Young fans are the main force: concert movies are still difficult to become a domestic trend


"Noah’s Ark in May" poster
 
  Have you ever imagined standing up and waving glow sticks with the people around you in the cinema and dancing with the singers on the screen? This is no longer hypothetical. Mayday, a Taiwanese rock band with the title of "Concert King", announced recently that the film documenting its "Noah’s Ark" concert series will be fully released on September 19. It is understood that this film is the second concert film of Mayday. After the success of the first box office, the film industry is very optimistic about the prospects of this film. However, the industry is not optimistic about whether such concert films can become a new trend in the domestic film market.
 
70 yuan to experience 40 concerts
 
  Mayday’s "Noah’s Ark" global tour has been going on for nearly two years. Little known is that during the Mayday tour, a film crew has been shooting close-up, using 3D cameras to capture different angles of Mayday’s 71 concerts in 40 cities, and skillfully fusing 71 performances into a complete movie through the connection of music and pictures.
 
  In fact, as early as two years ago, the production unit had gathered the essence of 44 concerts in Mayday and created the first Chinese 3D concert movie through simple story series. Since most of the film footage was taken from the concert, and the appeal of Mayday itself, the film has been basically recovered through sponsorship and copyright sales before it was released. After the release in the Chinese mainland, it also easily earned 30 million yuan at the box office.
 
  "Noah’s Ark in May" is purer and bolder than the first musical film with a plot interspersed. The film has no plot, it is almost a concert scene, and the selling point is to "sit in the cinema and be in the first row of the concert". Huang Yiping, the publicity director in charge of the promotion of the film, said, "The last time, because it was almost the first time for the mainland to contact a concert film, the response and acceptance were unknown, so the plot was interspersed in the concert. But the experience of the last time gave us confidence."
 
  It is understood that, unlike the previous works, this new film will increase the number of premieres at zero. The film also opened a pre-sale ticket activity in Taiwan, and enthusiastic fans snapped up 40,000 pre-sale tickets in a short period of time. The popularity is staggering.
 
  At the world premiere of "May Day Noah’s Ark" held on September 7, May Day’s management company believes that the head of music revealed that the film’s Taiwan premiere pre-sale has earned NT $13.80 million (equivalent to RMB 2.819 million yuan), which is quite good.
 
  It is reported that the Chinese mainland zero point market pre-sale covers a total of 105 theaters in 27 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Changsha, Wuhan, Nanjing, Hangzhou, etc. The pre-sale tickets are about 25,000. This means that more than 20,000 fans will be the first audience to experience this unique concert film in advance.
 
  Many fans said that compared with the high ticket price of the concert, a 3D movie ticket of about 70 yuan can make Mayday near, and the wonderful clips of dozens of concerts such as the shocking Bird’s Nest 100,000 live are all in the film, which is very cost-effective.
 

The earlier small-scale release of Beyond That Day did not pay for itself
 
Young fans are the mainstay of movie audiences
 
  Unlike traditional movies, concert movies have no plot, and the whole film is basically only music and concert scenes. Whether it is planning or release, there will be many difficulties. Producers need to do a lot of communication work for media, theaters and even distribution companies.
 
  The reporter learned that both of Mayday’s concert films were distributed by Pony Pentium in mainland China. When it comes to the reason for choosing to cooperate with Mayday, the relevant person in charge of Pony Pentium bluntly said that it is the influence and efforts of Mayday – Mayday’s large number of fans and strong power are indeed one of the basic conditions for the popularity of their concert films, because the mainstream audience of the film is still dominated by young people. "Tickets for Mayday concerts are difficult to buy, and they are relatively expensive. Nowadays, as long as you spend the money of a movie ticket, you can feel the atmosphere of the scene, which is what young people like."
 
  However, fans are not the only factor in the success of a concert film. The veteran rocker Cui Jian has encountered a waterloo: Cui Jian’s musical film was released in May this year, and the film showed Cui Jian’s concert footage through 3D technology, trying to let the audience experience Cui Jian’s rock spirit up close. However, the film’s release road was quite bumpy. The film was completed in 2011, but it was shelved for more than a year. It is understood that the film also approached Pony Pentium about distribution cooperation, but was rejected by the other party. The reason why people in the film industry are not optimistic about the film is very simple. The current mainstream audience of the film is young people between the ages of 20 and 30, which overlaps with Mayday fans. Most of Cui Jian’s fans are already middle-aged people in their 40s. Although the film has a good reputation, its box office results are very unsatisfactory, and it is almost impossible to return the money.
 
