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Reveal the 3 major routines behind the legality of online car-hailing!

　　[Pacific Automobile Network, Industry Channel] When Didi and Kuaidi were on sale in 2014, it was a loss to go out and not take a taxi. It would be really good to be a good driver, and there would be no such thing as cracking down on black cars. Speaking of big things in the world, we will be together for a long time, and it is more distressing to burn money, right? As a result, Didi Kuaidi merged in early 2015.

　　At that time, I felt okay, because thanks to Uber’s timely entry into the competition, there were still a lot of coupons for the people who ate melons. With the development of the taxi business, Didi played a variety of tricks such as express cars, hitchhiking, and special cars. A large number of private cars were connected to the taxi platform, and taxis were indeed more convenient and fast. This period of brutal growth also exposed many problems. For example, if there were more people taking taxis in the morning and evening rush hour, would the city be more congested? A large number of drivers entered the platform, causing frequent passenger safety problems. In addition, it was particularly important to seize the territory of taxis. This period was also a period of high disputes between taxi drivers and taxi platforms.

Shijiazhuang taxi driver smashes foreign rental

　　Can the old and new business forms sit in rows and share the fruits? Impossible! The government and taxi drivers say that your online car-hailing is a black car! We want to crack down on black cars! Didi Uber said that we are a sharing economy, and we are committed to mobilizing resources to solve travel difficulties. How on earth can we do this? The Ministry of Transportation has not officially issued a document. Online car-hailing has grown into giants while being beaten up. It is already a subconscious habit for most young people to go out and open Didi or Uber, and the market that has burned no less than 10 billion has been cultivated!

　　Finally, on July 28, 2016, a day destined to be recorded in the history of taxis, the central government’s regulations on the management of online car-hailing were issued. The people who were supported by coupons praised it one after another, and it was a cheap taxi! Take a look at the picture below to feel it.

　　However, 4 days later, Didi merged with Uber! Speaking of major events in the world, it must be combined for a long time, this is all a routine! After learning that Didi acquired Uber, the mood of the melon eaters was immediately different. Take a look at the picture below to feel it.

　　Before discussing the issue of whether there will be cheap cars in the future, it is necessary to see the essence of the online car-hailing management method clearly. If you have the patience to read the official release of a "guiding opinion", a "temporary measure", and a "service specification", you will find that there are many routines, and the spring of online car-hailing is over!

　　First, let’s take a look at the official tone set for online car-hailing, "Prioritize the development of urban public transportation and moderately develop taxis, according toHigh-quality service, differentiated managementThe principle of orderly development of online car-hailing ".

　　Students pay attention, high quality and differentiation are the key points, especially from the perspective of the details, the requirements for online car-hailingBasically, it points to the existing special car.: "In-vehicle facility configuration and vehicle performance indicators should besignificantly higher thanLocal mainstream cruise taxis should provide Internet wireless access, mobile phone chargers, paper towels, etc. for passengers to use. "

　　And online car-hailing "should not patrol to pick up customers, and should not set up unified cruise car dispatch service stations at airports, railway stations, etc., or pick up customers in places where waiting in line is implemented." After the online car-hailing was subordinated to the management of the local transportation authorities, the original taxi was in charge, but now it is also in charge of online car-hailing. Taxi companies can calm down, we are our own relatives!

　　There were no bright spots in this taxi reform either, although it was mentioned that "all new taxi operating rights will be used free of charge" and "paid user fees will be gradually abolished". The amount of new additions was originally small, and there was no specified time limit for the gradual cancellation, which means nothing was said, especially when it comes to the issue of brother’s money, it is only mentioned as "equal association". Equal negotiation? According to the previous routine, the negotiation has to wait for the brothers to go on a collective strike, right? This is purely spiritual support for my brother.

Taxi money

　　This time, the online ride-hailing management method is like a "black jade intermittent cream" for traditional taxis. It will not be replaced. Even if it is complained, it will continue to exist as a cruise taxi.

　　This time, in addition to setting the tone and general norms, the specific management authority has been delegated to the local government, so the local government is the final speaker. It is expected that the policies of various places will require the following three major routines.

　　Routine 1: Price control, is this the rhythm of price increases?

　　Traditional taxis are priced by the government, and online car-hailing is no exception. "It shall not operate at a price lower than the cost to disrupt the normal market order." "Online car-hailing freight rates are subject to market-adjusted prices. The city people’s government believes thatExcept where it is necessary to implement the government-guided price"…"

　　And the performance of online car-hailing stipulated by the government is significantly higher than that of taxis, which is bound to increase the cost of taxi-hailing. Especially after the merger of Didi and Uber, can the people who eat melons still care about the promotion as much as before?

　　Although Didi officials have said that there will still be discounts, it is conceivable that areas with promotional incentives must be areas that need to expand, and the extent and scale of promotion will not be as good as before. After all, the government stipulates that the price must not be lower than the cost price to disrupt the market.

　　Will the price increase? Didi and Uber have already completed a large-scale price increase between June and July. The cost of Didi Express per kilometer has increased from 1.5 yuan to 1.8 yuan, and the cost per minute has increased from 2 cents to 3 cents. Uber’s cost per kilometer has increased from 1.5 to 1.79, and the cost per minute has increased from 2.5 to 30 cents. With the fluctuation of oil prices and the increase in hardware costs, future price increases are really possible.

