Outlook | New Demand Accelerate the Construction of a New Model of Real Estate Development

     To promote the virtuous circle and healthy development of the real estate industry, on the one hand, we must solve the risks exposed by the current real estate market and eat "reassurance" for housing enterprises and the market; On the other hand, accelerate the structural reform of the real estate supply side and guide the real estate industry to better adapt to market demand.

     China’s real estate market has changed from the total demand to the overall balance of supply and demand, and the regional structural contradictions are prominent. In the future, all kinds of potential risks faced by the real estate market have increased significantly, and the challenges faced by the current real estate development model are very severe. It is urgent to explore and establish a new development model.

    Text | "Outlook" Newsweek reporter Zheng Juntian Zhou Kai

    Experts believe that after more than 20 years of rapid development, the real estate industry has fundamentally changed the situation of housing shortage, the living standard of residents has improved to a great extent, and the industry has entered a new stage of development. In the future, all regions and departments should further deepen the implementation of real estate policies, tap new demands, meet people’s yearning for a better life, and gradually establish a new model of real estate development to promote the stable, healthy and high-quality development of the real estate market.

    According to the "Basic Situation of the National Real Estate Market in 2023" previously released by the National Bureau of Statistics, in a single month, the sales area and sales amount of commercial housing in December 2023 increased by 42% and 39% respectively, and the national property market showed a "tail-up" market at the end of the year.

    Ding Zuyu, chairman of Kerui Group, believes that various favorable policies in the property market have played a supporting role in the real estate market. Judging from the transaction data of 30 key cities monitored by Kerui in December, the property market in key cities rose more and fell less than the previous month. For example, in cities such as Xi ‘an and Hangzhou, under the continuous fermentation of the New Deal in the property market and the concentration of high-quality supply, rigid and high-end improved demand concentrated in the market, prompting the winter market. The improvement projects in the central city of Suzhou, Ningbo, Jinan and other cities are obviously better than those in the periphery, and the transaction remains stable.

    At the end of August and the beginning of September last year, since four first-tier cities almost simultaneously announced the implementation of "recognizing houses but not loans", the efforts to loosen the regulation policies of the property market in various places have obviously increased and the pace has accelerated.

    According to incomplete statistics, up to now, most second-tier cities have completely canceled the purchase restriction, including Harbin, Shenyang, Dalian, Nanchang, Lanzhou, Nanjing, Jinan, Qingdao, Zhengzhou, Fuzhou, Hefei, Wuhan and Xiamen. Other cities have optimized their purchase restriction policies for local areas, such as Tianjin, Chengdu and Hangzhou.

    "Wuhan, Zhengzhou, Xi’ an and other cities have achieved significant volume transactions, all hitting new highs in the second half of last year because of the full release of improved demand." Ding Zuyu analysis.

    China Index Academy released a report saying that resolving real estate risks is still the main policy line in 2024, and the pace of "three major projects" is expected to accelerate. At present, the central government has made clear the direction of real estate policy, that is, stabilizing the real estate market and building a new model of real estate development. In 2024, local policies will continue to be optimized and adjusted. Beijing and Shanghai will reduce the down payment and loan interest rates and optimize the standard for the identification of ordinary houses, which will promote the expected restoration of the real estate market.

    According to the report, in December 2023, the sales scale of new residential buildings in key 100 cities showed a "tail-jumping" market, and the sales area increased by nearly 20% month-on-month. However, the pace of real estate market repair in 2024 still depends on whether buyers’ expectations for home ownership can be improved, and there is still some adjustment pressure in the short-term new housing market.

    Industry insiders and interviewed experts generally believe that to promote the virtuous circle and healthy development of the real estate industry, on the one hand, we must solve the risks exposed by the current real estate market and eat a "reassuring" for housing enterprises and the market; On the other hand, accelerate the structural reform of the real estate supply side and guide the real estate industry to better adapt to market demand.

    —— Continue to promote the "Baojiaolou" and support housing enterprises to tide over the crisis through classified policies.

    Cao Zhounan, chairman of the Blue-Green Twin Cities Group, and other industry insiders suggested that banks should be encouraged to reasonably extend the loan contract period according to the situation of project sales for normal and qualified project loans of private housing enterprises; We can explore the establishment of a real estate stable development fund, give low-interest loans to private housing enterprises that strive to ensure delivery and regular operation, and replace short-term loans due.

    -explore multi-channel support for real estate enterprises in danger to resolve risks.

    Industry insiders suggest that financial institutions holding domestic and foreign bonds of real estate enterprises should be explored to carry out debt-to-equity swaps and promote debt restructuring of high-quality real estate enterprises; Or, policy banks and state-owned capital will invest in high-quality housing enterprises in stages in the form of "last in, first out" preferred shares, inject incremental funds, and then withdraw from the equity after the business operation improves. In terms of legal procedures such as judicial reorganization, we will provide more legal support and convenience for housing enterprises according to the actual situation.

    -accelerating the structural reform of the supply side of real estate.

    At present, a series of new systems are being explored, and the central government is establishing a new linkage mechanism of "people, housing, land and money", and studying the establishment of three systems of housing physical examination, pension and insurance, as well as the establishment of urban design management system.

    The insiders suggest that in the supply of housing products, the land transfer index should be determined according to the real needs of cities, and a "people-land" linkage mechanism should be established to match the population inflow with the increase and decrease of land supply. Cities with large population inflow and rapid economic growth should moderately adjust the land supply, and achieve the total red line of cultivated land through inter-provincial adjustment and occupation and compensation balance.

    -lay a solid foundation for the "three major projects".

    The "three major projects", such as the construction of affordable housing, the construction of public infrastructure for both ordinary and emergency use, and the transformation of villages in cities, are being promoted. By the end of November, 2023, there were 406 renovation projects of villages in cities nationwide, with an estimated total investment of 1.8 trillion yuan. A new round of affordable housing planning and construction has been launched, and a number of projects have been started in Shanghai, Jinan, Qingdao, Fuzhou and Changsha.

Xu Juntu/This Journal

    At present, the situation and logic of China’s real estate market have undergone major changes.

    Yan Rong, president of Shanghai Real Estate Research Institute, believes that with the development stage and changes in the market environment, China’s real estate market has shifted from short supply to a new stage of overall balance of supply and demand and prominent regional structural contradictions. The current real estate needs to explore and establish a new development model.

    According to the insiders, China’s housing has bid farewell to the era of shortage, and a new industrial development cycle needs to be established to realize the rebalancing of the real estate market.

    Continue to tap the potential housing demand of migrant workers. Li Yujia, deputy director of Guangdong Housing Policy Research Center, said that with the steady progress of urbanization in China, the number of new citizens and migrants will gradually increase, and the scale of middle-income groups will further expand, and there is still potential to increase the supply of public services for their housing and life. Zhu Haibin, chief economist of JPMorgan Chase China, said that if the potential demand of migrant workers and their families is to be transformed into actual demand, it is necessary to strengthen the "multi-channel supply" of housing, such as affordable housing and rental housing. In addition, the further deepening of rural land system reform will also form new growth momentum.

    Excavate the needs of urban village reconstruction and old reconstruction. Lu Zhengwei, chief economist of Industrial Bank, believes that the period of large-scale housing construction has passed, but China can still tap the stock market, stimulate investment and take into account the improvement of people’s livelihood. Chen Jie, director of the Housing and Urban-Rural Construction Research Center of Shanghai Jiaotong University, said that the stock of urban housing in China has now exceeded 30 billion square meters, and it is increasing at a rate of 800 million to 1 billion square meters per year. In the medium and long term, at least 450-500 million square meters of houses need to be built to replace the old and dangerous houses to be demolished even if the depreciation rate is 1.5% of the stock every year.

    Excavate improved demand. Li Yujia believes that at present, residents have a strong desire to improve their living conditions, and the housing market still has potential. The quality of existing housing in some first-and second-tier cities is not high, and there is great potential for improvement. Chen Jie also believes that once the market launches suitable products, the potential for purchasing houses will be gradually released, and all localities should continue to introduce restrictive policies for unbundling housing to stabilize market expectations.

    Ni Hong, Minister of Housing and Urban-Rural Development, said earlier: "Under the new model, real estate enterprises should have a clear understanding. Now they should strive for high quality, new technology and good service. Whoever can build a good house for the masses and provide good service for the masses will have a market and development."

    In Ni Hong’s view, the standard of a good house is green, low-carbon, intelligent and safe, so that people can live healthily, use it conveniently, with low cost and peace of mind.

    Ding Zuyu and other experts believe that the regulatory level should encourage development enterprises to design better housing products; At the same time, we should optimize the operation mode of the real estate industry, pay more attention to the stock market, completely abandon the business mode of "high debt, high leverage and high turnover", encourage housing enterprises to improve their stock operation ability and accelerate the construction of a new model of real estate development.

Beijing residence certificate can be applied for, and you need to know this.

  BEIJING, Beijing, September 30 (Reporter Zhang Ni) From October 1, the Measures for the Implementation of the Provisional Regulations on Residence Permits in Beijing will be officially implemented, and 346 household registration police stations in Beijing will officially accept people from Beijing to apply for the Beijing Residence Permit, which also means that the "temporary residence permit" will be upgraded to a "residence permit".

  What is the use of a small residence permit? What conditions can I apply for it? What materials should I prepare when applying? Can the original temporary residence permit still be used? In view of a series of topics of public concern, reporters from Zhongxin.com (WeChat WeChat official account: cns2012) combed them one by one.

  What is the use of residence permit?

  — — Can settle down with points and enjoy public services.

