A few days ago, the first batch of production cars of Star Era ET, the first long-life luxury SUV—— of Star Era, was officially launched in the first phase of Chery production base in Wuhu, Anhui Province.
The first batch of complete vehicles of Star Road Star Era ET officially rolled off the assembly line in Wuhu. Photo courtesy of Chery Automobile
At the off-line ceremony, Gao Xinhua, executive deputy general manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, vividly expounded the development concept of the new car. "At the beginning of design, Xingjiyuan ET adhered to the initial intention of’ car is an extension of home’ and built a super comfortable long-life luxury SUV with the technical standard of’ black box’.
The first batch of complete vehicles of Star Road Star Era ET officially rolled off the assembly line in Wuhu. Photo courtesy of Chery Automobile
In order to let users feel the comfortable and luxurious atmosphere more truly, Star Age ET adopts the luxury design concept of "super comfortable home", with the appearance being "more than shape" and the interior being "more luxurious than products". It combines the smart big screen, mobile bar, locker, lounge chair and other home elements in the living room with multi-light sources and applies high-end environmental protection materials at no cost to create a comfortable and livable home space.
The first batch of complete vehicles of Star Road Star Era ET officially rolled off the assembly line in Wuhu. Photo courtesy of Chery Automobile
It is worth mentioning that Star Age ET recently completed the industry’s first "extreme challenge of -30℃ and 24-hour immersion and freezing", which comprehensively solved the three major pain points of users’ car life shrinkage, electrical safety and driving safety in winter.
The first batch of complete vehicles of Star Road Star Era ET officially rolled off the assembly line in Wuhu. Photo courtesy of Chery Automobile
Facing the outlet of new energy vehicles, Xingtu Xingyu is committed to the high-quality development of high-end new energy. The successful launch of Star Era ET further consolidated the image of Star Era as a new benchmark in the high-end new energy market, and inserted the "wings" for the new energy, intelligence and high-end brand of Star Way. (Chery Xuan)