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Sichuan Radio and Television Station entered the new media four years ago. As early as 2017, "Sichuan Watch" set up accounts in various Internet channels to publish content. But it was not until 2020 that "Sichuan Watch" entered the fast lane of rising powder. The number of fans has accumulated from 0 to more than 80 million. In Yue Xueyuan’s view, the key to qualitative change caused by quantitative change is to find a new media operation mode in the Internet era.

Subscribers range from 0 to 80 million.

The popularity of "Sichuan Watch" should start from 2019.

In March 2019, Sichuan Watch released its first video in Tik Tok. At the beginning, this number was not updated frequently, and there was no regularity at all. I filmed short dramas and imitated the content styles of other explosive accounts at that time, but the effect was not obvious, and the number of likes was only around a few hundred.

In August 2019, Sichuan was hit by a rainstorm, and officers and men of the armed police were put into the front line of rescue and disaster relief. At that time, "Sichuan Watch" released a video of the armed police running to help the disaster area, and the masses sent food themselves, and the number of praises reached 650,000. After several months of trying, "Sichuan Watch" put the main track on the pan-information.

In 2020, the update frequency of "Sichuan Watch" has obviously accelerated, with an average of about 20 videos released every day, most of which are related to the epidemic hotspots at that time. Short video styles tend to be unified: the top and bottom of the video are marked with obvious subtitles, and the picture is played in the middle. In April 2020, the number of users of Sichuan Watch in Tik Tok exceeded 8 million.

After the epidemic situation stabilized, the content of "Sichuan Watch" spread from local news to all aspects: including international current affairs, people’s livelihood disputes, entertainment gossip, animal world and anecdotes. Its update frequency, update speed and wide content coverage have attracted many netizens’ attention to the Tik Tok, and "Sichuan Watch" has also been dubbed as "looking around" by netizens. The emergence of "Sichuan Watch Looking Around" is a watershed in the surge of subscribers to "Sichuan Watch".

After this stalk became popular, as long as "Sichuan Watch" didn’t move for a period of time, netizens would swipe the screen in the comment area-"You haven’t updated it for xx minutes." The news reporting method of "Sichuan Watch" has aroused discussion in the whole network. A lot of content produced by it has been transported across platforms, and many netizens and media have forwarded it as "tap water".

After leaving the circle, the number of fans of "Sichuan Watch" surged, growing at a rate of 1 million almost every day at the most lively time. By the end of 2020, the number of Tik Tok fans of Sichuan Watch exceeded 40 million. The out-of-the-box account of Tik Tok has also driven the growth of account fans on other platforms. As of the press release date, the number of fans on all accounts has exceeded 80 million. In the view of Yue Xueyuan and his team, the popularity of "Sichuan Watch" is not accidental: First, the team has grasped its core advantages-being born in traditional media and having a solid foundation for news production; The second is to find a model suitable for new media communication.

"How to do a pan-information short video? Everyone is groping. We have accumulated some experience by trying on the short video platform. However, Tik Tok’s model cannot be completely copied to other platforms such as Weibo and bilibili. Different platforms, different audiences and different user habits, so it is more accurate in operation. "

Yue Xueyuan further shared the new media operation model currently explored by "Sichuan Watch": First, follow the news law, and a good pan-information short video product also needs to include all the elements of news; Secondly, different strategies are needed to launch products in different channels. What topic is suitable for Weibo to do, whether it is voting or long text? What are the user preferences in Aauto Quicker? Different channel contents need to have different emphases. At the same time, the operation of fans is also very important, and it needs someone to be responsible. Which points of fan comments should be selected for reply? How to reply? Everything behind it is worthy of scrutiny.

In the era of information explosion, behind this whole new media process, a strong editorial team and a clear editorial process are needed to support it. Team response speed must be fast, and it must be able to accurately capture network hotspots. The report on Ding Zhen’s incident reflects the hot spot sensitivity of "Sichuan Observation".

In November 2020, on the day of Ding Zhen’s short video explosion, the "Sichuan Watch" team was still in a meeting at 11 o’clock in the middle of the night. "We thought he would become a phenomenal figure at that time, so we found the local government and the person in charge of media liaison at the first time." Yue Xueyuan introduced that at the beginning, the manuscripts and interviews of "Sichuan Watch" were all through the local news media. Dante really became popular, and various comments about him began to appear on the Internet, including some negative comments. "As a news event, it is convincing to arrive at the scene, so we quickly sent a team to the local area. Ding Zhen’s series of reports are arranged according to our judgment and direction of this news event. "

For the Ding Zhen incident, "Sichuan Watch" reported in various forms, including short videos and live broadcasts. Sichuan Radio and Television also invited Ding Zhen to participate in the New Year’s Eve party. After Ding Zhen became popular for more than half a year, "Sichuan Watch" produced a 16-minute Chinese video for re-recording. "An amateur can detonate the whole network through a short video, which is the change of communication ecology brought about by the development of the times. For our media, whether it is doing TV news before or doing short video content today, the key is to find the pulse of the development of this era. " Yue Xueyuan said.

Create together with users

In the face of netizens’ urging, "Sichuan Watch" replied: "This audience is too difficult to take. Is it really the donkey of the production team?" After "Sichuan Watch" became popular, CCTV News Tik Tok made a special issue to analyze the reasons behind it. "Sichuan Watch" also quickly followed up, editing CCTV’s comments into a funny short film called "Sichuan Watch, CCTV News Watch, Sichuan Watch", which once again triggered the enthusiasm of netizens.

The success of "Sichuan Watch" is inseparable from the interaction with netizens. However, in the new media era, the fan operation is more than just replying to netizens with a few witticisms. There is a deeper communication logic and psychology behind it. In short, it is to find empathy with netizens and create content with users.

