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Douban 9.6 points! Why is Happy Departure so good？

"Re-employment Men’s Team" ensemble "Happy Start Again" scored 9.6 points for Douban, which became a high-profile variety this summer. Analyzing the successful methodology of Happy Departure is closely related to its program positioning, guest lineup and fan interaction. At present, the second season of the program has been decided, but whether such a high score can be continued is also faced with many problems such as program planning and capital control.

author　| Guo Xuemei(Author of cultural industry review, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

In July this year, a variety show called "Happy Start Again" became the biggest surprise since the beginning of the year. 0713, the living variety show, the re-employment men’s group and the poorest variety show became the terms that must be mentioned when talking about this program.

At present, the program has been rated 9.6 points in Douban, with over 110,000 people rating it. It is another high-profile domestic variety show after Extreme Challenge and Detective Star. As a pure domestic original reality show, the program has surpassed Douban’s high-scoring reality show Han Zong’s new journey to the west, which proves the originality of domestic variety shows.

With constant praise and Amway, although the program is not well-known, it has also been broadcasted by Mango tv and Southeast Satellite TV, which also makes the fans of the program a little happy. As a domestic variety show produced by a domestic team, "Happy Departure" has a unique way of success. The audience likes their baggage-free, talented and talented, and is also moved by the friendship accumulated by the six-member group in the program for 15 years …

Re-employment Men’s Team and Happy Start Again

When it comes to the re-employment of the men’s team and Happy Departure, we must first talk about the program Welcome to the Mushroom House, because this is the source of the birth of Happy Departure.

"Welcome to Mushroom House" is a derivative variety specially prepared for "Life I yearn for 6", in which the six brothers (Chen Chusheng, Awakening, Ahu、Yue, Land Rover, Wang Zhengliang and Bird) of the re-employment men’s team were invited in the first and second phases. Although "Welcome to Mushroom House" and "Life I yearn for 6" are both slow variety modes of "Mushroom House", the variety effect of the former is hard for the latter to have.

Whether it’s the "Re-employment Men’s Team" in Welcome to the Mushroom, or the rock version of "Xiao Fang" sung by brothers and the hairstyle of killing Matt in ancient times, the audience will be more curious about them.

Then, fans began to shout online that the program group was "not enough to watch", and Daqian Film, the production team of Welcome to Mushroom House, began to take over the production of their group ensemble "Happy Start Again" and broadcast it live to attract online investment for the program, and finally won two advertising sponsors, namely, Wugu Dojo and RIO.

△ "Happy Start Again" program producer Weibo

With a sponsor, the program can be prepared. From planning, shooting to broadcasting, "Happy Start Again" actually took only about two months, and the time was hasty. In addition, due to the lack of budget, the program was "downgraded" and became a B-class variety show, and this program was also dubbed "the poorest variety show in history".

The program is poor, but the content itself still attracts praise from old and new audiences. First, all kinds of jokes from Welcome to the Mushroom are still continued and developed, like many ancient stalks with their own labels, such as Ahu、Yue’s divorce stalk, Bird’s wedding singer stalk, Chen Chusheng’s champion stalk, etc. Wang Zhengliang is called "the king of rotten stalks" by virtue of every unexpected explosion stalk.

△ Bird was dubbed the "wedding singer" because he sang his hottest "Guest" at the Vision Wei wedding.

△ Ahu、Yue has repeatedly searched for hot search due to divorce.

Second, in addition to the game link of "Welcome to Mushroom House", games such as "Connecting Words and Making Sentences" and "123 Woodenhead" are added. Moreover, because this program belongs to their own group ensemble, the brothers are also very open in the program. They not only make their own cue process and add drama, but also take the initiative to find a job in the case of owing food and accommodation for the program group, and make an appointment with their friends’ crew and experience a group performance life.

△ Brothers tease each other, full of drama.

△ Brothers experience group performance life, and write and play "Huluwa" during the break.

At present, the first season of "Happy Start Again" has been broadcast four times. Compared with "Welcome to Mushroom House", the former makes the program more "good-looking" in the later stage, and many expression packs of re-employment men’s teams come from these magical clips.

△ Bird’s big eyes and big face special effects produced in the post-production of the program became the audience’s favorite expression pack.