　　In terms of price, it is impossible to get a cheap car. While providing fast and comfortable service, the price will also return to the cost line, which will be the new normal for online car-hailing prices!

　　Routine 2: Quantity control restricts expansion

　　Although national-level policies do not specify whether to implement quantity control on online car-hailing, it is conceivable that quantity control will definitely be standard.

　　As for Wu, the Wuhan traffic control department said that according to the investigation situation, it is necessary to see whether the number needs to be controlled, and the number should be controlled. They said that the formulation of the plan is not blind, and a process of investigation is required to see how big the market demand is and how much online car-hailing needs to be put into consideration.

　　Routine 3: Access control drives up administrative costs

　　Online car-hailing platforms, online car-hailing, and online car-hailing drivers all need to apply for a license, which is natural, but specific to various places, "The city people’s government issues the" Online Booking Taxi Transportation Certificate "to online car-hailingIf otherwise stipulated, from its provisions…

　　"The specific standards and operating requirements of the vehicle shall be determined by the corresponding taxi administrative department…Determined according to the actual local situation". Combined with the actual local situation, for example, if the online car-hailing operation in Guangzhou is purchased uniformly, can it work? Obviously not satisfied!

　　In general, the regulations on online car-hailing at the national level still respect market-oriented operation, but the authority delegated to local governments is very large, or is this itself a routine?

　　All localities can have their own version of management, and they will be introduced before November 1. Is it to streamline administration, delegate power, or strictly govern? Is it to encourage innovation or maintain stability conservatively? In addition to the orientation of local governments, the power rent-seeking that may be brought about by various controls is also worthy of vigilance.

　　What is this called? This is called God closing a door and then using it to clamp your brain.

　　The sharing economy essentially improves resource utilization on the basis of mutual benefit. Uber is a typical representative of the sharing economy. It absorbs private cars to engage in online car-hailing services. But after the New Deal, can private cars be directly converted into special cars? The measures stipulate that "online car-hailing services shall not be provided in the name of private passenger car sharing."

　　Therefore, the private car must change its operating nature, purchase the corresponding commercial insurance, obtain the corresponding license, and then meet certain requirements for the age and condition of the car, such as installing satellite positioning devices, emergency alarm devices, and not recording 12 points in the last three consecutive scoring cycles.

　　Such a threshold will obviously repel a lot of original intention to do carpooling/ride-hailing private cars, and the original full-time network car owners, in view of the hard requirements of the vehicle, a number of economical private cars may be cleared.

　　Since it is called the sharing economy, it is also an essential part to benefit drivers. At present, the share of drivers on the Didi platform is about 20%. Will the share be increased after the merger? Will the incentive be reduced? At present, Xi’an Didi drivers have revealed to the media that since August 4th, Didi has reduced the reward for all private car franchise drivers by 80%. It is expected that all rewards for private car franchise drivers will be cancelled next.

　　As an ordinary person who has received Didi discounts, he belongs to a group that is more sensitive to taxi prices. He has never played the special car himself. Fortunately, the essence of poverty is not unique to me.

　　According to a report by Peking University, from the characteristics of riders, young people and migrants are more likely to choose online car-hailing trips. This shows that online car-hailing is becoming an effective tool to ease the "travel difficulties" of people without (qiong) cars (ren). But the new online car-hailing clearly refers to high-end special cars. Do you have to honestly squeeze the bus and subway? Has the sharing economy gone to see Marx?

　　Conclusion:

　　For Youshi, online car-hailing is just a new form of taxi, and it needs to be controlled. Although the new policy takes care of the vested interests of traditional taxis and constrains online car-hailing, I am not worried about online car-hailing at all, because the new technology is unstoppable. Especially a local snake like Didi, with its size and influence, actually occupies a great advantage in the market competition.

　　Taxi is just the first step. The unified Didi will become a huge transportation platform entrance in the future. On the basis of optimizing big data processing capabilities, it will be able to develop diverse services and achieve far more commercial value than it is now.

　　It’s just that the monopolistic ride-hailing platform has become the strong party. Didi’s current valuation has reached 27 billion US dollars. In the face of such a huge business empire, drivers and passengers have no bargaining power at all. As a result, the share of the national market, similar to molecular money, makes the ride-hailing platform actually become another kind of taxi. In the short term, the various hardware costs and administrative costs brought about by the game between the ride-hailing platform and the local government will naturally be passed on to consumers. So, the next question is – do I want to buy a bicycle or a battery car?

Krypton 001 FR, the strongest pure electrode on the surface, is on the market, and the price starts at 769,000 yuan.

　　[October 27, 2023, Beijing] Today, Extreme Krypton Intelligent Technology officially released the pure electric hunting super run — — Krypton 001 FR, the official retail price starts at 76.9 yuan. Extreme Krypton 001 FR combines the performance of tens of millions of super-running, the extreme safety of "highway", the luxury and comfort of executive cars, the ability of off-road SUVs to get rid of difficulties, as well as the top intelligent cockpit and intelligent driving experience, the driving ability of F1 world champions, and the car satellite phone that never loses contact, which subverts the limits of traditional super-running and brings users real super-running in the era of intelligent electric power.