One case is the report of Sichuan Watch last year about a girl crying on an online dating car. It was the girl’s birthday, but she needed to return to the company to work overtime when she received a call temporarily. The girl couldn’t help but collapse and cry on the online car. This scene was recorded by the driving recorder on the car. After getting this news, "Sichuan Watch" immediately pushed it, and many netizens sent birthday wishes to this girl in the comments. A host of "Sichuan Watch" also quickly produced a vlog. The host is also a foreigner, and she understands the girl’s feelings very well. Whether it’s the video of a girl crying in the car or the vlog made by the host, it hits the softest place in the hearts of netizens.

Another example happened in the live broadcast room of the "Sichuan Watch" short video platform. Every day, "Sichuan Watch" will broadcast the real-time scene of the road outside Chengdu Global Center, with only background music and no anchor commentary, and it will be updated 24 hours a day. At the peak, the number of viewers in the live broadcast room reached 10 million. The comment area of the live broadcast room has also become a "tree hole" for many netizens, where people express themselves, spit, make wishes and chat.

Whether it is the encouragement of birthday girls or the guardianship in the live broadcast room, it is reflected that strangers behind the network can accompany and comfort each other in the public space of the network. Yue Xueyuan revealed in a public speech that sometimes "Sichuan Watch" can even receive tens of thousands of submissions in one day. "Of course, these are not all news, and even fans keep diaries in the background, which also shows that we are emotionally connected with users. Sichuan Watch’ may be a group of people gathered into a personality, which produced’ we’ through user interaction. "

Localization and verticalization are the direction to break the situation in the future

How to maintain user stickiness after the number of users reaches a certain scale? How to explore the commercialization mode of "Sichuan Watch" media matrix? The number of users has reached today’s scale, which is only the beginning of the journey of "Sichuan Watch" new media.

There are about 100 people in the "Sichuan Watch" team. Sichuan Radio and Television Station has set up an all-media news center with more than 600 people, and all news ports such as website, radio station, information channel, satellite TV news, rural news and cultural news are built in it. All news departments in the station will contribute to Sichuan Watch.

If divided by content form, "Sichuan Observation" mainly includes the following aspects:

The first is short video production, including information flow content and IP production. As a news media, "Sichuan Watch" must ensure that the daily information supply reaches a certain volume. At the same time, based on its own brand, "Sichuan Watch" will also produce some IP-based short video content, such as "Spicy Room" on Tencent News.

The second is live broadcast. There are two modes of live broadcast: first, the master of incubation, the anchor of live broadcast must first be a master of some aspects, in order to produce more practical guidance to users; The second is the sudden live broadcast, which is the news media’s housekeeping skill. For all the breaking news in Sichuan, the "Sichuan Watch" team will strive to arrive at the scene at the first time, turn on the camera and transmit their own signals.

In 2020, Sichuan Radio and Television Station also established an MCN cross-project business unit. "Sichuan Watch" is responsible for the content and part of the operation, and another company in Taiwan, Golden Panda New Media Co., Ltd., is responsible for the main commercial operation. After the commercialization path of MCN business is clear, some monetization methods of vertical accounts will open up space.

In addition to the above business, the operation of Sichuan Watch App is a major focus of the "Sichuan Watch" team. Even if the major Internet giants have mastered many traffic portals, Yue Xueyuan believes that the opportunity for traditional media to launch Internet channels still exists, and this opportunity lies in localization. On the national platform, some local information, including the release of some policies and guidelines, is easily overwhelmed, but the demand of local users for these information and services is rigid.

"Professional Ability Training Course for Employees of County-level Media Center in Sichuan Province" went into Sichuan to observe and carry out on-site teaching.

According to reports, the development of Sichuan Observation App will become more and more localized and life-oriented. The localized client is very suitable for local government and enterprise customers to interact. In addition, many aspects of local medical care and education are closely related to people’s lives. Although some national platforms can do sub-channels, it is still difficult to implement them. These are one of the directions for local media to be clients.

At the same time, the operation of the client has also greatly exercised the team’s ability, including production ability, operation ability and judgment ability of content. "You need users-a large number of users to train your overall perception of the Internet. The client is actually not only a content channel, but also a way to publish content. Your technical ability and operational ability can be reflected in it." Yue Xueyuan said.

Just as Uncle Bing, the host of CCTV News, analyzed the popularity of "Sichuan Watch": "Sichuan Watch" subverts the audience’s traditional cognition of local media, and its quality, speed and online sense are all online. No matter how broken the circle, traditional media people can’t lose their housekeeping skills, with real content, rapid news and rich sources of contributions. The popularity of "Sichuan Watch" is unexpected and reasonable. I hope more and more similar accounts can break the circle and really play the guiding role of mainstream media on the new media platform.

Dialogue with Yue Xueyuan, Editorial Board Member of Sichuan Radio and Television Station and Editor-in-Chief of Sichuan Watch;

I hope to form a talent matrix outside the media matrix.

Interview/Chen Dan

Variety Daily: How did Sichuan Watch accumulate more than 80 million fans step by step? Which key nodes and decisions played a role in the development process?

Yue Xueyuan:The first is the support from Taiwan. When we first started making new media in 2017, short videos and live broadcasts were not so popular, and there were some opposition voices in Taiwan. However, the new media strategy formulated by Taiwan has been firmly promoted, and finally we seized this outlet.

The second is the promotion of the studio system. In 2018, we set up a number of studios, which have greater autonomy to innovate, including the currently established MCN team and the prototype of the studio.

The third is the establishment of MCN cross-project division. Taiwan has thought of many ways for us, including promoting the business convergence of different departments. The establishment of this division laid a foundation for the future business development of MCN.