  According to the "Provisional Regulations on Residence Permit", the holder of residence permit enjoys the rights to obtain employment, participate in social insurance, deposit, withdraw and use the housing accumulation fund in accordance with the law at the place of residence, and at the same time can enjoy six basic public services including compulsory education and basic public employment services, as well as seven conveniences including handling entry and exit documents in accordance with relevant state regulations and renewing and replacing resident identity cards in accordance with relevant state regulations.

  The "Measures" promulgated by Beijing further stipulates on the basis of the above regulations, and clarifies that the "Beijing Residence Permit" is the proof that people who come to Beijing live in Beijing, enjoy basic public services and conveniences as permanent residents, and apply for registration of permanent residence through points.

  In addition, Beijing also proposes to gradually expand the scope of providing public services and conveniences, improve service standards, and regularly announce the scope of public services and conveniences enjoyed by holders of the Beijing Residence Permit to the public.

  Who can apply?

  — — Living in Beijing for more than half a year meets one of three conditions.

  The Measures clarify that non-Beijing nationals who have lived in Beijing for more than six months and meet one of the conditions of legally stable employment, legally stable residence and continuous study in Beijing can apply for a residence permit.

  Among them, having stable employment in Beijing means that you may be employed in this city for more than 6 months in the future; Having a stable residence in Beijing means having a residence that can live in this city for more than 6 months in the future; Continuous study in Beijing refers to those who have obtained a student status in primary and secondary schools in this city, and those who have obtained a student status in secondary vocational schools, ordinary colleges and universities and scientific research institutions with postgraduate training qualifications in this city and received full-time academic education.

  What materials do I need to prepare for the application?

  — — Identity documents, proof of residence time, etc.

  According to previous media reports, starting from October 1st, 346 registered police stations in Beijing will officially accept people coming to Beijing to apply for residence permits in Beijing.

  According to the Detailed Rules for the Implementation of Temporary Residence Registration and Residence Permit in Beijing (for Trial Implementation) (hereinafter referred to as "Detailed Rules"), to apply for Residence Permit, you should fill in the Residence Permit Application Form, and provide proof of identity, proof of residence time, one of the certificates of legal and stable employment, legal and stable residence and continuous study, and a photo of my recent 1-inch white front bareheaded color certificate.

  Among them, the proof of residence time refers to the residence registration card or temporary residence permit that has been held for 6 months and is valid.

  The requirements for legal and stable residence, continuous study and other certification materials are divided for different groups of people. The public can view the relevant contents by logging in to the "Window of the Capital" or directly logging in to the "Government Information Disclosure Catalogue" of the website of Beijing Public Security Bureau.

  How to apply for the residence registration card?

  — — Go to Liuguan Station to collect it for half a year and then apply for a residence permit with your card.

  The Beijing Municipal Public Security Bureau has made it clear that the household registration police station in Beijing will stop handling temporary residence permit business from October 1. From October 8, the first batch of 346 floating population and rental housing service stations entrusted by the public security organs will handle temporary registration for those who come to Beijing, and issue the Beijing Residence Registration Card, which will serve as the proof that those who come to Beijing have applied for temporary registration.

  This means that for those who have not yet applied for a temporary residence permit, they will have to wait until October 8.

  According to the new regulations, visitors to Beijing should apply for temporary residence registration at the Liuguan Station in their place of residence within 3 days from the date of their arrival in Beijing, and receive the Residence Registration Card. To apply for temporary residence registration, you should provide proof of identity, proof of residence in Beijing, and submit a photo of my recent 1-inch white front bareheaded color certificate. Provide complete documents and certificates, and issue the Residence Registration Card on the spot.

  The Residence Registration Card is valid for 6 months from the date of issuance or endorsement. If the holder intends to live in Beijing continuously after the expiration of the validity period, he should go through the endorsement formalities at the Liuguan Station of his residence with his Residence Registration Card and relevant documents and certificates within 30 days before the expiration.

  How long can I get a residence permit after applying?

  — — Within 15 days from the date of accepting the application.

  According to the "Detailed Rules", after receiving the documents and certification materials provided by the applicant, if the materials are complete and meet the requirements, the police station shall accept and issue the "Receipt for Residence Permit Acceptance" on the spot.

  Audited in line with the "residence permit" application conditions, the police station issued a "residence permit" within 15 days from the date of acceptance. Due to special circumstances can not be issued on schedule, can be extended to 30 days. When the applicant receives the Residence Permit, he/she must hold the Residence Permit Acceptance Receipt, his/her identity card or residence booklet or the identity certificate issued by the public security organ of his/her origin.

  How long is the residence permit valid?

  — — Endorsement once a year

  The Residence Permit is valid for one year from the date of issuance or endorsement. If the holder intends to live in Beijing continuously after the expiration of the validity period, he should go to the local police station to go through the endorsement formalities with his "Residence Permit" and relevant documents and certificates within 30 days before the expiration.

  If you fail to go through the endorsement formalities within the time limit or fail to provide relevant documents and certificates when you go through the endorsement, the use function of the Residence Permit will be suspended; If the use function of the Residence Permit is suspended for 6 months (inclusive), the use function will be restored.

  If the use function of the Residence Permit is suspended for more than 6 months, the holder of the original Residence Permit shall re-apply for temporary registration and obtain the Residence Registration Card. Re-apply for the Residence Permit after meeting the application conditions of the Residence Permit. The residence period of the holder of the Residence Permit in Beijing shall be calculated continuously from the date of completing the endorsement procedures.

  Do I have to apply for the residence permit in person?

  — — Minors under the age of 16 and the elderly can apply for it on behalf of others.

  For minors under the age of 16, elderly people with mobility difficulties, disabled people, etc., the "Detailed Rules" clearly stipulate that their guardians or close relatives can apply for temporary residence registration, receive a "residence registration card" or apply for a "residence permit" on their behalf.

  If the guardian or close relative handles it on his behalf, he shall hold the agent’s resident identity card or residence booklet or the identity certificate issued by the public security organ of origin, and provide medical birth certificate, residence booklet, marriage certificate and other certificates that can prove the existence of guardianship and kinship, as well as a written power of attorney (except for minors under the age of 16).

  How to charge for residence permit?

  — — First application for free of charge

  The "Rules" clarify that the first application for the "Residence Permit" is exempt from the cost of documents; There is no charge for handling the endorsement and change procedures of the Residence Permit; The replacement and renewal of the Residence Permit shall pay the certificate fee.

  The specific charging measures shall be formulated by the municipal finance department and the competent price department. (End)

Meet the demand of over 20 million electric vehicles by the end of the 14th Five-Year Plan —— Build charging infrastructure moderately ahead of schedule.

A few days ago, the National Development and Reform Commission and other 10 departments jointly issued opinions to further enhance the service support capability of electric vehicle charging infrastructure, and made it clear that by the end of the "Tenth Five-Year Plan", China will form a moderately advanced, balanced, intelligent and efficient charging infrastructure system, which can meet the charging needs of more than 20 million electric vehicles.

According to the data of China Electric Vehicle Charging Infrastructure Promotion Alliance (hereinafter referred to as the Alliance), by the end of 2021, the number of public and private charging piles in China totaled 2.617 million, up 70.1% year-on-year. Tong Zongqi, director of the Alliance Information Department, said that the popularization of China’s charging infrastructure is very fast, and there will be a major breakthrough in 2022, and the service capability will be the core of the future competition in the charging infrastructure industry.

Private charging piles should be the main force

The data shows that in 2021, the number of charging piles installed on the vehicle in China reached 597,000, up 323.9% year-on-year, more than three times. Private charging piles are convenient to use, and the charging price is charged according to the civil electricity price standard of "combined users", which is relatively more favorable. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, believes that home charging is the development trend, and the overall structure of the future charging infrastructure should be mainly private charging piles, supplemented by public charging piles.

However, according to statistics and surveys, about 50% of car owners in China are unable to install charging piles in their communities at present, mainly because of "selfless home parking spaces" and "community properties are not allowed".

Tong Zongqi said that there are four main ways to solve the problem of residents charging in the community at this stage. First, unified construction and management, developers should do a good job in planning and unified construction management when building new communities; The second is the sharing of private piles; The third is to build public charging facilities in the community; The fourth is to build a storage and filling integrated station or a storage and filling integrated pile.

At present, special supporting policies have been issued in many places in terms of unified construction and management and private pile sharing. The Beijing Urban Management Committee recently drafted the Opinions on Strengthening the Construction and Management of Electric Vehicle Charging Facilities in Residential Areas, and solicited opinions from the society. The exposure draft proposes to strictly implement the proportion of charging facilities in new residential areas. The newly-built residential area project should strictly follow the planning and design standards to implement the requirements for the proportion of charging facilities or the expected installation conditions, and include the construction of charging facilities in the scope of project acceptance. The exposure draft also proposes that Beijing will provide power supporting services while accelerating the construction of charging facilities in residential areas, and encourage the sharing and utilization of self-use charging piles.

Many enterprises have made substantial progress in the construction of public charging facilities in residential areas. Kang Yong, chairman of Dupu (Suzhou) New Energy Technology Co., Ltd. told the reporter that since the establishment of the first Dupu E station in November 2020, the company’s related business has developed very fast. Up to now, it has covered more than 400 middle and high-end communities in China, and it is expected to cover more than 2,000 communities in 2022. In this regard, Tong Zongqi said that the unified construction of community public piles by operation service providers can not only effectively make up for the gap of private piles, but also facilitate the car owners to charge nearby, which is worth promoting.

Public charging piles are relatively concentrated.

