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On the 39th day after Zhou Zhe’s death, "Office Xiao Ye" officially resumed the video update. And Zhou Zhe’s life, forever fixed at the age of 14.

On August 22nd, Zhou Zhe and Xiaoyu, two girls in Zaozhuang, Shandong Province, imitated the short video released by online celebrity, and exploded when they made their own popcorn in household cans, killing one person and injuring another. Zhou Zhe’s family said in an interview with the media that the two girls used their mobile phones to watch a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" in Tik Tok.

Zhou Zhe’s death has aroused great public concern. The responsibility of family members, "Office Xiao Ye" and short video platform has become the focus of hot discussion. The "Office Xiao Ye" team reached a settlement agreement with the families of the two girls by paying aid. After the accident, Zhou Zhe’s family also contacted the Tik Tok platform, hoping that the other party would be responsible for the consequences of its poor supervision. "But they shirked that they are customer service and can’t manage this matter." Zhou Zhe’s father told reporters.

Zhang Shiwen, a lawyer of Shanghai Huiye Law Firm, said that bailout money is an economic subsidy provided by one party to the other for humanitarian reasons, not a legal definition. The party providing the aid is not necessarily at fault. The compensation is usually the money paid by the responsible party to the injured party.

Today is the 49th day of Zhou Zhe’s death. By the end of July, Zhou Zhe’s family didn’t wait for compensation, only "relief money". No one admitted responsibility for Zhou Zhe’s death except Zhou Zhe’s parents.

Although the short video of "Pop-can Homemade Popcorn" released by "Office Xiao Ye" has been removed from the shelves in Tik Tok, when the reporter searched on other short video platforms with related keywords, it was found that there are still similar videos spread without safety tips.

The question that the public cares about is: Can Zhou Zhe’s death bring about changes? How to avoid the recurrence of tragedies in the future?

Chen Tangfa, a professor at the School of Journalism and Communication of Nanjing University and a scholar of media law, believes that the platform party should do its duty to remind the spread of short video content with obvious risk or probability of injury on the premise that minors constitute an important component of its users. In addition, he suggested that the relevant departments should increase their legal obligations to short video uploaders. "Short video producers should be required to give necessary explanations on the possible dangers of their videos and how to avoid them."

Traceability:

Two underage girls imitated "pop-can homemade popcorn", one died and one was injured.

On August 22, 14-year-old Zhou Zhe and 12-year-old Xiao Yu exploded while making popcorn in household cans.

In an interview with the media, Zhou Zhe’s family said that the two girls watched a short video of "Pop-can Homemade Popcorn" posted by online celebrity called "Office Xiao Ye" on Tik Tok on the same day, so they also learned to make popcorn. The first time alcohol was ignited, the corn did not turn into popcorn, and after alcohol was poured again, it exploded.

Both girls were burned to varying degrees. Among them, 14-year-old Zhou Zhete was severely burned to 96% and died on September 5.

This incident has aroused public concern. Regarding who should be responsible for the accident, Zhou Zhe’s family believes that the family members are responsible, but the video publisher "Office Xiao Ye" and the platform Tik Tok are also responsible. They have proposed to sue the video publisher and the short video platform.

"Office Xiao Ye" responded in Weibo, saying that Zhezhe’s and Xiaoyu’s accidents were by no means imitating their own videos, but they were willing to provide whatever help they could for Xiaoyu’s follow-up treatment and Zhezhe’s family, and would continue to launch strict self-examination, permanently removing all videos with potential security risks from their accounts on the whole platform.

According to the Beijing News, representatives of the "Office Xiao Ye" team went to Zaozhuang, Shandong Province on September 16th to meet and discuss with Zhou Zhe and Xiaoyu’s family members. The two sides agreed not to consider the division of responsibilities, but only to talk about how to deal with the aftermath. Later, on 17th and 18th, the "Office Xiao Ye" party reached a settlement agreement with Zhezhe and Xiaoyu’s family one after another, giving them a one-time aid.