Variety Daily: In the era of information explosion, the enthusiasm and attention of users gather quickly and dissipate quickly. After gaining a huge number of fans and traffic, how to maintain users’ attention and stickiness is also a difficult problem for many media. What are the successful experiences of "Sichuan Watch"?

Yue Xueyuan:For many talented people and online celebrity, their enthusiasm is really easy to dissipate. However, the content of pan-information is different, many events will happen all the time in the world, and the information is different every day, which puts forward higher requirements for the team’s news business ability. In the matrix and structured media operation, we need to make the timeliness, depth and width of the content, and strive to produce more exclusive content.

In the future, we also hope to form a talent matrix. The host and brand column of radio and television system are actually equivalent to the talents on the network. The operation of Daren and the operation of the vertical number will be the focus of our efforts.

Variety Daily: What is the development plan of Sichuan Watch in the future? What are the short-term and long-term development goals?

Yue Xueyuan:Our short-term goal is to make one or two talent models this year. In the long run, we hope to scale and model these operational capabilities and technical capabilities accumulated on the Internet, and realize commercialization through large-scale application.

For example, "Sichuan Watch" is a media matrix of client plus various channels, many of which involve interactive technology. Therefore, we have established a multi-module interconnected technology platform, in which there are many interactive technology research and development, including the template development of some client apps. In the future, we hope that these templates, technical packages and some interactive tools can provide services for other teams in the market who want to do MCN business and new media business.

Specially planned | Second-line TV stations rush to the beach for new media and perform "model operas"

Become "online celebrity" with cultural explosion programs

Henan Satellite TV: Traditional culture needs fashion expression.

Thoughts on "Promotion" after "Sichuan Watch" was broken.

Under the background of media convergence, where are the second and third TV stations?

Please send the submission to the email address:

iris_yangliu@126.com

—

Special feature of 1905 film network As of 14: 30 pm on February 8, 2022, the film won 18.37 million box office in eight days.

"The Hero of Xiaohudun" is directed by Zeng Jingxiong and Zou Xie, and voiced by Zhang Jianru, Shen Nianci, Liang Dawei and Zou Liang. The film tells the story that Xiaohudun’s parents go far away to deliver darts, because the head of the Four Seas Escort Agency said that Hudun would come back when he grew up to be an escort, so Hudun decided to become an escort. Finally, one day, Hudun received an escort mission, and after completing this mission, he could officially become an escort, so he and Yang Zong escort head embarked on a thrilling escort road.

This issue of "Today’s Film Review" specially planned a series of programs for the Year of the Tiger in 2022, such as adding "100 million" to the tiger, and specially invited two officials who added "100 million" to the Spring Festival: Scarab, which is deeply loved by children, and Xiaohudun, the film’s "starring", to recommend this adventure of national wind for everyone.

As one of the three animated films that I met with you during the Spring Festival, The Hero of Little Tiger Pier is different from the IP that grew up with many audiences. It is the first time for the tiger pier to appear on the big screen, but everyone is familiar with this image. His short video is very popular on many new media platforms, and it is a "big online celebrity". On the vibrato platform, the account of "Hudun Escort" released 390 short videos, with more than 8.6 million fans and more than 58 million likes. The children wanted to know more about Xiaohudun, so the scarab asked Xiaohudun questions on behalf of the children.

Scarab:For today’s children, they may not know what an escort is. Can you introduce it to them?

Xiaohudun:Escort guards were actually couriers in ancient China. When they were entrusted by their employers, they received not only a courier, but also a promise and responsibility.

Scarab:Then I would also like to ask Xiao Hudun what qualities he should have as a qualified escort?

Xiaohudun:I think an escort is a business with a sharp edge. They give money and property, and they are trained to be brave in Rowen. Keeping promises and keeping promises are the most important qualities of an escort.

"Loyalty and protecting the dart, the mission will be achieved" is a slogan said by Xiao Hudun’s parents in the film, and it is also the core value conveyed by the film. This thrilling escort tour has made Xiaohudun grow a lot and gradually understood the courage and responsibility behind the slogan.

Scarab:In this big movie, many escorts don’t wear hats, only you wear a small tiger hat. What is the origin and function of this tiger hat?

Xiaohudun:My parents gave me a tiger hat when I was a child, so I always wear it on my head. When I see a tiger hat, I will think of my parents and want to reunite with them as soon as possible.

In addition to courage and responsibility, affection is another key word of the film. Reunion with parents is the goal and the biggest motivation for Xiaohudun to become an escort, and it is affection that leads him to embark on this growth journey. As an animated film for children’s audience, The Little Tiger Pier Hero shows the important qualities such as honesty and affection through the theme of delivering darts.

After answering the questions of the scarab, Xiao Hudun left the studio and continued her next trip to deliver darts. The scarab also changed from the questioner to the questioner. She will share her views on the film with you from the perspective of the children’s big sister.

Today’s film review Mtalk:We know that the scarab has been accompanying the children’s growth. What’s so special about The Little Tiger Pier Hero in your eyes for the children?

Scarab:First of all, this image is particularly attractive to them, and I also think that the dashing young man is very cute. In addition, this is a national film, like this ancient style, it can arouse children’s interest and exploration. Xiaohudun’s courage and integrity, as well as the family elements with his parents, are all shown in this film.

Today’s film review Mtalk:However, we found that Xiaohudun was not always so stable. At the beginning, Xiaohudun was very naughty and often did bad things with good intentions. What do you think?

Scarab:I think this is the true characteristic of children. Everything is not so perfect when he grows up. He has to challenge himself and try and make mistakes. In this process, children grow up. Therefore, I think everyone is saying that in cultivating children, there must be such a adversity quotient, and there must be some setbacks in the process of challenging yourself to complete the task. Will you be strong, stand up and finish it, or will you deny yourself when you face it? I think children can also get a lot of inspiration from the film in this process.

