brands "Chunji" and "Love Fire" have limited pressure bearing capacity, which makes it difficult for enterprises to hide their decline.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
As far as the "Marubi" brand is concerned, although it has been developed for more than ten years, the positioning of the product itself is still vague and embarrassing.
First of all, at present, the price of "Marubi" eye cream is generally between 348-498 yuan. For users with strong spending power, consumers prefer overseas high-end brand products such as L ‘Oreal and Estee Lauder. For low-and middle-consumption groups, the pricing of Marubi brand has no advantage in the face of explosive eye creams such as Betani and Polaiya.
Secondly, because Marubi focuses on eye care, compared with other care products such as facial care, the market share of eye cream is not large, and there is a problem of low ceiling.
According to the market intelligence data of Magic Mirror, during the June 18 event in 2022, the sales of eye cream products on Tmall platform was 773 million yuan, down 11.1% year-on-year, ranking ninth in the sales of TOP15 leaves in the beauty industry.
↑ Source: Magic Mirror Market Intelligence
On the one hand, the market space of eye cream is limited, and on the other hand, competitors are caught between the left and right. Under the double pressure, Marubi shares also began to seek the second growth curve of the enterprise early.
In 2007, Marubi Co., Ltd. launched the brand "Chunji" with the concept of nourishing skin with natural ingredients, positioning popular skin care, and targeting young women; In 2017, the company invested in the make-up market to add the brand of "Love Fire", positioning itself as a brand with light and luxurious Korean make-up and providing make-up products and services.
However, these two brands have not yet come out.
The first is the "Spring Festival". Before 2019, Marumi shares took "Spring Festival" as their key force point. Zhou Dongyu, Wu Jinyan and other celebrities have been invited to speak for them. The explosive variety shows "Let’s Love" and "Confess Now" also have the figure of "Spring Festival". However, the "Spring Festival" has never been able to open the market.
On March 12th, 2022, Wu Jinyan attended the meeting of new stars in the Spring Festival. According to vision china
But the financial report shows thatFrom 2016 to 2018, the revenue of "Chunji" brand accounted for 14.11%, 13.03% and 9.06% respectively, which contributed to the company’s revenue all the way down.
In this year’s semi-annual report, Marumi shares did not separately disclose the revenue of "Spring Festival". However, according to the performance estimates of Marumi and Love Fire, the revenue of "Spring" in the first half of this year did not exceed 25 million yuan, accounting for less than 5% of the revenue.
The "spring discipline" that was once pushed has now completely declined.
Judging from the performance of another brand "Love Fire", the financial report shows that "Love Fire" achieved revenue of 99 million yuan in the first half of this year, accounting for 12.08% of the total revenue. In the short term, Marumi shares may have pinned their hopes on "love fire".
However, from the product point of view, the hot products of "Love Fire" are only "PL can’t see/rub off the series of makeup", and the brand still has problems such as over-reliance on a single explosion, and the public awareness of "Love Fire" brand itself is not high.
Therefore, it is still too early to say that "Love Fire" will become the "revenue baton" of Marubi. After all, the brand itself has not gained a foothold in the market at present, and there is still a long way to improve brand awareness and create continuous explosions.
In general,The main reason why Marubi’s performance did not increase but decreased was that the sales of core main brands plummeted, and the other brands were not connected; On the cosmetics track, the excessively single revenue structure is doomed to make the company’s ability to resist risks weak.
(2)
From the perspective of channels: missing social e-commerce dividends
In addition to the unsuccessful layout of the product matrix, Marubi shares also have no advantage in channel development.
All along, Marubi’s sales model is mainly based on distribution model, supplemented by direct sales and consignment model. Distribution mode refers to the company’s downstream sales through distributors, such as daily chemical stores, department store counters, beauty salons and other online stores except the company’s direct online store channels; The direct selling mode mainly includes direct selling department store counters and direct selling online stores represented by "Marubi Tmall Flagship Store"; In 2016, Marubi Co., Ltd. began to develop a consignment model, mainly through Watson’s and RT Mart’s consignment company "Chunji" brand products.