If the picture cannot be displayed, please refresh the page.

　　Pure electric hunting super running pole Krypton 001 FR official retail price

　　Users who decide before December 31st can not only enjoy the six-year or 150,000-kilometer vehicle warranty, three-power lifetime warranty, free data flow, free road rescue during the warranty period, and free 7kW smart home pile-filling package (50 meters), but also get a "Raikkonen model" worth 60,000 yuan, with the same adjustment and driving experience as the "F1 champion".

　　Extreme performance continues to evolve, with an acceleration of 2.02 seconds and a maximum horsepower of 1300 horses.

　　Since its debut, Krypton 001 FR has been launched with five core technologies in global mass production: the four-motor distributed electric drive launched in global mass production, the world’s first ZVC four-wheel torque vector control, the world’s first "dragonfly structure" middle-section integrated die casting, the world’s first 8295 intelligent cockpit computing platform and the world’s first mass production satellite communication technology, making it the strongest pure electricity on the surface in the era of intelligent electric power.

　　In just over a month, Krypton 001 FR once again subverted the limit and continued to evolve. Extreme krypton’s pursuit of the ultimate makes its acceleration from 2.07 seconds to 2.02 seconds, and it only takes 6.29 seconds to accelerate from 0 to 200km/h, which is more than half a second ahead of the tens of millions of super-runs. Under the continuous adjustment of the engineering team, the 001 FR has added a special "ejection mode", which makes its starting time 0.02 seconds faster than the normal acceleration. With it, the 001 FR straight-line racing can always be one step ahead of others.

　　The 0-200km/h acceleration of Krypton 001 FR takes only 6.29 seconds.

　　The intelligent drive evolution of Krypton 001 FR is not only an instantaneous explosion, but also a full-range high-energy power output. The "overclocking mode" developed by Krypton for 001 FR turns the "nitrogen acceleration" function in racing games into reality, making the maximum horsepower burst instantly. The power of overclocking mode is increased by 10% compared with that of standard mode at high speed, and it can be started at any time of acceleration, so that the extreme krypton 001 FR can maintain a strong explosive force during the whole acceleration, whether it is cornering acceleration or overtaking straight. After the overclocking mode was started in "Raikkonen mode", the maximum horsepower of Krypton 001 FR was also increased from 1,265 at the time of debut to an astonishing 1,300.

　　Relying on Raikkonen mode and overclocking mode, Krypton 001 FR racing shows full-range high energy.

　　Behind the extreme performance of Krypton 001 FR is the core technology of Krypton high-efficiency hard core. Extreme Krypton 001 FR is equipped with the world’s first mass-produced 800V high-voltage system of silicon carbide, and each motor is equipped with a silicon carbide electronic control module separately, which is stable, efficient and accurate in control. The combined output power of the four motors can reach up to 956kW, matching with the leading performance of 100kWh Kirin battery, and the maximum charging rate can reach 4C. It only takes 15 minutes to charge the battery from 10% to 80%. The discharge power of krypton 001 FR battery reaches megawatt level. At the same time, the "straight waterfall oil cooling technology" is used to dissipate heat for the motor, and the PTM 2.0 global thermal management system is used to dissipate heat for the battery. The powerful thermal management system allows the peak power of krypton 001 FR to be continuously output for 12 times without attenuation. After 8 consecutive times of uninterrupted acceleration from 0 to 100km/h, and then braking to 0, the internal temperature of the battery only increased by 3.6 degrees during the vehicle test.

　　It is not only the temperature, but also the strength of the Krypton 001 FR intelligent electric drive that keeps stable. Krypton uses a 249-meter-long high-strength carbon fiber material to cover the motor rotor, which is covered with 15 layers. The sleeve is only 1.1 mm thick and weighs only 88 grams. It can withstand more than 16 tons of tension at the highest speed. This is also the reason why the maximum speed of the rear double motor of Krypton 001 FR exceeds 20,000 rpm, and its high-speed performance can still explode to the maximum speed.

　　Extreme safety is the strongest confidence on the surface, delivering 160 thousand, the only zero spontaneous combustion in the industry

　　Delivered more than 160,000 units, the only zero spontaneous combustion record in the industry, and the safety limit of electric vehicles has been constantly refreshed. Safety is the core gene of krypton, and krypton safety is the foundation of extreme performance of krypton 001 FR. Extreme Krypton 001 FR has been specially upgraded on the basis of the technology of "Road Tankryon". In addition to the 720-degree omni-directional safety armor, the middle part of the body of Extreme Krypton 001 FR adopts the world’s first "dragonfly structure" middle-section integrated die casting, and the entire aluminum rear body is also manufactured by the world’s original "four-section" rear-end integrated die casting process to minimize the impact on the battery pack during collision. Inside the battery, Krypton 001 FR adopts the world’s first double-large-face liquid cooling technology, and the heat exchange area is four times larger than that of the traditional liquid-cooled battery pack at the bottom, which realizes the integration of three functions: cooling, heat insulation and structural strengthening, and adds code layer by layer to effectively eliminate fire hazards.