Our animators have been creating films for children that are close to their lives and make them love. The excellent works that a person saw as a child may affect his life. I hope that China filmmakers can create more educational films for children, and I hope that children who grow up watching excellent works will contribute to the future film industry in China.

Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs (photo by Liu Jian)

　　CCTV News:The State Council Information Office held a routine briefing on the State Council policy on the morning of 25th, introducing the Opinions of General Office of the State Council on Strengthening the Construction of High-standard Farmland to Enhance the National Food Security Capacity (hereinafter referred to as "Opinions"). Guang Defu, spokesperson and director of the general office of the Ministry of Agriculture and Rural Affairs, answered questions from reporters on how to give full play to the working mechanism of central planning, overall responsibility of provinces, implementation by cities and counties, and mass participation in the construction of high-standard farmland.

　　Guang Defu introduced that farmland construction needs the joint efforts of all levels and departments, and at the same time, it is necessary to actively mobilize the enthusiasm of the people in the project area. Only in this way can the benefits of high-standard farmland construction be better brought into play. Mainly from four aspects:

　　First, strengthen organizational leadership. It is necessary to improve the working mechanism in which the top leaders of provincial governments take overall responsibility and the leaders in charge are directly responsible, and do a good job in overall planning, task implementation, fund guarantee, supervision and evaluation, and post-construction management and protection. It is necessary to speed up the task decomposition and compact the responsibilities layer by layer.

　　The second is to further strengthen the regular scheduling of farmland construction projects. According to the climatic conditions, agricultural production and engineering construction cycle, strictly implement the regular scheduling system, timely analyze and judge the construction progress, and adopt notification, interview and on-site supervision to promote the completion of annual tasks.

　　The third is to strictly implement the evaluation and incentive measures for high-standard farmland construction. Combined with the assessment of the governor’s responsibility system for food security, we will carry out comprehensive evaluation on the completion of tasks, capital investment, post-construction management and protection, and implement rewards and punishments.

　　The fourth is to do a good job in coordination and promote the formation of synergy. The agricultural and rural departments should fully perform the responsibilities of centralized and unified management of farmland construction, and the relevant departments such as development and reform, finance, natural resources, water conservancy, People’s Bank of China, banking and insurance supervision should cooperate closely in accordance with the division of responsibilities, do a good job in planning guidance, capital investment, approval of new cultivated land, utilization and management of water resources, financial support, etc., and jointly promote the construction of high-standard farmland. At the same time, we should sum up and popularize good experiences and practices in time, give full play to the role of the media, strengthen public opinion propaganda, and create a good public opinion atmosphere.

Last year, China started a new journey of "building a first-class undergraduate course, strengthening a first-class major and cultivating first-class talents", which sounded the assembly number for China University to start again. As we all know, specialty is the basic unit of talent training, and curriculum is the core element of talent training. For a time, focusing on the construction of first-class courses, eliminating "water courses" and creating "golden courses" have become the hot spots of China’s higher education reform in breadth and depth, and the hot words of classroom revolution and teaching innovation in colleges and universities.

What is a "golden class"? It is generally believed that the "golden class" has the characteristics of "high order, innovation and challenge" and so on. For a long time, "innovation" and "challenge" seem familiar and easy to grasp. But "high order" is relatively unfamiliar, and to what extent, how to show it and how to determine it? It seems a bit mysterious, irrelevant, and has no grip. Therefore, the author intends to think about "higher order" in order to deepen the understanding of "golden class" and contribute to the creation of "golden class"

Such as Han Xin, broaden the breadth of teaching resources.

Classroom is the distribution center of teaching resources. The knowledge, accomplishment and ability of professional talents are nurtured and generated through the infusion of teaching resources. Teaching resources determine the classroom effect and restrict the level of talent training. So, what kind of teaching resources can guarantee the teaching effect? How to collect, integrate and optimize resources?

In reality, teachers are the general directors, planners and commanders of classroom teaching. It is also the leader in the collection, selection, organization and design of teaching resources. But in fact, students can and actively participate in the collection and development of teaching resources. The participation of students can effectively ensure the richness, integrity and density of teaching resources and provide a solid material foundation for the quality of classroom teaching.

The collection of teaching resources is like Han Xin’s general, the more the better. It is necessary to radiate as far as possible, catch all the nets, and strive to achieve no omissions, no dead ends, and no boundaries. In the past, Chinese majors with a long history attached importance to the construction of teaching materials and encouraged self-made teaching materials in order to pursue rich and informative teaching information. In the process of compiling teaching materials, it is necessary to carefully read and compare relevant knowledge, texts and documents. This process of investigation, search and development of teaching resources is the process of exhaustive search and trawling of course content and teaching information, which undoubtedly contributes to the richness, broadness and vastness of teaching data and provides information support and material guarantee for classroom teaching.

Yang Bojun’s Annotations on the Analects of Confucius is a kind of books with the largest circulation among Confucian classics. In order to ensure the integrity of the content, Yang Bojun had studied every word of The Analects of Confucius and compiled a dictionary of The Analects of Confucius before writing a translation. The purpose is to find out the meaning of every word in the Analects of Confucius as much as possible, so as to be sure of the translation. " Only in this way, the Analects of Confucius was reprinted once and printed again, with a circulation of more than 400 thousand copies.

Such as gold and mining, to explore the depth of teaching content.

Classroom is not the accumulation field of teaching resources information. If the classroom is only a simple list of course contents, a "stacked bed" of teaching information and a "fruit platter" of knowledge structure, it will really degenerate into a "water class". To create a "golden course", we must go beyond the relevant literature, break through the habitual cognitive model, break the traditional knowledge system, and dig deeper; We must have a sense of problems, constantly ask questions, ask questions, set questions and ask questions, boldly question and be brave in innovation.