Of course, the brothers’ transparent thinking also locked their fans from a higher dimension. What my brothers did and said was combined with their own personal experience of "difficult employment". The unpretentious and sincere expression made fans like this group from the bottom of their hearts.

Speaking of this, we must talk about their past, because many of my brothers reached their peak in 2007, and then they encountered various things that led to a decline in heat and no resources to keep exposure. Bird himself took part in Creation Camp a few years ago, competing with a group of players of different ages. They became "paste people" without a program invitation, and they took the initiative to win the group and seriously advertised to the advertisers of the Grain Dojo, so that the mentality of seizing the opportunity and not letting go made the audience feel funny and crying.

△ Land Rover’s speech after experiencing group performance life

The beauty of "Happy Departure" lies in that it not only continues what many viewers like in "Welcome to Mushroom House" into the new program, but also digs more and more soft and beautiful things for brothers.

The Successful Methodology of Happy Start Again

According to the "2021 China Variety Annual Insight Report" released by Yien Data, in 2021, the top three variety types that won the audience’s praise were talk shows, documentaries and interviews, and the reality show variety types were not among them. As a member of the reality show variety show, Happy Departure has received such eye-catching audience feedback, which is closely related to the positioning of the program, guest lineup and program interaction.

Program Orientation: Music+Travel, Outdoor Variety Mode Innovation

Since the re-employed men’s groups are all born in Happy Boys, singing is their hobby and work, and the group comprehensive program is set as outdoor travel variety. However, because the brothers are carrying musical instruments anytime and anywhere, they can sing everywhere, and the program has the characteristic label of "music+travel", which also contributes a lot to the variety itself. Whether it is going to a desert island to survive, or experiencing group performances and chatting at night by the sea, the brothers can hum and sing anytime and anywhere.

At present, there are two common modes of many outdoor variety shows in China. One is to support the whole program by intensive variety shows, and the audience is attracted by such frequent interactions, such as Running, Travel Notes around Youth, and the other is to create something to watch by relying on the conflict of program guests. Flowers and Teenagers belong to this category.

The mode of music+travel is a relatively rare mode at present, but Happy Departure is not the first music+travel reality show in China. Previously, such a mode has been set up in various arts such as City of Meeting, Walking and Singing, but the difference is that these programs emphasize the purpose of song creation, that is, the program will require guests to travel to a certain place and then create related songs, and the purpose of travel designed for music creation is obvious.

It is rare to combine simple music creation, singing and travel reality show like Happy Departure, and its success can also show the audience’s recognition of this model. So far, it has been reported that similar fast girls’ ensemble "Summer when I Want to Sing" and "My Style and My Show" are being prepared, but their broadcast effect remains to be seen.

Guest lineup: multiple labels, with cross-circle effect.

Because the brothers of Happy Departure are all born in the top 13 fast men in 2007, although their popularity is not high at present, they still have a good foundation in certain age groups, especially this group of viewers who have experienced too fast men’s draft, such as Chen Chusheng’s "Did anyone ever tell you" and Ahu、Yue’s "Can you forget", which may be the mobile phone ringtones they have set.

△ "Welcome to the Mushroom House", the songs in the re-employment men’s team ranked pk.

In addition, "Happy Departure" itself takes "Fast Men Reunion Travel" as an important topic, and the repeated historical memories of fast men in the program give people a feeling of returning to the past, which is easy to poke the nostalgic complex of this group of old fans, thus promoting their desire to watch.

However, if we simply capture this audience, "Happy Start Again" may not get such good audience feedback. The key is that they can also be loved by many young people at present. On the one hand, the brothers of the men’s team are "musicians", and their professional ability is very resistant to fighting. They can sing and create at any time in the program ("What a suck" and "I cried and I cried again" are the stalks in the program and the impromptu songs they created), which makes the young audience very recognized for their talents.

△ The "Deserve It" inspired by "Mushroom House" has become the theme song of the program.

On the other hand, some brothers have their own unique skills. For example, when they wake up, they often shoot "The Daily Life of the Old Singer" for other brothers spontaneously, which is dubbed by netizens as "Little Genius of vlog Editing". It is fun and interesting, and is recognized and loved by many young audiences, which also urges them to archaeological their older brothers’ previous programs and understand their past 15 years’ history.