　　Extreme krypton safety comprehensive advanced

　　"Not afraid of collision and not catching fire" is only the basis of extreme krypton safety, and excellent control is the core of extreme krypton 001 FR safety. Relying on ZVC four-wheel torque vector control, Krypton 001 FR can not only realize the tank turning without picking the road, but also realize the high-speed turning of the track. In the track test, the speed of Bugatti crossing S-bend on dry ground is 80km/h; Sprinkling water in the same bend, extremely Krypton 001 FR can cross the S-bend at a high speed of 80km/h, with stable body and precise control. Based on this, Krypton has also brought the much-anticipated "drift mode", so that drivers can enjoy the exciting high-speed drift and cornering experience.

　　Excellent performance under extreme dynamics benefits from the perfect cooperation of top software and hardware. Krypton 001 FR has the world’s largest carbon fiber roof, which is 1.46m long and 1.16m wide, and weighs only 6.5kg, which is 65% lighter than the traditional glass roof and 67% stronger. In addition, the front lip, side skirt, tail and diffuser of Krypton 001 FR are all made of carbon fiber aerodynamic kits, which can reduce the overall weight by more than 17kg and increase the downforce by 178kg when the vehicle is driving at high speed. With the strong grip brought by high-performance tires with narrow front and wide back at the track level, you can always maintain the best "flying on the ground" posture no matter how fast you are. KW, the world’s top shock absorber brand, customized the shock absorber for the original factory of Krypton 001 FR, so that the vehicle can perfectly match different track characteristics and different driving styles, bringing a more pure dynamic texture. The original factory comes standard with AP Racing 10-piston forged aluminum brake calipers and racing car’s exclusive oversize Brembo carbon ceramic perforated brake disc, so that polar krypton 001 FR rushes into the two-second club, while the braking distance of 100-0km/h is only 33.4 meters, even if it is driven fiercely for a long time, it can maintain the best braking state.

　　Excellent control is the core of kryptonian security.

　　The global evolution Raikkonen model allows you to have the same driving experience as the F1 champion.

　　The evolution of krypton is always inseparable from the co-creation of users, and the evolution of krypton 001 FR ushered in the help of F1 world champion kimi raikkonen. As the first European car owner and the chief performance consultant of Krypton 001 FR, kimi raikkonen participated in the development and adjustment process of Krypton 001 FR, and constantly tapped the great potential of this performance beast. At the press conference, An Conghui, CEO of Extreme Smart Technology, and kimi raikkonen jointly started, and the world’s first world champion who used intelligent algorithms to write in the car — — Raikkonen model copies the experience and ability of F1 champion to all owners of Krypton 001 FR.

　　The experience and technology of F1 world champion Raikkonen will be perfectly integrated into krypton intelligent drive.

　　The rich track experience and skillful skills of F1 world champion are perfectly integrated into the intelligent drive system. Raikkonen mode not only brings the maximum horsepower increase of 1,300 horses to Krypton 001 FR, but also makes exclusive customized adjustments to nine parameters of Krypton 001 FR, giving users a real chance to have the same driving experience as F1 champion. The new model will be officially launched by OTA in the first quarter of next year after the winter test. In the future, the evolution of the extremely krypton intelligent drive system will also empower all extremely krypton 001 models to achieve advanced performance.

　　The 8295 intelligent cockpit computing platform, which was first launched and delivered in the global mass production of extreme intelligence.

　　As a hard-core technology-driven company, Krypton has the ultimate pursuit for every product. Extreme Krypton 001 FR not only has the ultimate safety and performance, but also completely subverts the industry’s cognition of super-running and high-performance vehicles. Extreme Krypton 001 FR is the first in global mass production and the first to deliver the 8295 intelligent cockpit computing platform, which is 2.2 times more powerful than the 8155 computing platform, and the graphics and video processing capacity is 2.7 times higher. Based on the 8295 computing platform, Krypton has created an exclusive intelligent space for pure electric supercar for 001 FR.

　　Krypton created the world’s first exclusive intelligent space for pure electric supercar for 001 FR.

　　The intelligent follow-up seat solves the problem that the traditional bucket racing seat sacrifices comfort for performance. Daily driving can provide 10 points and 6 massage functions, and the comfort is full. When driving fiercely, the seat will respond dynamically within 0.1 second according to the vehicle dynamics, increasing the lateral support of the waist and legs, so that the driver can realize the integration of people and vehicles in the most comfortable sitting position. In addition, Extreme Krypton 001 FR will also be equipped with a brand-new 2.5K flexible OLED central control panel, 35.5-inch super-large imaging HUD, competitive style instruments and atmosphere lights as standard; There is also the top Yamaha stereo, with a rated power of 2400 watts and 28 speakers in the whole car, so that each seat is 7.1.4-channel surround sound. Top-level full-featured attributes also satisfy the passion of track driving and the comfort of street commuting.

　　In addition to hardware, there is also a comprehensive upgrade of software. The full digital capability of the krypton intelligent drive system opens all the performance parameters of the krypton 001 FR. Extreme Krypton 001 FR matches the first built-in professional track APP in the history, which can make all four categories of performance parameters open, each item can be adjusted by more than 10 gears, and there are more than 13,000 custom driving styles. In addition, this track APP also has a perfect video recording function, which can perfectly restore the driver’s driving performance on the track and easily share it with other riders. It is a real track dating artifact.