There is a public charging station near the South Fourth Ring Road in Beijing, which mainly provides energy replenishment services for new energy vehicles in the surrounding Xinfadi market and several residential areas. Even in the early hours, the utilization rate here is basically maintained at 100%.

Li Cheng, who lives nearby, often comes here to charge his car. He told reporters that the overall feeling is that the distribution of charging piles in Beijing is relatively concentrated, with more urban areas and fewer suburbs, more charging piles in new facilities and fewer charging piles in old communities.

Centralized layout is not only the reality of Beijing, but also the current distribution of public charging piles in China. Judging from the alliance data, it is mainly reflected in two aspects. One is the relative concentration of regions. From a national perspective, the number of public charging piles in the top ten regions accounts for over 70%. The other is that operators are relatively concentrated.

By the end of 2021, the number of public charging piles operated by national charging operation enterprises exceeded 100,000, including Star Charging, Special Call, State Grid and Yunkuai Charging. The total number of public charging piles in these four head enterprises reached 850,000, accounting for 74% of the total.

According to the relevant person in charge of TELD New Energy Co., Ltd., up to now, the accumulated charging capacity of the company has exceeded 11 billion kWh. At the same time, the country’s largest Internet cloud platform for charging industry has been built, with 350,000 charging piles connected to the platform, with an average daily charging capacity of 12 million kWh and 15,000 service enterprises.

Tong Zongqi said that the public charging field is divided into two types: B-end operating vehicles and C-end private cars, and B-end vehicles generally have their own charging stations or fixed charging stations. The charging problem of this part of the car has been basically solved. At present, the problem mainly focuses on the difficulty of charging people’s own cars. This requires car owners to plan in advance, and also requires relevant operating companies to gradually improve their services.

Double the number of power stations

The main way to replenish energy for new energy vehicles is to change electricity. In the past two years, the power exchange mode has been heating up, and even Contemporary Amperex Technology Co., Limited, a battery head enterprise, has recently announced that it will cut into the power exchange track.

By the end of 2021, there were 1,298 power stations in the top ten areas of China, which doubled compared with 2020. The top three operators are Weilai, Aodong and Hangzhou Botan. In the past year, Weilai has obviously accelerated the construction of power stations, with an increase of 614 power stations in 2021.

At the policy level, power exchange has also ushered in new benefits. On February 10th, the National Development and Reform Commission and the National Energy Administration issued the Opinions on Improving the System, Mechanism and Policy Measures of Green and Low-carbon Energy Transformation, demanding to improve the clean alternative policy of energy in the transportation field. We will promote large-capacity electrified public transport and clean energy vehicles such as electricity, hydrogen energy, advanced bio-liquid fuel and natural gas, improve the layout and service facilities of charging and replacing electricity, hydrogenation and gas filling (LNG) stations, and reduce the energy cost of clean energy in the transportation field.

Tongzongqi analyzed that for enterprises, changing power stations requires high construction costs and maintenance costs. Generally speaking, power exchange may be more suitable for the commercial field, and it plays a more auxiliary role in the C-end market.

Cui Dongshu also said that the power exchange mode can bring good experience to high-end users and users in special scenes such as mines. However, the disadvantages are also obvious. Because there is almost no room for expansion of the structural freedom of the battery in vehicle design, it is very difficult to adapt all models.

Tong Zongqi believes that the travel scenarios and charging requirements of different models are different, and the charging infrastructure is also different. More attention should be paid to how the charging scenarios can serve more car owners.

"Overall, with the rapid development of new energy vehicles, there are many new opportunities in the field of charging and replacing electricity." Cui Dongshu said that the competition of charging and replacing systems in some places is fierce, which will also promote the development of new energy automobile industry in China to some extent. (Reporter Liu Wei)

National Film Bureau: The box office of Spring Festival movies in 2024 reached 8.016 billion yuan.

1905 movie network news According to the preliminary statistics of the National Film Bureau, during the Spring Festival holiday in 2024 (from February 10 to February 17, 2024), the national box office was 8.016 billion yuan, and the number of people watching movies was 163 million, which increased by 18.47% and 26.36% respectively compared with the Spring Festival holiday in 2023, both of which set new records in the same period.


The top four films at the box office were 2.718 billion yuan, 2.398 billion yuan, 1.389 billion yuan and 1.34 billion yuan respectively.


As of 9: 30 on February 18th, 2024, the annual box office has reached 11.081 billion yuan, with domestic films accounting for 96.75%.


Listen to the marketing director of "roadside picnic": How to sell the magic film to the ordinary audience?

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature By the morning of July 20th, young director Bi Gan’s big-screen debut had been released for the sixth day, with a box office of over 4.7 million. Previously, Bi Dao announced that the film would only be released for 10 days. Although its film arrangement is less than 1%, compared with the box office results of literary films in the past two years, this figure is very optimistic, not to mention that the film has already recovered its production cost overseas before it was released in the mainland.

 

  For this achievement, Li Xin, the marketing director of Beijing Herui Film Culture Co., Ltd., who is responsible for the marketing of the whole case of Roadside Picnic, and her team also expressed satisfaction. Of course, she still hopes that this film can be seen by more people — — In the process of our interview, Li Xin just finished her roadshow in Shenyang and went to Wuhan. Although her voice was a little tired in the interview, she answered the questions of Zi Shijun in detail. It is not difficult to see that she is full of confidence in the film.

 

  From 14 years, 15 years to not long ago and recently, with the mainland film market becoming more and more prosperous in the past two years, the cliched survival dilemma of literary films has repeatedly become the focus of attention in the industry. Narrow audience, imperfect channels and limited funds are the most common "complaints", but the team of "Roadside Picnics" has always greeted the market test with a supercilious attitude, and even made interesting attempts and explorations for the promotion and marketing of literary films and even art films.

 

  Next, let’s listen to Li Xin, the marketing director, and talk to us about how to sell this "magic film of the year" filmed for "Wild Ghosts and Breeze" to the vast number of human fans:

Bi Gan said that his films were made for wild ghosts and breezes.

 

[Talking about the marketing tone]

 

Zi Shijun: What is the whole marketing tone of "Roadside Picnic"?

 

Li Xin:Regarding the whole marketing tone, first of all, we fully respect what this film should look like. It’s actually not just a literary film, it’s actually an artistic film, so we respect it for what it looks like, without deliberate packaging. We will enlarge its advantages and differences from other films.

 

  The core point of our marketing is that this film must be of good quality and have a good reputation, and we have great confidence in it. So we have been playing its word of mouth and its long shot.

 

  To win its reputation, we must first hit the core fan base. It may actually have a very narrow audience in terms of film types and other aspects. Therefore, we initially wanted to promote it through the word-of-mouth of the core fans, and also had in-depth cooperation with some places where literary youth and fans gathered, such as Douban.

"Roadside Picnic" official micro-spoof "Beijing paralysis"

 

Zi Shijun: This film is deep and serious as a whole, but many marketing methods on Weibo WeChat are more funny than that … … Does it feel in conflict with the tone of the film?

 

Li Xin:Weibo WeChat is probably maintained by three or four colleagues.

 

  Well, first of all, the words of new media must be conducive to communication. I think it is more conducive to communication if this kind of thing is grounded. If something like poetry is typed as soon as it comes up, the audience who have never seen the film will definitely feel it. If it is aimed at them, it must be suitable for the public. Let’s use grounded methods.

Bi Gan, who exposed the true nature of teasing, turned the "one seat" speech into a stand-up comedy.

 

  Including the director himself, who is actually a particularly funny person. When our whole team is doing this, we still hope that it can make the public accept it more easily.

"Roadside Picnic" cooperated with Guevara’s brand "New Projection"

 

[Talking about film arrangement]

 

Zi Shijun: Is there any stage difference in the marketing of this film during the whole release period? The Return of Mount Tai has been released. Are there any adjustments to the film’s publicity and screening strategies?

 

Li Xin:In fact, we have been doing its reputation, and there are some special professional foreign media or some foreign film festival awards for its recognition, the honor the film won, and its 42-minute long shot. Because we were not too worried about its reputation, we also made a nationwide roadshow to let it communicate with fans at every stop.

 

  If "The Return of Mount Tai" is released, it will have no influence on our publicity. The arrangement of films will definitely have some impact, but we are relatively stable these days, and some well-selling cinemas are also giving us more venues.

 

Zi Shijun: Does this film have the action of "online distribution"?

 

Li Xin:Our copyright was sold to iQiyi, and it will be launched on the 20th. We don’t have the so-called e-commerce intervention to arrange the film. The release of this film is our company’s own arrangement and communication with the cinema. Regarding the cooperation with e-commerce, one is Guevara’s "new screening" product ("film tester" activity), and there are some regular ticket supplements, others are not too deep.

A lot of effort has been devoted to the poster design of "roadside picnic"

 

[Talking about materials]

 

Zi Shijun: What do you think is the biggest difficulty in the promotion and marketing of this film? How to overcome it?

 

Li Xin:The biggest difficulty … … I really haven’t thought about it. After all, it is not a film for the mass market, but we have to sell it to the mass market, so it will definitely be more difficult to walk.

 

  Perhaps my personal feeling is that it will be more difficult to do it in terms of materials. Because the colleagues in the early stage of the crew are relatively not so professional, and because they have no experience in making long films, the preparatory work in the early stage is not sufficient. When it reached us, there were no materials, including the posters you see now, which were all made by ourselves, and there were not any usable stills.

 

  But fortunately, I don’t want to say how difficult and bitter it is. Since we have done it, we must be responsible for it and do every step well. We also spend a lot of time and energy on materials.