  Why is it that singers who also have a huge fan base have a world of difference in the box office of their concert movies? In this regard, Pony Pentium admitted that popularity and fans are not the guarantee of the box office, and finding the right positioning is the most important thing. "Cui Jian has influenced a generation, but his main audience may be around 40 years old, out of the current movie audience environment. Mayday fans have a large age span, and the overlap with movie audiences is relatively high." In fact, even in Europe and the United States, established bands like U2 are no match for Justin Bieber on the big screen.

Next page  Concert movies are temporarily difficult to become a domestic trend 

What does "Qingyu Nian" mean for male-frequency IP?

Editor/Mao Shiyang

"Isn’t it a bit of a middle school to use an ancient costume drama to say that people are born equal?" Hearing the reporter’s question, the screenwriter Wang Tie’s mind was agitated.

"It’s really idealistic, but I don’t even dare to dream, and there’s no way forward," he replied.

Like the theme expressed by "Qing Yu Nian", the adaptation process of this drama also revealed the idealism of the main creative team. For the first time, the production model of five years and three seasons was proposed, and for the first time, the cultural collision of modern people in the ancient environment was visualized. The production of "Qing Yu Nian" was full of experimental meaning.

Fortunately, as of now, the legendary costume drama "Qingyu Nian" jointly produced and produced by Tencent Pictures and Xinli TV has obtained a score of 8.0 from 83,000 Douban users, which is a double affirmation from drama fans and original fans.

In the past, there were always many glitches in the adaptation of male-frequency novels, such as the characters in the background board, the adaptation is divorced from the original novel, and there is no feeling of the original novel, but these problems seem to be basically solved in "Qingyu Nian".

Wang Qinian, Teng Zijing, Lin Gong, Cheng Jushu… These characters who were similar to NPCs in the original novel came to life in the series "Celebration of More Than Years", becoming more three-dimensional, promoting Fan Xian’s transformation from being alone to challenging established rules, adding a sense of life to the original novel.

From words and deeds to thoughts, "Qing Yu Nian" was filmed from the perspective of Fan Xian’s modern people, giving birth to a large number of jokes, which inadvertently touched the heartstrings of the audience. "The sense of humor comes from the character’s character and experience. If you try to be funny, the audience will not laugh." Director Sun HaoOne Entertainment ObservationSay.

Retaining the cool points and suspense in the novel, Fan Xian and Emperor Qing are like two sides of the same coin, pushing the plot to switch back and forth between easy banter and dignified and cold. Under the appearance of the comedy of "Qingyu Nian" is buried the stubbornness of knowing that reality still maintains idealism, which can be called "half a cool drama".

▲ "Celebration of the Year" poster

Gamified storytelling, how to get down to earth

Men’s frequency novels often have millions of words, depicting many levels around the growth of teenagers, similar to the upgrade of the game to fight monsters, the most attractive thing is the blood and burning, but the daily update of the writing method on the Internet has also caused many vague supporting roles, only appearing in a certain level of the male protagonist, setting off the wisdom and bravery of the protagonist, and then no intersection.

The characters are loose and have no characteristics, the male protagonist’s customs clearance is too smooth, and there is no spiritual connotation. These are all taboos for film and television presentation.

In order to solve this problem, previous male-frequency IP adaptations of dramas would habitually join emotional dramas to make up CP, or join difficulties according to the routines of previous dramas, and were eventually attacked by the original fans. What’s more, the order of appearances of the original characters was completely disrupted, and the content of the novel was mixed into dozens of episodes. The result can be imagined.

In such a context, how "Qingyu Nian" will be adapted has attracted the attention of the audience and the industry.

In 2017, Tencent Pictures proposed a production model of more than 100 episodes in five years and three seasons, which has a certain experimental meaning. Adhering to the story method of heavy theme and easy telling, while ensuring the plot content of each season, is a test for the creative ability of screenwriters and directors and the ability of producers to operate.