Zhang Shiwen told reporters that aid money is common in reconciliation and mediation mechanisms. "From a legal point of view, the party providing the aid is not necessarily at fault, and the amount is not specified."

Zhang Shiwen also mentioned that according to the law, compensation is usually paid by the responsible party to the injured party, "that is, the responsible party damages the interests of others in the course of its behavior and pays the injured party in cash, in kind and other material ways. The calculation method of compensation will have a corresponding legal basis and the amount is usually greater than or equal to the losses actually suffered by the injured party (such as property losses, personal injuries, etc.). "

Less than a month after the signing of the settlement agreement, "Office Xiao Ye" took the lead in restoring the video update of Weibo’s account on October 14th. Subsequently, it was resumed and updated on today’s headlines, watermelon videos, WeChat WeChat official account, volcano videos and platforms such as bilibili and Tik Tok.

The reporter tried to contact the two parties about the content of the agreement. Zhou Zhe’s father said that when signing the agreement, he had promised the other party not to disclose the settlement information. The "Office Xiao Ye" party failed to give the reporter’s WeChat application, and Weibo and WeChat WeChat official account did not reply to their private letters about the interview.

Regarding the prosecution of the Tik Tok platform mentioned earlier, Zhou Zhe’s father told reporters that the matter has been handled. When he signed a settlement agreement with "Office Xiao Ye", he agreed not to pursue their responsibility with the Tik Tok platform. "I can’t break my promise and can’t pursue it again."

According to Peng Dingdai, a professor at Nanchang University Law School, there are three types of subjects who should bear the responsibility in this accident. One is the guardian of the minor who has no ability to distinguish and control certain things, that is, the parents of the victim; The second is the producer of the video. As an adult, he should expect others to imitate his video, which is likely to lead to danger, so he should give safety tips in prominent parts of the video. The platform for video distribution is the third party that needs to be responsible.

"The platform should fulfill its obligation to censor videos containing bad information, including those that are dangerous, lead people to commit suicide, pornographic, etc." As for the specific responsibility, Peng Dingdai said that evidence is needed in law.

Phenomenon:

Short video imitation causes casualties or public security incidents from time to time.

A Jian still has a scar on his right eyelid, which was left after he failed to imitate an action challenge short video called "double somersault".

This is an action that needs to be completed with friends, that is, two people stand face to face, one person bends down and puts his hands out from the middle of his legs; The other person grabs his outstretched hands and flips them up 180 degrees. If he succeeds, he will finish riding his waist, and if he fails, he will be injured.

Two years ago, when the short video was just on fire, A Jian liked to watch some creative, spoof and interesting videos. After watching many short action videos, he chose some actions suitable for challenging with his friends and successfully completed them many times. A Jian told reporters that he also watched a lot of highlights of the failure of such action challenges. "I feel that I have no problem and I can do it completely."

Unexpectedly, failure came. When challenging "double somersault" with a new friend, the other party used too much force when turning up, and the direction was not accurate. His forehead suddenly hit Ajian’s glasses. "The glasses burst on the spot and his eyes could not be opened."

Recalling the scene at that time, A Jian was scared in his heart. "Fortunately, it is not serious, otherwise his eyes may be blind."

A Jian’s injured right eye and cracked glasses (photo courtesy of the client)

The reporter then searched and found that the video of "double somersault" can still be seen on many platforms, and some of them have added a warning that "this behavior is risky, please don’t imitate it easily", but there are still more videos not attached. Such casualties or public security incidents caused by imitating short videos have occurred many times in all parts of the country.

According to Hubei Jingshi, last year, a father in Wuhan also failed to challenge his two-year-old daughter to "double somersault", and missed when he flipped 180 degrees upwards, resulting in the child’s head landing, serious spinal cord damage and inability to move his upper body.

