Minning Town, a TV series starring Huang Xuan and Zhang Jiayi, exposed a new preview and announced that it would be scheduled for January 12th. In the preview, the yellow sand is all over the sky, and the characters are gradually displayed to the audience with the mottled lens. On the other hand, another drama, Shang Yang Fu, also exposed a group of latest films on the same day.
Different from the yellow sand in the previous film, the picture of this drama is exquisite and magnificent, and no role glides in front of the audience. Only Zhang Ziyi is a single person, showing her life from girlhood to the peak of maturity.
They are all dramas that exposed a group of trailer flowers on the same day, and they are all joined by a bunch of powerful actors, but the treatment gap between them is quite large. Minning Town will be broadcast by Zhejiang Satellite TV, Beijing Satellite TV, Oriental Satellite TV, Southeast Satellite TV and Ningxia Satellite TV in prime time, followed by Tencent, Youku and iQiyi websites. This kind of battle can be said to be unprecedented.
But what about Shang Yang Fu? Today, the audience got the preview of the play for the first time. Before, there was no poster photo of the role; No flowers; No special; No visiting classes; There is no outflow of materials that can make the audience get this information. Even though the preview was exposed today, we still don’t know when it will be broadcast. Moreover, this drama has been renamed many times, from "The Emperor’s Business" to "Old Friends in Jiangshan" and now to "Shangyang Fu". It’s just that the original book powder feels uncomfortable, which makes many viewers who are looking forward to this drama confused and confused. How did it change its name again? Which drama is this chasing?
The reason for this difference is not unilateral factors, but changes in both supply and demand.
First of all, from the supply side. The first point is the proliferation of female drama. The phrase "scarcity is precious" is applicable everywhere. However, the heroine’s drama is not a precious thing in today’s film and television drama industry, and even if it is shown every day, TV stations can’t finish broadcasting these dramas. No matter Xiaohua or Tsing Yi, they can’t avoid the custom of making a big female drama. Almost everyone once had such a similar work. The quantity is so large, but the quality is not necessarily high, so it is difficult to have any new ideas. Moreover, the heroine’s play is about a woman’s life, and she has to be played from a young girl to an old age, which leads to the extremely long episodes of each of them. TV stations buy a TV series according to the episodes, so many episodes will naturally make the cost rise, and TV stations are not stupid. Of course, they will not buy it easily.
Secondly, it’s not that TV stations don’t want to buy expensive female dramas on purpose, but there is indeed the control of costume dramas by relevant departments in the past two years. Every TV station has a limited number of costume dramas broadcast every year, so it is obvious to the naked eye that costume dramas have been broadcast less on TV stations in the past two years.
From the demand side, on the one hand, various film and television production companies have made so many female dramas, and there is nothing new, so the audience is naturally tired of watching them. Therefore, compared with the fictional life of a woman in a castle in the air, everyone prefers to watch the grounded human story. To shoot a drama with a big heroine, the screenwriter only needs to take care of shaping a big heroine. However, no matter how complicated her psychological state of mind is, she can never compare with a well-portrayed group portrait. The audience can also see that shooting the heroine drama is nothing more than a trick for film and television companies to be lazy, because the ability of the whole crew is tested by portraying the group images well.
In the past two years, with the continuous maturity and development of film and television production, the audience’s appetite has gradually become sharp, and the aesthetic level has gradually improved. From frugality to luxury, from luxury to simplicity, the audience will certainly choose a good look. Those who watch the drama know best which one was shot with heart and which one was perfunctory.
On the other hand, most of the audience who like to watch costume dramas are people who like to immerse themselves in the drama of Machiavellian struggle under the ancient historical background. In the early years, such as Yongzheng Dynasty and Daming Dynasty 1566 were all high-end Machiavellian dramas. Even in the past two years, there have been masterpieces like nirvana in fire. Some people who are looking forward to the costume drama just like this sense of Machiavellian, but this group of people will be labeled as "Zhang Ziyi" and "Big Lady" to stop them from wanting to watch the drama. Of course, the TV station knows best what kind of TV series its audience likes. When they stop watching it, the TV station stops buying it.
Although the two dramas have not been aired yet, no one knows what kind of results will be produced, but judging from the current signs, such signs are really unfavorable for Shangyang Fu. As for whether you can turn the tables against the wind, you can ride a donkey and read a songbook-we’ll see. On-Moon Arc