标签： 夜无忧论坛

On February 1st, 2024, a tank 300 (parameter | inquiry) drove off the production line in Yongchuan Smart Factory, Chongqing, marking the official achievement of the production and sales of 300,000 single tank 300 vehicles. In the past three years, Tank 300 has set off a huge wave in the hard-core cross-country circle with the product gene of "can be wild in the city" and the social attribute of "can be changed, played and basked", setting a production and sales record of 300,000 vehicles, the first single cross-country vehicle in China. Behind the 300,000 yuan, China’s cross-country market has changed from joint venture to independent leadership, and it is also the best proof that national brands stand on the top of the global cross-country market.

Explosions gather users’ potential energy tank 300 to lead the multiple expansion of off-road vehicle market in China.

As the first explosion product in China’s hard-core off-road vehicle market, Tank 300 has created a new category of fashionable off-road vehicles. With its hard-core strength of intelligence, luxury and off-road, Tank 300 officially entered the "club selling 10,000 vehicles a month" less than one year after its launch, creating the first record of "bicycle sales exceeding 10,000" of China off-road brands, and later it won the champion of China off-road SUV sales for 36 consecutive months, becoming a "phenomenal" model of China brand.

After the strong rise of Tank 300, it quickly incited the market demand, ignited the enthusiasm of hard-core consumption, and boosted the "double promotion" of high-end hard-core off-road sales and purchase intention. In 2018, the sales volume of hard-core off-road vehicles nationwide was less than 100,000; With the popularity of Tank 300, the market demand for hard-core off-road vehicles in China will double to 210,000 in 2022. The continuous hot sale of the tank 300 has invisibly increased the potential energy of the hard-core off-road vehicle market, and consumers’ demand for hard-core models has risen.

In addition to promoting the continuous upgrading of market demand, Tank 300 has completely changed the off-road vehicle market in China, which is dominated by imported and joint-venture brands. In the past three years, Tank 300 has occupied a cumulative market share of about 54% in the non-loaded market. For every two off-road vehicles sold, one is Tank 300, making it the first China brand hard-core off-road vehicle to truly wrestle with the global "top-stream" hard-core off-road vehicle.

Thanks to the excellent sales performance, according to the "2023 China Automobile Insurance Rate Report" jointly released by china automobile dealers association and Jingzhen Appraisal, the three-year insurance rate of Tank 300 reached an astonishing 77.58%, ranking first among compact SUVs, not only topping domestic brands, but also leading many old joint venture models.

Born with global strength, Tank 300′ s global off-road "phenomenal" performance.

At the beginning of its birth, Tank 300 was born with global genes. After the globalization in 2022, Tank 300 has been exported to Saudi Arabia, Kuwait, Australia, Russia, Thailand, Bahrain, Iraq and other countries, as well as North Africa, Central and South America and other regions. In October 2023, Tank 300 won the first place in the compact hard-core off-road sales in the Saudi market.

Putting the perspective into the whole year, the performance of the tank 300 is even better. According to the data, in 2022, Tank 300 won the runner-up of the four best-selling hard-core off-road vehicles in the world. Compared with Prado and herdsman, it took only three years for Tank 300 to reach the "height" of traditional hard-core off-road vehicles for decades.

The outstanding sales results have also won the recognition of professional organizations around the world. Tank 300 has won numerous awards around the world with its excellent product strength. In terms of safety performance, Tank 300 obtained five-star safety certification in ANCAP, Australia, and its performance was better than that of Jeep herdsman and Land Rover Range Rover in the same period. In addition, in 2023, Tank 300 became the only 4×4 hard-core off-road vehicle selected by Australian media Carsales 2023 Car of the Year.

Users Create Re-start Tanks 300 and Construct the Cultural Leader Attitude of China Cross-country Modification.

Starting from the tank 300, the tank has created a complete off-road ecology. In the past three years, Tanks have established 66 clubs, reaching more than 290 cities and regions, and established 471 communities, covering more than 170,000 users. Tank APP has gathered more than 2.2 million registered fans, built the largest cross-country community in China, and created a number of co-creation activities, including the Tank Academy and the Light the Earth Project.

Tank 300 is based on cross-country play, deeply cultivating the three circles of camping, refitting and outdoor, extending the circles of trend, motorcycle, women and art, and creating a brand ecosystem. Starting from the first tank SUV, Tank 300, the tank brand cooperated with top domestic refit manufacturers such as Yunliang, China Dinghuo and Guangzhou Chaojing, creating the first OEM and refit factory in the industry to create a refit mode, creating customized and limited-edition models such as Tank Ranger, Fenglin Fighter, Fighter 02, Cyber Tank and Cyber Knight, and cooperating with over 80 refit partners such as K-MAN and Sand Lizard, giving birth to a unique China.