Taking the appreciation of teaching works as an example, we must overcome the foresight and limitations of our predecessors in vertical and horizontal comparison and combing. When Bi Feiyu, a famous writer, talked about Mo Bosang’s "The Necklace", he dug up the meaning of "other" in the "Necklace" through vanity and fate punishment, through the corruption of capitalist people’s hearts and morality, and transcended a lot of adjectives such as hypocrisy, greed, meanness and decay.

"In Mo Bosang’s The Necklace, the first thing I read is loyalty", and its logical basis is that after the necklace is lost, "there is absolutely no motivation for them to jump out of the contract". Bi Feiyu continued to dig down the writer’s personality problem: "Some writers’ personalities are soft and soft, and some writers’ personalities are hard and cruel." Mo Bosang "hand malicious". "For a woman who was once radiant and full of stars, what could be more unbearable than’ red hands’?"

Bi Feiyu keeps mining like mining, removes impurities like gold panning, uncovers the mysterious veil of the Muse layer by layer, and presents the unparalleled charm of the text.

Such as turning the stone into gold, controlling the teaching height

"There is no fixed method in teaching, but it is important to get the right method". The effect of classroom teaching depends on the art of teachers controlling the classroom. Some people say that a teacher is a music conductor, a political speaker and a program host. An excellent teacher can create an interesting and passionate classroom with confidence, adjust the classroom atmosphere and rhythm with expressions such as joy, profundity, smile and anxiety, and guide students to expand their imagination and association through intonation, pause, inspiration and reminder.

Of course, the "golden class" in colleges and universities should not only stay in the general teaching art and skills, but also consciously climb the height of controlling the classroom.

First of all, the teaching information should be highly focused and concise. When Yang Bojun noted "mistakes are all wasted", he first put forward two theories, that is, mistakes have the meaning of placement and abandonment. Then it is stated that "most people interpret it as abolishing, saying it is’ abolishing those evil people’ (interpreting the word’ Zhu’ as’ Zhong’). This solution is inconsistent with the grammatical rules of ancient Chinese. " Such a confident argument and a high degree of judgment are based on the material support of quantitative statistics and qualitative analysis, and come from the foundation laid by hard work in compiling dictionaries and the accumulated confidence.

Secondly, he has profound thinking and insightful views on the teaching content. In Historical Records, "When we study the relationship between man and nature, we can understand the changes from ancient times to modern times", and in Selected Works, "Things are out of meditation, and righteousness belongs to profundity", and Wang Guowei said, "Being in it makes us angry; Unexpectedly, it is inherently high. " They all expound their profound and unique perception and incisive insights into the universe, society and life in their articles. "The lyricism of novels is very different from that of poetry and prose. The lyricism of the novel has its special rhetoric, but it is not lyrical, and sometimes even the opposite, controlling feelings. " Bi Feiyu said in the novel class that in the face of emotion, novels should not be "expressed" but only "conveyed". Let readers "understand", and this "understanding" is the key. What is reflected here is that the human feelings are sophisticated and the world is clear, and it reflects a little knowledge and a strategic view.

In addition, forward-looking thinking on teaching objectives. In the era of information-intensive and knowledge-exploding globalization, teachers must study the teaching content assiduously, update new knowledge in time, catch new information keenly and solve new problems quickly. We must stand on the academic front to explore the potential truth and beauty of knowledge itself, grasp the key points, difficulties and key points, stimulate students’ desire for knowledge and ignite their academic ideals. For example, when teaching the history of China literature, we should guide students to understand that the writing paradigm of China literature history has undergone three transformations: style-oriented, author-oriented and text-centered. At the same time, we should also understand the questioning and innovative characteristics of The History of China Literature in Cambridge, regard text, literature and culture as an organic whole, and pay full attention to the interaction between institutional culture and spiritual culture and their ideas on literary creation.

The "high-order" of "gold class" is cast by the fusion of breadth, depth and height. Breadth is the foundation of depth, depth is the sublimation of breadth, and height is the crystallization of depth. Height is the ability to turn iron into gold, the wisdom to turn decay into magic, and the rain and dew that one soul awakens another. The "high-order" of "Golden Class" leads the class to change from listening, listening and wanting to listen to loving, thinking and thinking, and sublimate to questioning, criticizing and transcending, actively discovering, constructing and even creating meaning.

(The author is a professor at the College of Literature, Yangzhou University)

China Education News, May 20, 2019, 6th edition.　

1905 movie network news　The horror film starring Crystal and Fan Yichen will be shown in the national cinema on June 21st, and the pilot notice has also been released. The horrible and strange scene has aroused many concerns and discussions. The film announced that during Children’s Day, a "midnight single viewing challenge" would be held to recruit a brave man with extraordinary courage or a pair of chivalrous men who are truly fearless to participate in an unprecedented midnight viewing activity of "Who is a coward".

Participants will have the opportunity to "enjoy" one or two people and watch the most frightening horror film of the year "Disc Fairy" in the empty cinema at midnight. This will be a rare experience for the participants.

The movie "Disc Fairy" will be held at midnight on June 1st and 2nd, and the recruitment of "Challenger" will be started soon. After successful registration, participants will have the opportunity to "enjoy" one or two people watching the most scary horror film of the year "Disc Fairy" in the empty cinema at midnight.

The whole process of watching the movie will be recorded. After all the movies, the organizers will award awards such as "Die Hard Hero" and "Rat Hard Hero". The winning audience will receive special prizes for the movie "Die Xian", and some of the winning audiences will also receive benefits such as movie viewing stored value cards provided by the cinema.