Also last year, "Live Hainan" reported that three children in Ding ‘an County, Hainan were injured by firecrackers because they imitated the live video of fast hands to make "Mountain Pig Cannon"; The Legal Evening News reported that an 8-year-old boy in Xi ‘an, Shaanxi Province, imitated the video of Tik Tok’s "sticky tape on the door", causing his 6-year-old brother to fall and be covered in blood.

According to Weibo, the official of Shaoshan Public Security Bureau, Hunan Province, two men who had drunk were driving their motorcycles home, so they imitated a short chat-up video and blocked a lady on the road. After the police arrived at the scene, the two men also pushed and insulted the police. Finally, the two were sentenced to administrative detention for 20 days respectively.

According to Zhang Shiwen’s analysis, video publishers generally have a mature operation team and a huge fan base. Short videos are widely spread on the Internet as soon as they are issued, and video viewers lack professional guidance when imitating short video content, which is more likely to be dangerous.

Behind:

Netizens imitate short videos and have frequent accidents. online celebrity earns considerable income by realizing traffic.

The "Xiao Ye in the Office" in the incident of "Girl Imitates Homemade Popcorn and Dies" was hailed as the first online celebrity in 2017. She became popular on the Internet with her brain-opening food videos. Her representative works include cooking hot pot with a water dispenser in the office, roasting fat beef with an iron, and spreading pancakes in the box.

With its huge traffic, "Office Xiao Ye" realized the realization of revenue and performed well in entering overseas platforms. According to a special report in The China Journal, she ranks first in the number of fans in China, a YouTube platform. Previously, NoxInfluencer, a platform for analyzing YouTube’s online celebrity data, announced the income of YouTube in online celebrity: the monthly income of advertising alliance in office Xiao Ye is 4.59 million, and the annual dividend is expected to be 55.08 million.

However, Nie Yangde, CEO of Xiao Ye’s Onion Video, once told the media that the data is not true, but Xiao Ye’s income on YouTube is indeed considerable.

When the reporter browsed the Tik Tok platform, he found a short video producer "Wanzi Mo" who is as creative as "Office Xiao Ye". She has more than 8 million fans and was certified as "creator of quality life field" in today’s headlines.

In the video, the self-made barbecue grill, juicer, etc., the sharp objects such as wood saws, chainsaws, sickles, etc. are still visible, and several videos browsed randomly by reporters have no step descriptions and safety risk tips, so users, especially minors, are prone to accidents when imitating.

In the name of business cooperation, the reporter consulted the company where "Wanneng Zimo" is located, and the other party replied to an October business price publication.

In the example, the reporter saw that in a short video platform, the company’s 11 IP accounts have different charges for business promotion according to the total number of fans, the total number of works and the total number of likes. In the promotion of 0-20 seconds, the "hand price" ranges from 7800 yuan to 108000 yuan, and in the range of 21-60 seconds, the price ranges from 9000 yuan to 180000 yuan.

In this network era, everyone can be a online celebrity, and it can be a fire in minutes. For users, in addition to watching these videos released by online celebrity, many ordinary people also want to pick up their mobile phones and shoot videos to get more likes and onlookers.

At this time, imitatable content is more likely to stimulate users to spread. In particular, fun, interesting, novel and even curious movements, dances and plots are all elements that users prefer to imitate. These conditions are often linked to their traffic and are easily recommended by the platform and become explosions.

The short video platform quickly gathers users of the same kind by challenging, bringing topics, bringing labels, etc., so the popular short videos such as "splashing water into ice" and "ice drift" are all dangerous, the former may be scalded, and the latter will lead to drowning.

According to media reports, in the first two days of this year, there were three drowning accidents caused by driving on the ice in Shanxi, Tianjin and Heilongjiang.

The reporter searched for "splashing water into ice" under the "topic" column of Tik Tok platform and the "tag" column of Aauto Quicker platform, and found that there were 9,388 videos under the topic of the former platform, with a broadcast volume of 240 million times, while there were 219 works in the tag of the latter. The reporter randomly browsed several videos on the two platforms and found that there were no security risks.