▲ "Celebration of More Than a Year" crew

"There is a lot of risk and difficulty in developing a series around one IP. Due to the discontinuity of the creative time, it brings greater challenges to the development of the script, the performance of the actors, the scheduling, the setting and the post productin. But we are still willing to explore and try," Chen Yingjie, vice-president of Tencent Pictures, said in an interview.

Will Zhang Ruoyun, Chen Daoming, Li Qin and other actors continue to star in the second season? These remain to be seen. But the arrangement of multi-season shooting allows the adaptation of "Celebration of More Than Years" to return to the creation itself, without rushing to present anything, and there are few changes that deviate from the original spirit.

"The original novel itself has different highlights. In the first season, we first made the characters appear. Fan Xian kept guessing who was behind the scenes and who killed Ye Qingmei, which made the audience curious." The director Sun Hao met the screenwriter Wang Tie for the first time, and the two discussed the general framework and plot direction of the first season of "Qingyu Nian", and determined the tone of the heavy story to be easy to tell.

In the more than 20 episodes that have been broadcast in the first season, Wang Qinian, Teng Zijing, and Fan Siche have contributed a lot of laughs, and there is a deep core hidden behind the careful consideration.

For Fan Xian, the relevant files of Teng Zijing’s family were transferred from the investigation institute just out of friendship, and the latter quickly knelt down and expressed his willingness to repay with his life.

Fan Xian and Tanzhou’s grandmother are estranged from each other on the outside, but they are actually close. Wang Qinian seems to be greedy and stingy, but he is actually kind and soft. After the screenwriter Wang Tie’s streamlining and refining, Fan Xian, his relatives and guards have many character reversals. The audience is slapped in the face by their own presets every minute, and the character who was KO at first also has memory points.

For example, Lin Gong, the second son of the prime minister suspected of plotting the assassination of Fan Xian on Niulan Street, received a box lunch as soon as he appeared in the original book, but in the episode he showed his many encounters with Fan Xian and his love for his sister Lin Waner.

"When creating characters, I will put in the audience’s perspective. If you want to remember a person, you must see his most distinctive side, what is different from ordinary people. Then you can explore his life-like side. If you only do the first step, he is just a special person. Only when you do the second step will the audience feel that he lives by my side and has lovely and vivid emotions." Screenwriter Wang Tie has created many character reversals in "Celebration of More Than a Year", and some characters strive to be remembered by the audience even if they only have a few scenes.

Cool is very simple, it is rare to leave an aftertaste after a cool experience. The fullness of the supporting characters in "Celebration of Yunian" makes it present the appearance of a group portrait drama, not just the brilliance of a person.

▲ "Celebration of the Year" poster

Science fiction costume drama?

Another highlight of the adaptation of "Qingyu Nian" is the joke produced when Fan Xian, who holds modern ideas, does not blend with the ancient environment.

After Fan Xian knew that Lin Waner was his fiancée, he happily trotted all the way and danced modern dances, and the modern languages such as "Good Man Card", "SF Express" and "IQ Basin" that popped out of his mouth, which made people laugh. The use of background music such as electronic music and Western classical music also increased the style of "Celebration of More Years".

"When Fan Xian is alone, when he is angry about what happened to his friends, his emotional expression must be modern." Under the lens of the director Sun Hao, Zhang Ruoyun plays Fan Xian before a date, soaking himself in the fragrance of "five-spiced duck" and calling the second prince "second child", but in other unfamiliar occasions, he maintains ancient etiquette.

The series "Celebrating More Than a Year" retains the passages in the original novel in which Fan Xian won praise from literary people with Tang poems such as Du Fu and Li Bai, while adding more modern details of his life. These passages are the first time in the video adaptation of online novels.

In general, in online novels, people with modern thinking appeared in ancient times, relying on their knowledge advantages, earning a reputation for talent with Tang poetry and Song poetry, benefiting the people’s court with agricultural technology and chemical experiments, and merging Kyushu Xiongba with modern military theory. This made it easy for readers to feel excited and also caused a major difficulty in film and television adaptation.

In recent years, a number of male-frequency IP-adapted online dramas broadcast in specific historical time and space have directly depicted the adventures and upgrades of the protagonists in the ancient environment, without focusing on highlighting their modern behavioral psychology.