The achievement of the milestone of 300,000 tanks of 3 million not only means that the tank 300 has withstood the test of the market and 300,000 users, but also witnessed the continuous improvement and development of the tank ecosystem. It can be said that Tank 300 has created a brand-new off-road ecology in China. Choosing Tank 300 means having a complete off-road ecology and a group of like-minded friends, which is the unique hidden value of Tank and the incomparable "tank advantage" of other brands.

With the 300th car of Tank 300 rolled off the assembly line, we not only witnessed the growth of a brand, but also saw the strong potential of the off-road vehicle market in China. As the only off-road vehicle that has exceeded 300,000 vehicles on the off-road "track" in China, Tank 300 will run forward with a new attitude to meet the next 300,000 vehicles.

　　The "Decision" of the Third Plenary Session of the 20th CPC Central Committee is a programmatic document guiding China to further comprehensively deepen reform in the new journey. In order to better understand and grasp the "seven focuses" reform goals put forward in the Decision, Xinhuanet Sike launched a series of "Interpretation of the Spirit of the Third Plenary Session by Party School Experts" to deeply explore the spiritual essence and reform requirements of further comprehensive deepening reform. The "Decision" proposes to focus on building a socialist cultural power. Wang Xuebin, a professor of literature and history teaching and research department of the Central Party School (National School of Administration), made an in-depth analysis of this issue.

On June 5, 2019, people took part in the dragon boat parade on Jinjiang River in Bijiang District, tongren city, Guizhou Province, to welcome the arrival of the Dragon Boat Festival (photo of drone). Xinhua News Agency (photo by Wu Weidong)

　　Xinhuanet Thinker: What is the significance of building a socialist cultural power for national development and national rejuvenation?

　　Wang Xuebin:The Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese Modernization adopted by the Third Plenary Session of the 20th CPC Central Committee (hereinafter referred to as the Decision) focuses on building a strong socialist cultural country, and puts forward the goal of deepening reform in the cultural field at present and in the future. This deployment embodies the characteristics of highlighting the goal and giving consideration to all parties, combining the total score and advancing as one.

　　Building a socialist cultural power is an important foundation and prerequisite for building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has raised cultural construction to a new historical height, courageously explored and steadily advanced, greatly enhancing the cultural creativity of the whole nation and enhancing its cultural self-confidence. The 20th National Congress of the Communist Party of China put forward the goal and task of building a strong cultural country and significantly enhancing the country’s cultural soft power by 2035, and made major arrangements to promote cultural self-confidence and self-improvement and create new glories of socialist culture. The specific arrangements made in the Decision of the Third Plenary Session around the construction of a cultural power can be described as timely.

　　Culture plays an increasingly important role in the process of Chinese modernization. In the new stage of development, culture is an important content to promote the overall layout of "five in one" and the strategic layout of "four comprehensive" in a coordinated way. We must put cultural construction in a prominent position in the overall work and more consciously use culture to lead the fashion, educate the people, serve the society and promote development.

On January 2, 2021, readers read books in a library in Shaoyang City, Hunan Province. Xinhua News Agency (photo by Ceng Yong)

　　To implement the new development concept, build a new development pattern and promote high-quality development, culture is an important fulcrum. We must further develop and expand the cultural industry, strengthen cultural empowerment, and give full play to the role of culture in activating development momentum, improving development quality and promoting the optimization and upgrading of economic structure; Culture is an important factor to adapt to the historical changes of the main social contradictions in our country, meet the people’s growing needs for a better life and promote their all-round development. We must deepen the reform of the cultural system, expand the supply of high-quality culture, and let the people enjoy a richer, richer and higher-quality spiritual and cultural life. To meet the new wave of scientific and technological revolution and promote the development of quality change, efficiency change and power change, culture is an important field. We must accelerate the deep integration of culture and science and technology, better build advanced socialist culture with advanced and applicable technologies, reshape the mode of cultural production and communication, and seize the commanding heights of cultural innovation and development; Culture is an important soft power to cope with the unprecedented changes in the world, resolve new contradictions, meet new challenges and form new advantages in the complicated international environment. We must strengthen our strategic strength and tell the story of China well, so as to provide lasting and profound spiritual motivation for building a community of human destiny. Undoubtedly, all these tasks need to be gradually enhanced and finally realized by building a cultural power.

　　Xinhuanet Thinker: Why should we emphasize the fundamental system of adhering to the guiding position of Marxism in the ideological field in building a socialist cultural power? 　

　　Wang Xuebin:Ideological work is an extremely important work of the party, and it is a work for the country and the nation. At present, there are many challenges in the ideological field. Without a strong cohesive and leading socialist ideology, other reforms and constructions in the cultural field are out of the question, which will even affect the overall strategic situation of Chinese modernization. Therefore, we must adhere to the guiding position of Marxism in the ideological field, improve the ideological work responsibility system, continue to innovate the Marxist theoretical research and construction project, implement the innovation project of philosophy and social sciences, accelerate the construction of the discipline system, academic system and discourse system of philosophy and social sciences with China characteristics, and cultivate and expand the talent team of philosophy and social sciences. Vigorously promote the systematic reform of mainstream media, improve the public opinion guidance mechanism and public opinion response coordination mechanism; Continue to promote the normalization and institutionalization of ideal and belief education, and improve the institutional mechanism for cultivating and practicing socialist core values.

