The past 72 hours have been the first weekend in which the Wang Jianlin family has returned to the throne of China’s richest man at 170 billion and surpassed Li Ka-shing to become the richest Chinese in the world for the first time. When Wang Jianlin flew to Europe to visit Oxford, buy and buy, and meet French President Fran?ois Hollande, his Wanda played another big game in Xishuangbanna, Yunnan Province, at home.
It snowed again this weekend in Beijing, but in Xishuangbanna, it was a pleasant time with high clouds and a temperature of 24 degrees. In Jinghong, the capital of Xishuangbanna, with beautiful mountains and rivers and rich Dai flavor, Gong Xiaowen, assistant president of Wanda Group and deputy general manager of the cultural and tourism project management center, and a group of Wanda executives all donned local ethnic costumes and kicked off a big party.
It is said that the painting style at the scene is like this:
You are wrong to think that this is just a beauty pageant. While the beautiful women are on stage to perform and canvass votes, the judges sitting under the stage are the bosses of the top 100 real estate distributors in China. It is said that everyone loves beauty and it is obvious, such as the one in the picture below:
But making money with the richest man is the true OS of those who are in business.
In addition to selecting a few splashing beauties, the distributors’ real ambition is to get a share of a cultural tourism market developed by Wanda in the southwest. Wanda Xishuangbanna International Resort – is the third large-scale cultural tourism project launched by Wanda Group after Changbai Mountain Resort and Wuhan Central Cultural District. After officially opening to the public on September 26, 2015, as of the first month of the Year of the Monkey, it has received more than 350,000 visitors. During the Spring Festival holiday, Wanda’s sales center welcomed more than 4,000 visitors and inquiries, and sold 300 suites. Follow the richest man to eat meat!
Compared with the more eye-catching tourist destinations in Yunnan that have been commercially developed on a large scale, such as Dali and Lijiang, why is Xishuangbanna, which has been stuck in people’s minds almost solely on the TV series "Sin" in the 1990s, so popular? How could I tell you that the picture below is Xishuangbanna Street during the Spring Festival, not the "parking lot" of the Third Ring Road of the Imperial City! (The tail numbers of the vehicles are all Yun A, Yu B and Sichuan A)
More than 90 distributors in 26 cities had signed up for the Wanda Xishuangbanna project by the end of the global distributor conference, according to the latest data. On Wednesday and Thursday in the past week, 11 and 7 other homes were sold respectively. It is not uncommon for customers in the three southwestern provinces with the highest awareness of Xishuangbanna and in Beijing to buy by air in droves, and the phenomenon seen in the Wanda project alone is that the proportion of hand-holding is quite high.
The richest man who is not short of money has invested 16 billion yuan with a wave of his hand. Today’s Wanda Xishuangbanna International Resort has become the largest and highest-level cultural tourism project in Southwest China. Those who have seen the Wanda Han Show in Wuhan can probably imagine what kind of visual enjoyment and cultural tourism senses the Dai Show in Xishuangbanna will bring. After the completion of Wanda Xishuangbanna International Resort, China has a cultural industry that can rival Disney in the United States.
Do not go abroad to enjoy the South East Asia style – theme park, Dai show theater, bar street, Wanda Plaza, six-star hotel group, one-stop education with ring, tier 1 hospital and other seven formats readily available, from the land to the opening, vigorous Wanda used only four years. Gong Xiaowen, wearing Dai clothes, said proudly at the distributor conference that in 2015 Wanda Xishuangbanna International Tourist Resort has received 21 million domestic and foreign tourists, and the increase in passenger flow has fully surpassed the traditional hot spots in Yunnan Lijiang and Hainan Sanya.
How significant is Xishuangbanna in the Wanda system? Three things can illustrate the problem.
First, Wanda set the 2015 annual meeting in Xishuangbanna, and all Wanda employees flew to Caiyun South. And this year, Wanda employees’ annual leave benefits are to bring their families to Xishuangbanna for vacation.
Second, the richest man usually walks the mall without a smile, but on the evening of January 16, Wang Jianlin made his debut in Xishuangbanna to vent his self for the first time, presenting a cover of "False Walking Monk" at the level of a Chinese good voice. The rock style is not inferior to the original singer Cui Jian, and the audience is very popular on the Internet.
Third, Wang Jianlin has repeatedly claimed in internal meetings that by 2018, Banna will be "hard to find a room". The overbearing president has spoken out, and Wanda has put this southwest cultural tourism market on the top agenda of the group. In addition, what he has gone to Europe to buy these days is actually a cultural tourism project. Wanda, which once relied on Wanda Plaza and Wanda Cinema to make its name in China, could not be more clear about its intention to turn the bow and go to the blue ocean of culture and tourism.
Wanda’s fourth transformation attempt to go real estate, in the world’s largest movie theater chain, the world’s largest sports industry, the world’s largest children’s entertainment enterprises, the world’s largest five-star hotel, the world’s largest tourism enterprises on the road, Xishuangbanna International Tourism Resort, is a very typical significance of the key.
It can be said that Xishuangbanna has become the international Banna and Wanda’s Banna. Before he had the ability to build high-rise buildings on the ground, Wang Jianlin had already opened up the wealth appreciation channel of Xishuangbanna. The ethnic minorities and exotic customs that have not been fully tapped by the outside world have made Xishuangbanna an investment depression. It is also the southwest gate of China on the international stage. After the opening of the Pan-Asian High-speed Railway in 2018, it will take only two hours from Kunming to Xishuangbanna, and only four hours to Thailand.
The richest man has such capabilities – the railway station is only a five-minute drive from the Wanda scenic spot, which means that Xishuangbanna’s future reception capacity will multiply exponentially.
What makes Xishuangbanna special ahead of tourist resorts such as Sanya is that Xishuangbanna has unparalleled geographical and religious and cultural advantages. A Lancang River, adjacent to the borders of six countries in South East Asia, and under the unique religious background such as pan-Asian and southern Buddhist holy places, there is huge room for international tourists to rise. Not long ago, on February 18, the South East Asia Buddhist event – the Southern Buddhist Monk Ascension Ceremony Ceremony was just held in Xishuangbanna, and Wanda took part of the reception work at that time.
It is not hard to see why, when Wang Jianlin decided to invest in Xishuangbanna, local government officials attended the signing ceremony and almost greeted him with their hands and feet raised – Wanda has become a coveted business card of Xishuangbanna and southwest China’s trade gate.
Nowadays, the room rate of Wanda Xishuangbanna Hotel is as high as 70%, and the price of Wanda Wenhua Hotel in the resort area has risen to more than 4,000 yuan/night during the Spring Festival. The richest man has decided to build two more five-star hotels in addition to Wanda Wenhua, Wanda Hilton DoubleTree and Wanda Crowne Plaza.
With the strong sales capacity of the Spring Festival, Wanda Xishuangbanna International Tourist Resort project has jumped to the top of Yunnan congeneric product sales. With China’s 100 savviest distributors hoping to make a fortune with Wanda, it is no surprise that this distributor conference will be the highest-profile and most attended event ever – no wonder the leaders of Wanda and exclusive e-commerce partner NetEase can laugh so happily in front of the splashing beauty.