After the girl passed away imitating homemade popcorn, the related videos have been removed from the Tik Tok platform. However, when the reporter searched on other short video platforms with related keywords, he found that there are still similar videos without safety tips.

Expert:

The short video platform needs to consider both economic and social benefits.

Accidents happen frequently when imitating short videos. Why are there still many video contents with hidden risk factors in major short video platforms?

Chen Tangfa believes that this is because the iron law of market economy-"high risk must be accompanied by high return" is also reflected in the pursuit of Internet content. "The curse of’ traffic is king’ urges network service providers to ignore content security intentionally or unintentionally, and’ risk’ can become a’ selling point’."

After such accidents, short video platforms have repeatedly fallen into controversy. Tan Tian, a professor at the School of Journalism and Communication, Jinan University, said that the platform has the responsibility to regulate and explain such videos with security risks and involving technology.

"Office Xiao Ye" once said in an apology that he was reminded by a private letter from @ Chengdu Public Security Fire Brigade Guan Wei before he realized that there might be security risks in the video. Later, they added dangerous operation tips to videos that thought there were hidden dangers. "Now it seems that such tips are far from enough." She wrote.

Tan Tian told reporters that for this kind of online celebrity who has reached a certain number of fans, the greater the traffic, the greater the social responsibility, and their every move will have an impact. "online celebrity is not aware of this (safety hazard) problem, and the platform side should strengthen supervision."

Peng Daiding believes that maintaining a civilized, clean and green network environment is not only a legal responsibility, but also a social responsibility for platform operators.

"(The platform side) can’t just be an indicator of profit, but should assume corresponding social responsibilities and consider economic and social benefits as a whole."

With the rapid development of short video industry, chaos followed. From the recent death of "girls imitating homemade popcorn" to the collective praise of underage mothers before, from eating raw pork to using "dirty jokes" and other eyeballs, strengthening supervision has long been a public concern.

The government level has responded one after another. The relevant regulatory authorities have talked about the short video live broadcast platform many times, asking it to further improve the mechanisms such as content review and release, security policy management, and use the correct values to guide the algorithm to create a clean and honest cyberspace for the majority of netizens, especially teenagers.

On January 9th this year, China Network Audiovisual Program Service Association issued two industry specifications, namely, Management Specification for Network Short Video Platform and Detailed Rules for Auditing Standards for Network Short Video Content. The requirements for the network platform are higher, the standards for content audit are stricter, and the platform management is more operational.

In order to prevent minors from indulging in short videos, since April this year, the National Network Information Office has guided short video platforms such as "Tik Tok", "Aauto Quicker" and "Volcano Video" to pilot the online anti-addiction system for teenagers.

For the supervision of short video platforms, Peng Daiding believes that the platform itself can pre-audit the video content by using automatic identification and other technical means, while for those whose technical audit can not meet the requirements, it is necessary to invest some funds to strengthen manual audit.

Tan Tian suggested that the platform should set certain standards for the uploaded video content, and any citizen can report any violation of the standards. In terms of manual audit, he said that the platform can mobilize netizens or relevant experts and scholars to set up professional committees.

"Some of them can be handled by algorithms and machines, and some of them can’t be handled. They must be manually reviewed. Is there anything wrong with the content and whether there are any security risks? Will it induce young people, especially those with large fans and traffic, and they need manual review. (These) can’t save trouble, and the platform user base is large, so it is necessary to strengthen the responsibility. "Tan Tian said that if the manual can’t judge, you can hire relevant experts to judge." Some hidden danger experts can see the problem, such as those involving fire, and need fire experts to look at it. "

Chen Tangfa suggested that relevant departments need to increase their legal obligations to short video uploaders. "Short video producers should be required to make necessary explanations on the possible dangers of their videos and how to avoid them. This explanation should be regarded as an important element for uploading short videos, otherwise, no matter whether actual injury incidents occur or not, they will be held accountable."