△ "The Daily Life of the Old Singer" filmed by Awakening

In fact, in the domestic reality show, there are few variety guests who have such cross-circle effect. Comedy variety coffee Jia Ling, Yang Di, and singer variety coffee Charlie are among the better guest types, while the variety guests who are biased stars are generally difficult to get multi-circle recognition in variety shows.

However, after knowing this theory, most variety shows will be added by selecting various types of guests in order to cover all kinds of audience groups. It is not uncommon for singers, comedians, talk show actors and film and television drama actors to gather in one variety show.

Program interaction: emphasize participation and cultivate unique fan feelings

As mentioned above, "Happy Start Again" faced obstacles in budget, advertising sponsorship and other aspects in the early preparation, and this variety show was finally broadcast smoothly, which has an inseparable relationship with the fans of the show. On this basis, "Happy Start Again" conforms to this characteristic and creates a unique strong fan interaction.

In the pilot film of the program, the program group initiated the fan interaction of the group name, and several brothers published a solicitation in Weibo, asking netizens to offer suggestions and think of a name for the program, which also led to the circle of funny names such as "Nobody cares", "No more crazy and older" and "Brothers who behave badly" in the program. Fan interaction doesn’t end like this. The program group also plays this part of the clip, so fans who are selected by their brothers to read their names will have more satisfaction.

Not only the name of the program, but also the unique interaction between "dining tables" (the fans’ names of brothers) and their brothers, as well as the Amway of the Grain Dojo. The program was recorded and broadcast because of advertising sponsorship. Both the brothers of the men’s team and the audience of the program are very grateful to it. The brothers sang for the Grain Dojo in the program, and the fans bought instant noodles in the Grain Dojo in their daily lives. I hope they will continue to sponsor the second season of Happy Departure. To some extent, this is also a way to strengthen the relationship between fans and brothers. When guests and fans see each other’s efforts and intentions, it is easier to empathize with each other.

In fact, fans’ participation in the recording of official programs is not unique to Happy Start Again. For example, Running and Happy Camp have had interactive design of related links, thus mobilizing fans to be active and increasing the degree of topic. Different from these programs, the interaction of Happy Go Again is based on the unique relationship established by the program group, guests and fans, because no matter which side knows more or less the hardships of program preparation and investment promotion, they also understand that it is not easy to broadcast variety shows. The interactive design of the group name determined by the audience can show that the program group is interested in cultivating this special audience feeling.

Can the high score of "Happy Start Again" be continued?

According to Weibo released by Zhao Linlin, the producer of Happy Go Again, Happy Go Again has already started to prepare for the second season. At present, the high score of 9.6 in Happy Go Again has hit a large number of domestic variety shows, but it will take time to consider whether this popularity can continue into the next season or even more similar programs.

On the one hand, producer Zhao Linlin indicated that the second season show will still retain the favorite men’s team brothers, but the new problem is whether the brothers can still have the mentality of the first season after the success of Happy Departure. Brothers like Ahu、Yue, Bird and Lu Hu are frequently invited by the show. Excessive consumption of the re-employment men’s team may also make "Happy Departure 2" enter the dilemma of boring guest output.

△ "Happy Start Again" producer Weibo

On the other hand, the variety show "Happy Departure" may also face the dilemma of comprehensive N generations. With the high voice of the audience and the soaring word of mouth, the influence of advertisers and other capital on the production of the program may gradually show up. In the first season, fans are struggling to get advertisements, but in the following seasons, it is easy to turn into an embarrassing situation in which the program is full of advertisements. How to debug the collocation of advertisements and program content is an important topic that Happy Departure will face in the future.

And the program "Happy Start Again" itself also has a fatal weakness, that is, the program planning is not strong. Many viewers said that the success of the first season was almost entirely due to the chemical reaction of the brothers of the men’s team, and the design of the variety show was not brilliant, such as guessing the lyrics and 123 Woodenhead, which were very traditional games without their own characteristics. However, the director of the program group also said that he would plan the second season’s programs well and strive to "empower artists, not consume them".

△ crossword puzzle in the program

The first season of "Happy Departure" is coming to an end, but the audience’s love and affection for the re-employment men’s team will not end, and the high score of "Happy Departure" also provides practitioners with various production considerations. Domestic variety shows are not without originality, and they can still find their own way to success as long as they are careful.