The movie Disc Fairy tells the story of a single mother, Meng Yao (Crystal), who separated from her ex-boyfriend (Fan Yichen), and took her daughter, Wenwen, to live in an old house. The house is cheap and smells like nothing. One night, Wenwen actually sleepwalked and played the "disc fairy" game left by her former tenant.

Legend has it that anyone who plays will be killed by the disc fairy within seven days! Then, a series of creepy strange things happened in the house. Later, Meng Yao learned from her neighbor’s grandmother that there had been an appalling murder case in the house where they lived six months ago … …

There have been many Chinese movies with the theme of "Die Xian" before. This time, the director Lian Tao, together with the famous actors Crystal and Fan Yichen, carefully polished for many years and brought a high-quality "Die Xian". It is reported that in addition to the Hong Kong version of "Dish Fairy" directed by Tun Fei Mou and Chu Yuan in 1980, this is also the first domestic horror film named after the word "Dish Fairy" in 40 years, which is the most authentic "out of print" Dish Fairy movie.

According to the statistics of "China Audio-Visual Big Data" (CVB) system, from September 1 to September 30, the average daily viewing time of cable TV and IPTV TV viewers nationwide was nearly 6 hours, which was the same as that in August.

Overall overview

This month, the theoretical special program "Open Book Makes sense", "This is China" and "Time Question and Answer" publicized and explained the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era through different program themes; The anti-Japanese war TV series was broadcast on multiple channels, creating a good atmosphere, and the time report drama "Together" was warmly launched, which moved the audience to get attention; The main station launched a series of variety shows in conjunction with the major nodes of the 75th anniversary of the victory of the Anti-Japanese War to promote the great spirit of the Anti-Japanese War. The variety shows of local satellite TV helped to get rid of poverty and enrich people’s lives. Domestic documentaries on the theme of anti-Japanese war, poverty alleviation and anti-epidemic were broadcasted on the screen; Domestic cartoons lead the mainstream of this month’s cartoon broadcast; The public service advertisement of "Commemorating the 75th anniversary of the victory of the Anti-Japanese War" combined with important time nodes to strengthen the publicity effect, and the number of public service advertisements of "Poverty Alleviation" was over 10,000.

The special program "On the Field of Hope" of "Open Book Makes sense" (Inner Mongolia Satellite TV) went deep into the front line of poverty alleviation through theoretical experts, youth representatives and other experiencers, visited and experienced the achievements of poverty alleviation in Inner Mongolia, and showed the good life of ordinary people. The program was broadcast for three times, which was loved by the audience, especially the local audience. In Inner Mongolia, the average audience rating of each period was 0.466%, ranking among the top 5 in the local local satellite TV programs at the same time.

This is China (Oriental TV) is called "Countering Western Prejudice", "Westward Advance" and "New Cold War between China and the United States?" As the theme of the program, this paper discusses how to counter the western prejudice, the strategic significance of the country’s western development, and the reasons behind the United States’ desire to provoke a "new cold war". The three programs have received good ratings feedback, with a national average rating of 0.266%, ranking among the top five in the ratings of local TV programs in the same period.

The four programs of Time Question and Answer (Jiangsu Satellite TV) have the themes of "Leading high-quality economic development with new development concepts", "Making friends with all over the world to write brand-new chapters", "Great anti-epidemic spirit to light the way forward" and "Striding forward towards the world-class army", with an average loyalty of 71.004% and high program stickiness.

The TV series with anti-epidemic theme has good viewing effect　

The time report drama "Together" was warmly broadcast.

This month, a total of 74 plays were broadcast in prime time, of which 14 were premieres, and the average comprehensive ratings of 9 plays exceeded 1%.

The anti-Japanese war TV series is broadcast on multiple channels, with good viewing effect and good broadcasting influence. This month, 25 TV channels broadcast a total of 28 revolutionary TV dramas. Among them, there are 13 plays by the State Administration of Radio, Film and Television to commemorate the 75th anniversary of the victory of the Anti-Japanese War. The average arrival rate of each episode of "The Hunter" (CCTV8) is 2.710%, and the audience rating is 1.574%. Both indicators rank first in this month’s prime-time TV series. The average audience rating of CCTV1 per episode is 1.144%, and the arrival rate is 1.994%, ranking fifth in the prime-time TV series this month.

The time report drama "Together", which was mainly directed by the State Administration of Radio, Film and Television, was warmly launched and moved the audience to be affirmed. "Together" is based on real people and stories during the anti-epidemic period, and tells the story of ordinary people coming forward. On September 29th, the drama was jointly broadcast in prime time on four channels, namely Oriental TV, Jiangsu TV, Zhejiang TV and Guangdong TV. The average comprehensive audience rating of each episode in the opening week was 1.056%, and the number of users was the first. At the same time, the short drama form of the story unit of the reportage drama in this era was recognized by the audience and won both ratings and word of mouth.

CCTV launched a series of variety shows to commemorate the 75th anniversary of the Anti-Japanese War.

Local TV variety shows help poverty alleviation and enrich people’s lives.

CCTV launched a series of variety shows to commemorate the 75th anniversary of War of Resistance against Japanese Aggression’s victory. "Hero in Poster" (CCTV3) takes the classic movie poster as the entry point, and integrates short play, chorus, scene dance and interviews to lead the audience to approach history and cherish the memory of martyrs in the image. The average audience rating of five programs is 0.597%. In addition, "My Art List: Art Companion in Suffering Glory" (CCTV3), the audience rating is 0.462%; Loud Echo: March towards Victory (CCTV3), with the audience rating of 0.610%; "Victory Time" (CCTV3), the audience rating is 0.427%. The four programs all rank in the top 10 in the ratings of the same period.