　　In terms of intelligent driving that users pay attention to, Extreme Krypton 001 FR is also an intelligent pure electric supercar that can be equipped with laser radar, and has intelligent driving ability covering the whole scene of cities and high speed. Lu Yu extreme weather, strong perception can still better identify road conditions, both safe and worry-free. Even if we drive to no man’s land, the vehicle-mounted satellite communication technology, which was launched in the global mass production of Krypton 001 FR, can escort users and make safety never lose contact.

　　Krypton 001 FR is an intelligent pure electric supercar that can be equipped with laser radar.

　　Embracing the era of users, polar krypton provides sufficient choice space for car owners. All car owners of polar krypton 001 FR will have two kinds of car roofs for free: if you want to be extremely pure, you can choose the world’s largest carbon fiber car roof; If you want to be intelligent and advanced, you can choose lidar+intelligent light roof. No matter which roof you choose, the ZAD fully intelligent driver assistance system will be standard on the Krypton 001 FR, which will bring users an unprecedented leading intelligent experience in super-running.

　　Let the face value of hunting clothes, the performance of super-running, the comfort of cars, the space and ability of getting rid of difficulties of SUVs, and the top-level intelligent experience be met at the same time in one car. Get on the track, get off the street, and even pursue poetry and distance. Extreme Krypton 001 FR will be an all-round pure electric hunting supercar covering all road conditions and scenes.

　　Full road condition, full scene, all-round pure electric hunting super run

　　Eight hard-core technologies were launched in the global mass production, and six performance parameters ranked first in the global mass production, with over 100 luxury configurations as standard. Extremely, 001 FR once again subverted the tradition and opened the era of intelligent electric supercar. Whether it’s hunting coupe or hunting supercar, Krypton has always evolved in the spirit of pursuing the ultimate, setting a real value benchmark for users.

　　-End-

Smart speaker+smart computer+low-level assisted driving ≠ smart car

In modern society, "intelligence" seems like a false word. Many products that clearly advocate human-computer communication under the banner of intelligence will be embarrassed when they are actually used, but they will take you to McDonald’s, but they will take you to the cinema.

For example, a smart speaker in my house, I called it to play a popular song that young people like, but it played me a good luck …

Nowadays, many car companies also want to March into the field of intelligence, but in the end, it is "much cry and little rain", thinking that just installing a big screen on the car, plus a slightly retarded voice communication system and some irrelevant driving assistance is an intelligent car.

Stop it,Smart speaker+smart computer+low-level assisted driving ≠ smart car.

If you want me to say, to really understand smart cars, it is better to look at this car company-Changan Automobile. Although Changan Automobile currently holds more than 100 intelligent black technology technologies in three categories: intelligent interconnection, intelligent interaction and intelligent driving, it is not as simple as eating the cover in one car and going up to the fifth floor at one breath. If you want to find out, it is better to start with this year’s Guangzhou Auto Show.

At the 2018 Guangzhou Auto Show, Changan Automobile unveiled its latest smart SUV, which attracted a lot of attention. What is the charm of this car and Changan Automobile?

Killer 1: APA 4.0 parking service system that makes parking like playing a remote control car.

You know, the car we drive is not a remote-controlled car, and now the urban road situation is becoming more and more complicated. For every novice, parking is always their biggest headache. Even the old drivers who have been through the battlefield, I believe they want to shout "I won’t coach!" When they encounter complicated parking environment.

As the gospel to save the "parking difficulty", one-click parking has increasingly become a parking artifact that everyone relies on, and major manufacturers are also happy to carry this technology on their new cars and attract consumers’ attention as a gimmick.

The APA4.0 parking service system carried by Changan CS85 can realize the functions of actively searching parking spaces, one-button parking inside the car and remote parking outside the car, and is suitable for horizontal parking, vertical parking, diagonal parking and horizontal parking.

As long as the vehicle is close to the parking space, APA4.0 parking service system will turn on the parking space identification, and when the parking space is detected, the intelligent steering wheel will be turned on. The driver only needs to switch gears according to the instructions, and the car can be easily sent to the garage like a child playing with a remote control car. You know, this core technology of autonomous driving has already been launched in Chang ‘an New CS75 at the Beijing Auto Show in April.

Killer 2: IACC integrated adaptive cruise reaching L2 autopilot level.

"Intelligence" is not only "wisdom", but also reflects whether a car is "alert" in parking, and automatic driving assistance also needs to be fully armed.

As the backbone of the ranks of independent brands, Changan Automobile naturally lags behind others. The IACC integrated adaptive cruise carried by CS85 includes many intelligent driving functions, which can cope with a variety of car scenes. This system has already been carried on changan CS55 to meet consumers.

With the cooperation of ICA one-lane intelligent assisted driving, TJA traffic jam assistance system and other configurations, CS85 can automatically extend the middle of the lane, and if the road conditions are congested and the markings are unclear, CS85 can also start the automatic car-following driving mode, and make a series of complex behaviors such as intelligently manipulating the steering wheel, automatically slowing down, and recognizing the speed limit of the road, which greatly liberates the driver’s hands and feet and creates a relaxed and pleasant driving atmosphere.