The second is to strengthen the actual effect of user reporting. That is to say, if the content reported by the whistleblower is really dangerous, the administrative fine for investigating the responsibility of the platform will be rewarded to the whistleblower according to a certain proportion, and it is indeed a combination of "everyone’s responsibility" and "everyone’s benefit" to truly implement the network governance principle of group prevention and group governance by legal means.

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　　CCTV News(Reporter, Wang Jiazu) On November 11, six departments centralized "reminder interviews" with 8 online ride-hailing platform companies to remind and supervise the safety production, maintenance and stability of each enterprise. The reporter found that since the second half of this year, many traffic control departments across the country have issued risk warnings to online ride-hailing business services.

　　Experts say that government departments’ interviews with online ride-hailing platforms and risk warnings can help guide enterprises to standardize their operations and focus competition on how to improve the safe travel experience of ordinary people, rather than seeking profit margins at the policy edge.

　　Interview warning: online car-hailing is risky, so you need to be cautious when entering the market

　　According to the news released by the Ministry of Transport on the centralized interview, since the second half of this year, there have been many new situations and new problems in the development of online car-hailing and ride-hailing markets, involving various aspects such as industry safety and stability, which have attracted extensive attention from all walks of life and the media. Based on this, before the interview, many transportation authorities across the country have issued business service risk warnings to enterprises and individuals engaged in online car-hailing.

　　On June 11 this year, the Xi’an Taxi Administration Office reminded companies or individuals who are willing to engage in online car-hailing business to pay close attention to vehicle ownership to avoid conflicts and disputes or economic losses. In mid-October, the Xi’an Municipal Transportation Bureau also clearly stated that it is necessary to "prevent the online car-hailing market from being controlled by interest groups, break through the market boundary, over-dump vehicles, cause market competition to deteriorate, and ensure market supply and demand balance."

　　Sanya City, Hainan Province, also issued a "warning" for online car-hailing on September 5, saying that some cooperative companies that join the online car-hailing platform have "rental purchase", affiliated operation, guarantee car purchase and other situations… It is very likely to cause unclear vehicle ownership, difficulties in rights protection in the process of canceling the contract, and joint and several liability in the event of business risks.

　　In addition, Nanning, Sichuan, Suining, Mianyang, and Cangzhou, Hebei have also issued online car-hailing risk warnings this year, indicating that engaging in and riding online car-hailing pose certain risks.

　　Case: "Purchasing by rent" makes drivers feel uneasy

　　So, what are the risks of engaging in online car-hailing? The reporter found that in the risk warnings issued by these cities, the phenomenon of "rental purchasing" was highlighted. "Rental purchasing" means that the leasing company comes forward to buy the car with a loan from the bank and rents it to the driver. The driver repays the principal and interest to the bank for the leasing company. After the contract expires, the driver redeems the ownership of the vehicle from the leasing company. In fact, this model has great risks.

　　In August this year, dozens of car owners were deceived by a trading company in Chengdu. According to local media reports in Chengdu, the dozens of drivers "bought" vehicles of different brands in the company to engage in online car-hailing services by "renting and purchasing". They paid a down payment and agreed on a monthly repayment amount. However, before the vehicle was transferred, the company boss suddenly lost contact and left the building empty.

　　In July this year, a number of online car-hailing drivers in Changsha, Hunan reported that because their company had promised that the vehicle was "certified" and was a compliance car, more than 100 drivers signed contracts in the form of "rental purchase". But after more than half a year, due to illegal operation on the road without a license, many drivers were detained by the relevant departments and fined tens of thousands of yuan. They originally wanted to make real money, but they were brought into the scam.

　　Master Zhang, who has been engaged in online car-hailing operations in Xi’an for two years, told reporters on the afternoon of November 12 that the phenomenon of "renting and purchasing" in the industry is very common. "This business is not as profitable as when the platform gave subsidies at the beginning. Xi’an’s requirements for online car-hailing are basically B-class cars, and few people who can afford it will work hard." Master Zhang said that many online car-hailing drivers are sports cars to earn money to pay off car loans. The owner is not himself, and the heart of running a car is not at ease.