According to the prospectus, when Marubi shares were listed, there were nearly 200 dealers and more than 15,000 retail outlets nationwide; In 2016, 2017 and 2018, the distribution income of enterprises accounted for 87.99%, 86.54% and 87.65% of the main business income of that year respectively.
However, the channel change of domestic cosmetics industry will soon follow.
According to Euromonitor data and Minsheng Securities Research Report, from 2010 to 2016, the beauty and skin care industry market in China was mainly driven by traditional e-commerce channels, and the marketing methods were mainly hidden TV commercials and celebrity endorsements. Since 2017, it has been mainly driven by social and live e-commerce channels, and the marketing method has changed to KOL (note: key opinion leaders. The concept of marketing is usually defined as: people who have more and more accurate product information, are accepted or trusted by the relevant groups, and have greater influence on the purchasing behavior of the groups) or KOC (note: key opinion consumers, corresponding to KOL). Generally speaking, it refers to consumers who can influence their friends and fans and produce consumption behavior. Compared with KOL, KOC has fewer fans, less influence, more vertical and cheaper advantages, and uses social media to achieve viral spread.
In other words, after 2017, the sales channels of China’s cosmetics industry, social e-commerce began to grab traffic dividends with some large e-commerce platforms, and the problem of Marubi shares was that they did not seize the channel dividends of this wave of social e-commerce.
The beauty of pills in hindsight,It was not until 2020 that online income exceeded offline for the first time. In the whole year of 2021, the online revenue of Marubi shares accounted for 59.54% of the total revenue, and the proportion of traditional channels was still as high as 40%.
↑ Source: Corporate Financial Report, Red Star Capital Bureau
Compared with competitors, this "progress" of Marubi’s online channel may be more different.
The financial report shows that the proportion of online income of Polaiya jumped rapidly from 43.57% to 85.43% in 2018 -2021; Bettini’s online income accounted for 82.34% in 2021.
For Marubi, which started to spread word-of-mouth and plant grass with the help of Xiaohongshu, Weibo, Tik Tok and other platforms in 2021, obviously it missed too many opportunities.
(3)
The dividend fades, is there any chance?
Back to the marketing level, in the environment of social e-commerce, the era when enterprises can cover a large number of consumers by focusing on phenomenal TV programs is gone forever.
This also forces enterprises to carry out digital transformation and upgrading and carry out refined marketing.
On August 27th, this year, the use of raised funds and the realization benefits of raised funds investment projects disclosed by Marubi Co., Ltd. showed that the original raised investment projects "marketing network construction project" and "smart retail terminal construction project" were changed to "marketing upgrade and operation headquarters construction project".
According to the financial report, in the first half of 2022, the sales expenses of Marubi shares were 360 million yuan, a year-on-year increase of 14.30%; Among them, the advertising promotion fee reached 256 million yuan.
According to past data,From 2018 to 2020, the sales expenses of Marubi shares are all around 530 million yuan; By 2021, the sales expenses of Marumi shares have soared to 741 million yuan.
May 13th, 2021, Shanghai, China Meibo Fair, Marubi shares, Chunji skin care products. According to vision china
It can be seen that in the past year or two, Marubi shares are reorganizing their marketing layout on a large scale, but can Marubi shares really regain their confidence through marketing overweight?
On the one hand, judging from the actual revenue of Marubi in 2021 and the first half of this year, the increase in marketing did not bring corresponding sales results. In other words, users don’t seem willing to pay for it.
On the other hand, it is also worth noting that with consumers’ richer knowledge of social marketing, the conversion rate of social media marketing is gradually decreasing, and the marketing effect is not as good as before.
In the highly competitive beauty industry, it seems reasonable for Marubi to continue to invest in advertising promotion, but the key to the problem lies in how to lay out and put it in.
This is even more challenging for Marubi, which missed the market dividend and relied too much on the traditional marketing mode.
summarizeGenerally speaking, Marubi’s falling behind is not caused by a single factor: the core shortcomings such as single product, poor business, online weakness, brand imbalance, etc., all of which will continue to expand business contradictions and eventually form the current predicament.
Red Star Journalist Liu Mi
Editor Ren Zhijiang Editor Guo Yu
(Download Red Star News, and get a prize! )
Reporting/feedback