Killer 3: the real "man-vehicle integration" TAI automobile intelligent system

Just like everyone’s requirements for mobile phones, not only high value and high performance, but also certain playability can highlight personality.

The new Tencent TAI car intelligent system can be said to push the playability of CS85 to another height. I believe that if CS85 car owners play their cars thoroughly in the future, they will be more willing to turn their cars into their own "internet addiction places".

　
TAI car intelligent system not only introduces Tencent’s massive advantageous content ecology, such as QQ music, Tencent Radio, etc., but also doesn’t leave behind the IP of online games like the glory of the king, which Wang Dajie’s second son likes to play most.

Another thing that is more enjoyable is that the CS85 LCD instrument panel and the color big screen are not only beautiful, but also can realize intelligent interaction with two screens. For example, information from all directions such as navigation, making phone calls and listening to the radio can be directly mapped from the central control big screen to the instrument panel, which will neither let us miss important information nor affect driving safety because of reading information. It can be said that people and vehicles are truly integrated, intelligent and practical.

Create a real smart car

When the intelligence of other car companies still stays in the stage of PPT painting sesame cakes or concept cars, Changan Automobile has put intelligent and practical technology on production models, setting a reference sample for the intelligent development of the automobile industry.

Looking at the whole large and medium-sized SUV market segment, it is really only exclusive to Changan that it can be equipped with two core technologies of autonomous driving and many intelligent interconnected systems at the same time, like Changan CS85.

　
In August this year, Changan Automobile announced the intelligent strategy "Beidou Tian Shu Plan", which clearly described the bright future of automobile intelligence to the general public. (Now, it seems that there is finally a car company that is not just drinking too much and bragging. )

In Changan Automobile’s view, with the upgrading of driving demand, experience has increasingly become the focus of consumers’ attention. Just as the main contradiction in our society has been transformed into the contradiction between the people’s growing need for a better life and the insufficient development of imbalance, consumers need safer, more comfortable, more convenient, communicative and personalized cars to meet the consumption upgrade.

In the future, cars will change from vehicles to large-scale intelligent terminals, and at the same time, new business models featuring "sharing and electrification" are accelerating. It is estimated that by 2020, the proportion of intelligent networked new cars will reach 50%, and by 2025, it will reach more than 90%. The automobile industry will fully enter the era of "no network, no wisdom and no car".

　
Intelligentization is actually a rare opportunity for China brand which started relatively late and has insufficient profitability. Therefore, only by quickly laying out the industrial chain, core technologies and innovating business models can we build an integrated long-term competitive advantage.

It is the opportunity and challenge of intelligent future that gave birth to the Beidou Tian Shu Plan of Changan Automobile. Changan Automobile will provide customers with a "four-hearted" intelligent mobile experience with peace of mind, happiness, intimacy and peace of mind, and create a better travel life.

　
In the field of autonomous driving, Changan Automobile has created a number of firsts: the first to realize the 2000KM unmanned driving test, the first to realize the mass production of the core technology of autonomous driving APA4.0, the first to realize the high-level automatic parking function of APA6.0, the first to realize the mass production of the core technology of autonomous driving IACC, the only China automobile enterprise in China to obtain the road test license of smart cars in China and the United States, the first L4-level autonomous driving public display, and the first to realize the L4-level semi-open park in China.

　
As can be seen from the debut of Changan CS85, Changan Automobile is creating new miracles.

"Shangri-La" plans to make efforts in the field of new energy.

Facing the growing new energy market, Changan Automobile sized up the situation and released the new energy strategy-Shangri-La Plan in 2017.

　
The "Shangri-La Plan" includes four strategic actions: 100 billion actions, 10,000-person R&D, partnership plan and ultimate experience. The goal is to complete the construction of three special platforms for new energy by 2020; By 2025, the traditional fuel vehicles will be completely stopped to realize the electrification of the whole spectrum of products.

By 2025, more than 100 billion yuan will be invested in the whole industrial chain to build an open and win-win industrial ecosystem and create a new energy vehicle with high quality and pleasant experience.
　

Then, Changan Automobile launched brand-new products such as CS75 PHEV, New Benben EV360 and Yidong EV460 non-stop.

At this year’s Guangzhou Auto Show, the first pure electric hatchback sports car, Yidong ET, was unveiled, realizing the full coverage of electrification in the market segment. Within a year, even pushing a variety of new energy vehicles, we can really see Changan Automobile’s determination and courage in the new energy market.

The director has something to say:

For Changan Automobile, CS85 is an important step towards intelligent transformation. Only such car companies that dare to innovate, are good at research and development, and are good at cooperation can truly push China’s automobile industry to the world.

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Military newspaper articles talk about soldiers’ live broadcast： confidentiality first and will explore and spread the image of soldiers

　　Topic backgroundIn 2013, the domestic online live broadcast platform began to rise; In 2015, there were nearly 200 online live broadcast platforms with 200 million users. With the popularity of 4G and wireless networks, the habit and demand of netizens watching videos on the mobile Internet are being cultivated, and everyone can become a "live car". Some media said that the "national live broadcast era" is coming.