The next unicorn company or internet parking？

　　This paper comes from the research report of CITIC Securities.

　　At present, there are five modes of Internet parking: parking information sharing, whole process optimization, parking reservation B2C, parking sharing P2P and parking service.

　　The present situation of traditional parking industry in China includes four major pain points: large gross gap, scattered structure, scattered management and low level of intelligence. This directly leads to many problems, such as hard to find a parking demand side, poor parking experience, high vacancy rate of parking supply side and high management cost.

　　Nowadays, with the development of the Internet, social networks oriented to C-terminal and e-commerce oriented to commodities have become increasingly mature, especially in the era of mobile Internet, with the universal networking through intelligent terminals and C-terminal, the basic environment such as mobile payment has become increasingly complete, and the conditions for the Internet to sink into the physical industry have also matured.

　　"internet plus Parking" connects the scattered parking lots through the Internet, breaks the information island and realizes the optimal allocation of limited parking resources. Under the three driving forces of sharing economy, capital influx and favorable policies, various parking Apps have emerged in internet plus parking market. According to incomplete statistics, there are far more than 100 parking Apps in China at present.

　　Then, after the cake gradually appeared, what is the real status quo of domestic Internet parking development? What are the potential development and investment values?

Four types of players

　　There are four main types of Internet parking players: 1) Entrepreneurial companies; 2) Intelligent parking equipment vendors; 3) municipal traffic control department; 4） BAT。At present, mainly startups and smart parking equipment vendors, BAT is only slightly involved.

　　Entrepreneurial companies:Internet parking is on the rise, and a large number of entrepreneurial companies are pouring in, such as parking knowledgeable person, ETCP, Tintin Parking, E-parking, etc. The resources of entrepreneurial companies are short-board, as long as the asset model is light.

　　Intelligent parking equipment vendor:Taking advantage of the east wind of "internet plus", the intelligent parking equipment supplier has transformed and upgraded from a simple intelligent parking software and hardware provider to a complete solution provider of "intelligent parking equipment+cloud platform +APP", which has the advantages of software and hardware technology, and at the same time, the settled parking lot customers constitute resource advantages. Such as worry-free parking, Jieshun Technology (Jieshun Parking), Anjubao, Cubic Holdings (Hangbai) and so on.

　　Municipal traffic control department:Municipal traffic control departments have mastered roadside parking spaces and off-street public parking spaces (taking Beijing as an example, the municipal government has mastered 16.65% of parking spaces), which has resource advantages, strong financial resources and strong integration ability, such as Shenzhen Road Traffic Management Affairs Center (suitable for parking) and Shanghai Municipal Transportation Commission (Shanghai Parking).

　　BAT：Unlike "taking a taxi in internet plus" which is monopolized by "Ali+Tencent", BAT is still slightly involved in "parking in internet plus". Tencent uses WeChat WeChat official account+WeChat Pay, Baidu uses Baidu Map+Baidu Wallet, and Ali uses Alipay+Gaode Map+Cube Holdings to cut into Internet parking, mainly integrating and embedding parking apps with maps, payment applications and traffic portal applications.

Five modes

　　At present, there are five modes of Internet parking: parking information sharing, whole process optimization, parking reservation B2C, parking sharing P2P and parking service.

　　Parking information sharing: light assets+integrated data+entry service, saving search cost.

　　This mode makes full use of the existing intelligent parking equipment in a light asset way, and connects the intelligent parking lot to the internet through the meter, intelligent parking management system, parking garage card issuing machine, etc., integrating real-time free parking information, breaking the information island, realizing the sharing of parking space information, providing users with parking space search recommendation and parking space navigation service, and saving the search cost (saved search cost = (vehicle cost per unit time+owner time cost) × saved parking space search time). In addition, static information of the parking lot is also collected, including name, location, total parking spaces, POI information of exit/entrance, business hours, charging standards, photos, etc. Some apps also integrate information of service facilities around the parking lot, such as car washing and charging piles. The core of this model is information, and the key is wide coverage, accurate and reliable real-time free parking space information.

