5G commercial "landing" will be over one year. Guangzhou Daily all-media reporter Yang Yaozhen photo
Guangjing observation
Text/Guangzhou Daily All-Media Reporter Wen Jing, Zhang Lu
Ms. He, a citizen, has recently received frequent calls from operators’ customer service to promote 5G packages. "The tariff package will cost more than 100 yuan, so I will not consider raising 5G for the time being." The reporter visited the market and learned that for the first anniversary of the official "landing", the "overwhelming" promotion of the market side is in stark contrast to the rational treatment of some consumers. "Sales say that only when you buy a 5G mobile phone and upgrade the package can you get the operator’s subsidy." Aunt Liang just bought a 500-yuan 5G mobile phone for her son in high school, but she said that if there is no subsidy of several hundred yuan, she will still choose a 4G mobile phone.
The survey found that the lack of choice of 5G packages, the high cost, the lack of low-end mobile phones and the lack of "killer" applications have become the embarrassment and helplessness for consumers to transition from 4G to 5G.
Fees:
The price of 5G package is relatively high.
"My monthly mobile phone package fee is 88 yuan/month, which includes 30G traffic. There is WiFi in my office and home, and the monthly traffic is inexhaustible. Sometimes I open hotspots to share with my family." Miss He, a citizen, received customer service calls from operators from time to time in recent months, but she said that she couldn’t figure out why she had to upgrade to 5G package.
Although operators have recently launched a variety of 5G packages, 5G packages are still "expensive" in comparison. For example, the mobile 5G package, the cheapest is 89 yuan/month; The lowest 5G package for telecom is 129 yuan/month; Unicom’s cheapest 5G package is also 129 yuan/month. In other words, now a new 5G package will cost at least 100~130 yuan per month.
According to the Survey Report on the Experience and Attitude of 5G Mobile Phone Users in China in 2020 released by a third party organization, the tariff of 5G mobile phone communication package is too high, and 49.2% of the interviewed 5G mobile phone users think that the current package price is too high, while 44.8% of the interviewed non-5G mobile phone users think that the high price of 5G communication package is the reason why they don’t buy 5G mobile phones.
Embarrassed:
Lack of phenomenal applications affects the popularity of 5 G.
According to the data of ICT Institute, in September, 26 new models of 5G mobile phones were listed in the domestic market, accounting for 44.8% of the number of new models listed in the same period, and the shipment volume was 13.99 million units, accounting for 60.0% of the mobile phone shipments in the same period, which has reached 60% for four consecutive months.
For the entire domestic smart phone market, the development of 5G mobile phones can be described as "outstanding". Domestic mainstream manufacturers Huawei, vivo, OPPO, Xiaomi, Glory, etc. have covered the 5G mobile phone market at different price points, and there are models to choose from from the high-end price of more than 5,000 yuan to the low-end price of 1,500 yuan.
"One of the main factors affecting the popularity of 5G is the lack of phenomenal applications," the reporter said in interviews with many insiders. Looking back at the transition from 3G to 4G, consumers really feel the need to change 4G mobile phones. WeChat "grabbing red packets" is one of them, as well as short videos, live broadcasts, mobile games, take-out and mobile payment.
In the face of the new 5G, industry insiders say that there are opportunities for phenomenal applications in private cloud, ultra-high-definition live broadcast, large-capacity video and the increasingly popular Vlog. In April this year, the three operators jointly released the White Paper on 5G Information. Will the 5G information created by operators "run out" in the next 5G era? According to the analysis, 5G information will become the first domestic and popular 5G application, which will create new market opportunities.
Expert:
Low-end terminals need to increase development efforts.
Compared with personal consumption, after a year of development, 5G presents another scene in the industry. According to the latest data, from January to August, 61,625 new 5G base stations were built in Guangdong. The number of 5G package users in the province reached 20.74 million, and a total of 98,613 5G base stations were built. Among them, Guangzhou 5G Industrial Park was approved as one of the first batch of 5G industrial parks in Guangdong Province.
According to industry experts, the important value of 5G network is to go out of the communication industry and apply it to thousands of industries, and the difficulty lies in how to combine it with the needs of the industry and provide power for the digitalization of the industry through innovative scene applications and operation modes.
Recently, Wu Hequan, an academician of China Academy of Engineering, mentioned in his keynote speech at the main forum of the IMT-2020(5G) conference that on the first anniversary of the commercialization of 5G, while seeing the achievements, we also need to face up to the existing problems such as immature technology, high operating cost and difficulty in digesting costs. The development of 5G is inseparable from innovation, and it also requires broader cooperation in the industrial chain. Wu Hequan pointed out that at present, there are not many varieties of mobile phones to choose from, and few of them are below 1,000 yuan. In the future, the demand for low-end terminals will be greater, and development efforts should be intensified. In the industry terminal, it is necessary to enrich industry modules and chips through cross-border cooperation with vertical industries, but the current cooperative business model is still unclear.
Reporter observation:
On November 1 last year, China’s 5G package was declared "landing". According to the latest data from the Ministry of Industry and Information Technology, China has opened a total of 690,000 5G base stations, with more than 160 million connected users. By the end of September, China has basically achieved 5G coverage in cities. According to the data disclosed by the basic operators, the combined number of 5G package users of China Mobile and China Telecom has reached 178 million.
In fact, after a year of popularization, the public’s awareness of 5G has improved, but most people are not willing to upgrade 5G, and it is generally believed that the current prices of 5G terminals and 5G packages are on the high side, so they choose to wait and see. Operators and terminal manufacturers should launch more low-priced versions of 5G tariff packages and more cost-effective 5G terminals, and increase application research and development in order to make consumers really willing to pay for 5G.