　　With only one smart phone and one software, life in the military camp can be "broadcast live". Going back ten years is unimaginable for many people. As smartphones enter the military camp in an orderly manner, the "mobile phone live broadcast" platform has also been favored by many officers and men. At the same time, the live broadcast has also brought new problems and challenges to the army management. Facing the "mobile phone live broadcast fever", a recent experience of a regiment of the 14th Army of the Army may bring us some enlightenment.

　　phenomenon

　　"Push-ups" on the live broadcast platform

　　At the beginning of June this year, Xiao Wang, a noncommissioned officer of a regiment of the 14th Army of the Army, downloaded a mobile phone live APP and registered an account during his vacation. Every day, he does push-ups, singing and other programs. In less than a month, the number of fans has soared from zero.

　　After returning to the team, Xiao Wang’s "live broadcast" was interrupted. I can watch my account constantly "dropping powder", and Xiao Wang is a little anxious. One weekend, Xiao Wang resumed the long-lost "live broadcast". After the company cadres found out, they immediately stopped.

　　Coincidentally. Xiaoshi, a battalion secretary, likes playing games since he was a child. He was a "game anchor" when he was in college. Last year, after re-using his smartphone, he joined the "live broadcast" of the game, and sometimes used the weekend to anchor online game competitions. Once, a fan guessed Xiaoshi’s military status in the live broadcast and asked him about the army. Xiaoshi suddenly became alert and stopped the live broadcast.

　　It has been found that many officers and men use the "mobile phone live broadcast" platform one after another, which makes the first battalion pay attention to this issue. Although most officers and men do not have "live online", there are also many people who "watch live". Some live content is not nutritious, and some are even mixed with negative information. The first battalion immediately stipulated that officers and men should not use the "mobile phone live broadcast" platform.

　　It didn’t take long for a comrade-in-arms to post on the Youth League’s political work website with the topic "Is it really wrong to broadcast live on mobile phones?", which triggered a discussion.

　　discuss about sth enthusiastically

　　How does the military camp view "live broadcast"?

　　“‘ Mobile phone live broadcast ’ It is no accident that it can be fired. " Zhao Zhang, a company soldier, said that he likes to record the moments around him with his mobile phone when he is on vacation. A touching scene is presented through live broadcast, which is more likely to resonate with everyone than empty preaching.

　　"My favorite anchor often shares some practical skills in daily life." Peng Yuxi, a female soldier, watched the live broadcast on weekends. Every time she watched it for a short time, she gained a lot. Not long ago, she applied the storage skills learned from the live broadcast to the loading of carrying materials, which greatly improved the space utilization of carrying tools. This storage method was also used for reference by other officers and men in thy company, and everyone said it was good.

　　In sharp contrast, some battalion chiefs frown at the mention of "mobile phone live broadcast". Some people think that if it is not strictly controlled, live broadcast software can easily turn mobile phones into "grenades." Instructor Ruan Liedong warned: "If you are not careful, if you put military secrets ‘ Live broadcast ’ What should I do if I go out! "

　　In addition, the content of the "mobile phone live broadcast" platform is also worrying. The instructor of the 3rd Battalion said to Lei, "The reason why I object ‘ Live broadcast ’ It is worried that the officers and men are not strong in discriminating ability, and the live webcast content is varied and bizarre, which makes it easy for young soldiers to indulge in it. " He once found that some soldiers wasted a lot of money to give virtual gifts, and even became "moonlight clan".

　　The heated discussion among officers and men attracted the attention of Liu Jijun, the political commissar of the regiment. “‘ Mobile phone live broadcast ’ It is an emerging product in the era of mobile Internet. When QQ and WeChat just emerged, the army did not let everyone use it. But it turns out that blind prohibition is a kind of ‘ Ostrich mentality ’ 。” Liu Jijun believes that "mobile phone live broadcast" does have certain hidden dangers, but it is not completely harmful. Barracks have their own particularity, and new things can neither be left unchecked nor banned at once. Instead, we should strengthen supervision while doing a good job in education and guidance, and unblock them simultaneously.

　　measure

　　"Education+Supervision" Facing the Challenge

　　The more you argue, the clearer you become. A group of party members of the group quickly reached a consensus that there is nothing wrong with "mobile phone live broadcast" itself, but the time, place, method and content of its use must be clearly regulated and restricted.

　　To this end, Liu Jijun prepared a special lecture for all officers and men to educate and guide officers and men to treat "mobile phone live broadcast" rationally. The regimental organs carefully sorted out the problems that are easy to occur in the "mobile phone live broadcast", invited the network engineers of the automation station to conduct technical analysis and answer questions on the spot, and timely launched a photo exhibition of network security warning education to enhance the awareness of network security prevention of officers and men.

