On August 30th, the 27th Chengdu International Automobile Exhibition officially kicked off. Super Anxin promised to escort, and the DMH super hybrid system was empowered. SAIC Roewe brought all products of D family Roewe D7 DMH, Roewe D7 EV and Roewe D5X DMH to Chengdu Auto Show. At the same time, Roewe RX5 PLUS, i5, iMAX8 and other star models also made their debut. The grand appearance of Roewe product family not only fulfilled Roewe’s commitment to deeply cultivate technology and promote user experience innovation, but also demonstrated that Roewe New Energy is moving towards a new journey.
Buy a new energy vehicle and decide after watching Roewe! At this year’s Chengdu Auto Show, SAIC Roewe brought exclusive subsidy policies to customers in Sichuan and Chongqing, and brought more feedback to consumers with more competitive prices and better experience. Under the double superposition of state compensation and factory compensation, the replacement subsidies of Roewe D7 DMH, Roewe D7 EV, Roewe RX5 and Roewe iMAX8 are as high as 50,000 yuan; The replacement subsidy for Roewe D5DMH and Roewe i5 is as high as 40,000 yuan, and the full amount of Roewe i5 after subsidy is only 39,800 yuan.
World-class DMH super hybrid technology strength leads the hybrid era
In the huge market scale and fierce market competition, China’s hybrid technology has achieved a leap from following to leading, and began to "feed back" the world. At present, the core technology of SAIC has reached the international advanced level, and the reverse output of main core technologies including vehicle platform has been realized, which also shows the world the strength of China automobile brand in the new energy era.
Driven by technology to change products, DMH super hybrid technology has taken the lead in the Roewe D7 DMH and the Roewe D5DMH, a new mainstream hybrid SUV with long battery life, showing its strength beyond its peers in terms of energy efficiency, NVH and driving experience. In 2023, Roewe D7 DMH won the honor of "China Heart" Top Ten Engines and Hybrid Systems. In addition, in June’s "Extreme Hot Marathon — — In the "2000km plug-in and hybrid endurance challenge" activity, these two-car combinations equipped with DMH super hybrid system took the first place with a total endurance of 3908km. Among them, Roewe D7 DMH has set a new record for self-owned brand B-class cars with the ultimate endurance of 2160km, and the measured comprehensive fuel consumption per 100 km is only 2.7L, which shows the true strength of China’s self-owned brand national team.
Behind the measured results, the list of battery life and fuel consumption has been refreshed repeatedly, which is the systematic support of many unique technologies. The fifth-generation DMH super hybrid technology, which is constantly evolving based on the National Science and Technology Progress Award, has many world-leading technologies such as the industry’s first powertrain brain PICU and the coaxial structure of engine +P1 motor. The software algorithm is used as the core to match the special hardware such as hybrid high-efficiency engine, gearbox and long-life battery, and the combination of software and hardware is achieved, achieving the strongest performance and optimal index. In addition, DMH super hybrid technology has three technical characteristics: modularity, integration and exclusivity. By matching different hybrid routes such as PHEV/EREV/HEV with one system, it can cover the driving needs and fuel consumption regulations of different users around the world.
In fact, as early as 2010, SAIC proactively laid out the field of plug-in hybrid technology. In the past ten years, SAIC has accumulated 150 billion yuan and obtained more than 26,000 technical patents, as well as "seven technical bases" including three vehicle platforms and four key systems. Moreover, with the project of "Key Technology and Industrialization of Low Energy Consumption Plug-in Hybrid Passenger Cars" and the second prize of the National Science Progress Award twice by SAIC Rubik’s Cube Battery, SAIC has built a solid hybrid technology system with strong technical reserves.
The biggest advantage of any technology with long-term value is that it can withstand precipitation and carry periodic iterations. In the future, the DMH super hybrid technology will continue to evolve: at the engine energy end, Roewe insists on knowing more about the engine in order to better mix. The thermal efficiency of the hybrid special engine under the DMH super hybrid system has exceeded 46.3%, and it will pass the national 14 th Five-Year Plan certification project. Roewe is also the first car enterprise in China to meet Euro 7 emission standards. In addition, at the auto show site, in the live disassembly of the DMH super hybrid system, Roewe first showed the future forward-looking technology "composite planetary gear". This technology integrates the subtle design of planetary gear system and clutch system, which can realize the smooth shift of three gears, improve the driving experience, greatly improve the energy efficiency and bring a quieter and more comfortable driving environment. Based on the ever-evolving DMH super hybrid technology, Roewe will make the fuel consumption lower, strive to break 2 into 1, and lead China super hybrid into the era of fuel consumption 1.
"Super Anxin Commitment" Helps Brand Transform into New Energy.
Entering the "second half" of the new energy automobile industry, the competition among automobile enterprises has changed from a simple "price war" to a multi-dimensional "value war". Based on quality and technology, SAIC Roewe began to provide volume service and volume guarantee, and truly volume value for users.
Based on the DMH super hybrid technology leading the whole hybrid technology industry, the quality car-making strength under the big factory system, and the outstanding performance of the model equipped with SAIC Rubik’s Cube battery, which delivered 300,000 units worldwide and set a record of zero spontaneous combustion, SAIC Roewe broke the industry convention and took the lead in launching the "Super Safety Commitment". With the industry-leading service guarantee terms, it provides users with a safe car experience in the whole life cycle, setting a new benchmark in the industry.
"Super Safety Commitment" introduces the "zero spontaneous combustion guarantee" of "burn one and lose one" within 20 working days, and the "three-electricity lifetime warranty" with unlimited mileage and the first owner. The promised warranty components include high-voltage battery pack, drive motor and drive motor control module, and cover the powertrain integrated control module of hybrid vehicles.
This policy breaks the industry’s guarantee restrictions on the number of kilometers and service life of the three power companies in one fell swoop, and provides comprehensive protection for the whole life cycle of non-operating vehicles. After the launch of Super Anxin, the preservation rate of Roewe-related products will increase by 5%, that is, products worth about 100,000 yuan, and used cars will sell for 5,000 yuan more.
Technology empowerment, service escort. Roewe relies on SAIC’s excellent technical strength, the quality of large factories and the industry’s first "Super Anxin Commitment" service guarantee, and is committed to providing consumers with world-class products that can be bought with peace of mind and used with peace of mind and have more "long-term value". It is worth mentioning that at present, for every 10 cars exported to Europe, 7 are from SAIC passenger cars, which once again confirms the world quality and global strength of SAIC passenger cars.
Roewe adheres to long-term, makes a living with core technology, settles down with users’ needs, goes all out to promote the brand’s new energy transformation, and actively responds to the new energy market involution. At the auto show, Yu Jingmin, executive deputy general manager of passenger car branch of SAIC Motor Co., Ltd. said: "Roewe will do a good job ‘ Near, Middle and Far ’ Plan, taking into account the current and long-term relationships. At present, we need to polish the technology brands label, marketing should return to the essence, focus on user needs, and be closer to users, media and distributors. " (Source: SAIC Volkswagen)