Rush to the hot search! Yahoo Mail stopped serving in mainland China, and there was an early warning in November last year.

On the evening of 27th, a message # Yahoo Mail stopped serving in Chinese mainland on February 28th rushed to Weibo for hot search.

Yahoo said in the email that it can download backup emails, address books, schedules, etc. before February 28th, and it will not be able to receive and send emails or download data from Chinese mainland after February 28th.

In addition, PayPal has also sent a notice to users. If it is bound to Yahoo Mail, it needs to be changed to another email address as soon as possible.

In November last year, Yahoo China official website said that from November 1, 2021, users will not be able to use Yahoo’s products and services from Chinese mainland, and users in Chinese mainland will only be able to access Yahoo Mail, AOL Mail and Privacy Meter data from three given links. Subsequently, netizens found that Yahoo’s few online services that could be accessed in Chinese mainland were also stopped, including weather-related apps and news information, and the Chinese version of Engadget, a technology media owned by Yahoo, was also inaccessible.

It is worth mentioning that this announcement was released on November 2, and the behavior of stopping the service earlier than the announcement was also discussed by netizens. In fact, as early as 2013, Yahoo shut down news, e-mail, Chinese music and community services in Chinese mainland, and closed its research and development center in Beijing two years later, laying off more than 200 people.

According to statistics, in January, 2022, the market share of e-mail clients ranked first in Apple, second in Google Gmail, third in Microsoft Outlook and fourth in Yahoo. In 2017, when the information of 3 billion users of Yahoo was leaked, it was reported at that time that tens of millions of users were affected in China.

In the recent poll conducted on Weibo, users of QQ email account for the first place, followed by 163 email account and gmail email account, and only 299 people voted for Yahoo email account.

In 1995, Yahoo was founded. In 1996, Yahoo, which was founded only one year ago, went public. At this time, Yahoo’s market value reached 850 million dollars. Yahoo initially positioned itself as a media company, pioneered the free Internet model, and earned profits by establishing portals and selling advertising spaces. In 1997, Yahoo earned more than $70 million in revenue just by advertising. At its peak, Yahoo’s market value once exceeded $125 billion.

Yahoo entered Chinese mainland in 1998 and once occupied a considerable market share. According to iResearch- iResearch Market Consulting Report, in 2004, the market share of search traffic of China search engines was 33.1%, that of Yahoo! was 30.2%, and that of Google was 22.4%.

From 2000 to 2006, Yahoo occupied the first place in the global Internet company market value. However, with the rise of Google and others, Yahoo, whose empire was about to collapse in 2008, received an olive branch from Microsoft: it bought Yahoo at a premium of 60% to 45 billion US dollars, and Yahoo felt undervalued and refused; In 2017, Verizon, an American telecommunications company, acquired Yahoo’s core network business for US$ 4.48 billion, less than a quarter of Microsoft’s offer at that time. In 2019, Google bought Yahoo’s headquarters for $1 billion, and at the same time, Yahoo’s products began to withdraw from the China market. 

On May 4, 2021, Yahoo Q&A was completely closed. After that, visiting the website will directly jump to Yahoo’s homepage, and all the original content will disappear from the Internet. In November 2021, Yahoo China was officially closed; Today, Yahoo Mail completely stopped serving Chinese mainland.

(Titanium Media App Editor Wu Fengye Comprehensive national business daily and China Fund News)