　　"The existing laws and regulations do not explicitly restrict the use of ‘ Mobile phone live broadcast ’ Software, but without approval, soldiers can’t expose their military identity on the Internet. Confidentiality is always a top priority. " Liu Jijun said that in order to strengthen supervision, the regiment refined and improved the "Regulations on the Management of the Use of Smartphones", stipulating that officers and men can only watch and conduct "live broadcasts" in the designated areas of military cafes on vacation or in casual clothes, and the content must not be related to the troops, and the military identity cannot be revealed; When performing tasks or under other special circumstances, you must disable functions such as camera shooting on your mobile phone.

　　The group also developed smart phone management software and set up network supervisors in each company to find and correct violations in time. Not long ago, soldier Xiao Li just wanted to broadcast his physical training live in the company fitness room, but he was found and stopped. In addition, in order to prevent the erosion of bad information, the group actively cooperated with the resident network supervision department to grasp the situation of the mobile phone live broadcast platform with illegal problems for the first time and put it on the "list of prohibited software".

　　"Through management education, officers and men are now right about ‘ Mobile phone live broadcast ’ The use of the platform has a clear specification. ‘ Mobile phone live broadcast ’ With media attributes, after reporting to the higher authorities for approval, we will consider exploring the use of live broadcast platforms to spread the good image of military personnel in the future. " Liu Jijun said.

Viewing brand entertainment marketing from the advertisement of yogurt favored by many stars

　　　　It is reported that Jay Chou, a talented musician, devoted himself to active work in the spring of 2009, and received a brand-new product advertisement. Apart from filming seriously, he personally acted as a producer, continuing Jay Chou’s consistent style of striving for perfection in his works. I learned from the popular TV advertisement that this product is Yili Yogurt, and the advertising effect is really good, and the style is fresh and pleasant. It is said that this advertisement is the first time for Jay Chou to endorse dairy drinks.

　　　　Yili Yogurt, Jay Chou’s favorite endorsement in 2009.

　　　　Looking at Jay Chou’s handsome dance in TV commercials, I can’t help but recall several other spokespersons of Yogurt: Wilber Pan, Yi Jianlian and Liu Yifei, all of whom are heartthrobs who have dumped all beings. The feeling of Yili Yogurt’s "I want my taste" sung from Jay Chou and Wilber Pan is also different, and Yogurt is famous for its different songs.

　　　　The popularity and popularity of Yili Yogurt is a successful example of celebrity endorsement products, which also reveals a message: celebrity endorsement has become an important means of brand entertainment marketing, and the modeling, performance and even soundtrack of stars in advertisements may become classic memories in our minds.

　　　　Wilber Pan and Liu Yifei spoke brilliantly of Yili Yogurt.

　　　　Judging from the celebrity endorsement of Yili Yogurt, Yili’s brand entertainment marketing is indeed quite standard. Liu Yifei, a young and beautiful movie diva, Yi Jianlian, the first registered user of "Youth Rookie Field", and Pan Shuai Wilber Pan, a popular model student who plays cool to the end, let everyone feel the fresh and youthful taste and positive attitude towards life High unique TVC and print advertisements.

　　　　In today’s entertainment-oriented era, choosing a star as a spokesperson has become a popular marketing tool for major brands, but it is rare to choose a star spokesperson who is fully consistent with the brand concept, positioning and image. Yili made almost no mistakes in choosing spokespersons, and each star seamlessly combined his own characteristics with Yili’s brand.

　　　　Some entertainment critics once pointed out: "Wilber Pan’s dumping of sentient beings in Guangzhou University Town, Liu Yifei and Yi Jianlian’s youthful yogurt advertisement are all rare entertainment memories of our generation." Among them, "Yogurt Violin Girl" once became an online celebrity because of participating in the advertisement of Yogurt, which gave a vivid impression and formed the high-quality style of Yogurt Beauty.

　　　　Jay Chou, the "Jiuding Supreme" who signed a contract for Chinese entertainment, is even more powerful for Yili Yogurt. Its significance lies not only in the successful introduction of "Spokesperson 2.0" and the overall improvement of brand attention and goodwill, but also in the creation of a new era of entertainment marketing of milk beverage brands with the help of Jay Chou’s "omniscient and omnipotent".

　　　　From the advertisements of Yili Yogurt in recent years, we can easily find that Yogurt not only chose the right spokesperson, but also used the spokesperson properly. Jay Chou, Wilber Pan and other spokesmen all the way down, put the yogurt changes and progress in recent years are very in place.

　　　　One of the highlights of Yogurt’s new Jay Chou commercial this year is that Jay Chou’s "I want my taste" and Wilber Pan’s tune have changed, and this change has brought about changes in the product itself. In the film, Jay Chou told everyone that Yili Yogurt has now added "excellent+active prebiotics", whose function is to activate the proliferation of beneficial bacteria, inhibit harmful bacteria and improve immune function more easily. "Taste of youth, experience by yourself" → "I want my taste "→" I want the change, I want the taste ",and the product quality and style concept of yogurt have always been in line with consumer demand.

　　　　Numerous facts have proved that simple and formalistic forms of entertainment will eventually be ruthlessly eliminated in the performing arts environment. To really do a good job in entertainment marketing, it is no longer as simple as playing the edge ball and playing with new concepts, but cutting into the essence of entertainment with a high degree of prudence and combining the most appropriate entertainment methods can forge an effect that truly meets the core demands of the brand.

Editor: Gao Song