When will Guangzhou High School have its summer vacation in the 2024-2025 school year？

　　How many shots does COVID-19 vaccine take?

　　Inoculate 2 doses according to the instructions for using the vaccine, and the interval between the two doses is recommended to be 4 weeks, and the upper arm deltoid muscle is injected.

　　Arbitrary adjustment of immune procedures may affect safety, immune response effect and immune persistence.

　　How to replant if you miss the inoculation time of the second dose or delay the inoculation?

　　At present, the clinical research data of different immunization procedures have not been obtained, so the maximum interval between two doses of inactivated COVID-19 vaccine has not been determined.

　　If you miss the vaccination time, it is recommended to make up the corresponding dose as soon as possible.

　　Can two different COVID-19 vaccines be exchanged?

　　In view of this situation, it is suggested to use COVID-19 vaccine from the same manufacturer to complete the whole immunization.

　　Recommended reading:Guidelines for Vaccination in Covid-19 in 2021

　　Related topics recommended:The latest news of COVID-19 vaccine in China and Guangzhou

Tips: WeChat search WeChat official account Guangzhou local treasure, after paying attention, reply [COVID-19 vaccine] in the dialog box to get the vaccination points and vaccination guides of COVID-19 in various districts of Guangzhou, the latest news of inhalation vaccine+vaccination arrangement!

＂Erbin＂ frozen pear is black and sweet. Why is the frozen pear in the refrigerator bad？

Recently, frozen pears in Harbin are red all over the country. However, many people in Northeast China said: The frozen pears eaten in this way are soulless!

Peeling and slicing, it is the heart of the northeast buddies! Frozen pears, after biting a small mouth, should directly suck the juice inside, and ruthlessly suck the juice inside, leaving a dark skin, commonly known as "vacuum suction method."

However, the black color of frozen pears is really easy to be misunderstood as deterioration. So, where did this dark color come from?

Why is the frozen pear so dark?

Most of the water in pears is stored in vacuoles of cells. When the pear is frozen, the water in the vacuole freezes into ice and becomes larger, which will burst the cell wall and release the polyphenol oxidase that was originally locked in the cell.

Pear skin is rich in plant polyphenols, which is a kind of polyphenols, and it will react with oxygen in the air slowly under the catalysis of polyphenol oxidase. Polyphenols are first transformed into quinones, then undergo a series of dehydration and condensation reactions, and finally form brown pigments.

For pears, the activity of polyphenol oxidase in the peel and the content of phenolic compounds are much higher than those in the pulp, and the skin is in direct contact with oxygen, so the main reason is that the peel browns during the freezing process, and the pulp inside can still maintain a light yellow color.

Among them, what is the quinone substance that causes color change?

Quinone is an organic compound which replaces two hydrogen atoms of aromatic parent nucleus with one oxygen atom to form a six-membered ring structure containing two double bonds and two carbonyl groups.

The simplest quinone is benzoquinone, and its chemical formula is C6H4O2. Let’s dream back to high school chemistry with a particularly simple question: How many benzoquinones with different structures can you write?

Quinones contain many conjugated bonds, and there is the phenomenon of electron sharing between adjacent conjugated bonds, which makes the whole system have lower energy and stronger molecular stability. After the energy band structure of molecules is modulated, they can absorb and reflect light in the visible band, so quinones are generally colored.

Para-quinones are mostly yellow, and ortho-quinones are mostly red or orange. Quinone and phenol are particularly easy to transform into each other, forming a redox system. For example, colorless hydroquinone is easily oxidized to yellow hydroquinone.

Therefore, this dark frozen pear is actually mainly a process in which phenols become quinones.

Why is the frozen pear so sweet?

Now, we know why frozen pears are so black! Then, another question, why do frozen pears become particularly sweet?

Generally speaking, there are many kinds of sugars in fruits, such as fructose, glucose and sucrose, among which fructose has the highest sweetness.

Fructose is very special, and it has two chemical configurations, furan fructose and pyran fructose. The sweetness of the latter is about three times that of the former. When the temperature is below 40℃, with the decrease of temperature, furan fructose will gradually be transformed into pyran fructose with higher sweetness.

We can look at three common pears, the sugar content of which:

It can be seen that the content of fructose in pears is still relatively high.

Therefore, the main reason why frozen pears become sweeter is that the fructose contained in them is transformed into pyran fructose with higher sweetness at low temperature.

In fact, not only pears, but also people like to eat iced watermelons in summer, which is also because watermelons have high fructose content and will be sweeter after freezing.