The special feature of "Qingyu Nian" is that it uses the theme of science fiction to give Ye Qingmei and Fan Xian, two people with modern thinking, the rationality of adventure in a specific historical time and space, and also lays the foundation for the playful madness of the series.

Screenwriter Wang Tie is rightOne Entertainment ObservationFrankly, when I first received the adaptation task, I was torn for a while and hesitated to follow the previous adaptation convention. In the end, I decided to keep the sci-fi elements in the novel, "Qingyu Nian" can’t do that, its core is the collision of modern people and ancient civilizations. If the original setting is removed, the series will become a nondescript thing. "

In the novel "Qing Yu Nian", Fan Xian’s mother can make sugar and glass, which brings modern business system and intelligence agencies to Qing, and also plants the natural contradiction between his son Fan Xian and class rule. This is the origin of the story. Only by retaining this setting can the original feel and tragedy be preserved.

▲ "Celebration of the Year" stills

"If there is any difference between’Qing Yu Nian ‘and previous period dramas of the same genre, it should be the reason why he and his mother appeared in that world. He didn’t suddenly appear and inexplicably enter this body. Our setting is different from before," said the screenwriter Wang Tie.

Do you want a venue or actors? Production constraints

Interestingly, "Celebration of More Than a Year" and the costume comedy "Once Upon a Time There Was a Spirit Sword Mountain" broadcast at the same time both used directors who had previously directed modern dramas to create an atmosphere that is both ancient and modern.

Multiple light-chasing shots, similar to comic-style editing, distinguish "Qingyu Nian" from traditional costume dramas.

In the 12th episode, Lin Waner and Fan Xian recognize each other with their true identities. The woman holds a knife in one hand, guarding the psychological defense line of the ancient woman, and Maimai asks Fan Xian if he takes himself seriously. Ancient and modern marriage concepts collide with sweet sparks, and some netizens in the bullet comment ridiculed, "The director must have filmed a romantic drama before!"

Previously, he directed modern urban dramas such as "Big Man When Married" and "Big Girl When Married". He graduated from the Performance Department of Shanghai Theater Academy. Sun Hao’s advantages in grasping emotional relationships and performing are reflected in "Qingyu Nian".

Considering the large number of actors in the play, in order to facilitate everyone to enter the play as soon as possible, Sun Hao prepared a kit for each actor to assist in the performance in advance. At the same time, after discussing with the two protagonists in the play, Fan Xian and Emperor Qing, he set the two performance keywords of "dissatisfied" and "light weight". Fan Xian did not kneel to the emperor to kneel to relatives and friends, and regarded the powerful and common people as the same. Emperor Qing wore a gauze with loose hair, but it could intimidate the ministers.

▲ "Celebration of the Year" stills

In order to devote more time to the performance, 80% of the scenes in "Celebration of More Than a Year" were filmed in Duyun, Guizhou, where there are few extras. Some scenes that require a lively street scene can only be presented in a flexible way.

"For example, when the second prince and Fan Xian met on the street, we created a habit for him to like chatting in quiet streets," said director Sun Hao.

Although there is still room for improvement in production, from the current situation, "Qingyu Nian" has indeed found a new way in the male-frequency IP adaptation.

Jackie Chan

2005 movie "Myth" stills

Time Network News, according to Korean media news, Jin Xishan guest starred in Jackie Chan’s new film "Legend", and will renew the "Myth" relationship after 18 years.

The film is directed and written by Tang Jili, starring Jackie Chan, Zhang Yixing, Naza, Li Zhiting, and others. The story tells the story of an archaeologist, Professor Chen (Jackie Chan, played), who accidentally discovered that the cultural relics found by students during a glacier expedition had very similar textures to the jade pendant he saw in his dream. With all his doubts, Professor Chen led an expedition into the Glacier Temple to explore the truth of his dream.

2005 movie "Myth" poster

Movie "Legend" poster

Come on, please eat the "champion" CP of Sun Yang and Geely Borui GE.

There are about two kinds of people in this world, one is like a peach, with a thin skin and a hard and sweet core; The other is like a coconut with a hard shell but a sensitive heart like water, while Sun Yang may prefer the latter.

