Beijing, Dec. 17 (Reporter Wu Tao) Joy of Life is being broadcasted, and besides the plot, there are also the practices of Tencent Video and iQiyi, two online video websites. After reading half, we have a "V in V", that is, VVIP, and started to pay for it. They have a nice name, called "VIP Pay-as-You-Go".
50 yuan watched 6 episodes in advance.
Recently, everyone in Joy of Life is watching it with enthusiasm. Tencent Video has launched a VIP pre-order service. On the basis of VIP watching 6 episodes first, VIP members can watch 6 episodes more when they update in 50 yuan.
The practice of iQiyi is similar, and 50 yuan, a VIP member, always watches 6 episodes. In addition, iQiyi also offers "Buy at will by episode", and pay 3 yuan for each episode in advance.
In fact, this is not the first time that Tencent Video has started the on-demand service. It seems to be their "standard action" to join on-demand in the phenomenal online drama.
In August this year, The Untamed’s video was broadcasted exclusively on Tencent. Near the finale, netizens were "shocked", not because of the plot, but because The Untamed initiated the on-demand practice and 30 yuan unlocked the finale of the last five episodes.
At that time, netizens who were chasing dramas were spending money to unlock the dramas while cursing them. This time, Joy of Life did the same thing again, and many users were annoyed: This operation is really obscene.
People’s Daily commented on this: VVIP is set up outside VIP, and extra money can be spent to enjoy advance on demand. Video websites are creating anxiety and inducing users’ consumption.
Netizens are angry.
This time, Joy of Life paid for VOD, and the netizens were really angry! Related Weibo rushed to the hot search, with tens of thousands of comments from netizens.
Some netizens said, "Please note that the advertisements are now full of feature films, and VIP has exclusive advertisements."
"This kind of behavior can’t be used to it. Like domestic violence, it is only 0 times and countless times."
"Before The Untamed earned a wave of blood, it was addictive to cut leeks."
There are also views that cinemas are also on-demand, paying for tickets, and everyone is happy to accept it. Why can’t video websites play online?
Immediately, a netizen said, "Joy of Life is in the middle of everyone’s reading, and we started to charge on demand without telling in advance. Have you ever seen a movie in the cinema that started to pop up after 30 minutes? "
Why do online video sites do this?
It is reported that Joy of Life’s resources have been leaked, so Tencent Video and Iqiyi did it.
The reporter noted that this statement was almost the same as that of The Untamed at that time. At that time, when The Untamed was popular, it was reported that Tencent Video had its own BUG and had to come up with the trick of on-demand video.
The reporter contacted Tencent Video twice. As of press time, Tencent Video did not respond to this statement.
Compared with the leakage of resources, the pursuit of huge interests or the reasons for starting on-demand The number of buyers in Joy of Life is not known for the time being, because it is still being broadcasted in hot spots.
However, it was broadcasted in The Untamed at that time, and it was reported that within 2 hours, 753,000 users bought VOD. The Untamed charges 30 yuan for video-on-demand. In this way, Tencent’s video will exceed 22 million yuan in 2 hours just by the "action" of video-on-demand.
In the whole process of The Untamed VOD, Tencent’s video revenue exceeded 70 million yuan. In this regard, Tencent Video said, "No response".
Iqiyi also did not disclose the number of people on demand. As for the reasons why Joy of Life started VOD, as of press time, the reporter has not received a response from iQiyi.
The reporter noted that compared with The Untamed, Joy of Life’s on-demand charges have also increased, requiring 50 yuan to order 6 episodes in advance. Moreover, unlike The Untamed’s finale, Joy of Life started to play on demand, and the number of people on demand can be imagined.
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— — There are many routines in online video websites.
"VIP paid in advance on demand" is a newly created routine. In fact, there were many routines on online video websites before.