On February 1st, 2024, a tank 300 (parameter | inquiry) drove off the production line in Yongchuan Smart Factory, Chongqing, marking the official achievement of the production and sales of 300,000 single tank 300 vehicles. In the past three years, Tank 300 has set off a huge wave in the hard-core cross-country circle with the product gene of "can be wild in the city" and the social attribute of "can be changed, played and basked", setting a production and sales record of 300,000 vehicles, the first single cross-country vehicle in China. Behind the 300,000 yuan, China’s cross-country market has changed from joint venture to independent leadership, and it is also the best proof that national brands stand on the top of the global cross-country market.
Explosions gather users’ potential energy tank 300 to lead the multiple expansion of off-road vehicle market in China.
As the first explosion product in China’s hard-core off-road vehicle market, Tank 300 has created a new category of fashionable off-road vehicles. With its hard-core strength of intelligence, luxury and off-road, Tank 300 officially entered the "club selling 10,000 vehicles a month" less than one year after its launch, creating the first record of "bicycle sales exceeding 10,000" of China off-road brands, and later it won the champion of China off-road SUV sales for 36 consecutive months, becoming a "phenomenal" model of China brand.
After the strong rise of Tank 300, it quickly incited the market demand, ignited the enthusiasm of hard-core consumption, and boosted the "double promotion" of high-end hard-core off-road sales and purchase intention. In 2018, the sales volume of hard-core off-road vehicles nationwide was less than 100,000; With the popularity of Tank 300, the market demand for hard-core off-road vehicles in China will double to 210,000 in 2022. The continuous hot sale of the tank 300 has invisibly increased the potential energy of the hard-core off-road vehicle market, and consumers’ demand for hard-core models has risen.
In addition to promoting the continuous upgrading of market demand, Tank 300 has completely changed the off-road vehicle market in China, which is dominated by imported and joint-venture brands. In the past three years, Tank 300 has occupied a cumulative market share of about 54% in the non-loaded market. For every two off-road vehicles sold, one is Tank 300, making it the first China brand hard-core off-road vehicle to truly wrestle with the global "top-stream" hard-core off-road vehicle.
Thanks to the excellent sales performance, according to the "2023 China Automobile Insurance Rate Report" jointly released by china automobile dealers association and Jingzhen Appraisal, the three-year insurance rate of Tank 300 reached an astonishing 77.58%, ranking first among compact SUVs, not only topping domestic brands, but also leading many old joint venture models.
Born with global strength, Tank 300′ s global off-road "phenomenal" performance.
At the beginning of its birth, Tank 300 was born with global genes. After the globalization in 2022, Tank 300 has been exported to Saudi Arabia, Kuwait, Australia, Russia, Thailand, Bahrain, Iraq and other countries, as well as North Africa, Central and South America and other regions. In October 2023, Tank 300 won the first place in the compact hard-core off-road sales in the Saudi market.
Putting the perspective into the whole year, the performance of the tank 300 is even better. According to the data, in 2022, Tank 300 won the runner-up of the four best-selling hard-core off-road vehicles in the world. Compared with Prado and herdsman, it took only three years for Tank 300 to reach the "height" of traditional hard-core off-road vehicles for decades.
The outstanding sales results have also won the recognition of professional organizations around the world. Tank 300 has won numerous awards around the world with its excellent product strength. In terms of safety performance, Tank 300 obtained five-star safety certification in ANCAP, Australia, and its performance was better than that of Jeep herdsman and Land Rover Range Rover in the same period. In addition, in 2023, Tank 300 became the only 4×4 hard-core off-road vehicle selected by Australian media Carsales 2023 Car of the Year.
Users Create Re-start Tanks 300 and Construct the Cultural Leader Attitude of China Cross-country Modification.
Starting from the tank 300, the tank has created a complete off-road ecology. In the past three years, Tanks have established 66 clubs, reaching more than 290 cities and regions, and established 471 communities, covering more than 170,000 users. Tank APP has gathered more than 2.2 million registered fans, built the largest cross-country community in China, and created a number of co-creation activities, including the Tank Academy and the Light the Earth Project.
Tank 300 is based on cross-country play, deeply cultivating the three circles of camping, refitting and outdoor, extending the circles of trend, motorcycle, women and art, and creating a brand ecosystem. Starting from the first tank SUV, Tank 300, the tank brand cooperated with top domestic refit manufacturers such as Yunliang, China Dinghuo and Guangzhou Chaojing, creating the first OEM and refit factory in the industry to create a refit mode, creating customized and limited-edition models such as Tank Ranger, Fenglin Fighter, Fighter 02, Cyber Tank and Cyber Knight, and cooperating with over 80 refit partners such as K-MAN and Sand Lizard, giving birth to a unique China.
The achievement of the milestone of 300,000 tanks of 3 million not only means that the tank 300 has withstood the test of the market and 300,000 users, but also witnessed the continuous improvement and development of the tank ecosystem. It can be said that Tank 300 has created a brand-new off-road ecology in China. Choosing Tank 300 means having a complete off-road ecology and a group of like-minded friends, which is the unique hidden value of Tank and the incomparable "tank advantage" of other brands.
With the 300th car of Tank 300 rolled off the assembly line, we not only witnessed the growth of a brand, but also saw the strong potential of the off-road vehicle market in China. As the only off-road vehicle that has exceeded 300,000 vehicles on the off-road "track" in China, Tank 300 will run forward with a new attitude to meet the next 300,000 vehicles.