The first lesson of school brings together the power of example, and the publicity effect is remarkable. The program was broadcast on CCTV1 at 20: 00 on September 1, inviting representatives who made outstanding contributions in the anti-epidemic process to tell touching anti-epidemic stories, so as to teach primary and secondary school students the "first lesson". The publicity effect of the program is remarkable, with the ratings (5.858%) and the arrival rate (10.688%) ranking first in all kinds of programs this month.

Local satellite TV actively innovates the form of variety shows, and helps the decisive battle to win the battle against poverty in all directions. "Youth on the Earth" (Hunan Satellite TV) takes youth as its theme, integrates various artistic means, records ten kinds of youth for poverty alleviation, and tells the story of young poverty alleviation workers who have experienced poverty alleviation. The highest ratings of the three programs are 0.600%, ranking second in the ratings of local satellite TV programs in the same period; "We are in Action ⅴ" (Dragon TV) entered Xixian County, Shanxi Province this month to help the sales of local specialty agricultural products. The average audience rating of the three programs was 0.201%, and the loyalty was over 50%. "Extreme Challenge Treasure Tour, Three Districts and Three States Public Welfare Season" (Oriental TV) continued to explore the unique scenic products and characteristic culture of "Three Districts and Three States", and used innovative sales methods such as "Treasure Night Market" to help local poverty alleviation work. The average audience rating of the four periods was 0.431%, ranking among the top three in the audience rating of local TV programs in the same period.

Local satellite TV has enriched people’s lives with poems, paintings, food and music. "There are Poems and Faraway Poems and Paintings in Zhejiang" (Zhejiang Satellite TV) ended warmly, and led the audience to visit Zhejiang with eight wonderful programs, which was well received by Zhejiang audiences, with an average local audience rating of 0.790% per issue; Unforgettable Restaurant II (Oriental TV) pays attention to the elderly people with cognitive impairment and provides them with more effective and implementable care and actions, with an average loyalty of 59.804% per issue and high program stickiness; "Good Voice of China 2020" (Zhejiang Satellite TV) incorporates original elements, and the average audience rating of the four programs is 0.980%, ranking first among local satellite TV programs in the same period; "King of Cross-border Songs V" (Beijing Satellite TV) ended brilliantly, and the whole season’s programs were listed in the top five ratings of local satellite TV programs at the same time.

Anti-Japanese War, Poverty Alleviation and Anti-epidemic Theme

Domestic documentary screen hit

The anti-Japanese war documentary leads the audience to relive the history of the anti-Japanese war and continue the revolution. "Shanxi-Chahar-Hebei Border Region" (CCTV4) reflects the history of the Communist Party of China (CPC) leading the people’s armed forces to resist Japan, and has gained a large audience. The average arrival rate of each episode of the first broadcast is 2.051%. "A Watch and the September 18th Incident" (Beijing Satellite TV) restored the truth of the September 18th Incident, ranking third in local TV programs at the same time with a rating of 0.389%. CCTV9 tells the heroic story of the heroes of the Anti-Japanese War who gave their lives for national independence at a critical juncture, with an average audience rating of 0.145% for each episode.

The documentary on poverty alleviation continues to heat up. "One Village, One Village" (CCTV4, CCTV9, CCTV13, CCTV17) maintained excellent ratings, with the highest rating of 0.844% in a single episode; "Concentrate on Well-off Society" (Hebei Satellite TV) reflects the brilliant achievements of Hebei Province in winning the overall well-off society. The program is highly viscous, with an average loyalty of 57.760% per episode.

Anti-epidemic documentary records anti-epidemic stories in all directions. "One Heart Fighting" recorded the arduous course of the Communist Party of China (CPC) leading the people of the whole country to unite as one and fight against the epidemic. The average audience rating of each episode on CCTV1 was 1.159%, and then it was broadcast on 36 TV channels. "Wuhan War Epidemic" (Hubei Satellite TV) focuses on the development and changes of the epidemic situation, recording the feats of ordinary people in heroic cities. The average audience rating of each episode in Hubei Province is 0.307%, ranking the top 5 in the ratings of local satellite TV programs at the same time.

In addition, "Come for Peace" (Hunan Satellite TV) shows chinese peacekeepers’s great contribution to building a community of human destiny, showing the good image and youthful demeanor of peacekeeping officers and soldiers, with an average audience rating of 0.300% for each episode; Based on the stories of teachers in different teaching positions, The Mentor (CCTV9) reflects the professional feelings of people’s teachers who are moral and devoted to education. The average audience rating of each episode is 0.155%.

Domestic cartoon

Leading the mainstream of broadcasting and viewing

This month, the national satellite TV channel broadcast 178 domestic cartoons, accounting for 95.7% of the total number of cartoons broadcast; There are 8 non-domestic cartoons, involving 6 countries and regions, and the top 20 cartoons in ratings are all domestic. The average ratings of cartoons recommended by SARFT this month are 51.8% higher than those of non-recommended cartoons. The average arrival rate of each episode is 58.8% higher than that of non-recommended cartoons.

public service announcement

Rich themes and large amount of broadcasts

In September, the public service advertisement "Commemorating the 75th anniversary of the victory of the Anti-Japanese War" was broadcast on September 3 and September 18, and 194 advertisements were broadcast in just two days, leading the audience to remember the martyrs and remember the history. The public service advertisement of "Getting rid of poverty and tackling difficulties" continued to encourage the propaganda of "Decisively winning a well-off society in an all-round way and fighting poverty and tackling difficulties", with more than 10,000 articles broadcast, which was the most broadcasted theme this month, with an average audience rating of 0.118%. There are 146 public service advertisements for Teachers’ Day broadcast on 7 channels, each with an average audience rating of 0.130%. With warm feelings, they send holiday wishes to teachers who teach and educate people. In addition, a number of public service advertisements advocate the beauty of reading, promote the virtue of being eager to learn, shape the soul of role models, and guide students to buckle the "first button" in life during the school season.