However, the sugar in peaches and plums is mainly sucrose, and its sweetness will not change obviously with the temperature rise and fall, so the sweetness after freezing does not change much.

Small coup of homemade frozen pear

Seeing this, you must be very excited and want to freeze a pear yourself to check it out! There are so many varieties of pears. Will the frozen pears taste good if you use any variety?

Fortunately, someone has already studied it! The research team picked 59 kinds of pears from different regions, such as QiuPak Lei, Pingguo Pear, Yali Pear, Korla Fragrant Pear and Huangguan Pear, and made a detailed analysis of their skins and pulps after frozen storage, including the fineness of pulp taste, the degree of sweetness and sourness, the juice content, and whether the peels are easy to peel off.

According to the comprehensive data analysis, Qiuzi pear is more suitable for frozen pear. After freezing, the taste will be more delicate, the sweetness will be higher, and the juice will be rich, so it can be vacuum sucked!

After choosing the varieties of pears, it is natural to consider how to freeze them.

It is said that in the northeast which is cold enough, as long as the pears are buried in the snow and frozen for 4~5 days, when they are taken out, they will be black and frozen.

Of course, it is recommended to bury it deeper, otherwise, when you go to see it, you may find that the pear you buried in the snow was pulled out by some greedy little animal and bit … …

If it is in the south, what should we do? Some netizens recommend the method of repeated freezing: take the pears out and thaw after freezing in the refrigerator, and then take them to the refrigerator for freezing, and repeat the operation for 4~5 days.

The reason is that this operation can simulate the temperature difference in the northeast, and use the volume of water and ice to alternately change, so that more juice can flow out of the cells and the real frozen pears can be frozen.

Focus, if you are in the warm south in winter, it is not recommended to try this! Let’s take a look at the temperature difference in Erbin in recent days:

Even the highest temperature is many degrees below zero … Let’s take a look at the temperature in Guangzhou in recent days:

If friends in Guangzhou repeatedly take pears out of the refrigerator to thaw, the high temperature of more than ten degrees, once the thawing time is not well controlled, will easily make pears deteriorate during thawing.

Finally, your pear is really black, but it is possible that it is just broken … …

Is liquid nitrogen frozen pear reliable?

Since the temperature of the refrigerator is not low enough, should the temperature be enough with liquid nitrogen? Frozen pears with liquid nitrogen, can it quickly freeze out the dark, sweet and juicy effect? Move it to liquid nitrogen and we’ll see!

Put pears in the basin and pour liquid nitrogen.

When we soaked the pear in liquid nitrogen, about half a minute later, a pleasant click came, and the pear … couldn’t hold on … ..

With the increase of soaking time, pear cracks become more and more, and finally it is directly divided into many small pieces, and the pulp inside becomes more and more like the color of coconut.

Two minutes later, after the liquid nitrogen evaporated, we took out the "frozen pear" and found that it became extremely hard. We used it to hit the desktop and made a loud bang, which was as good as bricks.

The skin of pears is basically yellow, and there is not much change.

In fact, this also proves that the blackening process of frozen pears is a slow enzymatic browning reaction, and it is not enough to meet the low temperature conditions, and it takes a long time for phenols to be transformed into quinones as much as possible.

Because the temperature of liquid nitrogen is too low, it directly destroys the complete structure of pears and becomes fragmented in a few minutes.

When we melted this half "frozen pear" in warm water, we found that the pear floated on the water, and only a layer of ice was formed around it.

When the temperature gradually returned, pears became soft and rotten, and because the pulp was directly exposed to the air, it was oxidized to brown.

Four words: inedible.

Because the pear doesn’t have a relatively frost-resistant skin protection, the last frozen pear overturned. So, what if it is replaced with a thick skin?

Please welcome the sugar orange! Similarly, when we soaked the sugar orange in liquid nitrogen, we found that the sugar orange also became hard and brittle, but because the skin was thick and tough, it did not crack and remained intact.

Sugar orange taken from liquid nitrogen

After gradually warming up, the skin of the sugar orange becomes soft again. After peeling off the skin, the pulp inside looks not much different from the original one, but it tastes a bit like a frozen pear when bitten, and it is sassy and waxy, and its sweetness will be higher.