On May 28th, Sun Yang, as the ambassador of Geely Automobile, attended the listing conference of Borui GE held in Hangzhou Bay, Ningbo, and delivered a speech. When talking about his own road to success, Sun Yang said that it was because of his belief in the champion that he overcame all the difficulties and made himself what he is today.

The belief of champion is the most frequently mentioned word after Sun Yang’s success. As for the champion, Sun Yang said, whoever dares to break through and surpass himself and devote himself to being a better and more advanced self in his own field deserves to be respected and is his own champion.

At the age of 17, he made his mark. At the age of 19, he made an outstanding record and became a weapon to win gold. Young Sun Yang raised the successful trophy early. At the London Olympic Games in 2012, Sun Yang won two gold medals by his amazing performances in the 400-meter freestyle and the 1,500-meter freestyle, which created a new history of men’s swimming in China and made the world know the 21-year-old China boy.

"Everyone says that I am a genius and I am very lucky, but no one will know how hard it will be for me to come here. I really pay too much." Sun Yang’s road to success was not so smooth, but perhaps it was because of his inner belief and awe of the champion that he dared to face the difficulties and made Sun Yang today.

At the press conference, Sun Yang said frankly that the hand-in-hand relationship with Geely is due to this championship complex, and Geely Automobile and Geely Automobile share the same championship belief, which makes them go hand in hand. An Conghui, president and CEO of Geely, said at that time that Sun Yang and Geely Automobile’s new brand connotation of "dynamic and exquisite, self-confident" fit very well, and it also fits very well with Geely Automobile’s vision of being positive and daring to launch an impact on the world-class camp.

Excellent people are always attracted to each other. Shortly after becoming an image ambassador, Sun Yang became the owner of Borui and the honorary monitor of Boshiban of Borui Motorists’ Association. In his live speech, Sun Yang reviewed these years. He and Borui witnessed each other’s growth process, and bluntly said that for more than four years, they both adhered to the belief in the champion in each other’s field, thus completing their self-breakthrough and transcendence again and again.

Today, as a new energy vehicle of Borui, Borui GE officially set sail. As the first B-class car equipped with a hybrid system in the domestic market, Borui GE has not only truly realized the expectation of letting consumers buy hybrids at the price of traditional fuel vehicles, but also led new energy consumption into the "enjoyment era" by virtue of its leapfrog core values such as luxury, energy saving and technology, setting a new benchmark for global hybrid B-class cars.

In the end, Sun Yang looked forward to the Asian Games in August this year, and said that he would work hard with Boruige, who is engaged in the new energy market, to break through and win the championship, which attracted applause and encouragement from the scene.

Today, Sun Yang and Geely have not only become the veritable champion business cards in their respective fields of swimming and automobile, but more importantly, they have also become representatives of the Chinese dream, powerfully refreshing the image of China on the world stage!

 

Fukuhara Ai retired, but the story of table tennis between China and Japan continues.

  CCTV News:If one day any foreign table tennis player can win a medal in the Olympic Games, I hope it is Fukuhara Ai;

  If one day I can only support one foreign table tennis player, I think it will be Fukuhara Ai.

  There are less than 100 days before 2019 and less than two years before the Tokyo Olympic Games, so without warning or a trace of preparedness, Fukuhara Ai told us that he had retired.

  Fukuhara Ai Weibo announced his retirement.

  Fukuhara Ai is probably the first Japanese athlete who received a blessing from netizens in China because of his retirement. As of press time, the Weibo that she announced her retirement has received more than 70,000 reposts, more than 70,000 comments and more than 620,000 likes. I wish her a happy life.

  Fukuhara Ai is probably the first Japanese athlete who "alarmed" the Ministry of Foreign Affairs of China because of his retirement. At the regular press conference of the Ministry of Foreign Affairs on the 22nd, Hua Chunying, a spokeswoman for the Ministry of Foreign Affairs, said that Fukuhara Ai was "loved not only by the Japanese people, but also by many people in China" and was "very cute, and also had outstanding performance in the field of table tennis".