 

Zi Shijun: There was a trailer with disco as the background music. At that time, I saw some netizens commenting that it misled the audience and made people think it was a fast-paced film. How do you respond to this kind of spit?

 

Li Xin:As for the trailer, the first one is particularly difficult to cut. Our editor cut it for about a month and tried various methods, trying to tell the story or try something, which was more troublesome. If you watch the film, you will know that this film is something that can’t be clearly explained in one or two sentences, so you have to watch it yourself, just by feeling.

 

  It is normal for netizens to vomit, and it is only when something comes out controversial that it is discussed. In fact, I have collected a lot of feedback here, and I still think this trailer is bold and innovative. At that time, we thought music was very important, at least this feeling would look more emotional, and it was a new attempt. My friends and people in the industry around me still recognize these two versions of the trailer.

 

  The two trailers you saw, one is the forerunner, the other is the ultimate, and the last is the background music. The editor is cutting and revising every day, probably for more than a month, and different versions are produced every day, and finally these two versions are presented.

At this year’s Strawberry Music Festival, the booth of "Roadside Picnic" attracted many rock youths.

 

[Talking about cross-border]

 

Zi Shijun: How was the cooperation with Modern Sky established? What kind of movies do you think will be more related to the fans at the music festival?

 

Li Xin:That activity was relatively early. Because we have been watching what this film has. I was particularly impressed by the songs in the movie, including the music made by teacher Lin Qiang, which was particularly psychedelic and set off the atmosphere. Then it happened that there was going to be a music festival at that time, and then we wanted not to cooperate with the music festival, and then we found Modern Sky.

 

  In fact, we didn’t do the kind of cooperation in a particularly special depth, and the exposed effect was certainly not particularly great, but at that time, we thought that this film could be done more, so we did it. We only have a two-square-meter booth, and we have worked hard to arrange it. The effect is not bad, and it was quite unexpected at that time. In the whole modern sky life museum, our people flow is the largest. Then Douban also cooperated with us to do some convening work in Douban.

 

  There is another reason to cooperate with them. Young artists’ associations prefer to go to their music festivals. Young artists and core fans are our audiences, so we may think that some audiences will overlap with our audience, so we will go. One more exposure is one, and they do have a large flow of people.

 

  My judgment may not be accurate either, but I think literary films may be more suitable to cooperate with music festivals. Young artists like music festivals and may also like literary films. I think so.

The ingenious "poison tongue commentary audio track" blessed the roadshow.

 

[Talking about roadshows]

 

Zi Shijun: This roadshow is going well. How did you choose the route?

 

Li Xin:Regarding roadshows, we went to many cities, one place every day, including roadshows today. At that time, I also hoped that more people could see the film and then let the director communicate with them.

 

  The choice of roadshow cities has referred to the route at that time, as well as the cities with good box office of Heart Labyrinth. "Heart maze" was also made by our side before, so we will know more about it. There are also places with a strong literary atmosphere, such as Jiangsu, Zhejiang and Shanghai, where there are many young artists.

 

Zi Shijun: How did you come up with the idea of "audio track of poison tongue comments"?

 

Li Xin:The commentary track is the "value-added service" we talked about this film before.

 

  Because first of all, the audience of this film must be core fans, and the audience is relatively narrow. We also want to give them a better viewing experience and a value-added service, and then we think about the commentary track.

 

  Then, we made a commentary track in Shanghai during "Heart Labyrinth", which was not very large at that time, and its equipment and technology were more troublesome, so this time it was also in the roadshow that Xiang made a better service for the core fans, so he did it.

The film derivatives of roadside picnic include notebooks and 6000mAh charging treasures.

 

[Talking about derivatives]

 

Zi Shijun: The derivative design of this film is very compelling. How are they completed?

 

Li Xin:Regarding derivatives, we made notebooks and charging treasures.

 

  First of all, we think there are poems in this film, which is very literary. In fact, it is quite suitable to be a notebook. Then I think our poster is not bad, so I will use it to make the front and back of the notebook.

 

  If you have seen the film, you will know that there is a tape in it that is a key thing. We want to make a derivative of the same size, so we made a charging treasure, which is also more practical.

 

  Just leave it to the production company. It’s not that complicated to make, and the time will not be particularly slow. I also forget how much time it took.

I wonder if the fans who have seen this film have been brainwashed by this magical "Little Jasmine"

 

Zi Shijun: The music of this movie is very distinctive. Have you considered releasing the movie’s OST?

 

Li Xin:The first time I saw the film, I was particularly impressed by the music. Every song was quite interesting, including Little Jasmine and Farewell. However, the distribution of music OST is more troublesome, involving many aspects and various copyright issues, so it has not been considered for the time being.

 

  Moreover, music will be particularly effective if it is accompanied by a movie. If you listen to it alone, you don’t know if you feel like watching a movie.

Click on the picture below to review the past highlights:


Eye in the Sky: The greatest evil in the world is hypocrisy.


    Special feature of 1905 film network Blow up the little girl and destroy the leader of the terrorist organization or save the little girl and let the leader of the terrorist organization go. Which one would you choose?

    The "tram puzzle" is placed in the background of war. When the screen is full of entanglement and despair, it proves that there is no truth on the battlefield.

    The whole process of Eye in the Sky revolves around the issue of whether to throw missiles or not to destroy the leaders of terrorist organizations. In some people’s view, this is a "death" film. How can we succeed in cracking down on terrorist organizations with a "woman’s view"? Others think this film is thought-provoking and shows the despair under the war.

    The film begins with an ordinary black family. Father repaired the rainbow hula hoop for the girl, and everything seemed harmonious and beautiful.

    But then a shot was pulled, and an armed jeep passed by the girl’s house. Obviously, the city is full of war.

    Colonel Catherine (helen mirren) received information, and extremists carried out a large-scale terrorist attack, killing 147 teachers and students of Garissa University, and killing workers serving the British and Kenyan intelligence services.

    Colonel Catherine led a British intelligence unit to hunt down a female terrorist for six years. After joining the high-altitude surveillance operation by the US military, she finally found a suspected figure in a secret base.

    When the high-altitude reconnaissance personnel used the hummingbird drone for indoor observation, they found that terrorists were plotting suicide bombings with others. In order to prevent further personal injury, Catherine ordered the bombing of the secret base to annihilate the enemy.

    Contradictions and conflicts have begun to emerge in the casualty assessment budget. The evaluator predicted that the explosion might cause civilian casualties around. The person in charge said that additional damage should be recalculated, and Catherine knew the seriousness of the consequences of letting the female leader go, so she insisted on bombing immediately. After many negotiations and voting, it was decided to bomb.

    After aiming at the target, the driver played by aaron paul found that the little girl who turned the hula hoop appeared next to the secret base. She actually set up a stall to sell cakes, and the original simple transnational arrest became a complicated anti-terrorism task in an instant.

     A heated debate unfolded at the round table. On the one hand, Colonel Catherine and General Benson (alan rickman) are the representatives who insist on blowing up the terrorist organization’s dens. On the other side, the prosecutor and his wife are the representatives to protect the little girl from bombing.Madam believes that as a country that pursues "humanitarianism", we can’t carry out bombing even though we know that this bombing will cause the little girl to be seriously injured or die on the spot.


    General Benson knew that the girl who had just started a good life might die immediately, but in order to ensure the safety of thousands of children, as a soldier, he had to carry out bombing operations without hesitation.


    In fact, each of them hopes that the girl can get out of danger quickly, and even desperate to let the agent go to the booth to buy cakes, and even cause the agent to be almost shot. Isn’t the life of an agent a life?

    Director Gavin Hood used subtle group performances to set off contradictions and conflicts. What seems to be behind the contradiction between girls and terrorists is actually people’s profound discussion on how to measure life and choose life. In order to save the girl, the agent risked his life to go to the rescue, but failed to help the girl after all.

    Aaron paul’s button to launch missiles has now become a symbol of life. He knows the result after the launch, but he also knows that he is a soldier, and his military orders are like mountains.

    Finally, the missile was launched.


    The director didn’t use a huge roar to contrast the scene’s misery, but used a mute effect to deal with it. At the moment of explosion, everyone’s expressions and actions before the debate were described, with tears, helplessness and unbearable feelings. The silence at this moment is a silent catharsis.

    The girl fell to the ground, but there were still signs of life.

    Just as the death assessor determined that one of the male leaders had died, the director threw another bomb at the audience. Before the female leader died, Catherine decided to carry out a second bombing.


    At the end of the film, a middle shot is used to show that the girl is lying motionless in the rescue room, and her parents are crying. Although the ending is clear, we can’t be calm inside.

    Is there really a clear division between good and evil? The director told us with a story, no.


    General Benson, seemingly ruthless, will show kindness when choosing toys for his daughter; Colonel Catherine will also be unable to hide his grief after hearing the death of the intelligence agent; Extremists will take the girl’s parents to the hospital; Politicians opposed to the bombing are worried that the explosion video will be sent to youtube and cause public outrage.

    The director overthrew their personnel design again and again and re-established it again and again. If the girl standing there is the daughter of General Benson, or a beggar with a scarred face and shabby clothes, what will the result be?


    Rainbow hula hoop may be a symbol of freedom and peace. But the girl can no longer turn it carefree.

    After the mission, General Benson said this to his wife: "I have participated in the aftermath of five suicide bomb attacks. I personally went to the scene and saw the bodies with my own eyes. What you saw today while drinking coffee and eating cookies was cruel. What those people were supposed to do was much more cruel. Never tell a soldier that he didn’t understand the cost of war."

    Life is heavier than imagined, and the cruelty of war is far beyond what the screen expresses.