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At the bilibili High-Energy Video Game Festival tonight, several mysterious domestic games appeared. Among them, Wuhan Independent Game Studio "Ringing Game" exposed the PV of ARPG’s new work "Project SAS (tentative name)" with B-class film style.

New PV of Project SAS:

As early as 2016, Lingkong Games announced that it would make a semi-open world ARPG with B-class film style. As a studio focusing on research and development in the host field, the series of works such as "Dying: Rebirth Trial" under Lingkong has always been famous for its exotic elements and amazing brain holes, and this time Project SAS has also followed this style.

In this PV, there are many settings suggesting that it is a B-class film style. Pistols, broken watermelons, constantly smeared ketchup, swimsuits hanging from branches, zombies passing by, and axes in bloody hands all seem to indicate the corresponding content in the game.

The video shows the popular elements of Showa era, such as aerobics and pachinko, in the style of the old video. The montage technique makes these fine shots show a lot of information, which has a completely different taste from the previous game PV.

At the end of the film, the words "There is no more America" appeared. Combined with the name of the game, it can be inferred that the game will be carried out around the United States under Japanese occupation.

Before PV exposure, we got some information about the game and found that it was a game with a huge brain hole and full of many interesting elements. The specific content can’t be disclosed yet. The game official will gradually expose these contents in the near future, and we will also pay close attention to relevant trends and report them at the first time. If you are interested in this game, welcome to continue to pay attention to the wandering starry sky.

For more information, please pay attention to:

　　As of 19: 30 on January 22nd, 473 cases of pneumonia were confirmed in novel coronavirus. While the whole people are concerned about the progress of epidemic prevention and control, many people take advantage of this to create and spread rumors. In "News 1+1" broadcast on the evening of January 22nd, Bai Yansong refuted the rumors about novel coronavirus.

　　Smoking and drinking against novel coronavirus? Fake!

　　There are rumors that smoking played a role in resisting SARS in 2003, and it is also useful for resisting novel coronavirus this time. However, this rumor was quickly refuted by experts. According to Weibo, the official of People’s Daily, smoking will not only reduce the body’s resistance, but also increase the chance of infection, and the risk of serious illness in case of infection is greater.

　　If the rumor above is that smokers find reasons for smoking, drinkers also start to find reasons for themselves.

　　This picture circulated on the Internet uses the picture of "News 1+1" broadcast on January 20th connecting with Academician Zhong Nanshan. The rumor mongers modified the original video subtitles to imitate the tone of Academician Zhong Nanshan. The first half of the sentence convinces you that "wearing a mask is still useful" is in line with the current methods of preventing and controlling the epidemic, while the second half is a complete rumor — — Drinking high alcohol against coronavirus.

　　Where did such an unfounded statement come from?

　　The title party is rampant! Please do not mislead the masses!

　　Searching on the Internet found that on the afternoon of 22nd, many Internet websites were reprinting such news.

　　The first news headline is: "National Health Commission expert: novel coronavirus is afraid that alcohol is not resistant to high temperature".

　　The second news headline is: "Fear of alcohol, Academician Li Lanjuan, Wuhan novel coronavirus is not terrible".

　　When people see "fear of alcohol", many people first think that drinking or drinking white wine will help to resist novel coronavirus, but in fact, this news is that Academician Li Lanjuan said in an interview that "75% (medical) alcohol can kill this virus, so if you buy these things, it is ok for you to disinfect them regularly in places where you are in regular contact".

　　Note that Academician Li Lanjuan didn’t say "drinking", but only said that it is useful to use medical alcohol to wipe mobile phones and disinfect hands.

　　Regarding these "headline party" news, Bai Yansong said that the content of the news is ok, but please change the title, at least not to make people misunderstand.

　　According to the latest news released by the pneumonia epidemic prevention and control headquarters in novel coronavirus, Wuhan on January 23, since 10: 00 today (January 23), the city buses, subways, ferries and long-distance passenger transport in Wuhan have been suspended; Citizens should not leave Wuhan, airports and railway stations without special reasons.

　　Don’t let rumors become an obstacle now that the work of preventing and controlling the epidemic is tense. Rumors stop with wise men! Please stop spreading rumors!

At present, there are factories in Tianjin that offer 24-degree palm oil at 7,000 yuan/ton, a slight increase of 50 yuan/ton compared with yesterday, and another factory that offers 24-degree palm oil at 6,950 yuan/ton. The transaction is negotiable. 8 degrees 7400 yuan/ton, 14 degrees 7350 yuan/ton, 18 degrees 7250 yuan/ton.

　　The spot market of 24-degree palm oil in Rizhao, Shandong Province reported about 6900 yuan/ton, which was basically the same as yesterday. Some factories quoted 6950 yuan/ton, so the transaction can be negotiated, and the willingness to make a transaction is not strong.

　　24-degree palm oil in Zhangjiagang, Jiangsu Province, the market price is 6950 yuan/ton, up by 50 yuan/ton compared with yesterday; The turnover of 10-degree palm oil was 7,200 yuan/ton (negotiable), up by 50 yuan/ton compared with yesterday; 14-degree palm oil is 7050 yuan/ton, which is flat.

　　The price of 24-degree palm oil market in Wuhan, Hubei Province is 7000-7050 yuan/ton, which is basically stable. The transaction can be negotiated and the transaction is average. 28 degrees 6650-6700 yuan/ton, 10 degrees 7250 yuan/ton, the transaction can be slightly lower. Keep it steady.

　　The price of 24-degree palm oil in Guangzhou was around 6750 yuan/ton, which basically remained stable and the market negotiated. The market importer quoted 6800-6850 yuan/ton, and the transaction was average.

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