That is to say, using liquid nitrogen to quickly freeze sugar orange, under the condition that the peel tightly protects the pulp, it mainly undergoes a physical change of reversible phase change. When the temperature gradually returns, most of the pulp can return to its original state, but a small part of the tissue structure has been destroyed at extremely low temperature, which contributes to the final taste similar to smoothies.

In a word, frozen sugar oranges are a great success!

Finally, friends in the south will definitely ask: So, why do southerners freeze pears at home? Answer: Put the pear in the freezer, and then … forget it!

Ministry of Civil Affairs： National social organizations are not allowed to set up regional branches.

CCTV News:In order to further strengthen the standardized management of branches (representatives) of national social organizations, the Ministry of Civil Affairs issued a notice yesterday (7th), requiring all national social organizations not to set up regional branches, branches not to open bank accounts, and not to formulate separate articles of association.

The circular requires that all national social organizations shall not set up regional branches, set up branches (representative offices) under branches (representative offices) or set up branches (representative offices) in disguised form in the name of study groups, working groups and volunteer service teams, and shall not make and issue legal person registration certificates for branches (representative offices).

Branches (representatives) of social organizations may not open bank accounts and formulate articles of association.

A branch (representative) of a social organization is an integral part of a social organization. It does not have legal person status, may not open a bank account, may not formulate separate articles of association, and may not be named by such names as "center", "alliance" and "research society" that are easily confused with various legal person organizations.

For the illegal establishment of branches (representative offices) and the illegal activities of branches (representative offices), the Ministry of Civil Affairs will comprehensively use administrative punishment, credit punishment and other measures to further increase the punishment.

The anti-epidemic drama ＂Together＂ is hot shot, wearing a mask and acting all by eyes.

　　Organized and directed by the State Administration of Radio, Film and Television, Shanghai Radio and Television Station, Yaoke Media and Shangshi Film Co-produced the time report drama Together, a key anti-epidemic theme, which is being filmed in Beijing, Shanghai and Wuxi. Based on the real characters and stories from all walks of life during the "anti-epidemic" period, the play restores the ordinary and well-intentioned actions of small people in the big environment. From May 18th to 20th, the producer held a class visit across the three places, and invited the national mainstream media to witness the filming process. Directors Shen Yan, Huatao Teng, Liu Jiang, Wang Jun and actors Lei Jiayin, Yang Yang and Jin Dong shared their feelings.

　　"Off-season" filming cotton-padded jacket performance in high temperature

　　At present, many parts of the country have entered the summer, and "off-season" shooting has become the biggest problem encountered by the creators of various units. Whether it’s the unit of Search directed by Liu Jiang, the unit of Peer directed by Huatao Teng or the unit of Fangcang directed by Wang Jun, the leading actors have to wear thick cotton-padded jacket or protective clothing in the high temperature of 30 degrees to perform their roles. In addition, in order to restore the real scene, nearly 80% of the scenes, actors have to wear masks to shoot, and acting only by their eyes has become their biggest challenge in performance. Jin Dong bluntly said: "I try to put the feelings of this paragraph into the characters and roles I play. Because the story is very short, the shorter it is, the more I cherish every shot of every scene, hoping to portray the image of the real aid medical staff in Hubei. "

　　In order to better enter the role, Yang Yang entered the hospital in advance for experiential learning. The experience of the early stage has brought the performance well in the real shooting, and the instantaneous outbreak in an emotional drama has also touched many reporters visiting the class.

　　Lei Jiayin said that although wearing a mask can only express many emotions through eyes, he believes that as long as he is fully involved in the role, the audience will feel the sincerity of his performance.

　　Involving medical knowledge and strictly following professional requirements.

　　Due to the particularity of the subject matter, the play will involve many professional plots in epidemic prevention and medicine, which is also the part that needs special attention in shooting. It is reported that each unit story of Together will be guided by relevant professionals and groups, and when to wear protective clothing, when to take off, when to wear N95 masks, when to wear ordinary masks and when to wear gloves will strictly follow professional requirements.

　　When talking about the preparation process of Together, Chen Yuren, vice president of Shanghai Wenguang Film and Television Group, said, "This project is guided by the State Administration of Radio and Television and fully supported by National Health Commission and the Propaganda Department of Shanghai Municipal Committee. Probably unprecedented in the history of TV drama shooting, it was planned that year, completed the script that year, filmed that year, and broadcast that year. "

　　Simultaneous shooting in many places is expected to be broadcast in October.