　　Xinhuanet Thinker: The "Decision" of the Third Plenary Session put forward that "the system and mechanism for the development of cultural undertakings and cultural industries should be improved". What aspects do you need to exert?

　　Wang Xuebin:The high-quality completion of a strong socialist cultural country is inseparable from the prosperity and development of cultural undertakings and cultural industries. After more than ten years of hard exploration, the reform of China’s cultural system has achieved fruitful results, and at the same time, new problems arising in the development process need to be dealt with and solved in time. The "Decision" takes deepening mechanism reform as the focus of reform in this field, and puts forward "optimizing the supply mechanism of cultural services and cultural products" and "establishing a mechanism for direct access to high-quality cultural resources", which is not only conducive to solving the outstanding problem of insufficient imbalance in cultural development in various regions, but also complementary to the deployment of urban-rural integration development; It puts forward "deepening the reform of state-owned assets and state-owned enterprises in the cultural field, and promoting the internal reform of cultural institutions by classification", focusing on the blocking points, difficulties and pain points of relevant units and institutions at present, and pointing out the direction of future breakthroughs.

On November 22, 2022, tourists visited the farmers’ painting exhibition hall in Linglong Bay, Shengfeng Village, Youchegang Town, Jiaxing, Zhejiang Province. Xinhua News Agency reporter Xu Yushe

　　Specifically, it is necessary to improve the level of public cultural services. We will fully prosper the press and publication, radio, film and television, literature and art, philosophy and social sciences. We will implement projects to improve the quality of literary and artistic works, promote the deep integration of media, promote the integration of urban and rural public cultural service systems, strengthen the construction of major national cultural facilities and cultural projects, and inherit and carry forward China’s excellent traditional culture.

　　At the same time, we should improve the modern cultural industry system. Adhere to the social benefits in the first place, social benefits and economic benefits are unified, deepen the reform of cultural system, improve cultural industry planning and policies, strengthen the construction of cultural market system, and expand the supply of high-quality cultural products. Implement the digital strategy of cultural industry, standardize the development of cultural industrial parks, and promote the integrated development of culture and tourism.

　　Xinhuanet Thinker: How to grasp the specific deployment of "promoting cultural prosperity and enriching people’s spiritual and cultural life" in the Decision?

　　Wang Xuebin:To build a strong socialist cultural country, we must always adhere to the direction of advanced socialist culture. To measure the quality and level of cultural prosperity, the most important thing is not to look at economic benefits, but to see whether we can provide more cultural products that can meet people’s cultural needs and enhance people’s spiritual strength.

　　The "Decision" clearly stated that "the people-centered creative orientation should be adhered to, the combination of achievements and talents, the integration of grasping works and grasping the environment should be adhered to, and the working mechanism of service, guidance and organization of literary and artistic creation should be improved", which is in line with the fundamental purpose of socialist literary and artistic work and the needs of current literary and artistic talent training and creative mechanism reform. It is put forward that "the coordination organization of cultural heritage protection and inheritance should be established, the supervision system of cultural heritage protection should be established, and the systematic protection and unified supervision of cultural heritage should be promoted", which conforms to the general trend of promoting the in-depth development of cultural heritage protection and inheritance; Emphasis is placed on "improving the system and mechanism for the deep integration of culture and tourism", which shows that with the vigorous development of "building tourism with literature and displaying literature with tourism", it is urgent to standardize and guarantee the system and mechanism.

This is a cultural relic excavated from Liangzhu Site exhibited in Liangzhu Museum (photo taken on April 18th, 2024). Xinhua News Agency reporter Xu Yushe

　　To sum up, many measures are aimed at improving the civilization level of the whole society, which is a very comprehensive goal. In the future, it should run through the three levels of the country, society and the public, and make efforts to improve the civilized quality of citizens, cultivate good social customs and enhance the quality of public civilization.

　　Xinhuanet Thinker: "Building a more effective international communication system", what aspects can we focus on?

　　Wang Xuebin:Based on a new historical starting point, and constantly improving the national cultural soft power, it is necessary to make Chinese culture and the values it contains go to the world, and run through all aspects of international communication and dissemination, so as to enhance the international community’s knowledge and understanding of Socialism with Chinese characteristics. The "Decision" pointed out that "building a more effective international communication system" focuses on promoting the reconstruction of the international communication pattern, deepening the reform and innovation of the international communication mechanism of mainstream media, and accelerating the construction of a multi-channel and three-dimensional external communication pattern; At the same time, accelerate the construction of China discourse and China narrative system, and comprehensively improve the efficiency of international communication. In addition, we need to build a practice mechanism of global civilization initiative, expand international humanities exchanges and cooperation, build a global civilization dialogue and cooperation network, enrich cultural exchange content and expand cooperation channels.