    Countries that cause extreme activities or wars in the name of "goodwill" will never understand the meaning of life. The greatest evil in the world is hypocrisy.

The hope of mankind is like an eternal star.

Dark clouds can’t hide its light.

Especially today.

Peace is not an ideal.

A dream

It is the wish of ten thousand people.


— — Ba Jin


Hongqi EH7 listed, priced 229,800, can redefine high-end new energy?

Driven by market transformation, the new energy vehicle industry is experiencing rapid growth.

Relying on the advantages of early layout and technological evolution, Chinese brands are at the forefront of the automotive industry. In addition to entry-level cars and family cars, Chinese brands are making rapid efforts in the high-end new energy field and gradually widening the gap with overseas brands.

In this market context, many Chinese brands have taken advantage of the wind and embarked on their own path of new energy transformation.

Among them, Hongqi also officially announced the strategy of "striving for transformation to new energy vehicles" before, and as a hero of FAW Group, Liu Yigong is also personally at the helm of the brand’s new energy transformation process. At present, the Hongqi brand has not only released the "flag" high-end electric intelligent super architecture FMEs, but also uses the "flag wonderful wings" as the logo to show the pioneering characteristics of the Hongqi new energy sub-brand.

On the evening of March 20, the first new car of Hongqi New Energy sub-brand was also the first model released after Liu Yigong took the helm of Hongqi, and the Hongqi EH7 medium and large pure electric sedan was officially launched.

And this new car priced in the range of 229,800 yuan – 309,800 yuan has a new goal, that is to redefine the high-end pure electric market. Of course, in the product dimension, Hongqi EH7 also brings a lot of freshness.

Design technology is comprehensively new, and the "new red flag" is emerging

Unlike the traditional Hongqi luxury sedan, the new Hongqi EH7 does not have a sedate and solemn design.

Based on the new "natural and smart aesthetics" design concept of the Hongqi new energy sub-brand, the Hongqi EH7, a medium and large pure electric car, will be aimed at household consumer groups and young groups in a more lively and fresh style.

Specifically, the Hongqi EH7 adopts the One Box integrated body shape, which has a smooth body posture and presents a more agile and smooth beauty. At the same time, with details such as the smiling front face, hidden door handle, and wing rear, it also presents a youthful look while constructing a delicate and advanced sense.

However, while the Hongqi EH7 further exhibits a youthful and dynamic design, the size of the vehicle remains significant.

Its length, width and height measurements can reach 4982 * 1914 * 1490mm respectively, and the wheelbase can also reach 3000mm. In terms of space, it rivals mainstream C-class cars such as Audi A6L and Mercedes-Benz E-Class.

It is worth mentioning that, in addition to the new design, the Hongqi EH7 continues to make great efforts in technology.

On the center console of the new car, we can see a display system composed of two sets of LCD screens. The new smart car system, in addition to providing a rich network configuration, also innovatively designed the detail of "smart fun corner" to bring richer playability to the smart car.

When it comes to the intelligent driving configuration of vehicles, the new car provides consumers with an L2-level intelligent driving assistance system, which is sufficient to meet consumers’ driving needs for safety and convenience.

Constructed driving performance, Hongqi EH7 goes mainstream

For traditional car companies and traditional luxury brands, the difficulty in building new energy vehicles lies in the "core advancement" of the vehicle. Looking at the same price models of BBA’s three traditional luxury brands, it is almost difficult to see high-quality Sandian performance, and it is also difficult to obtain excellent driving control experience.

Under the leadership of Liu Yigong and other "Hongqi people", FAW Hongqi has successively completed the design and manufacturing of pure electric exclusive vehicle manufacturing platforms and self-developed systems. And Hongqi EH7 is the intuitive embodiment of these technical achievements.

Based on the Hongqi self-developed battery system, the CLTC mileage of the Hongqi EH7 long-life version can reach up to 820Km, ranking among the top in the same level. At the same time, the Hongqi self-developed battery system can achieve multi-scene safety without heat diffusion through physical protection and three-power management system two-way optimization. High battery life, high safety and high reliability, such a pure electric vehicle travel experience can be said to be relatively well built, which also brings the first-mover advantage to the Hongqi EH7 in the same market.

In addition, based on insights into the high-end pure electric market, Hongqi EH7 also has the strength of high performance and high handling performance. Its four-wheel drive version, with the blessing of front and rear motors, has a 3.5-second breaking capacity. And in terms of chassis, Hongqi EH7 is equipped with a front virtual kingpin double wishbone + rear five-bar suspension structure, and professional configurations such as Brembo brake calipers and iDCS autonomous continuous damping adjustable shock absorbers, bringing a heavy chassis texture and silky and precise control experience.

From the perspective of the core qualities of Sandian and chassis, the new car Hongqi EH7 is based on the system strength of FAW Hongqi and works at the root to construct product advantages that are difficult to be replicated by new forces and ordinary brands. It is also relying on the solid and reliable core qualities that Hongqi EH7 is also expected to redefine the medium and large luxury pure electric car, thus gaining new development opportunities in the market.

Write at the end:

Entering the second half of the competition in the new energy era, FAW Hongqi is competing with quality, technology and system strength under the leadership of Liu Yigong.

Through the new car of Hongqi EH7, we can see that the competitive thinking of Hongqi, a luxury brand in the field of new energy, is to achieve quality optimization and improvement with "long-term", and to create products with "high-quality experience" and "safe, reliable and solid". And this steady development thinking is exactly what is needed in this slightly impulsive "new car era".

Peng Yuyan: The deep-seated self-discipline is to adhere to these three little things every day

  Author: Fei Xiaobai, the main creator of Intensive Reading. This article was first published on the Intensive Reading WeChat official account (ID: jingdu999), and the article has been reprinted with authorization.

  01

  When I was sorting out my computer over the weekend, I happened to see a movie I downloaded in the early years, "Roll it! A Xin", because I liked the protagonist very much, so I couldn’t bear to delete it, so I clicked on it again.

  The mother who was mopping the floor saw Peng Yuyan on the screen and suddenly said, This gymnast is really handsome!

  What she didn’t know was that Peng Yuyan was not a professional gymnast. In order to make this movie, he trained hard for 8 months, practicing gymnastics for more than ten hours every day, and made himself a professional gymnast.

  After the film was released, Olympic gymnastics champion Liu Xuan and Chen Yibing couldn’t help but praise him. He was also shortlisted for the Golden Horse Award for Best Actor because of this film.

  However, Peng Yuyan’s achievements in his work are not explained by the word hard work, but stem from decades of self-discipline.

  Many girls were fascinated by Peng Yuyan’s high value and six strong chocolate abs, but they did not know that their male god was once a fat boy with a strong appetite.

  In primary school, Peng Yuyan was only 158cm tall, but weighed 70kg.

  This trend of horizontal growth has been maintained until the third year of high school, and Peng Yuyan feels that he can no longer gain weight.

  Therefore, he began to exercise hard every day and became crazy about basketball. Later, he stopped growing horizontally and began to grow vertically to a height of 182 centimeters.

  Later, in order to receive a good script after work, no matter how busy he is, he has to take time out to exercise for several hours every day, and his appetite is strictly controlled.

  He confessed that he is fat-prone, and in order to diet, he has not eaten enough for more than ten years, and has almost forgotten what sugar tastes like.

  I used to wonder, is a person’s appearance doomed from the outset, or can it be changed through hard work?

  Peng Yuyan’s example answered the question in my heart.

  As long as you develop the self-discipline that goes deep into the bone marrow, your appearance will also change.

  02

  Let’s take another example from a colleague.

  Two months ago, I made a bet with a friend that if he could lose 10 kilograms of weight during a summer vacation, I would lose, and the bet was about 2,000 yuan.

  During the period, since everyone was busy, they were too lazy to contact.

  Yesterday, this kid came to me, I was really shocked, my whole person really lost a lot of weight, a big circle.

  I pulled him up on the scale at home, and I was even more stunned. I actually lost 15 kilograms in two months.

  I said, "You take medicine."

  He rolled his eyes at me. "Whether you take medicine or not, you will lose anyway."

  WeChat transferred the account obediently and invited him to dinner at night. I was too curious about how he lost weight.

  I thought he was joking, but the two of them still ordered four dishes, but he really ate very little, causing me, a person who can’t see waste, to eat until my stomach bursts.

  Later, he revealed the secret to successful weight loss: self-discipline and perseverance.

  Eat breakfast normally every day, eat less at noon, and hardly eat at night. A glass of milk or a little fruit will be gone, and no matter how delicious things are placed in front of you, you will control not to touch them.

  Every day, I run ten laps around the school playground not far away. If it rains, I will climb the stairs. Once I climb, I will go back and forth ten times without interruption.

  Remember that I once read a saying: How disciplined a person is, how beautiful life is.

  Many people are confused, their salaries are not high, and their careers are not going well. In the final analysis, they are all defeated by self-discipline.

  03

  George Bernard Shaw once said that self-control is the instinct of the strongest.

  No matter in school, in the workplace, or in personal life, self-discipline is the most important factor for success.

  Those who are not laissez-faire, do not sink, and have strong self-mastery must have an iron-like self-discipline.

  The experience of extreme self-discipline is definitely painful at first, and it cannot achieve immediate results, but as long as self-discipline is integrated into the blood and becomes a habit, everyone will benefit for life.

  However, many people are frustrated in the process of self-discipline, and one of the important reasons is that they ignore one thing: to form good habits and quit bad habits, the key is to focus on what you want to do, rather than on the bad habits you want to quit.

  If you want to quit the habit of overeating, don’t always think about eating, but choose a good nutrition book, learn to eat regularly, and find things to do that you can’t remember.