　　Advantages: light assets, can be copied quickly at low cost. The bottleneck is that it is difficult to form wide coverage, accuracy and reliability of real-time parking space information: the intelligent level of parking lot is low, the data standards are different, and the integration is difficult; Parking lot operators are not willing to open data for free. Therefore, some apps predict and estimate the number of free parking spaces through algorithms, and calibrate and supplement the integrated data. At present, the accuracy of most APP static information needs to be improved, and the reliability of real-time spare car information is worrying.

　　Profit model: free sharing of parking space information; Cut into the parking space reservation from the approach service, and may charge trading commission in the future; Realize traffic realization through automobile aftermarket (such as parking in knowledgeable person); Provide real-time parking space data service to navigation and map merchants, and realize data realization (Parkme).

　　Typical cases: Parkme in the United States and parking in knowledgeable person in China.

　　Whole process optimization: emphasizing assets+paving equipment+process service, deeply involved in parking lot operation.

　　By laying intelligent parking equipment, this model realizes the intelligentization and internetization of parking lots, provides parking optimization services for C-end car owners in the whole process of empty parking space search/matching, parking space reservation/reservation, parking space navigation, reverse car search and quick payment (often focusing on the two major pain points of "parking space search, navigation" and "payment"), and at the same time, deeply intervenes in parking lot operation management, so as to increase the leakage for B-end parking lot users. Offline resources are exclusive, and the core of this model is standardized and rapid replication, robbing parking lot resources.

　　Advantages: heavy assets, high viscosity after entering the parking lot, and the real-time parking information obtained is more accurate and of high quality. The bottleneck is that the offline line is too heavy. Entering the parking lot needs to be broken through one by one. The negotiation of benefit sharing, the installation, renovation, maintenance and upgrade of smart equipment are slow, and it is difficult to standardize and copy, which requires a large number of push teams. Most domestic players (such as ETCP, worry-free parking, etc.) even adopt the strategy of giving away equipment for free to accelerate the penetration of parking lots, but they need strong capital support.

　　Profit model: free for C-end users; Assist the B-end parking lot operation management to improve operation efficiency, reduce labor costs, increase turnover rate and income, and it is expected that charging parking fees to the parking lot will be the main profit point; Extend to the category of "car life" including washing, maintenance and repair, and cut into the automobile aftermarket to realize traffic realization.

　　Typical cases: Streetline in the United States, ETCP in China, worry-free parking and suitable parking.

　　Parking Booking B2C: Parking Ctrip Mode

　　This model is similar to "Ctrip", which connects parking lots and provides parking reservation service. The parking lot operator publishes the information of the parking spaces that can be reserved through the platform, and the owner inquires and reserves on the platform to ensure that there are parking spaces. Because of the low level of intelligent parking lot in China, this mode is rarely used.

　　The profit model of B2C parking reservation: extracting the reservation service fee.

　　Typical case: JustPark in Britain.

　　Parking space sharing P2P: Sharing parking spaces and revitalizing idle parking resources.

　　This model provides docking service for car owners who have parking spaces and want to park by building a parking space sharing platform for car owners, which can revitalize the free time of parking spaces, improve the utilization rate of parking spaces, generate income for car owners and solve the parking problem for car owners. At present, there are two main routes: one is using light asset mode, such as Sweetch and MonkeyParking, and the other is using intelligent ground lock, Internet of Things parking lock +APP mode, such as Tintin parking and leisurely parking.

　　The problem of P2P parking sharing mode tends to rely on flexible social interaction, underestimating punctuality and unexpected situations, which can easily lead to poor customer experience, and it is difficult to regulate reasonable and unexpected emergencies. At the same time, the P2P mode of parking space sharing not only involves platforms and direct users, but also inevitably involves property and parking management companies, which constitutes the bottleneck of offline promotion. In addition, in the main application scenario, the two sides of high-frequency trading may collude to bypass the platform.

　　Profit model: participation in parking space sharing generates revenue sharing. Because it involves property and parking management companies, some apps also let property share some revenue (such as Tintin parking).

　　Typical cases: MonkeyParking in America and Tintin Parking in China.

　　Parking service: Artificial berthing has the clearest profit model.

　　In this mode, the parking agent is used for parking, which completely liberates the owner from parking difficulties, saves the owner’s time cost, and revitalizes the idle parking resources in the accessories of the parking agent, exchanging time for space.