　　Under the epidemic situation, it reflects the little people in the great era, writes the civilian heroes and eulogizes the dedication … … These are the common themes of different unit stories in Together. "The protagonists in the 10 stories of the whole drama cover a wide range of occupations, including medical workers, officers and men of the People’s Liberation Army, public security officers, community workers, courier brothers, etc. I hope that this drama can restore the contribution made by ordinary people to fighting the epidemic and convey our sense of social responsibility as the mainstream media." Chen Yuren said.

　　"Time reportage drama" is a concept put forward by the TV drama department of the State Administration of Radio, Film and Television, that is, TV drama works with fast creation, true stories as the prototype and documentary style as the characteristics. The production method of Together refers to the film My People，My Country, with an independent story every two episodes, and the whole drama has 10 stories and 20 episodes. At present, the drama is being filmed at the same time in many places and is expected to be broadcast in October. Text/reporter Yang Wenjie

Taiwan Province Democratic Progressive Party invited Dalai to visit Taiwan, and the Kuomintang lambasted him.

● August 5.

-The severe tropical storm Morakot intensified into a typhoon at 14: 00 on August 5th, 1080 kilometers south-east of Keelung, Taiwan Province.

● August 6th.

-Typhoon Morakot will move to the north-northwest in the future, continue to strengthen, and will soon land in Taiwan Province.

● August 7th.

-Typhoon Morakot No.8 landed in Hualien, Taiwan at 23: 45 on August 7, and many places in Taiwan were seriously affected.

● August 8th.

—— "Morakot" is approaching, the sky in Wenzhou is overcast, and the dark clouds in Cangnan, Zhejiang are under pressure, with strong winds and waves.

● August 9

-Typhoon Morakot landed in Xiapu, Fujian at 16: 20 on August 9, with serious waterlogging.

● August 10th.

-After Morakot landed, Cangnan County, Zhejiang Province was still surrounded by stagnant water, and there was obvious stagnant water in the urban area.

● August 10th.

-"Morakot" caused the traffic in Fujian and Zhejiang to be affected, and some sections were blocked for three days, and the water level rose and the waves churned.

● August 10th.

-Taiwan Province was attacked by Morakot, resulting in 15 deaths, 150 missing and 20 broken bridges.

● August 10th.

-"Morakot" affected the three-way traffic in Shanghai and was partially blocked.

● August 10th.

-"Morakot" has caused more than 7.8 million people in Chinese mainland to be affected and three people died.

● August 10th.

-Hui Liangyu, member of the Political Bureau of the Communist Party of China (CPC) Central Committee and vice premier of the State Council, went to Fujian and Zhejiang to inspect and guide flood control and flood relief.

● August 11th.

-Affected by Typhoon Morakot, heavy rains fell in southern Anhui, central Jiangsu, Guangdong, Pearl River Delta, central and western Yunnan.

● August 11th.

—— "Morakot" is far away from Fujian, and the rainfall has weakened, and the transportation power supply has recovered rapidly. The typhoon continues to hit Jiangsu with violent storms.

● August 11th.

-"Morakot" hit Taiwan Province hard, causing 600 people to be buried in Kaohsiung.

● August 11th.

-"Morakot" will leave Zhejiang, and the impact of wind and rain will continue, and the water level in Taihu Lake will still exceed the warning line.

● August 11th.

-Tropical storm "Ai Tao" moves eastward, which will have little impact on China in the future.

● August 11th.

-"Morakot" entered the Yellow Sea at 1500 hours, and there was a strong wind in the sea. China Meteorological Bureau lifted the emergency response status.

● August 11th.

-"Morakot" caused nearly 9 million people in four provinces to be affected, and the direct economic loss due to the disaster was 9.06 billion yuan.

● August 12

-Taiwan Province special forces marched into the buried villages in Kaohsiung County for search and rescue, and the disaster was beyond imagination. Alishan was badly hit.

● August 12

By noon on the 12th, Typhoon Morakot had killed 67 people, left 61 missing and injured 45 people in Taiwan Province.

● August 12

-No.8 typhoon Morakot stopped numbering, and there will be strong precipitation in southwest China and other places.