　　Expert: Don’t seek profit margins on the policy fringes

　　Li Mingtao, dean of the China International E-commerce Center Research Institute, told CCTV that when online car-hailing first appeared, people regarded it as a representative of the "sharing economy". Through the matching of Internet platforms, idle vehicle resources can be optimized to meet the diverse travel needs of ordinary people. However, in actual operation, relying solely on the information matching of network platforms has indeed caused many safety hazards and bad cases involving safety.

　　"The six departments’ recent interviews with online car-hailing companies are also mainly to prevent online car-hailing companies from relaxing the control of the entry threshold for online car-hailing and ride-hailing for their own business interests. At the same time, the local authorities’ strengthening of risk warnings for’purchasing by rent ‘is also based on a large number of complaints about this model, reminding drivers to prevent and control related risks and protect their own interests." Li Mingtao said that these measures are necessary to help guide enterprises to standardize their operations and focus the competition on how to improve the safe travel experience of ordinary people, rather than seeking interest space at the edge of the policy.

　　In addition, in response to the characterization of "Hitch behavior must not be for profit" proposed by the six departments during the centralized interview, Li Mingtao believes that the future Hitch platform profit model will be gradually adjusted to collect member value-added service fees through information docking.

　　A few days ago, LI released its Q2 financial report for 2023, with revenue and delivery reaching record highs of 28.65 billion yuan and 86,533 vehicles respectively, with year-on-year growth rates exceeding 200%. In addition, the company’s operating capacity continued to improve, and Q2′ s gross profit margin increased steadily to 21.8%, making it a new force in car making and even a star in the entire automobile industry.

　　First, focus on the highlights in LI Q2 financial report.

　　In terms of financial data, LI Q2 has made a series of encouraging achievements. Revenue reached 28.65 billion yuan, a year-on-year increase of 228.1%; Operating profit and net profit both climbed, reaching 1.63 billion yuan and 2.31 billion yuan respectively; The gross profit margin increased to 21.8%, and the company’s profitability rose steadily; Free cash flow increased to 9.62 billion yuan, a substantial increase compared with the same period; By June 30, 2023, the company’s cash reserves reached 73.77 billion yuan … Both the positive and positive business trend and the ever-increasing abundant cash reserves have laid a solid foundation for the sustainable development of LI.

　　The strong market performance is undoubtedly one of the sources supporting LI’s good business. By the beginning of July, LI had delivered over 400,000 vehicles. From November 2019, when the first Li ONE rolled off the assembly line, to October 2021, when the 100th car rolled off the assembly line, it took 23 months. It took 10 months for 100,000 to 200,000 vehicles to go offline. From 200,000 vehicles to the cumulative delivery of more than 300,000 vehicles, it ideally took 5 months; From 300,000 vehicles to 400,000 vehicles today, the ideal took only three months, which not only explained the "ideal speed", but also highlighted the deep recognition of LI by China consumers …

　　At the same time, driven by the hot sales of L series models, LI also showed an accelerated expansion trend. In June, its delivery volume exceeded 30,000 vehicles for the first time, and this highlight performance continued in July; By the end of July, more than 200,000 ideal L series models had been delivered. With the release of its first all-electric flagship model MEGA approaching, LI, which has built a dual technical route of "all-electric+extended range", is worth looking forward to in the future.

　　LI is also favored by the capital market because of its positive circulation performance and broad prospects for development. In the first half of the year, the share price of US stocks in LI rose from $21.760/share on the first day of opening to $35.100/share on the last trading day of the first half of the year, with an increase of 61.31%. As of the release date of Q2 financial report, the closing price of LI has risen to USD 42.630/share, with a total market value of USD 44.435 billion, or about RMB 320.118 billion, and it has secured the second place in the market value of China automobile enterprises.