　　Bottleneck of valet parking mode: The car has been out of the owner’s control for a long time, and the safety and trust problems are the main obstacles for the owner to accept parking service mode. Solving these two problems is the core of the promotion of this mode. The main cracking methods are: laying cameras for 24-hour all-round monitoring; After the parking is completed, take photos of the odometer and fuel gauge so that users can compare them when picking up the car; E Daibo independently developed the key storage system of the cloud cabinet car; Substitution insurance, etc.

　　Profit model: parking service model has the clearest profit model, charging parking service service fee directly, and its target customers are car owners with high time value and low price sensitivity. At the same time, the automobile aftermarket is also the focus of profit, so it is necessary to wash and maintain the car for the owner during the parking period.

　　Typical cases: LUXE and ZIRX in the United States, e-berthing and feibotong in China.

Development characteristics

　　1. The Internet parking market has a vast space.

　　Parking difficulties are gradually spreading from first-and second-tier cities to third-tier cities, which is universal. There are 35 cities with more than 1 million cars in China, and the total number of cars is over 60 million. It is expected that these 35 cities will become the core market for Internet parking penetration. If the per capita parking expenditure is 3,000 yuan/year, the parking industry fees in these 35 cities total more than 180 billion yuan. Internet parking permeates the whole parking process, and we believe that Internet parking service providers can get at least 10% of the cake of the whole industry. Regardless of the market increment created after internetization, the market space for Internet parking is more than 18 billion yuan.

　　2, multi-party separatist regime, national and regional players coexist.

　　Intelligentization is the premise of internet, and the level of intellectualization of parking lots in China is not high, which determines that the road of attaching importance to assets must be experienced. We believe that the whole process optimization model will develop first, and it is unlikely that there will be a winner-take-all situation. The future competition pattern will be: multi-party separatism, and national and regional players will coexist.

　　3. Map navigator, traffic portal platform or integrator.

　　Map navigators, traffic portal platforms or integrators will open up the "separatist regime" to form a complete urban parking puzzle. Internet taxis connect drivers and C-end users, while Internet parking needs to integrate B-end parking lots to provide services for C-end users. The key to Internet parking is offline. We believe that BAT will play the role of integrating and opening up parking apps by relying on traffic advantages, and it is unlikely to become a direct participant.

　　4. The key to success is resources and capital.

　　Grasping the resources of high-quality offline parking lot is the key. Different from internet taxi, internet parking is a hard project, and mastering huge and high-quality parking resources is the key. The value of parking APP to car owners increases exponentially with the scale of parking network. After Pang’s parking network is formed, it also constitutes a competitive barrier.

　　Capital support decides who can laugh last. Whether it is subsidizing the C-terminal, cultivating users’ habits, or building an intelligent parking network, it needs strong capital strength. Some players have pushed the speed-up equipment for free, which has raised the capital threshold. Backed by giants, introducing resources and flow is a lever. The mobile Internet traffic portal has been occupied by giants such as BAT. Backed by giants, access to resources and traffic import are important chips that stand out.

The 2024 Tik Tok Spring Festival Concert ended successfully, and with the memory of youth songs, I went to a new journey in the New Year!

The 2024 Tik Tok Spring Festival Concert, titled by General Manager Jin Lingguan, ended successfully in Chengdu on January 28th. The whole live broadcast was watched by over 35 million people online, with a total broadcast volume of over 113 million. This year’s theme is "Songs engraved in DNA", which leads everyone to relive the memories firmly engraved in DNA when the familiar melody rings, and feel the fancy collision between Tik Tok’s annual hot songs and the pop classics of the new generation with national singers and artists.

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The Spring Festival limited group made a surprise appearance, and the hot songs presented a variety of stages.

At the 2024 Tik Tok Spring Festival Concert, the stars gathered to perform the unique Spring Festival Concert for everyone. Cai Guoqing, Miriam Yeung, Ella, Ella, Fox Xia, Jason and SNH48 (Yuan Yiqi/Wang Yi/Jiang Shuting/Qinyuan Fei/Lin Shuqing/Eliwa Xu/Zhang Xin/Jiang Shan/Hao Jingyi/Li Jiaen/Wen Ruoqi/Guo Shuang) sang hot songs of vibrato in succession on the concert stage, and they also formed four limited groups to make a surprise appearance, showing a collision spark of diverse styles.