  As of press time, Fukuhara Ai announced his retirement from Weibo’s comment 7w+, forwarded 7w+ and liked 62w+

  Fukuhara Ai, who has a round face and a crisp smile, can be said to be a Japanese athlete "watched and grown up" by netizens from China and Japan. Fukuhara Ai has been training under the guidance of coach China since he was five years old. In the long run, Fukuhara Ai has also forged a deep friendship with China players and even China. In addition to being beaten and crying in the game, Xiao Ai also shed tears in the Wenchuan earthquake in 2008. She has always been a lively wave and she is quite depressed in front of the reporter’s camera. "Japan went to 60 people (rescue), so xx is not enough. I am going, at least 61 people." It is this lovely appearance that left a deep impression on China fans, and Fukuhara Ai also had a nickname "porcelain doll". Familiar fans can know a little about her.

  Knowing that four-year-old Xiao Ai participated in the national competition for the first time, she lost her shoes happily when winning, and cried in her mother’s arms after losing; Knowing Xiao Ai’s stubbornness with tears in her eyes and insisting on finishing the training task; Knowing that Xiaoai can say "dry ha" with an authentic northeast accent, knowing that Xiaoai and table tennis players have close feelings, he brings him Japanese cookies every time he meets ZhangJike; I also know that Xiao Ai fought against the three generations of big devils of China table tennis women’s team from Zhang Yining to Li Xiaoxia and then to Ding Ning … …

  The great devil of running water, Fukuhara Ai made of iron. Fukuhara Ai rarely wins against China athletes in international competitions, and his career has been shrouded in the shadow of the "big devil" of table tennis, which is helpless. The advantage of China table tennis team, especially the women’s team, over other players is hellish.

  Fukuhara Ai made his first sound after he announced his retirement, thanking the fans in China and China.

  It’s really distressing that Fukuhara Ai tried her best but couldn’t win, but that doesn’t prevent her from making great contributions to the rapid development of Japanese table tennis. He was selected to the national team at the age of 12 and made his Olympic debut at the age of 15. From 2003 to 2016, Xiao Ai gradually became the absolute core and leader of Japanese women’s table tennis. The younger generation regards her as an idol. Japanese table tennis player Ito Meicheng once said: "Looking at Captain Fukuhara, I know very well that it is not easy for her to bear the name of Japan. If I can become a captain in the future, I also want to be a player like her."

  Under her leadership and influence, a new generation of Japanese players also became attached to China. These players, who were trained in China since childhood, or developed under the training of China coaches and sparring partners, helped Japanese table tennis to make rapid progress, but also laid a deep "China brand". With Fukuhara Ai, a beloved predecessor, as an example, they also gained a lot of "audience affinity" in China.

  More importantly, with Fukuhara Ai’s great concern and the continuous improvement of Japanese table tennis level represented by her, the Japan Table Tennis Association is also making great efforts to develop this sport. Since 2003, the Japan Table Tennis Association has established a national team for primary school students, adjusted the training mechanism of age groups, conducted regular closed training and overseas competitions, and strengthened the training of grassroots coaches. In 2008, the Japan Table Tennis Association built a national training center in Tokyo, and absorbed some professionals including coaches from China and other places, which became the training base of the Japanese table tennis team. Moreover, the Japanese table tennis team has established a system of substituting competition for training, and specially trained a group of players to participate in the world series of adult groups from the age of fifteen or sixteen, which made them feel the atmosphere of the competition ahead of the players of the same age in our country and increased their competition experience.

  In the past two or three years, we can see that although the national table tennis still has absolute advantages, Japanese table tennis has made rapid progress. On the men’s team, Zhang Benzhihe, whose parents are both from China, has defeated Malone, ZhangJike and Fan Zhendong successively. On the women’s team, Meicheng Ito defeated the world champion Liu Shiwen in this year’s team table tennis World Cup finals. It can be seen that Japan’s challenge model to China has taken shape.

  As we all know, from the ITTF to the national associations, from the constant changes in table tennis materials to the changes in the points system and the addition of mixed doubles, it is a "clear thing" to try to limit the absolute advantage of China, and the China table tennis team is also happy in this "encirclement and suppression". Because in the long run, it will do more good than harm to table tennis and the China team. After all, for sports, only more intense competition and stronger suspense can attract more audiences and promote the technical level to a higher level.

  Next, Tokyo, Japan, in 2020 is the focus of preparation and competition between China and Japan in the past four years.

  Wait and see!

  (Text/Liu Chang Zhu Xinyu)