　　So, what factors have helped LI to achieve a leap-forward development?

　　First, LI’s precise brand positioning and product hard power, which conforms to the development of the industry and has a deep insight into the market demand. With the transformation of China’s automobile industry from big to strong, "upward" development is the only way for China’s automobile. As a "latecomer", LI lacks brand shackles and focuses on the high-end market to give it an inherent advantage; And the sweeping rise has also given it the confidence to wrestle with the traditional luxury giants, and even broken the difficulty of China brand upward.

　　In terms of products, in view of the demand of consumers in China and the control of various market segments, the products launched by LI won the hearts of the people. The product distribution of L7, L8 and L9 meets the purchase range of most consumers. The products themselves are not only smart and comfortable configurations such as "refrigerator, sofa, big color TV" that people talk about and even change consumers’ car habits, but LI has also spent a lot of R&D investment on more cutting edges, which has effectively improved consumers’ sense of comfort in car use. For example, in the development of L-series chassis, in order to change the air suspension from the exclusive luxury car of one million to the technology that can be used by more families, LI established R&D centers in the north and south, and developed the intelligent ideal magic carpet air suspension by itself.

　　In addition, in order to better serve users, the network scale of stores in LI is also increasing. As of July 31, 2023, LI had 337 retail centers covering 128 cities, and operated 323 after-sales maintenance centers and authorized car body panel repair and spraying centers in 222 cities. The integration of online and offline integrated sales has promoted the improvement of sales and service efficiency.

　　Based on the above, LI’s unexpected market performance is also natural. More importantly, the expansion of sales volume has also brought about the appearance of scale effect: the cost of vehicle R&D and production has been greatly reduced. According to the plan, the overall R&D expenditure rate of LI will continue to be stable at around 10%, even comparable to that of large multinational automobile groups; Have more say in the supply chain, so that it has more resilience and anti-risk ability; The geometric growth of brand recognition allows it to cope with the current "price reduction tide" safely, maintaining the price and showing the brand’s strength.

　　The rising brand recognition, the continuous hot sale of products, the reduction of R&D costs, the upgrading of business process systems, etc., complement each other with the steady rise of the company’s operating performance, and thus form a sustainable positive cycle.

　　Looking ahead, whether it is the company’s own development momentum, the continuous evolution of market demand, or the overall development direction and prospects of the industry, LI will achieve a higher leap.

　　Personally, LI’s upcoming first pure electric vehicle will make its product matrix more perfect; Intelligent assisted driving functions such as urban NOA and commuter NOA, which will be pushed one after another, as well as vehicle capabilities that are constantly upgraded through OTA, will continuously enhance user stickiness and brand awareness; However, the company’s insistence on self-research of core technologies and increasing investment in R&D of product core technologies will become the guarantee of product hard strength.

　　In terms of market demand, the mid-to-high-end incremental market has gradually become the main battlefield of consumption, which coincides with the positioning of LI. Family users’ demand for car purchase is diversified, but the purpose is clear. LI L7, L8, L9 and the upcoming MEGA can fully meet the needs of various consumer groups.

　　From the overall prospect of the industry, new energy and high-end are also development trends. According to the data of passenger car market information association, from January to July, the total retail sales of new energy passenger cars in China reached 3.725 million, up 36.3% year-on-year. In July, the retail penetration rate of new energy passenger cars reached 36.1%.

　　Based on the above, it is reasonable for LI to be optimistic about the future.It is predicted that the cumulative delivery volume in the third quarter will reach 100,000 to 103,000 vehicles, up by 277.0% to 288.3% year-on-year, among which the monthly delivery volume of L8 and L9 will exceed 10,000 vehicles, and the ideal L7 will challenge the monthly delivery target of 15,000 vehicles; The quarterly revenue is expected to reach 32.33 billion yuan to 33.30 billion yuan, a year-on-year increase of 246.0% to 256.4%. In the fourth quarter, LI will deliver 40,000 vehicles a month.