  If you want to get into the habit of regular exercise, don’t keep thinking about "it’s too hard", but think more about the benefits that regular exercise brings to you;

  If you want to be debt-free, don’t dwell on the things you have to work hard to get out of debt until you pay it off. Instead, look forward to the ease and ease of being freed from overwhelming debt.

  Be sure to focus on the things you want to do, not the things you hate. Expect the rewards you will receive, and you will rush towards the goal.

  Secondly, the development of good habits must also recognize the importance of repetition.

  Every action you take shapes your mind, and the more you do it, the more entrenched it becomes, says Meyer, author of Good Habits, Bad Habits.

  Taiwanese writer Lin Qingxuan is already 60 years old, but he still requires himself to write 3,000 words a day, not for publication, but to practice writing. He says that writing is a work that moves forward at a constant pace, accumulating repeatedly in order to break through. He will not indulge himself.

  Therefore, his writing has a long lifespan.

  Therefore, deep-seated self-discipline is the repeated insistence on doing the right thing.

  04

  The question is, what do you do every day to live the life you want?

  ① Pay attention to your thoughts, words and deeds

  Thoughts and words are the starting point for forming all good habits and breaking all bad ones. We must learn to say what we really need, not what we feel.

  If you’re indecisive, don’t say "I’m in pain making decisions," but "I’m decisive." If you want to lose weight, don’t say "I can’t control my mouth, I can’t stop once I eat it," over and over again. Insist on how you are now, and it will always be the same.

  Someone once did a survey: an analysis of 2,500 men and women who suffered failure found that "indecision" ranked first among the 31 major factors of failure.

  It can be seen how important it is for a person to develop the habit of making decisions.

  Excellence is not the same as perfection. The vast majority of procrastinators are perfectionists because they are forced to achieve perfection, but they are afraid of not achieving it, so they repeatedly procrastinate.

  The so-called excellence is to accomplish ordinary things in an extraordinary way.

  So here are three ways to improve discipline.I don’t know how effective it is, but I think you can at least give it a try.

  Don’t procrastinate. Start by reading this article, think carefully, and set a goal, preferably in the short and long term.

  For example, I want to learn PPT this month and be the best in the company; I want to win 10 customers this month; our team wants to earn 200,000 this month; I want to get my teacher certificate and accounting certificate this year.

  According to your actual situation and needs, set a goal, write it down and put it in a prominent position, and always remind yourself how far you are from your goal.

  Make a daily work and life list

  You read that right, making a list of work and life every day doesn’t take you long, but it works well.

  No matter how good your memory is, it is always better to write down the content of your work every day, and then complete it according to importance and priority.

  Including work and rest time, when you need to rest, and when you get up, especially getting up is the best indicator of how self-disciplined a person is.

  In short, it is a principle that today’s work must be done well today, and it must not be delayed later.

  Turn off electronics

  When working or studying, turn off electronic devices such as mobile phones and iPads. If you really need to keep your mobile phone open, then please turn off the Internet.

  You will find that a lot of chatting is unnecessary, and a lot of news and information can be read after work and study.

  In fact, if you can complete 90% of these points, you are already excellent. Self-discipline is not self-discipline because of self-discipline. It should become a habit and attitude of yours.

  05

  There is no deeper self-discipline than insisting on doing these three little things every day, which is also the standard habit of every elite.

  Many people do not take their habits too seriously, but when it comes to fate, they will subconsciously sit upright, look solemn, and think deeply.

  There is nothing wrong with valuing destiny, but there is a simple and practical truth that words lead to action, actions become habits, habits determine character, and character determines destiny.

  The choices that really make people better will not be too comfortable. Be hard on yourself, and your future self will thank your current self.

Sunset and Lonely Autumn Waters in Qi Fei —— Experience of Ecological Restoration Project in Wuliangsuhai Basin, Inner Mongolia

  editorial comment/note

  On average, 50 or 60 new cars are listed together every month, new energy vehicles are gradually becoming the main theme, and the market share of China brand passenger cars is stable at more than 50% … There are many bright spots in the automobile market in the first half of the year. Among these dazzling new cars, China brand, with its faster technical iteration, newer technical breakthrough and stronger power blessing, has set off a wave of innovation in the automobile industry, which not only ignited the enthusiasm of automobile market consumption, but also led the global era of new energy for automobiles.

  Look up at U8

  As one of the most dazzling star models in the first half of this year, it is impressive to look up to U8′ s powerful product strength and worth over one million yuan.

  Looking up at the front face of U8, the design language of "dimension door" is adopted, with high recognition and square overall shape, showing a full-fledged hard-core cross-country style. The closed middle net and "Ding"-shaped light belts on both sides are more sci-fi, the interior has been redesigned, and the flying wing cockpit outline is adopted. The larger vertical screen in the center also enhances the overall sense of science and technology.

  Thanks to BYD’s easy-to-square platform, looking up at U8 can control the power output and rotation direction of four wheels independently, which not only takes three seconds to accelerate at zero speed, but also can realize difficult actions such as turning around in place, moving laterally, driving with flat tire and floating mode. With the support of Yunqi -P system, looking up at U8 can also effectively restrain the posture change of the car body, avoid the vehicle bumping damage caused by terrain, and let the vehicle pass in the most stable and comfortable posture.

  Zhiji LS7

  Zhiji LS7 is the second model of Zhiji brand and the first medium-sized and large-sized pure electric SUV, which focuses on the "big five-seat" spatial layout and has a cruising range of 660 kilometers under CLTC working conditions.

  The interior is undoubtedly one of the highlights of Zhiji LS7. The central control of the new car adopts the triple-screen design of "LCD instrument panel+central control screen+passenger display screen", in which the LCD instrument is integrated with the large LCD screen of the central control, and the huge screen with narrow frame also has the lifting function. The matching "semi-spoke steering wheel" and the embedded touch LCD display panel in the central channel area make this car full of scientific sense.

  Driving quality is a commendable aspect of Zhiji LS7. As a big five-seat vehicle, Zhiji LS7 has made many upgrades in the ride comfort, equipped with zero-gravity floating seat, intelligent control full-flat folding co-pilot seat, super-long electric slide rail, etc., which can make the co-pilot slide and fold under the instrument panel, and provide two personalized functions of "zero-gravity mode" and "lying flat mode".

  Geely Yinhe L7

  No matter the urban roads, highways, provincial roads and country roads … Geely Yinhe L7 equipped with three intelligent electric technologies, namely "Aegis battery safety system, Raytheon hybrid 8848 and brand-new Yinhe N OS", has shown good strength and elegant demeanor.

  It can be said that Geely has applied its latest and strongest technology to the Geely Galaxy L7, which is equipped with a Raytheon electric hybrid 8848 system consisting of a new generation of Raytheon electric hybrid engine and a new generation of Raytheon electric drive, and matched with a 3-speed variable frequency electric drive DHT Pro, with a comprehensive maximum power of 287kw and a comprehensive maximum torque of 535N·m, with the fastest acceleration of 6.9s km at the same level and the lowest power loss and fuel consumption of 5.23L/100km at CLTC.

  At the same time, Geely Yinhe L7 has four driving modes: pure electric, extended range, intelligent and performance, among which the intelligent mode is the most worry-free, especially the 55-kilometer endurance version. The system will automatically determine the driver’s intention, and it can quickly switch between 20 working conditions such as series, parallel and series in 0.2 seconds to ensure good fuel economy and power level.

  Galaxy L7 also shows the "safety" genes carved into Geely’s bones, from battery and intelligent architecture to vehicle safety and software intelligent control, and then to the global integration with the pile end and the cloud, building a global safety protection system for new energy vehicles.

  The intelligent level of Yinhe L7 is also excellent. Thanks to Snapdragon 8155 chip, the startup, response speed and voice wake-up of Yinhe N OS system are very fast, and the communication between people and vehicles is very smooth.

  Weilai brand new ES6

  The new ES6 is based on the latest NT2.0 platform of Weilai, and adopts the second generation design language of Weilai, which integrates the sensor layout of watchtower with the roof. Compared with the previous generation, the new ES6 has a longer wheelbase, wider body and lower height, showing a more dynamic body posture. The interior adopts an open double-layer embracing design, and the renewable rattan wood and the hidden air outlet are integrated, which is very layered. For the first time, the speaker is made of exclusive customized acoustic fabric, which has good sound permeability.

?

  Thanks to the new platform, the new ES6 is equipped with the Banyan 2.0.0 system, which brings more than 120 new functions and experience optimization. Based on Aquila Weilai extrasensory system and ADAM Weilai supercomputing platform, the new ES6 comes standard with 23 safety and driving assistance functions. In addition, through the self-developed ICC intelligent chassis domain controller and CDC dynamic suspension damping control system, the new ES6 can switch freely between sports and comfort.

  Tucki G6

  Tucki G6 is regarded by the industry as Xpeng Motors’s masterpiece, which integrates many new technologies, such as SEPA 2.0 global intelligent evolution architecture, integrated casting, 800V high-voltage SiC silicon carbide platform, CIB battery body integration and so on.

  Tucki G6 can be said to be a car born for driving control. The short front/rear suspension design makes the G6 more flexible and greatly improves the handling stability. The only front and rear integrated aluminum die-casting body in China has higher integration and stability; The torsional stiffness of the car body is as high as 41600N·m;; The stronger body rigidity greatly improves the body support and deformation resistance when the vehicle turns, making the vehicle posture more stable and easier to control.