Ella Ella’s world premiere "The Moon in the South" wishes dream-seekers, and the trio of "You were a teenager", "Tropical Rainforest" and "Super Star" ignited youthful memories, which attracted the chorus of the audience; Hu Xia’s youthful golden songs were burned and touched memory of time. The prelude to "Those Years" rang and the youthful Bai Yueguang appeared; Miriam Yeung, the "Tianhou of Sichuan and Chongqing", made the finale appearance, and the first capital was a chorus of the whole audience, which pushed the atmosphere to a climax; JA Jason’s "REMIX Suite" newly edited Tik Tok’s hot songs with rich and ever-changing musical elements, bringing new audio-visual experience to familiar music and igniting the audience; SNH48 interprets youthful enthusiasm, sings the Spring Festival Suite in one breath, and brings the audience into the Spring Festival atmosphere in one second; Cai Guoqing sang the classics again, and sent out the golden song "Three Hundred and Sixty-Five Blessings" which spans all ages and is loved by the whole family. All the staff sang "Love each other" and sent their sincere wishes with this favorite hot song with the most New Year atmosphere in Tik Tok. After the performance, the audience was still unsatisfied, and they asked for extra work and attendance in the comment area of artist Tik Tok’s account.

At the beginning, when it was announced that there was a blind box cooperation stage, it aroused the curiosity and speculation of many netizens. Until the performance, the cooperative guests and tracks were announced. The performers teamed up in pairs, which was unexpected and unlikely to appear in other concerts. The audience also had commemorative tickets around them, which made the experience full and left favorable comments on various social platforms. "golden times JSNH" group (JA Jason and SNH48) sang a "Dangerous Party", which ignited the infinite enthusiasm at the scene; "Full of Wealth" group (Cai Guoqing and JA Jason) sang "Paper Plane" and "Love Like Fire", presenting youth stories belonging to two generations on the same stage; "Cai Huaheng E" group (Cai Guoqing, Ella Ella) cooperated in "Let’s Jump", and two self-invited E people drove the audience to dance happily; There is also a group of "Sounds like Xia Hua" (Miriam Yeung and Fox Xia) who cooperated again to perform "Spend a Full Moon Night" on the spot, showing the quiet, carefree and delicate New Year.

The backstage fancy interactive smile welcomes the new year, and the Spring Festival concert ends successfully.

On the stage, each artist sent his annual lyrics blessing to the online and offline audience, full of sincerity, and the offline backstage guests interacted constantly, and the laughter and laughter continued.

SNH48 challenges fancy gesture dance and sends out concert reservation invitations in the form of sweet girls; Fox Xia Miriam Yeung hilariously challenged the sketch dance, and Fox Xia invited Miriam Yeung to form a group online, which triggered a heated discussion among netizens; Fox Xia even teased the elevator after the performance, imitating the popular game "stomping your feet every day" in the station, attracting a large number of netizens to watch. The whole performance was interesting and interactive, which swept through many hot lists in Tik Tok, inciting the whole people to witness the music carnival party. The 2024 Tik Tok Spring Festival Concert will bring together popular star singers, creating a warm and lively multi-stage and opening a chapter for the coming New Year.

While reminiscing about the melody of the Spring Festival concert, the Year of the Loong is getting closer and closer. Remember to lock in the [Spring Festival Live Season] between the new and the old. From January 25th to February 25th, nearly 200 celebrity big coffee and head creators have been over 100 popular contents for more than 30 days, from returning home during the Spring Festival to reunion on New Year’s Eve, and then to the Lantern Festival. It covers the New Year’s Eve party, the Huacai Heritage Party, the Opera Party, the Chinese New Year Crosstalk Special Session, the Opening Sketch Special Session, the Lantern Festival Comedy Party, the Spring Festival movie live broadcast, the boutique short play, and the series live broadcast of stars and creators, the stage on the cloud, the live broadcast of hundreds of media, etc., so that everyone can find their own flavor of the year in it, and the whole family can laugh and welcome the New Year. This Spring Festival, Tik Tok will be opened at 8: 00 every night, so let’s leave a sentimental, touching and fun memory of the Spring Festival in the Year of the Loong.