  Intelligence is the proudest place of Tucki G6, which is equipped with a high-order intelligent assisted driving system XNGP, including a new generation of high-speed NGP, urban NGP, VPA-L parking lot memory parking and other functions. Especially in the driving process, Tucki G6 will also open the "God’s perspective". The ——XNet Deep Visual Neural Network, a new generation visual perception framework in Tucki, can fuse the data collected by multiple cameras in multiple frames before the time sequence, and output the 4D information of dynamic objects and the 3D information of static objects from a bird’s eye view, such as the size, distance, position, speed, behavior prediction, lane line and road edge position of vehicles and two-wheelers.

  Deep blue S7

  Deep Blue S7 is the second model of Deep Blue Automobile under Changan Automobile. It claims to have "five industry starters, two at the same level, 31 at the same level, and 62 at the same level."

  Under the support of EPA1 platform, Deep Blue S7 combines the advantages of pure electricity and fuel, which not only has lower vehicle cost, but also solves various problems such as mileage anxiety and inconvenience in recharging of pure electric vehicles. Among them, the extended-range version of Deep Blue S7 has a super-long comprehensive cruising range of up to 1120km, which can meet the demand of long-distance travel, without looking for a charging station along the way, just refuel and leave. In addition, the technical team of Deep Blue Auto also found the "password" for the battery to heat up rapidly in extremely cold environment, which effectively solved the problem of power decline caused by battery performance attenuation in extremely cold environment. In terms of intelligence, Deep Blue S7 supports the sound zone isolation function to create a voice interaction scene, and users can edit interesting and personalized wake-up and response. In addition, the whole scene of the car’s screen is "visible and can be said", and the user can replace the finger touch screen operation with voice only, making the operation more convenient.

  It is worth noting that Deep Blue S7 also pays great attention to the air health in the car. Its forest air purification system can monitor and display the air quality information in the car in real time, accurately know the surrounding air quality information, and automatically realize the air purification in the car by using high-efficiency filter and ion purification technology.

  Extreme krypton x

  Extreme Krypton X is the third car owned by Extreme Krypton. The design of the mecha wind is very chic, and the edges and corners are very sharp, which is full of strong fighting atmosphere.

  The configuration of this car is very high. The entry-level model has 360-degree panoramic image, reversing side warning system, full-speed adaptive cruise, electric memory trunk, hidden door handle, AR-HUD, multi-color atmosphere lights and other functions. Among them, Extreme Krypton X is the only vehicle in the whole industry equipped with a car refrigerator capable of refrigerating at minus 15 degrees, which can realize triple temperature control modes of extreme freezing, refrigeration and heat preservation, with the temperature control range from minus 15 degrees to minus 50 degrees.

?

  Thanks to the full empowerment of intelligent drive, Extreme Krypton X staged a real version of "Speed and Passion": on the four-wheel drive version with the best performance, Extreme Krypton X was equipped with a high-performance permanent magnet synchronous electric drive system, and the layout of the front and rear double motors provided a strong power guarantee for the whole vehicle. The zero-speed acceleration only took 3.7s, and its power performance was comparable to that of V6 twin-turbo engine, making Extreme Krypton X one of the fastest compact luxury cars ever.

  Byd seagull

  The stylish and tough appearance, the leading configuration performance at the same level, the endurance of 405km and the pre-sale price of the entry version of 78,800 yuan make BYD Seagull quite eye-catching in its class.

  BYD Seagull is a brand-new small pure electric vehicle launched by BYD in the first half of the year, which has a more exquisite and compact body design. Although the body length is not long, the overall sense of movement is excellent. At the same time, Seagull’s interior design has not been weakened because of its size, and it is also equipped with a practical DiLink Zhilian system.

?

  Although it is mainly used in the scooter market within 100,000 yuan, BYD Seagull is still equipped with a permanent magnet motor with a maximum power of 55kW(75Ps), which can provide a maximum torque of 135 N m. The batteries are divided into 30.08kWh and 38.88kWh, which can fully meet the needs of daily walking or short-distance travel.

  Thanks to the technical empowerment of e-platform 3.0, BYD Seagull also has the exclusive safety body structure of pure trams, with high-strength steel in the body-in-white accounting for 61%, and hot-formed steel with tensile strength exceeding 1500MPa is used in key parts, which can provide the most direct safety protection for the occupants in the car.

  Ideality L7

  Ideal L7 is an upgraded model based on Li ONE. This car adopts five seats, and still implements the design concept of "second bedroom" in LI. It has two rows of space and comfort beyond D-class luxury cars, creating a spacious, comfortable and warm exclusive space experience for a family of three.

  In terms of configuration, the ideal L7 has only two versions, Pro and Max, and the different versions are different between the intelligent cockpit and the intelligent driver assistance system. For example, in the intelligent cockpit, the Max version has a 15.7-inch rear roof entertainment screen than the Pro version, and the Max version uses two 8155 car chips, which can connect VR glasses and Nintendo Switch, and is more comprehensive in intelligent experience.

  In terms of power, the ideal L7 adopts the extended-range power layout. The whole system consists of a 1.5T extended-range device and front and rear motors, which can provide the maximum power of 330kW(449Ps) and the maximum torque of 620N·m, and the maximum endurance of CLTC in extended-range mode can reach 1315km. In addition, the combination of a 42.8 kWh battery pack and a 65-liter fuel tank is equivalent to storing more than 200 kWh of electricity for the whole vehicle. With the external discharge of 3.5 kW, an outdoor "starry playground", an open "kitchen" and a "viewing restaurant" for the whole family can be created, and the "home" can be moved to the most beautiful scenery.

  Haval Xiaolong MAX

  Xiaolong MAX is regarded as Harvard’s desperate work of new energy. Its face value is deeply loved by young people. The interior is designed with triple screen, equipped with Snapdragon 8155 chip and a new generation of Coffee OS system, and its performance in intelligence is excellent.

?

  Most importantly, Haval Xiaolong MAX is the first vehicle equipped with Hi4 intelligent electric hybrid four-wheel drive system, a new hybrid architecture of Great Wall. The biggest highlight of this system is the deep integration of hybrid and four-wheel drive. It is equipped with a 1.5L hybrid engine, front and rear dual motors and a DHT hybrid gearbox, which can realize "three engines and nine models" and has excellent multi-scene adaptability. The fuel consumption of four-wheel drive models has reached the level of two-wheel drive hybrid models. In addition, as a plug-in hybrid system, it also supports pure battery life of 105km(NEDC working condition), with an acceleration of 6.8s per 100 km, and its overall performance is balanced and comprehensive.

  (This version of the manuscript was written by reporter Fu Yongcai)

Krypton 001 FR, the strongest pure electrode on the surface, is on the market, and the price starts at 769,000 yuan.

  [October 27, 2023, Beijing] Today, Extreme Krypton Intelligent Technology officially released the pure electric hunting super run — — Krypton 001 FR, the official retail price starts at 76.9 yuan. Extreme Krypton 001 FR combines the performance of tens of millions of super-running, the extreme safety of "highway", the luxury and comfort of executive cars, the ability of off-road SUVs to get rid of difficulties, as well as the top intelligent cockpit and intelligent driving experience, the driving ability of F1 world champions, and the car satellite phone that never loses contact, which subverts the limits of traditional super-running and brings users real super-running in the era of intelligent electric power.

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  Pure electric hunting super running pole Krypton 001 FR official retail price

  Users who decide before December 31st can not only enjoy the six-year or 150,000-kilometer vehicle warranty, three-power lifetime warranty, free data flow, free road rescue during the warranty period, and free 7kW smart home pile-filling package (50 meters), but also get a "Raikkonen model" worth 60,000 yuan, with the same adjustment and driving experience as the "F1 champion".

  Extreme performance continues to evolve, with an acceleration of 2.02 seconds and a maximum horsepower of 1300 horses.

  Since its debut, Krypton 001 FR has been launched with five core technologies in global mass production: the four-motor distributed electric drive launched in global mass production, the world’s first ZVC four-wheel torque vector control, the world’s first "dragonfly structure" middle-section integrated die casting, the world’s first 8295 intelligent cockpit computing platform and the world’s first mass production satellite communication technology, making it the strongest pure electricity on the surface in the era of intelligent electric power.

  In just over a month, Krypton 001 FR once again subverted the limit and continued to evolve. Extreme krypton’s pursuit of the ultimate makes its acceleration from 2.07 seconds to 2.02 seconds, and it only takes 6.29 seconds to accelerate from 0 to 200km/h, which is more than half a second ahead of the tens of millions of super-runs. Under the continuous adjustment of the engineering team, the 001 FR has added a special "ejection mode", which makes its starting time 0.02 seconds faster than the normal acceleration. With it, the 001 FR straight-line racing can always be one step ahead of others.

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  The 0-200km/h acceleration of Krypton 001 FR takes only 6.29 seconds.

  The intelligent drive evolution of Krypton 001 FR is not only an instantaneous explosion, but also a full-range high-energy power output. The "overclocking mode" developed by Krypton for 001 FR turns the "nitrogen acceleration" function in racing games into reality, making the maximum horsepower burst instantly. The power of overclocking mode is increased by 10% compared with that of standard mode at high speed, and it can be started at any time of acceleration, so that the extreme krypton 001 FR can maintain a strong explosive force during the whole acceleration, whether it is cornering acceleration or overtaking straight. After the overclocking mode was started in "Raikkonen mode", the maximum horsepower of Krypton 001 FR was also increased from 1,265 at the time of debut to an astonishing 1,300.

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  Relying on Raikkonen mode and overclocking mode, Krypton 001 FR racing shows full-range high energy.

  Behind the extreme performance of Krypton 001 FR is the core technology of Krypton high-efficiency hard core. Extreme Krypton 001 FR is equipped with the world’s first mass-produced 800V high-voltage system of silicon carbide, and each motor is equipped with a silicon carbide electronic control module separately, which is stable, efficient and accurate in control. The combined output power of the four motors can reach up to 956kW, matching with the leading performance of 100kWh Kirin battery, and the maximum charging rate can reach 4C. It only takes 15 minutes to charge the battery from 10% to 80%. The discharge power of krypton 001 FR battery reaches megawatt level. At the same time, the "straight waterfall oil cooling technology" is used to dissipate heat for the motor, and the PTM 2.0 global thermal management system is used to dissipate heat for the battery. The powerful thermal management system allows the peak power of krypton 001 FR to be continuously output for 12 times without attenuation. After 8 consecutive times of uninterrupted acceleration from 0 to 100km/h, and then braking to 0, the internal temperature of the battery only increased by 3.6 degrees during the vehicle test.

  It is not only the temperature, but also the strength of the Krypton 001 FR intelligent electric drive that keeps stable. Krypton uses a 249-meter-long high-strength carbon fiber material to cover the motor rotor, which is covered with 15 layers. The sleeve is only 1.1 mm thick and weighs only 88 grams. It can withstand more than 16 tons of tension at the highest speed. This is also the reason why the maximum speed of the rear double motor of Krypton 001 FR exceeds 20,000 rpm, and its high-speed performance can still explode to the maximum speed.

  Extreme safety is the strongest confidence on the surface, delivering 160 thousand, the only zero spontaneous combustion in the industry

  Delivered more than 160,000 units, the only zero spontaneous combustion record in the industry, and the safety limit of electric vehicles has been constantly refreshed. Safety is the core gene of krypton, and krypton safety is the foundation of extreme performance of krypton 001 FR. Extreme Krypton 001 FR has been specially upgraded on the basis of the technology of "Road Tankryon". In addition to the 720-degree omni-directional safety armor, the middle part of the body of Extreme Krypton 001 FR adopts the world’s first "dragonfly structure" middle-section integrated die casting, and the entire aluminum rear body is also manufactured by the world’s original "four-section" rear-end integrated die casting process to minimize the impact on the battery pack during collision. Inside the battery, Krypton 001 FR adopts the world’s first double-large-face liquid cooling technology, and the heat exchange area is four times larger than that of the traditional liquid-cooled battery pack at the bottom, which realizes the integration of three functions: cooling, heat insulation and structural strengthening, and adds code layer by layer to effectively eliminate fire hazards.

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  Extreme krypton safety comprehensive advanced

  "Not afraid of collision and not catching fire" is only the basis of extreme krypton safety, and excellent control is the core of extreme krypton 001 FR safety. Relying on ZVC four-wheel torque vector control, Krypton 001 FR can not only realize the tank turning without picking the road, but also realize the high-speed turning of the track. In the track test, the speed of Bugatti crossing S-bend on dry ground is 80km/h; Sprinkling water in the same bend, extremely Krypton 001 FR can cross the S-bend at a high speed of 80km/h, with stable body and precise control. Based on this, Krypton has also brought the much-anticipated "drift mode", so that drivers can enjoy the exciting high-speed drift and cornering experience.

  Excellent performance under extreme dynamics benefits from the perfect cooperation of top software and hardware. Krypton 001 FR has the world’s largest carbon fiber roof, which is 1.46m long and 1.16m wide, and weighs only 6.5kg, which is 65% lighter than the traditional glass roof and 67% stronger. In addition, the front lip, side skirt, tail and diffuser of Krypton 001 FR are all made of carbon fiber aerodynamic kits, which can reduce the overall weight by more than 17kg and increase the downforce by 178kg when the vehicle is driving at high speed. With the strong grip brought by high-performance tires with narrow front and wide back at the track level, you can always maintain the best "flying on the ground" posture no matter how fast you are. KW, the world’s top shock absorber brand, customized the shock absorber for the original factory of Krypton 001 FR, so that the vehicle can perfectly match different track characteristics and different driving styles, bringing a more pure dynamic texture. The original factory comes standard with AP Racing 10-piston forged aluminum brake calipers and racing car’s exclusive oversize Brembo carbon ceramic perforated brake disc, so that polar krypton 001 FR rushes into the two-second club, while the braking distance of 100-0km/h is only 33.4 meters, even if it is driven fiercely for a long time, it can maintain the best braking state.

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  Excellent control is the core of kryptonian security.

  The global evolution Raikkonen model allows you to have the same driving experience as the F1 champion.

  The evolution of krypton is always inseparable from the co-creation of users, and the evolution of krypton 001 FR ushered in the help of F1 world champion kimi raikkonen. As the first European car owner and the chief performance consultant of Krypton 001 FR, kimi raikkonen participated in the development and adjustment process of Krypton 001 FR, and constantly tapped the great potential of this performance beast. At the press conference, An Conghui, CEO of Extreme Smart Technology, and kimi raikkonen jointly started, and the world’s first world champion who used intelligent algorithms to write in the car — — Raikkonen model copies the experience and ability of F1 champion to all owners of Krypton 001 FR.

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  The experience and technology of F1 world champion Raikkonen will be perfectly integrated into krypton intelligent drive.

  The rich track experience and skillful skills of F1 world champion are perfectly integrated into the intelligent drive system. Raikkonen mode not only brings the maximum horsepower increase of 1,300 horses to Krypton 001 FR, but also makes exclusive customized adjustments to nine parameters of Krypton 001 FR, giving users a real chance to have the same driving experience as F1 champion. The new model will be officially launched by OTA in the first quarter of next year after the winter test. In the future, the evolution of the extremely krypton intelligent drive system will also empower all extremely krypton 001 models to achieve advanced performance.

  The 8295 intelligent cockpit computing platform, which was first launched and delivered in the global mass production of extreme intelligence.

  As a hard-core technology-driven company, Krypton has the ultimate pursuit for every product. Extreme Krypton 001 FR not only has the ultimate safety and performance, but also completely subverts the industry’s cognition of super-running and high-performance vehicles. Extreme Krypton 001 FR is the first in global mass production and the first to deliver the 8295 intelligent cockpit computing platform, which is 2.2 times more powerful than the 8155 computing platform, and the graphics and video processing capacity is 2.7 times higher. Based on the 8295 computing platform, Krypton has created an exclusive intelligent space for pure electric supercar for 001 FR.

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  Krypton created the world’s first exclusive intelligent space for pure electric supercar for 001 FR.

  The intelligent follow-up seat solves the problem that the traditional bucket racing seat sacrifices comfort for performance. Daily driving can provide 10 points and 6 massage functions, and the comfort is full. When driving fiercely, the seat will respond dynamically within 0.1 second according to the vehicle dynamics, increasing the lateral support of the waist and legs, so that the driver can realize the integration of people and vehicles in the most comfortable sitting position. In addition, Extreme Krypton 001 FR will also be equipped with a brand-new 2.5K flexible OLED central control panel, 35.5-inch super-large imaging HUD, competitive style instruments and atmosphere lights as standard; There is also the top Yamaha stereo, with a rated power of 2400 watts and 28 speakers in the whole car, so that each seat is 7.1.4-channel surround sound. Top-level full-featured attributes also satisfy the passion of track driving and the comfort of street commuting.

  In addition to hardware, there is also a comprehensive upgrade of software. The full digital capability of the krypton intelligent drive system opens all the performance parameters of the krypton 001 FR. Extreme Krypton 001 FR matches the first built-in professional track APP in the history, which can make all four categories of performance parameters open, each item can be adjusted by more than 10 gears, and there are more than 13,000 custom driving styles. In addition, this track APP also has a perfect video recording function, which can perfectly restore the driver’s driving performance on the track and easily share it with other riders. It is a real track dating artifact.

  In terms of intelligent driving that users pay attention to, Extreme Krypton 001 FR is also an intelligent pure electric supercar that can be equipped with laser radar, and has intelligent driving ability covering the whole scene of cities and high speed. Lu Yu extreme weather, strong perception can still better identify road conditions, both safe and worry-free. Even if we drive to no man’s land, the vehicle-mounted satellite communication technology, which was launched in the global mass production of Krypton 001 FR, can escort users and make safety never lose contact.

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  Krypton 001 FR is an intelligent pure electric supercar that can be equipped with laser radar.

  Embracing the era of users, polar krypton provides sufficient choice space for car owners. All car owners of polar krypton 001 FR will have two kinds of car roofs for free: if you want to be extremely pure, you can choose the world’s largest carbon fiber car roof; If you want to be intelligent and advanced, you can choose lidar+intelligent light roof. No matter which roof you choose, the ZAD fully intelligent driver assistance system will be standard on the Krypton 001 FR, which will bring users an unprecedented leading intelligent experience in super-running.

  Let the face value of hunting clothes, the performance of super-running, the comfort of cars, the space and ability of getting rid of difficulties of SUVs, and the top-level intelligent experience be met at the same time in one car. Get on the track, get off the street, and even pursue poetry and distance. Extreme Krypton 001 FR will be an all-round pure electric hunting supercar covering all road conditions and scenes.

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  Full road condition, full scene, all-round pure electric hunting super run

  Eight hard-core technologies were launched in the global mass production, and six performance parameters ranked first in the global mass production, with over 100 luxury configurations as standard. Extremely, 001 FR once again subverted the tradition and opened the era of intelligent electric supercar. Whether it’s hunting coupe or hunting supercar, Krypton has always evolved in the spirit of pursuing the ultimate, setting a real value benchmark for users.

  -End-